Online Sports Betting Market Outlook

The global online sports betting market size was estimated at approximately USD 70.78 billion in 2023 and is projected to reach USD 148.06 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2032. The surge in market size is primarily driven by the increasing penetration of internet services, the growing adoption of smartphones, and favorable regulatory changes in several countries that are making online sports betting more accessible to a broader audience.

The proliferation of internet connectivity and the subsequent growth in smartphone penetration have significantly contributed to the market growth of online sports betting. As more individuals gain access to the internet, the potential customer base for online sports betting platforms expands. Furthermore, the convenience and user-friendly interfaces offered by mobile applications make it easier for users to place bets, check odds, and follow their favorite sports events, thus driving market growth. The technological advancements in mobile applications, such as real-time updates and secure payment options, are also enhancing user experience, further propelling the market.

Another critical growth factor is the evolving regulatory landscape across various regions. Governments in multiple countries are recognizing the potential economic benefits of legalizing online sports betting, which include increased tax revenues and job creation. Legislative changes in regions such as North America and Europe have led to the legalization and regulation of online sports betting activities, which has significantly boosted market growth. Moreover, the reduction in stigma associated with gambling has encouraged more people to participate in online sports betting, further contributing to the market expansion.

The rising popularity of sports events and leagues is also a significant driver behind the growth of the online sports betting market. Major sports events such as the FIFA World Cup, NFL Super Bowl, and the Olympics attract millions of viewers worldwide, providing ample opportunities for betting activities. Additionally, the increasing viewership of esports, which involves competitive video gaming, has opened up a new segment within the online sports betting market. Esports betting has gained substantial traction, particularly among the younger demographics, who are avid followers of competitive gaming.

Regionally, the online sports betting market shows promising growth potential in regions such as North America, Europe, and Asia Pacific. North America, particularly the United States, has seen substantial growth following the legalization of sports betting in several states. Europe continues to be a significant market due to the longstanding popularity of sports betting and robust regulatory frameworks. The Asia Pacific region is also experiencing rapid growth, fueled by the increasing adoption of smartphones and the growing middle-class population with disposable incomes. The diverse sports culture and the rising prominence of cricket and football betting in countries like India have further propelled the market in this region.

The advent of Internet Betting for Sports and Casinos has revolutionized the way people engage with betting activities. With the proliferation of online platforms, users can now access a wide range of betting options from the comfort of their homes. This convenience has been a significant factor in the growth of the online sports betting market, as it allows users to participate in betting activities without the need to visit physical locations. The integration of casino games with sports betting platforms has further enhanced user engagement, offering a comprehensive entertainment experience. This synergy between sports and casino betting is attracting a diverse audience, contributing to the market's expansion.

Platform Analysis

The online sports betting market is segmented by platform into desktop and mobile. The desktop platform has traditionally been the primary medium for online sports betting, offering a more extensive interface and better visualization of data. Desktop platforms often come with detailed analytics and statistics that enable serious bettors to make informed decisions. However, the market dynamics are rapidly shifting towards mobile platforms due to the increasing accessibility and convenience they offer. Mobile apps enable users to place bets on-the-go, check l

The size of the global online gambling and betting industry amounted to ** billion U.S. dollars in 2024. This has been forecast to rise to *** billion U.S. dollars by 2029. In comparison, the market size of the global sports betting and lottery industry was valued at roughly *** billion U.S. dollars as of March 2025. Overall, the global sports betting industry had more than ******* employees and approximately ****** businesses. What is the most popular type of online gambling in the United States? As of 2024, online sports betting ranked as the form of online gambling with the highest share of participants in the U.S. In total, ** percent of U.S. adults said they made online bets on sports. Meanwhile, the total revenue from sports betting in the U.S. amounted to ***** billion U.S. dollars in 2023, denoting an increase of approximately ** percent from the previous year. Meanwhile, ********** was the most popular sports betting website in the U.S. as of January 2024. What is the United Kingdom’s National Lottery? A lottery is a form of gambling where participants purchase numbered tickets with the aim of matching those numbers with lots, which are drawn randomly at a later date. Established in 1994, the National Lottery is a nationwide version of the activity that is regulated by the Gambling Commission of the United Kingdom. Between April 2023 and March 2024, over ***** billion British pounds worth of National Lottery tickets were sold. Meanwhile, more than *** billion British pounds were available as prize money for potential winners of the National Lottery in the same period.

