The global household cleaners market size reached USD 38.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 53.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.65% during 2025-2033. The growing awareness and importance of health and hygiene among the masses, the escalating promotion of sanitary habits by government initiatives, and health organizations, and the expansion of retail channels are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global household cleaners market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, distribution channel, ingredient and application

Global Household Cleaning Products market size is expected to reach $193.03 billion by 2029 at 9.5%, segmented as by product, dishwashing products, toilet cleaners, surface cleaners, laundry detergents, other products

Dive into Market Research Intellect's Household Cleaning Detergent Market Report, valued at USD 200 billion in 2024, and forecast to reach USD 300 billion by 2033, growing at a CAGR of 5.0% from 2026 to 2033.

This statistic displays the total market value of household cleaning and hygiene products in the EU-27 (plus the United Kingdom, Norway and Switzerland) in 2021, by product group. Surface care products valued approximately *** billion euros in 2021.

The Household Cleaning Products Market size is expected to reach a valuation of USD 405.7 billion in 2033 growing at a CAGR of 5.0%. The Household Cleaning Products Market research report classifies market by share, trend, demand, forecast and based on segmentation.

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Household Cleaning Products Market Size and Forecast 2025-2029

The household cleaning products market size estimates the market to reach by USD 17.81 billion, at a CAGR of 5% between 2024 and 2029. APAC is expected to account for 27% of the growth contribution to the global market during this period. In 2019 the surface cleaners segment was valued at USD 29.58 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 17.81 billion






The market is witnessing significant growth, driven by the increasing demand for premium and innovative products. Consumers are increasingly seeking out high-quality, eco-friendly, and effective cleaning solutions, creating opportunities for companies to expand their product portfolios. However, this trend poses challenges as well. Balancing production costs, price, and quality remains a critical concern for market participants. Furthermore, the market faces the challenge of meeting evolving consumer preferences, including the demand for natural and sustainable ingredients.
To capitalize on these opportunities and navigate these challenges, companies must stay abreast of emerging trends and invest in research and development to deliver innovative, premium, and eco-friendly products. By focusing on these areas, market players can differentiate themselves and meet the evolving needs of their customer base.

What will be the Size of the Household Cleaning Products Market during the forecast period?

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The market continues to evolve, driven by consumer preferences for effective, safe, and eco-friendly solutions. Ingredient sourcing plays a crucial role in meeting these demands, with companies prioritizing natural and biodegradable alternatives. For instance, a leading player in the market reported a 25% increase in sales from its line of plant-based cleaning solutions. Cleaning product safety is another significant trend, with a growing focus on electrostatic cleaning technology for improved material compatibility. This technology ensures efficient cleaning while minimizing the risk of damage to surfaces. Spray bottle design also influences consumer choices, with ergonomic designs and larger spray nozzles enhancing user experience.

Grease cutting power and packaging recyclability are essential considerations, with consumers increasingly seeking products that offer both. The industry anticipates a 7% annual growth rate, driven by these trends and others, such as odor masking technology, microbial kill rates, and stain removal mechanisms. Product formulation and performance are key factors, with companies investing in research and development to optimize active ingredient concentration, pH levels, and surfactant concentration. Biodegradable surfactants, antimicrobial agents, and eco-friendly cleaning solutions are gaining popularity, while toxicity testing protocols and microbiological testing ensure product safety and efficacy. Sustainable packaging and supply chain sustainability are also critical, with companies focusing on foam control agents, product viscosity, and UV sterilization to reduce environmental impact.

Emulsion stability, surface tension reduction, and cleaning efficiency tests further contribute to product performance and consumer satisfaction. In summary, the market is characterized by continuous innovation and evolving consumer preferences. Companies must navigate a complex landscape, balancing performance, safety, sustainability, and cost-effectiveness to meet the demands of an increasingly conscious consumer base.

How is this Household Cleaning Products Industry segmented?

