The global hotel occupancy rate reached 68 percent in September 2025. The highest rates that year were recorded in July and August, at 71 percent, respectively.

As per Cognitive Market Research's latest published report, the Global Hotel market size was $XX Billion in 2024 and it is forecasted to reach $1,126.04 Billion by 2030. Hotel Industry's Compound Annual Growth Rate was 5.29% from 2023 to 2030.

North America held largest share of XX% in the year 2024 
Europe held share of XX% in the year 2024 
Asia-Pacific held significant share of XX% in the year 2024 
South America held significant share of XX% in the year 2024
Middle East and Africa held significant share of XX% in the year 2024 

Market Dynamics: Key Drivers

The growing hospitality industry has resulted in a rising number of restaurants and driving the market for Hotels

The growing hospitality industry, particularly the rising number of restaurants, is a significant driver for the hotel market, creating a symbiotic relationship where the success of one often fuels the growth of the other. Hotels with diverse and high-quality in-house dining options offer immense convenience to guests. Travelers, whether on business or leisure, appreciate not having to leave the hotel premises to find a good meal. A wide range of dining choices caters to different tastes and dietary needs, making the hotel more attractive.

Additionally, beyond overnight guests, excellent restaurants attract residents, drawing foot traffic to the hotel. This creates a vibrant atmosphere and can position the hotel as a culinary destination, even for those not staying there. This "staycation" trend or local patronage contributes to the hotel's overall revenue and brand visibility. The concept of a "staycation" involves locals opting for a short, leisure break in their own city or a nearby area, often seeking a blend of relaxation and indulgence. Hotels with strong F&B offerings are perfectly positioned to capture this market. Locals might book an overnight stay simply to enjoy the hotel's spa, pool, and, crucially, its high-quality restaurants and bars without the hassle of long-distance travel. This trend surged during the pandemic and has since solidified as a preferred leisure activity.

https://www.digigoyatra.com/blog/why-staycations-are-becoming-the-new-travel-trend-in-india

Market Restraint

The intensifying competition in the industry hinders the growth of the Hotel Market

The market is highly competitive, not only among traditional hotel chains, independent, boutique, but also increasingly with the rise of short-term rental platforms, like Airbnb. These alternatives offer diverse experiences and price points, putting pressure on traditional hotels. This has led to higher consumer expectations than ever for personalized experiences, seamless technology, exceptional service, and value for money, forcing businesses to constantly innovate and invest.

Moreover, to cater to the needs of a wide range of customers, large hotel chains constantly launch new sub-brands for instance, Marriott has launched numerous brands like Moxy, Element, and Autograph Collection to target increasingly niche traveler segments. This means more options for consumers within the same loyalty program, but also more direct competition for individual hotel properties.

In conclusion, intensifying competition, fueled by the rise of alternative accommodations, ever-increasing guest expectations, and pervasive price transparency, is a formidable restraint on the hospitality market. It forces hotels to constantly evolve, invest, and differentiate themselves not just on price, but crucially, on the quality of the experience they deliver. Introduction to the Hotel Market

Hotels have existed since very ancient times to serve merchants and other travelers. A hotel is a managed building or establishment that provides guests with a place to stay overnight, on a short-term basis, in exchange for money. The precise features and services provided to guests can vary quite drastically from one hotel to another.

The growth of the global hotel industry is primarily attributed to a strong resurgence in both leisure and business travel post-pandemic, fueled by rising global disposable incomes and a burgeoning middle class, particularly in emerging economies. This increased affluence and a desire for experiences lead to higher demand for diverse accommodation types, from luxury hotels to boutique stays and short-term rentals.

https://www.revfine.com/hotel-industry/

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The Luxury Hotel Market Report Segments the Industry Into by Service Type (Business Hotels, Airport Hotels, and More), Room Type (Standard Luxury Room, Suites, and More), ]booking Channel (Direct Booking (Brand Website, Call Center), Online Travel Agencies (OTA), and More), and Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

