The statistic shows the total population of India from 2019 to 2029. In 2023, the estimated total population in India amounted to approximately 1.43 billion people.

Total population in India

India currently has the second-largest population in the world and is projected to overtake top-ranking China within forty years. Its residents comprise more than one-seventh of the entire world’s population, and despite a slowly decreasing fertility rate (which still exceeds the replacement rate and keeps the median age of the population relatively low), an increasing life expectancy adds to an expanding population. In comparison with other countries whose populations are decreasing, such as Japan, India has a relatively small share of aged population, which indicates the probability of lower death rates and higher retention of the existing population.

With a land mass of less than half that of the United States and a population almost four times greater, India has recognized potential problems of its growing population. Government attempts to implement family planning programs have achieved varying degrees of success. Initiatives such as sterilization programs in the 1970s have been blamed for creating general antipathy to family planning, but the combined efforts of various family planning and contraception programs have helped halve fertility rates since the 1960s. The population growth rate has correspondingly shrunk as well, but has not yet reached less than one percent growth per year.

As home to thousands of ethnic groups, hundreds of languages, and numerous religions, a cohesive and broadly-supported effort to reduce population growth is difficult to create. Despite that, India is one country to watch in coming years. It is also a growing economic power; among other measures, its GDP per capita was expected to triple between 2003 and 2013 and was listed as the third-ranked country for its share of the global gross domestic product.

In 2025, India overtook China as the world's most populous country and now has almost 1.46 billion people. China now has the second-largest population in the world, still with just over 1.4 billion inhabitants, however, its population went into decline in 2023. Global population As of 2025, the world's population stands at almost 8.2 billion people and is expected to reach around 10.3 billion people in the 2080s, when it will then go into decline. Due to improved healthcare, sanitation, and general living conditions, the global population continues to increase; mortality rates (particularly among infants and children) are decreasing and the median age of the world population has steadily increased for decades. As for the average life expectancy in industrial and developing countries, the gap has narrowed significantly since the mid-20th century. Asia is the most populous continent on Earth; 11 of the 20 largest countries are located there. It leads the ranking of the global population by continent by far, reporting four times as many inhabitants as Africa. The Demographic Transition The population explosion over the past two centuries is part of a phenomenon known as the demographic transition. Simply put, this transition results from a drastic reduction in mortality, which then leads to a reduction in fertility, and increase in life expectancy; this interim period where death rates are low and birth rates are high is where this population explosion occurs, and population growth can remain high as the population ages. In today's most-developed countries, the transition generally began with industrialization in the 1800s, and growth has now stabilized as birth and mortality rates have re-balanced. Across less-developed countries, the stage of this transition varies; for example, China is at a later stage than India, which accounts for the change in which country is more populous - understanding the demographic transition can help understand the reason why China's population is now going into decline. The least-developed region is Sub-Saharan Africa, where fertility rates remain close to pre-industrial levels in some countries. As these countries transition, they will undergo significant rates of population growth.

About this dataset

Context

This list ranks the 50 states in the United States by Multi-Racial American Indian and Alaska Native (AIAN) population, as estimated by the United States Census Bureau. It also highlights population changes in each states over the past five years.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 5-Year Estimates, including:

• 2019-2023 American Community Survey 5-Year Estimates
• 2018-2022 American Community Survey 5-Year Estimates
• 2017-2021 American Community Survey 5-Year Estimates
• 2016-2020 American Community Survey 5-Year Estimates
• 2015-2019 American Community Survey 5-Year Estimates

Variables / Data Columns

• Rank by Multi-Racial Native American Population: This column displays the rank of states in the United States by their Multi-Racial American Indian and Alaska Native (AIAN) population, using the most recent ACS data available.
• states: The states for which the rank is shown in the previous column.
• Multi-Racial Native American Population: The Multi-Racial Native American population of the states is shown in this column.
• % of Total states Population: This shows what percentage of the total states population identifies as Multi-Racial Native American. Please note that the sum of all percentages may not equal one due to rounding of values.
• % of Total U.S. Multi-Racial Native American Population: This tells us how much of the entire United States Multi-Racial Native American population lives in that states. Please note that the sum of all percentages may not equal one due to rounding of values.
• 5 Year Rank Trend: TThis column displays the rank trend across the last 5 years.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