The household cleaning products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Surface cleaners
  Dishwashing products
  Toilet cleaners
  Others


Distribution Channel

  Offline
  Online


Price Range

  Budget
  Mid-range
  Premium


Formulation

  Eco-Friendly
  Chemical-Based


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The surface cleaners segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, particularly in developing regions such as South America and Asia Pacific, drive

Household Cleaning Products Market size was valued at USD 43.8 Billion in 2024 and is projected to reach USD 65.1 Billion by 2032, growing at a CAGR of 4.5% during the forecast period 2026-2032.• Increasing Hygiene Awareness: Globally, there is an increased emphasis on cleanliness and hygiene, notably in the aftermath of the COVID-19 pandemic. The rising awareness of health and sanitation is driving up demand for household cleaning goods.• Urbanization and Lifestyle Changes: Urban lifestyles and rising disposable incomes have been related to increased consumption of convenient and specialized cleaning products. This trend is being fueled by a growing desire for time-saving and multi-surface cleaners.

Global Household Cleaning Detergent market size 2025 was XX Million. Household Cleaning Detergent Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The global household cleaner and detergent market is experiencing robust growth, driven by rising disposable incomes, increasing awareness of hygiene, and evolving consumer preferences towards eco-friendly and specialized cleaning solutions. Let's assume, for illustrative purposes, a 2025 market size of $150 billion USD and a Compound Annual Growth Rate (CAGR) of 5% for the forecast period (2025-2033). This indicates a significant expansion of the market, reaching an estimated value exceeding $230 billion USD by 2033. Key growth drivers include the increasing popularity of multi-purpose cleaners, the surge in demand for environmentally sustainable products (e.g., biodegradable formulas), and the growing adoption of convenient formats such as concentrated refills and single-use sachets, particularly in emerging markets. Furthermore, the rise of online retail channels provides broader distribution and increased accessibility for various brands and product categories. However, the market faces certain challenges. Fluctuations in raw material prices, stringent regulatory requirements regarding chemical composition, and intense competition among established players and emerging brands are potential restraints to growth. Market segmentation is evolving, with a clear trend towards specialized cleaning solutions catering to specific needs like pet owners, allergy sufferers, and environmentally conscious consumers. This trend presents opportunities for companies to innovate and cater to niche markets, driving further diversification within the sector. Leading players like Henkel, Tide, and Ecolab are investing heavily in research and development to meet these evolving consumer demands and maintain their competitive edge. Successful companies are prioritizing sustainable sourcing, transparency in ingredient labeling, and the development of effective yet environmentally benign formulations.

Global Household Cleaners Market market size valued $37.53 Billion in 2023, set to reach $54.66 Billion by 2032 at a CAGR of about 4.27% from 2024 to 2032.

The global household cleaning products market, valued at $64.46 billion in 2025, is projected to experience steady growth, driven by several key factors. Rising disposable incomes, particularly in developing economies within APAC and South America, are fueling demand for convenient and effective cleaning solutions. Growing urbanization and smaller living spaces are also contributing to increased cleaning frequency. The shift towards eco-conscious consumption is creating opportunities for sustainable and biodegradable cleaning products, while the burgeoning online retail sector is expanding market accessibility and driving sales. Product segmentation reveals strong demand for surface cleaners and dishwashing products, reflecting consumers' focus on hygiene and kitchen cleanliness. The offline distribution channel still dominates, but online sales are steadily growing, fueled by e-commerce platforms and convenient home delivery options. Competitive pressures are intense, with established multinational corporations like Procter & Gamble, Unilever, and Clorox competing against regional players and emerging brands focusing on niche segments like eco-friendly products. Market growth is projected to be influenced by fluctuating raw material prices, regulatory changes related to chemical composition, and consumer preferences shifting towards specialized cleaning solutions targeting specific surfaces or allergens. Despite the positive growth outlook, the market faces challenges. Economic downturns can impact consumer spending on non-essential goods, potentially slowing market growth. Increasing regulatory scrutiny regarding the environmental impact of cleaning products and the potential health risks associated with certain chemicals may lead to reformulation costs and impact profitability. Furthermore, intense competition necessitates continuous innovation and effective marketing strategies to maintain market share. Future growth will hinge on companies' ability to adapt to changing consumer preferences, offer sustainable solutions, leverage e-commerce effectively, and navigate regulatory hurdles. A projected CAGR of 5% from 2025 to 2033 suggests a substantial expansion, reaching an estimated value exceeding $90 billion by 2033, although this is contingent upon the factors mentioned above remaining stable or improving.