United States Hospitality Industry Market size was valued at USD 15.31 Billion in 2024 and is projected to reach USD 23.68 Billion by 2031, growing at a CAGR of 5.6% from 2024 to 2031.United States Hospitality Market DriversThe market drivers for the United States Hospitality Market can be influenced by various factors. These may include:Economic conditions: The hotel industry is strongly impacted by the nation's overall economic health, which includes variables like GDP growth, employment rates, and consumer spending. People travel more and spend more on hotel services when the economy is doing well.Travel trends: The demand for hospitality services in particular locations may be influenced by shifting travel patterns, such as an increase in domestic or international travel, the rise of bleisure travel (combining business and leisure vacations), and the popularity of particular places.Technological developments: To improve customer experiences, increase operational efficiency, and customize services, the hotel sector is progressively implementing technology. Keyless entrance, personalized recommendations, and smartphone check-in are examples of trends that can affect customer preferences.Regulatory environment: The hospitality sector may be impacted by government laws and regulations, such as those pertaining to taxes, labor laws, and visa requirements. The competitiveness of the market and operating expenses might be impacted by regulatory changes.Consumer preferences: Shifts in the hospitality business can be driven by changes in consumer preferences, which can affect the kinds of services and amenities that are in demand. Examples of these shifts include a growing interest in wellness tourism, sustainable travel, or unique experiences.Rivalry: Pricing strategies and client loyalty may be impacted by the degree of rivalry in the hospitality industry, which includes the existence of well-known brands, fresh competitors, and alternative accommodation options like Airbnb.Global crises and events: The hospitality industry may be significantly impacted by events like health pandemics, natural disasters, geopolitical unrest, or economic downturns, which can alter demand and travel patterns.

The United States Hospitality Market Report is Segmented by Chain Scale (Luxury, Upper Upscale, Upscale, and More), by Type (Service Apartments, Budget & Economy Hotels, and More), by Service Model (Full-Service, Select-Service, and More), by End-User, by Distribution Channel, by Ownership & Management Model, by Property Size, and by Region. The Market Forecasts are Provided in Terms of Value (USD).

In 2022, the hotel industry revenue in the United States was estimated to reach ***** billion U.S. dollars. Meanwhile, gross operating profit (GOP) amounted to approximately ***** billion U.S. dollars and labor costs accounted for **** billion U.S. dollars.

The Indian hotel industry is a rapidly growing market, with a market size valued at USD 247.31 million in 2025. The industry is expected to expand at a CAGR of 13.96% during the forecast period of 2025-2033. The growth of the industry can be attributed to several factors, including rising disposable incomes, increased tourism, and a growing middle class. The industry is also witnessing a shift towards online bookings and loyalty programs. Key trends driving the growth of the Indian hotel industry include the increasing popularity of budget and economy hotels, the expansion of service apartments, and the growing adoption of technology. The industry is also facing certain challenges, such as the high cost of land and labor, and the competition from international hotel chains. Despite these challenges, the Indian hotel industry is expected to continue to grow in the coming years, as it benefits from the country's strong economic growth and rising disposable incomes. The major players in the Indian hotel industry include Oberoi Hotels and Resorts, ITC Hotels, Lemon Tree Hotels, Taj Hotels, The Leela Palaces Hotels and Resorts, OYO Rooms, The Park Hotel, Radisson Hotel Group, Hyatt Hospitality company, and Marriott International Inc. Recent developments include: In March 2024, Suba Group of Hotels launched its third hotel i.e., Click Hotel, in Pithampur, Madhya Pradesh, designed to cater to the new age business travelers and features 63 premium contemporary rooms and suites., In February 2024, Radisson Hotel Group announced the signing and opening of the first internationally branded hotel in Ayodhya-Park Inn by Radisson Ayodhya., In September 2023, Parkside Hotels & Resorts announced its intentions to grow its collection by securing contracts for a minimum of 20 hotels in India by the conclusion of 2024.. Key drivers for this market are: Growth in Travel and Tourism in India, Increase in the Number of Hotel Projects. Potential restraints include: Lack of Skilled Labor is a Challenge for the Market, Sustainability and Competition Threaten Industry Success. Notable trends are: Increase in the Number of Hotel Projects is Driving the Market.