This statistic depicts the age distribution of India from 2013 to 2023. In 2023, about 25.06 percent of the Indian population fell into the 0-14 year category, 68.02 percent into the 15-64 age group and 6.92 percent were over 65 years of age. Age distribution in India India is one of the largest countries in the world and its population is constantly increasing. India’s society is categorized into a hierarchically organized caste system, encompassing certain rights and values for each caste. Indians are born into a caste, and those belonging to a lower echelon often face discrimination and hardship. The median age (which means that one half of the population is younger and the other one is older) of India’s population has been increasing constantly after a slump in the 1970s, and is expected to increase further over the next few years. However, in international comparison, it is fairly low; in other countries the average inhabitant is about 20 years older. But India seems to be on the rise, not only is it a member of the BRIC states – an association of emerging economies, the other members being Brazil, Russia and China –, life expectancy of Indians has also increased significantly over the past decade, which is an indicator of access to better health care and nutrition. Gender equality is still non-existant in India, even though most Indians believe that the quality of life is about equal for men and women in their country. India is patriarchal and women still often face forced marriages, domestic violence, dowry killings or rape. As of late, India has come to be considered one of the least safe places for women worldwide. Additionally, infanticide and selective abortion of female fetuses attribute to the inequality of women in India. It is believed that this has led to the fact that the vast majority of Indian children aged 0 to 6 years are male.

Population, female (% of total population) in India was reported at 48.42 % in 2024, according to the World Bank collection of development indicators, compiled from officially recognized sources. India - Population, female (% of total) - actual values, historical data, forecasts and projections were sourced from the World Bank on July of 2025.

Nigeria has the largest population in Africa. As of 2025, the country counted over 237.5 million individuals, whereas Ethiopia, which ranked second, has around 135.5 million inhabitants. Egypt registered the largest population in North Africa, reaching nearly 118.4 million people. In terms of inhabitants per square kilometer, Nigeria only ranked seventh, while Mauritius had the highest population density on the whole African continent in 2023. The fastest-growing world region Africa is the second most populous continent in the world, after Asia. Nevertheless, Africa records the highest growth rate worldwide, with figures rising by over two percent every year. In some countries, such as Chad, South Sudan, Somalia, and the Central African Republic, the population increase peaks at over 3.4 percent. With so many births, Africa is also the youngest continent in the world. However, this coincides with a low life expectancy. African cities on the rise The last decades have seen high urbanization rates in Asia, mainly in China and India. African cities are also growing at large rates. Indeed, the continent has three megacities and is expected to add four more by 2050. Furthermore, Africa's fastest-growing cities are forecast to be Bujumbura, in Burundi, and Zinder, Nigeria, by 2035.

About this dataset

Context

This list ranks the 5 cities in the Indian River County, FL by Multi-Racial Asian population, as estimated by the United States Census Bureau. It also highlights population changes in each cities over the past five years.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 5-Year Estimates, including:

• 2019-2023 American Community Survey 5-Year Estimates
• 2018-2022 American Community Survey 5-Year Estimates
• 2017-2021 American Community Survey 5-Year Estimates
• 2016-2020 American Community Survey 5-Year Estimates
• 2015-2019 American Community Survey 5-Year Estimates

Variables / Data Columns

• Rank by Multi-Racial Asian Population: This column displays the rank of cities in the Indian River County, FL by their Multi-Racial Asian population, using the most recent ACS data available.
• cities: The cities for which the rank is shown in the previous column.
• Multi-Racial Asian Population: The Multi-Racial Asian population of the cities is shown in this column.
• % of Total cities Population: This shows what percentage of the total cities population identifies as Multi-Racial Asian. Please note that the sum of all percentages may not equal one due to rounding of values.
• % of Total Indian River County Multi-Racial Asian Population: This tells us how much of the entire Indian River County, FL Multi-Racial Asian population lives in that cities. Please note that the sum of all percentages may not equal one due to rounding of values.
• 5 Year Rank Trend: TThis column displays the rank trend across the last 5 years.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

About this dataset

Context

This list ranks the 3065 counties in the United States by Hispanic American Indian and Alaska Native (AIAN) population, as estimated by the United States Census Bureau. It also highlights population changes in each counties over the past five years.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 5-Year Estimates, including:

• 2019-2023 American Community Survey 5-Year Estimates
• 2018-2022 American Community Survey 5-Year Estimates
• 2017-2021 American Community Survey 5-Year Estimates
• 2016-2020 American Community Survey 5-Year Estimates
• 2015-2019 American Community Survey 5-Year Estimates