The revenue in the 'Household Cleaners' segment of the home & laundry care market in the United States was forecast to continuously increase between 2024 and 2029 by in total *** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach *** billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Household Cleaners' segment of the home & laundry care market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the revenue in the home & laundry care market in Mexico and the revenue in the 'Household Cleaners' segment of the home & laundry care market in the world. The Statista Market Insights cover a broad range of additional markets.

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Home And Laundry Care Market Size 2025-2029

The home and laundry care market size is forecast to increase by USD 74.4 billion at a CAGR of 6.6% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the rising disposable income of consumers, enabling them to spend more on premium home care products. Another trend influencing the market is the introduction of new and innovative products, such as eco-friendly and smart laundry solutions. The platform also offers green cleaning products, stain removal tips, home cleaning hacks, and deep cleaning services. Eco-friendly alternatives, such as phosphate-free formulations and biodegradable packaging, are gaining popularity due to increasing concerns for health and sustainability. However, companies in this industry face challenges related to product recalls, which can negatively impact their brand reputation and financial performance. To mitigate these risks, manufacturers are investing in rigorous quality control measures and supply chain transparency. Overall, the market is expected to continue its growth trajectory, driven by consumer demand for convenience, effectiveness, and sustainability.

What will be the Size of the Home And Laundry Care Market During the Forecast Period?

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The market encompasses a range of products and services designed to maintain cleanliness and hygiene within households. Key trends include the demand for affordable laundry products, with consumers seeking value through bulk purchases and subscription services. Sustainability is a significant driver, leading to increased interest in biodegradable, eco-friendly, and plant-based laundry detergent and cleaning supplies.



Effective cleaning solutions that cater to various stain types and odor removal are also popular. Consumers are increasingly conscious of their environmental impact, leading to a preference for natural, non-toxic, and cruelty-free cleaning alternatives. The e-commerce platform offers a wide range of sustainable cleanliness products, including laundry capsule and household cleaner, while also addressing concerns like microfiber shedding in eco-friendly options. Zero-waste and sustainable living principles are influencing market dynamics, with multi-surface cleaning products and concentrated cleaning solutions gaining traction.

How is this Home And Laundry Care Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Laundry care
  Household cleaners
  Dishwashing detergents
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Type Insights

The laundry care segment is estimated to witness significant growth during the forecast period.

The market comprises a wide range of products designed for maintaining cleanliness and personal hygiene in households. The laundry care segment includes detergents, fabric softeners, stain removers, and laundry additives, available in various formats like liquid, powder, and capsules. Detergents, a crucial component, effectively tackle dirt and stains, with brands leading the market. Household cleaners, including floor surfactants and counterfeit products, also form part of this market.

Furthermore, innovative cleaners, free from toxic chemicals, are increasingly available on e-commerce platforms, offering consumers convenient and sustainable solutions for their cleaning needs. Brands are focusing on clean future strategies, incorporating captured carbon and sustainable production methods, to gain a competitive advantage.