The United Kingdom’s hotel market ranges from renowned 5-star and luxury hotels to major national budget brands. In 2024, the market size of the hotel industry in the UK was valued at approximately **** billion British pounds, down from the previous year's total of **** billion British pounds. In 2025, the market size of this industry was forecast to increase by around *** million British pounds. How high is the UK’s hotel occupancy rate? The monthly hotel occupancy rate in the UK reached ** percent in March 2025. While this figure was a slight decrease from the same month in the previous year, it was significantly higher than in the years 2020, 2021, and 2022. In March 2020 and 2021, the country's hotel occupancy rate had fallen to ** percent and ** percent, respectively. The low occupancy rate during 2020 and 2021 was due to the impact of the coronavirus (COVID-19) pandemic which greatly limited travel and tourism across the globe. Who are the key players in the UK hotel industry? During the 2023/24 financial year, Whitbread’s annual revenue amounted to **** billion British pounds. Whitbread is a UK multinational leisure and hospitality company, best known as the owner of the Premier Inn hotel brand which can be found across the country. Meanwhile, the gross revenue of Holiday Inn hotels worldwide totaled *** billion U.S. dollars in 2024. Holiday Inn is a brand of hotels owned by the British company InterContinental Hotels Group.

Cuba Tourism and Hotel Market is Segmented by Accommodation Type (Hotels and Resorts, Casas Particulares, and More), by Booking Channel (Direct Offline, Direct Online, and More), by Tourist Type (Domestic and International), by Star Rating (Luxury (5-Star), Upscale (4-Star), and More), by Province / Destination (Western Cuba, West Central Cuba, and More), The Market Forecasts are Provided in Terms of Value (USD).

Hospitality can be defined somewhat broadly as an industry that focuses on providing consumers with a means to participate in leisure activities, be that staying in a hotel or dining in a restaurant. It encompasses many industries, the largest of which are accommodation and food and drink services. In 2023, the global hospitality market reached over *** trillion U.S. dollars and was forecast to grow to around *** trillion U.S. dollars in 2024.

The market size of the hotel and resort sector worldwide reached *** trillion U.S. dollars in 2024. This showed almost ***** percent growth over the previous year's figure of **** trillion U.S. dollars. What are the leading hotel brands globally? In 2024, among hotel brands with the highest brand values globally were industry giants like Hilton, Hyatt, and Hampton Inn. Hilton was reported to have a brand value exceeding **** billion U.S. dollars. However, while Hilton led brand value, Wyndham hotels and resorts claimed the top spot for the hotel company with the largest number of properties worldwide, boasting over **** thousand hotels globally, while Hilton ranked fourth. Hotel booking behavior of global travelers In 2023, hotel booking growth worldwide peaked in January and February, surpassing *** percent - there was also a notable increase in hotel booking growth during the summer months of June and August. As of 2024, Vietnam and China stood out as the countries with the highest share of consumers booking hotels or private accommodation. Meanwhile, countries with the lowest share of hotel and private accommodation bookings were Hungary and Pakistan.

Data includes occupancy rates, average daily rates, and revenue per available room.

The India Hospitality Market Segmented by Type (Chain Hotels, Independent Hotels, and Others), Accommodation Class (Luxury, Mid & Upper-Mid-Scale, and Others), Booking Channel (Direct Digital, Online Travel Agencies (OTAs), and Others), Geographic Region (North India, West India, and Others). The Market Forecasts are Provided in Terms of Value (USD).

The United States Luxury Hotel Market Report is Segmented by Room Type (Standard Luxury Room, Suites, Villas/Bungalows, Penthouses & Presidential Suites), Booking Channel (Direct Booking, Online Travel Agencies, and Other), Service Type (Business Hotels, Airport Hotels, Suite Hotels, Resorts, Other Service Types), and Geography (Northeast, Midwest, South, West). The Market Forecasts are Provided in Terms of Value (USD).