Variables / Data Columns

• Rank by Hispanic Native American Population: This column displays the rank of counties in the United States by their Hispanic American Indian and Alaska Native (AIAN) population, using the most recent ACS data available.
• counties: The counties for which the rank is shown in the previous column.
• Hispanic Native American Population: The Hispanic Native American population of the counties is shown in this column.
• % of Total counties Population: This shows what percentage of the total counties population identifies as Hispanic Native American. Please note that the sum of all percentages may not equal one due to rounding of values.
• % of Total U.S. Hispanic Native American Population: This tells us how much of the entire United States Hispanic Native American population lives in that counties. Please note that the sum of all percentages may not equal one due to rounding of values.
• 5 Year Rank Trend: TThis column displays the rank trend across the last 5 years.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

About this dataset

Context

This list ranks the 36 cities in the Dakota County, MN by American Indian and Alaska Native (AIAN) population, as estimated by the United States Census Bureau. It also highlights population changes in each cities over the past five years.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 5-Year Estimates, including:

• 2019-2023 American Community Survey 5-Year Estimates
• 2018-2022 American Community Survey 5-Year Estimates
• 2017-2021 American Community Survey 5-Year Estimates
• 2016-2020 American Community Survey 5-Year Estimates
• 2015-2019 American Community Survey 5-Year Estimates

Variables / Data Columns

• Rank by Native American Population: This column displays the rank of cities in the Dakota County, MN by their American Indian and Alaska Native (AIAN) population, using the most recent ACS data available.
• cities: The cities for which the rank is shown in the previous column.
• Native American Population: The Native American population of the cities is shown in this column.
• % of Total cities Population: This shows what percentage of the total cities population identifies as Native American. Please note that the sum of all percentages may not equal one due to rounding of values.
• % of Total Dakota County Native American Population: This tells us how much of the entire Dakota County, MN Native American population lives in that cities. Please note that the sum of all percentages may not equal one due to rounding of values.
• 5 Year Rank Trend: TThis column displays the rank trend across the last 5 years.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

About this dataset

Context

This list ranks the 8 cities in the Day County, SD by American Indian and Alaska Native (AIAN) population, as estimated by the United States Census Bureau. It also highlights population changes in each cities over the past five years.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 5-Year Estimates, including:

• 2019-2023 American Community Survey 5-Year Estimates
• 2018-2022 American Community Survey 5-Year Estimates
• 2017-2021 American Community Survey 5-Year Estimates
• 2016-2020 American Community Survey 5-Year Estimates
• 2015-2019 American Community Survey 5-Year Estimates

Variables / Data Columns

• Rank by Native American Population: This column displays the rank of cities in the Day County, SD by their American Indian and Alaska Native (AIAN) population, using the most recent ACS data available.
• cities: The cities for which the rank is shown in the previous column.
• Native American Population: The Native American population of the cities is shown in this column.
• % of Total cities Population: This shows what percentage of the total cities population identifies as Native American. Please note that the sum of all percentages may not equal one due to rounding of values.
• % of Total Day County Native American Population: This tells us how much of the entire Day County, SD Native American population lives in that cities. Please note that the sum of all percentages may not equal one due to rounding of values.
• 5 Year Rank Trend: TThis column displays the rank trend across the last 5 years.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

The internet penetration rate in India rose over 55 percent in 2025, from about 14 percent in 2014. Although these figures seem relatively low, it meant that more than half of the population of 1.4 billion people had internet access that year. This also ranked the country second in the world in terms of active internet users. Internet availability and accessibility By 2021, the number of internet connections across the country tripled with urban areas accounting for a higher density of connections than rural regions. Despite incredibly low internet prices, internet usage in India has yet to reach its full potential. Lack of awareness and a tangible gender gap lie at the heart of the matter, with affordable mobile handsets and mobile internet connections presenting only a partial solution. Reliance Jio was the popular choice among Indian internet subscribers, offering them wider coverage at cheap rates. Digital living Home to one of the largest bases of netizens in the world, India is abuzz with internet activities being carried out every moment of every day. From information and research to shopping and entertainment to living in smart homes, Indians have welcomed digital living with open arms. Among these, social media usage was one of the most common reasons for accessing the internet.

The estimated per capita income across Sikkim was the highest among Indian states at around *** thousand Indian rupees in the financial year 2024. Meanwhile, it was the lowest in the northern state of Bihar at over ** thousand rupees. India’s youngest state, Telangana stood in the fifth place. The country's average per capita income that year was an estimated *** thousand rupees. What is per capita income? Per capita income is a measure of the average income earned per person in a given area in a certain period. It is calculated by dividing the area's total income by its total population. If absolute numbers are noted, India’s per capita income doubled from the financial year 2015 to 2023. Wealth inequality However, as per economists, the increase in the per capita income of a country does not always reflect an increase in the income of the entire population. Wealth distribution in India remains highly skewed. The average income hides the disbursal and inequality in a society. Especially in a society like India where the top one percent owned over ** percent of the total wealth in 2022.