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The laundry care segment was valued at USD 77.60 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The Asia-Pacific (APAC) region is a major contributor to The market, fueled by its expanding urban population and economic growth. By 2024, around half of the APAC population resided in urban areas, reflecting the region's urbanization trend. This shift towards urban living increases the demand for time-saving and high-perfor

The Household Cleaning Products Marketsize was valued at USD 235.76 billion in 2023 and is projected to reach USD 333.96 USD Billion by 2032, exhibiting a CAGR of 5.1 % during the forecast period.Household cleaning products means any product including but not limited to soaps, detergents, laundry bleaches and laundry additives used for domestic or commercial cleaning purposes, including but not limited to the cleaning of fabrics, dishes, food utensils and household and commercial premises. Household cleaning product does not mean foods, drugs, cosmetics, or personal care items such as toothpaste, shampoo, or hand soap. Cleaning products play an essential role in our daily lives. By safely and effectively removing soils, germs and other contaminants, they help us to stay healthy, care for our homes and possessions, and make our surroundings more pleasant. These products are used when cleaning tubs, showers, toilet bowls, bathroom sinks, and ceramic or plastic bathroom tile. They are also used in laundering and dishwashing products. Often, household products sold as disinfectants are also effective as sanitizers. Increasing consumer awareness about household cleanliness and hygiene, alongside urbanization and higher living standards, drives the growth of household cleaning products market. Key drivers for this market are: Increasing Demand for Natural Products is Boosting Growth of the Market. Potential restraints include: Lack of Customer Retention & Product Differentiation to Limit Market Growth.

Recent developments include: In January 2023, Cascade, an American dishwasher detergent brand of Procter & Gamble, launched its patented cleaning formula Cascade Platinum Plus. Cascade Platinum Plus requires no pre-wash or rewash and is convenient to use , In January 2022, Henkel planned to merge its Home Care, Beauty Care and Laundry units into one business entity. With the new business unit, Henkel built one multiplatform for better-integrated growth .

Household Green Cleaning Products Market Outlook

The global household green cleaning products market size was valued at approximately USD 5 billion in 2023 and is projected to reach around USD 12 billion by 2032, growing at a CAGR of 10.5% during the forecast period. This significant growth can be attributed to the increasing awareness among consumers regarding environmental sustainability and the harmful effects of chemical-based cleaning products. The demand for eco-friendly and non-toxic cleaning products is on the rise as more people become conscious of their impact on both personal health and the environment.

One of the primary growth factors driving the market is the rising consumer awareness about the adverse effects of traditional cleaning products, which often contain harmful chemicals. Many conventional cleaning products are known to release volatile organic compounds (VOCs) that can lead to various health issues such as respiratory problems, skin irritations, and even more severe conditions like cancer. As consumers become more educated about these risks, there is a burgeoning demand for products that are safe for both human health and the environment. This shift in consumer preferences is propelling the growth of the household green cleaning products market.

Government regulations and policies aimed at promoting environmental sustainability are also playing a crucial role in the market's expansion. Several countries have introduced stringent regulations to limit the use of harmful chemicals in cleaning products. These regulations often require manufacturers to comply with eco-friendly standards, thereby pushing them to develop green cleaning products. Additionally, government initiatives to raise awareness about environmental conservation are encouraging consumers to opt for sustainable products, further boosting market growth.

Technological advancements and innovations in product formulations are another key factor contributing to the market's growth. Manufacturers are investing heavily in research and development to create effective green cleaning products that can compete with traditional cleaning agents. Innovations such as enzymatic cleaners, which use natural enzymes to break down stains and grime, and plant-based surfactants, which are derived from renewable resources, are gaining popularity. These advancements are not only improving the efficacy of green cleaning products but also making them more affordable and accessible to a broader consumer base.

The regional outlook for the household green cleaning products market is promising, with significant growth expected across various regions. North America and Europe are the leading markets due to high consumer awareness and stringent environmental regulations. The Asia Pacific region is also witnessing rapid growth, driven by increasing urbanization, rising disposable incomes, and growing environmental consciousness among consumers. Latin America and the Middle East & Africa are emerging markets with substantial growth potential, supported by government initiatives and increasing consumer awareness.