The extended stay hotels industry, due to trends spurred by remote work flexibility, has experienced minor growth over the past five years. With increased corporate profit and consumer expenditure, industry revenue rose at an estimated annualized 11.3%, reaching $19.6 billion over the five years to 2025. This includes a disruption in 2020 with a halt in international travel and a slump in consumer spending attributable to the pandemic. Nonetheless, a strong pre-pandemic recovery and an anticipated surge in leisure travel demand project a promising outlook for the industry, with projected revenue increase of 1.4% in 2025 alone. Over the past five years, the increasing presence of digital nomads who work remotely have fueled industry's growth. Simultaneously, leisure travel has also boded well with the industry as more corporate employees combine travel and work, extending their stay duration for vacations. Besides, extended stay hotels have continually attracted hotel proprietors and entrepreneurs due to their high occupancy rates and lower operational expenditure. As an outcome, there's been a sizable uptick in extended stay room availability, culminating in intensified competitive pricing. The industry's relatively lower operating expenses compared to typical hotels, stemming from factors like infrequent housekeeping service needs, afford a bolstered profit margin despite varying occupancy rates. Upscale extended stay hotels shall witness a potential boost in demand, courtesy of robust business travel and the anticipated resurgence of international travelers. Driven by these factors, industry revenue is projected to increase at a CAGR of 2.1%, hitting $21.7 billion by 2030.

The Luxury Hotel Market is estimated to be valued at USD 110.7 billion in 2025 and is projected to reach USD 185.6 billion by 2035, registering a compound annual growth rate (CAGR) of 5.3% over the forecast period.

This statistic shows the revenue of the United States hotel industry from 2001 to 2018. In 2018, the revenue of the hotel industry in the U.S. reached *** billion U.S. dollars.

U.S. hotel industry key performance indicators

To measure the performance of the hotel industry sector three basic benchmark figures are commonly used:

• Occupancy rate

• Average daily rate (ADR)

• Revenue per available room (RevPAR)

The occupancy rate denotes the percentage of hotel rooms that are rented out at a given time of all the hotel rooms that are available. In 2018, the average occupancy rate of the U.S. hospitality industry was at **** percent, this was the highest seen since 2001.

The average daily rate (ADR) shows the average rate at which hotel rooms were paid. It is calculated by dividing total rooms revenue by the number of rooms that were occupied. In 2018, the average ADR of hotel rooms in the U.S. reached ****** U.S. dollars. In the Americas region, the average daily rate was relatively stable throughout the year.

Revenue per available room (RevPAR) is a measure of utilization in the hotel industry and can be calculated by multiplying the average daily rate of a property (market) by its occupancy rate. The average RevPAR of hotels in the United States was ***** U.S. dollars in 2018.

Discover the booming global hotel rooms market! This comprehensive analysis reveals key trends, growth drivers, regional market shares (North America, Europe, Asia-Pacific), and leading companies from 2019-2033, including market size projections and CAGR. Learn about the impact of online booking, hotel types, and future opportunities in this lucrative sector.

The size of the Hotel Industry in UK market was valued at USD 57.39 Million in 2023 and is projected to reach USD 68.36 Million by 2032, with an expected CAGR of 2.53% during the forecast period. Recent developments include: September 2023: Whitbread PLC, the owner and operator of the Premier Inn and Hub by Premier Inn brands, purchased the freehold interest of an 89,722-square-foot office building in London, with plans to convert it into a Premier Inn hotel., August 2022: Cynergy Bank extended a EUR 3.5 million (USD 3.78 million) loan to the Stay Original Company to facilitate the acquisition of its sixth property in Somerset.. Key drivers for this market are: Consistent Flow of Visitors Drives Demand for Accommodation, Popular Destination for Both Domestic and International Tourists. Potential restraints include: Increasing Competition within the Industry, Regulations can be Costly and Time Consuming. Notable trends are: The Hospitality Industry is Generating Growing RevPAR Numbers.

Key players such as Conrad Maldives Rangali Island (Underwater Villas), The Float House River Kwai in Thailand, and Sunborn London have secured a strong market position through unique water-based hospitality concepts. These industry leaders command nearly 40% of the market by leveraging high-end branding, strategic partnerships with travel agencies, and exclusive guest experiences.