Amazon’s market share performance will remain under pressure, with its market place business model and rules on selling wholly owned stock restricting its dominance over the market. Its services, fulfilment options and vendor coverage will be essential in protecting future growth and maintaining its lead over Flipkart and smaller domestic rivals. So it is now selling its services rather than its own products. It is a leading channel for other vendors’ sales so when including these third party sales it, along with Flipkart, delivers the largest share of retail sales online. However its own product retail sales will decrease rather than expand due to the new regulations. Read More

As of 2022, the e-commerce marketplace ******** had the highest market share of ** percent in the online retail market in India. The second-highest market share of ** percent was of Amazon India. The online marketplaces cover over ** percent of online sales in the e-commerce industry.

The Measurable AI Amazon Consumer Transaction Dataset is a leading source of email receipts and consumer transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia (Japan) - EMEA (Spain, United Arab Emirates)

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact business@measurable.ai for a data dictionary and to find out our volume in each country.

Online shopping sales across India amounted to around ** billion U.S. dollars in 2021. The e-commerce market is likely to grow to over *** billion U.S. dollars by 2025. The e-commerce market in India is the fastest-growing market in the world. Online retail segments In fiscal year 2017, the retail market was led by electronics with a penetration rate of about ** percent. However, in terms of groceries, local offline vendors or kiranas continued to be the preferred choice for daily groceries due the ease of bargaining and benefitting from the ‘old-customer’ designation with extra rations as a gesture from the vendor. Nevertheless, the number of online shoppers in the country was estimated to increase to over *** million in 2025, up from around ** million in 2017. Impact of COVID-19 on the marketThe coronavirus outbreak in March 2020 caused a surge in prices across e-commerce platforms. Panic purchasing resulted in the shortage of sanitary and food items online as well as in physical stores across the country. As the online consumption continued to increase, unscrupulous sellers jacked up the prices on certain items. Amazon and Flipkart, the two e-commerce market leaders in India urged sellers and even blocked certain products to exercise responsible pricing. Manufacturers increased production in order to keep up with the supply of fast-moving items. With the uncertainty surrounding the impact of COVID-19, manufacturers and retailers will presumably have to work in unison to keep track of an unprecedented demand and supply scenario.

In financial year 2022, Amazon Marketplace reported the highest revenue of 214.62 billion Indian rupees. This was an increase compared to the previous year. Amazon Internet reported a revenue of over 89 billion Indian rupees in during the same year.

According to forecasts as of March 2022, the sales share of electrical products on Amazon was expected at **** percent that year. By 2027, electrical products will make up **** percent of Amazon sales. Additionally, fashion and apparel was forecast to make up **** percent of Amazon sales by 2027, *** percentage point higher than in 2022.

Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was 125 billion U.S dollars in 2024. This number was estimated to reach 550 billion U.S. dollars by 2035. E-commerce platforms The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. Flipkart and Amazon were the leading ecommerce retailers in the country. Moreover, electronics and apparel are the most popular shopping categories among Indian consumers. Growing trend of e-commerce Increasing growth in the e-commerce industry is attributed to several reasons. Digitizing the economy and the provision of affordable internet are a few of many reasons that boosted the growth of digital sales in India. In 2024, the e-commerce sales across India were estimated to increase by over 19 percent. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user was more than 85 U.S dollars.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Flipkart Private Limited reported a revenue amounting to over *** billion Indian rupees in the financial year 2024. Additionally, the e-commerce player had an increase of ** percent in its revenue, compared to the previous year. Online marketplaces in India Along with a rising internet penetration rate in India, the number of digital buyers rose linearly. The rise of e-commerce the country goes hand in hand with the expansion of online marketplaces. Although marketplace shipping continues to be the most popular shipping method, direct-to-consumer shipments continued to grow in terms of share of e-commerce shipments. Flipkart as Amazon’s competitor As the global e-commerce player, Amazon ranks first in terms of net e-commerce sales, with Flipkart close behind. In 2018, American retail giant Walmart acquired the home-grown retailer for ** billion U.S. dollars and became a ** percent stakeholder. Flipkart’s product portfolio is widespread, standing out in the online sales of apparel with more than ** percent of buyers purchasing apparel on the Bengaluru-based player. Its continued growth led to plans of an initial public offering (IPO) in the United States by the end of 2021.

The Indian online marketplace Nykaa has experienced exponential growth since 2018. Starting with a revenue of only a little more than***** billion Indian rupees, the yearly revenue amounted to over ** billion rupees in the fiscal year 2024. The Indian beauty industry The Indian beauty industry is a significantly expanding market. This expansion went hand in hand with an increase in the per capita spending on beauty and personal care products. Despite its potential in an ever-growing e-commerce industry, the beauty market accounted for only a marginal share of online sales. Filling the online beauty product niche With the foundation of Nykaa in 2012, entrepreneur Falguni Nayar attempted to conquer the beauty market by filling the niche of online sellers for beauty products. Considering the high influence of online sources such as online videos and social media on the beauty behavior of women, the online market appeared promising. Addressing the problem of availability and fake products in tier * and * cities, Nykaa faced less competition compared to marketplaces like Amazon or Flipkart, and focused more on other segments. Nykaa covered a wide price range from luxury products to mass products, but its main source of revenue was the sale of make-up.