Product Type Analysis

In the household green cleaning products market, the segment by product type includes surface cleaners, dishwashing products, laundry products, toilet cleaners, and others. Surface cleaners are one of the most widely used green cleaning products, as they are essential for maintaining hygiene and cleanliness in homes. These products are available in various formulations, including sprays, wipes, and liquids, catering to different consumer preferences. The demand for eco-friendly surface cleaners is driven by the increasing awareness of the harmful effects of conventional cleaning agents on health and the environment.

Dishwashing products, another significant segment, are gaining popularity due to their non-toxic and biodegradable nature. These products are available in both liquid and solid forms, designed to effectively clean dishes without leaving harmful residues. The growing trend of using natural and organic ingredients in dishwashing products is attracting environmentally conscious consumers. Innovations in this segment, such as the introduction of phosphate-free and plant-based dishwashing products, are further boosting their demand.

Laundry products, including detergents, fabric softeners, and stain removers, constitute a vital segment of the household green cleaning products market. Consumers are increasingly opting for green laundry products that are free from harsh chemicals and synthetic fragrances. These products

The Natural Household Cleaners Marketis estimated to be US$ 13.83 billion by 2030 and is anticipated to register a CAGR of 11.5%.

Laundry Detergent Market Outlook

As of 2023, the global laundry detergent market size is estimated to be around USD 120 billion, with a projected growth to approximately USD 170 billion by 2032. This growth is driven by a Compound Annual Growth Rate (CAGR) of 4.0%. Several factors contribute to the expansion of this market, including increased consumer awareness regarding hygiene, the growing urban population, and innovations in detergent formulations that cater to diverse consumer needs.

One of the primary growth drivers in the laundry detergent market is the rising awareness among consumers about the importance of hygiene and cleanliness. With the advent of health crises such as COVID-19, there has been a significant surge in the demand for cleaning and disinfecting products, including laundry detergents. Furthermore, consumers are increasingly inclined to purchase products that not only clean but also offer added benefits such as fabric softening, color protection, and pleasant fragrances. These evolving consumer preferences are pushing manufacturers to innovate and enhance their product offerings, thereby driving market growth.

Another significant factor contributing to the market's growth is the rapid urbanization and increasing disposable incomes, particularly in emerging economies. Urban populations have more access to modern retail formats such as supermarkets and hypermarkets, where a wide range of laundry detergent products are available. Additionally, higher disposable incomes allow consumers to opt for premium and specialized laundry detergents, further propelling market expansion. The rise in the number of dual-income households has also resulted in greater spending on household cleaning products, including laundry detergents.

Technological advancements and the launch of eco-friendly products are also playing a crucial role in driving market growth. Consumers are becoming more environmentally conscious and are seeking products that are both effective and sustainable. This has led to the development of bio-based and organic detergents that are less harmful to the environment. Manufacturers are investing in research and development to create products that meet these consumer demands while maintaining high cleaning efficacy. The introduction of concentrated detergents that reduce packaging waste is another notable trend contributing to market growth.

Washing powder remains a staple in many households, particularly in regions where traditional laundry methods are prevalent. Its granular form makes it ideal for manual washing, providing a cost-effective solution for removing tough stains and dirt. Despite the rise of liquid and pod detergents, washing powder continues to hold a significant share of the market due to its affordability and effectiveness. In rural and semi-urban areas, where access to advanced washing technology is limited, washing powder is often the preferred choice. Manufacturers are continually improving formulations to enhance the cleaning power of washing powders, ensuring they meet the evolving needs of consumers. The enduring popularity of washing powder underscores its importance in the broader landscape of laundry detergents.

Regionally, the Asia Pacific holds a significant share of the global laundry detergent market, driven by the large and growing population in countries like China and India. The region's urbanization rate and increasing disposable incomes are key factors boosting the demand for laundry detergents. North America and Europe also represent substantial market shares, with a strong preference for premium and eco-friendly products. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth driven by improving economic conditions and increasing consumer awareness about hygiene products.