In 1800, the population of the region of present-day India was approximately 169 million. The population would grow gradually throughout the 19th century, rising to over 240 million by 1900. Population growth would begin to increase in the 1920s, as a result of falling mortality rates, due to improvements in health, sanitation and infrastructure. However, the population of India would see it’s largest rate of growth in the years following the country’s independence from the British Empire in 1948, where the population would rise from 358 million to over one billion by the turn of the century, making India the second country to pass the billion person milestone. While the rate of growth has slowed somewhat as India begins a demographics shift, the country’s population has continued to grow dramatically throughout the 21st century, and in 2020, India is estimated to have a population of just under 1.4 billion, well over a billion more people than one century previously. Today, approximately 18% of the Earth’s population lives in India, and it is estimated that India will overtake China to become the most populous country in the world within the next five years.

It was estimated that by 2050, India's Muslim population would grow by ** percent compared to 2010. For followers of the Hindu faith, this change stood at ** percent. According to this projection, the south Asian country would be home not just to the world's majority of Hindus, but also Muslims by this time period. Regardless, the latter would continue to remain a minority within the country at ** percent, with ** percent or *** billion Hindus at the forefront by 2050.

As of February 2025, India had a total of 413.85 million Instagram users, the largest Instagram audience in the world. The United States had 171.7 million users, and Brazil had 140.7 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Kazakhstan is the leading country for Instagram audience reach, with 86.2 percent of the population using the social media service. Turkey came in second, with a penetration rate of 85.5 percent and Uruguay ranked third, with 87.1 percent, followed closely by the UAE, Brazil, and Bahrain. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

About this dataset

Context

This list ranks the 5 cities in the Indian River County, FL by Multi-Racial Some Other Race (SOR) population, as estimated by the United States Census Bureau. It also highlights population changes in each cities over the past five years.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 5-Year Estimates, including:

• 2019-2023 American Community Survey 5-Year Estimates
• 2018-2022 American Community Survey 5-Year Estimates
• 2017-2021 American Community Survey 5-Year Estimates
• 2016-2020 American Community Survey 5-Year Estimates
• 2015-2019 American Community Survey 5-Year Estimates

Variables / Data Columns

• Rank by Multi-Racial Other Race Population: This column displays the rank of cities in the Indian River County, FL by their Multi-Racial Some Other Race (SOR) population, using the most recent ACS data available.
• cities: The cities for which the rank is shown in the previous column.
• Multi-Racial Other Race Population: The Multi-Racial Other Race population of the cities is shown in this column.
• % of Total cities Population: This shows what percentage of the total cities population identifies as Multi-Racial Other Race. Please note that the sum of all percentages may not equal one due to rounding of values.
• % of Total Indian River County Multi-Racial Other Race Population: This tells us how much of the entire Indian River County, FL Multi-Racial Other Race population lives in that cities. Please note that the sum of all percentages may not equal one due to rounding of values.
• 5 Year Rank Trend: TThis column displays the rank trend across the last 5 years.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

As of February 2025, around 322 million people in the United States accessed the internet, making it one of the largest online markets worldwide. The country currently ranks third after China and India by the online audience size. Overview of internet usage in the United States The digital population in the United States has constantly increased in recent years. Among the most common reasons is the growing accessibility of broadband internet. A big part of the country's digital audience accesses the web via mobile phones. In 2024, the country saw an estimated 97.1 percent mobile internet user penetration. According to a 2024 survey, over 51 percent of U.S. women and 43 percent of men said it is important to them to have mobile internet access anywhere, at any time. Another 41 percent of respondents could not imagine their everyday life without the internet. Google and YouTube are the most visited websites in the country, while music, food, and drinks were the most discussed online topics. Internet usage demographics in the United States While some users can no longer imagine their life without the internet, others do not use it at all. According to 2021 data, 25 percent of U.S. adults 65 and older reported not using the internet. Despite this, online usage was strong across other age groups, especially young adults aged 18 to 49. This age group also reported the highest percentage of smartphone usage in the country as of 2023. Due to a persistent lack of connectivity in rural areas, more online users were based in urban areas of the U.S. than in the countryside.

Over 909 million people in India lived in rural areas in 2023, a decrease from 2022. Urban India, although far behind with over 508 million people, had a higher year-on-year growth rate during the measured period.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.