Product Type Analysis

The laundry detergent market is segmented into various product types, including powder detergent, liquid detergent, pods/tablet detergent, and others. Powder detergents have traditionally held a dominant position in the market due to their cost-effectiveness and strong cleaning capabilities, especially in regions with hard water. These detergents are particularly popular in rural and semi-urban areas where washing machines may not be as prevalent, and manual washing is more common.

Liquid detergents, however, are rapidly gaining traction and are expected to witness significant growth during the forecast period. These deterge

Market Overview:

The global laundry cleaning detergents market is expected to grow from USD XX million in 2022 to USD XX million by 2030, at a CAGR of XX%. The market growth is attributed to the increasing demand for laundry cleaning detergents from the residential and commercial sectors. Based on type, the global laundry cleaning detergents market is segmented into anionic detergents, cationic detergents, non-ionic detergents, and zwitterionic Detergents. Anionic detergents are projected to lead the global laundry cleaning detergent market during the forecast period owing to their high efficiency in removing dirt and grease from fabrics. Based on application, the global laundry cleaning detergent market is segmented into Detergent Powder, fabric softener, laundry liquid, and others.

Product Definition:

Laundry cleaning detergents are a type of household cleaner that is used to clean clothes and other fabrics. They work by breaking down dirt, grease, and other stains on the fabric. Laundry cleaning detergents can be classified according to their chemical composition (anionic, cationic, non-ionic, or zwitterionic). Detergent powders are the most common form of laundry cleaning detergent.

Anionic Detergents:

Anionic detergents are salts of organic acids derived from the reaction between alkyl halides and an amine or alcohol. The most common types of anionic detergents used in Laundry Cleaning Products are sodium, potassium, and lithium lauryl ethers. These products have a high demand due to their effectiveness in removing soil from fabrics as compared to non-anionic counterparts.

Cationic Detergents:

Cationic detergents are synthetic, non-oxidizing detergents. They have a positively charged ion (cations) and negatively charged ion (anions) balance on the molecular level which makes them highly effective in cleaning. Cationic Detergents are used for hard water, where the soap can’t dissolve properly due to high alkalinity or where there is a lack of softness in water.

Non-ionic Detergents:

Non-ionic detergents are a type of laundry cleaning detergent that does not contain an ionic compound. Non-ionic detergents are effective at removing dirt, grease, and oil from fabrics. They are also gentle on clothes and can be used in both cold and hot water temperatures.

Zwitterionic Detergents:

Zwitterionic detergents are a type of laundry cleaning detergent that contain both anionic and Cationic Surfactants. This makes them effective at removing dirt, oil, and grease from clothes while also being gentle on fabrics. They are most commonly used in detergent powders or liquid form and are popular among consumers for their low environmental impact.

Application Insights:

The detergent powder was the largest application segment in the global laundry cleaning detergents market and accounted for over 55% of the total revenue share in 2014. The product is widely used to clean various stains including blood, grease, oil, ink, and soil from fabrics. The detergent powder is also used as a fabric softener owing to its ability to remove tough stains without agitating them thereby saving time. Fabric softener was estimated as the second-largest segment with over 20% of market share in 2014 due largely to increasing consumer awareness regarding hygiene issues coupled with rising demand for liquid-based products due primarily to the high cost of electricity required for operating mechanical washing machines across developing countries such as India China Indonesia etc.

Regional Analysis:

Asia Pacific dominated the global market in terms of revenue and volume, accounting for a share of over 40.0% in 2021. The region is expected to witness significant growth over the forecast period owing to increasing demand from developing countries such as China and India. Rising disposable income coupled with a growing population has resulted in an increased demand for consumer goods, which is likely to fuel product sales across these nations.

Growth Factors:

• Increasing demand from the hospitality sector for laundry cleaning detergents.
• The rising disposable income of consumers is resulting in an increase in demand for premium laundry cleaning detergents.
• The proliferation of retail outlets that sell branded and unbranded laundry cleaning detergents, is aiding in the growth of the market.
• Growing awareness about the benefits of using premium quality laundry cleaning detergents among consumers.
• Introduction of innovative products by