The online betting market for sports and casinos, currently valued at $41.11 billion (2025), is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 7.2% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing smartphone penetration and readily available high-speed internet access have broadened accessibility, particularly among younger demographics. The rising popularity of esports and the integration of innovative technologies like virtual and augmented reality within online gaming platforms are also contributing to market growth. Furthermore, the legalization and regulation of online betting in various jurisdictions globally are creating a more favorable environment for market expansion. Aggressive marketing campaigns by established players like Bet365 and Flutter Entertainment, coupled with the emergence of new entrants, are further intensifying competition and driving innovation. Market segmentation reveals a strong demand across various sports, with soccer, American football, and basketball leading the way. The desktop segment continues to hold significant market share, but mobile betting is rapidly gaining traction, mirroring the overall shift towards mobile-first consumption patterns. However, market growth is not without challenges. Stringent regulatory frameworks in certain regions, coupled with concerns regarding responsible gambling and potential addiction, pose significant restraints. Moreover, fluctuations in economic conditions and varying levels of consumer confidence can impact spending on leisure activities like online betting. Geopolitical factors and changes in gambling legislation can also influence the market trajectory. The geographical distribution of the market is diverse. North America, fueled by the US market, holds a significant share, followed by Europe, where established betting companies have a strong presence. Asia-Pacific is also exhibiting rapid growth, driven by increasing internet penetration and the rising popularity of online gaming in developing economies. The diverse range of sports and casino games caters to a wide audience, maximizing the market's reach. Competitive strategies among key players include aggressive marketing, strategic partnerships, product diversification, and technological advancements to enhance user experience and attract new customers. The future of this market hinges on continuous innovation, responsible gambling initiatives, and the evolving regulatory landscape across various regions. This necessitates a focus on technological advancements, personalized user experiences, and compliance with evolving legal requirements for sustained and responsible growth.

The online sports betting and casino market is experiencing robust growth, with a market size of $39,070 million in 2025 and a projected Compound Annual Growth Rate (CAGR) of 6.9% from 2025 to 2033. This expansion is driven by several key factors. Increasing smartphone penetration and readily available high-speed internet access are making it easier for individuals to engage in online betting. Furthermore, the legalization and regulation of online gambling in several key markets globally are removing barriers to entry and fostering greater market confidence. The rising popularity of esports and the continued growth of established sports such as soccer, American football, and basketball are also contributing to increased betting activity. The market is segmented by betting type (casinos, soccer, American football, basketball, hockey, mixed martial arts and boxing, others) and access method (desktop, mobile devices), reflecting the diverse preferences of bettors. Key players such as Bet365, Flutter Entertainment, and DraftKings are driving innovation through advanced technology, attractive user interfaces, and aggressive marketing campaigns. However, challenges remain, including concerns about responsible gambling, the need for robust regulatory frameworks to prevent fraud and money laundering, and potential regional variations in acceptance and legal frameworks. The geographic distribution of the market is diverse, with North America, Europe, and Asia-Pacific representing significant market shares. The United States, with its increasingly liberalized gambling laws, is a particularly promising region. The continued expansion into new markets, particularly in developing economies with growing internet usage and disposable income, is expected to further drive market growth in the coming years. Competition is fierce, with established operators constantly innovating to retain market share and attract new customers. The market's future trajectory suggests a continued upward trend, fueled by technological advancements, changing regulations, and the enduring popularity of sports and casino games. However, sustained growth will necessitate a focus on responsible gambling initiatives and strict adherence to regulatory guidelines.

The internet betting market for sports and casinos is poised for robust growth in the coming years. With a market size valued at over XXX million in 2025, the industry is projected to reach XXX million by 2033, expanding at a robust CAGR of XX%. This growth is attributed to several key drivers, including the rising popularity of online gambling, the proliferation of mobile devices, and the increasing legalization of sports betting in various jurisdictions. The market is segmented into various types of betting, such as sports betting, casino, poker, bingo, and lottery. Sports betting holds a significant market share due to the widespread popularity of sporting events globally. The mobile devices application segment is gaining traction as more individuals opt for the convenience of betting on their smartphones and tablets. Major companies in the market include International Game Technology PLC (IGT), Bet365, Scientific Games, and Flutter Entertainment. Regionally, North America and Europe are key markets for internet betting, while emerging regions such as Asia Pacific and Latin America are expected to witness significant growth in the coming years.

The Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, and Bingo), End User (Desktop and Mobile), and Geography (North America, Europe, and Rest of the World). The Report Offers Market Size and Values in (USD) During the Forecast Period for the Above Segments.

Global Online Gambling and Sports Betting is segmented by Application (E-sports, Online casinos, Fantasy sports, Mobile gaming), Type (Online betting platforms, Casino games, Sports betting services) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Online gambling services in the US are hosted on internet platforms that enable consumers to wager on events such as digital table games, interactive games or sporting events, including horse racing. This relatively small but robust industry has sought to capture more consumer spending on gambling services by branching out into hosting online platforms. Other platforms in the sports betting segment are newer, online-based endeavors, like DraftKings, which entered the industry in 2018. In 2020, amid the pandemic, the industry experienced booming growth, though rising operating costs hindered profit. Gambling expenditure has continued to climb as leisure time and disposable income have remained high, benefiting gambling service providers in states that legalized online gambling. Revenue for online gambling services is expected to swell at a CAGR of 30.7% to $20.0 billion through the end of 2025, including a hike of 10.3% in 2025 alone. The magnitude of revenue gains is enhanced by the industry's immaturity and the legalization of online gambling in many states in recent years. These service offerings have exploded in popularity since 2018, when the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) of 1992, which prevented states from legalizing online gambling in the future. As of May 2025, 38 US states, Washington, DC, and Puerto Rico have legalized some form of sports betting. The number of legal states has grown from 27 since 2023. Online casino gambling is legal in seven states, including Connecticut, Delaware, Michigan, New Jersey, Nevada, Pennsylvania and West Virginia. Moving forward, the industry will expand quickly but at a slower rate compared with the previous period. While it's impossible to forecast, several major states have explored legalization. Texas and California have not legalized online gambling, representing the two largest consumer markets in the US. Rising consumer spending is expected to spur revenue growth because consumers will have more income and feel more comfortable spending it on discretionary purchases. Revenue is expected to climb at a CAGR of 9.4% to $31.4 billion through the end of 2030.

Global Internet Betting for Sports Casinos market size 2025 was XX Million. Internet Betting for Sports Casinos Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

online gambling and sports betting market size is projected to grow USD 208.10 billion by 2034, exhibiting a CAGR of 7.26%.

The United States Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, Bingo, and Other Game Types), Gender (Male and Female), Age Group (Below 25 Years, 25-40 Years, and Above 40 Years), and Device (Desktop, Mobile, and Others). The Market Forecasts are Provided in Terms of Value (USD).

US Online Gambling Market size was valued to be USD 12.1 Billion in the year 2024 and it is expected to reach USD 27 Billion in 2032, at a CAGR of 11% from of 2025 to 2032.

US Online Gambling Market: Definition/ Overview

Online gambling is the activity of betting or playing games of chance on the internet. It includes a variety of gambling activities, such as sports betting, casino games, poker, and virtual games, all of which are accessible via computers, tablets, or smartphones. This type of entertainment allows people to place bets, participate in game sessions, and watch live events from anywhere they have internet access.

Online gambling has a wide range of applications, including online poker, casino games like blackjack and roulette, and sports betting, which allows users to place bets on events such as football, basketball, and horse racing.

Online Gambling Market Outlook

According to our latest research, the global online gambling market size reached USD 107.3 billion in 2024, reflecting robust demand and rapid digital transformation across key regions. The market is witnessing a healthy compound annual growth rate (CAGR) of 11.5% from 2025 to 2033. By leveraging this growth trajectory, the online gambling market is forecasted to attain a value of USD 282.6 billion by 2033. This expansion is primarily driven by increased internet penetration, the proliferation of smartphones, and the liberalization of gambling regulations worldwide, all of which are contributing to the growing acceptance and adoption of online gambling platforms.

The growth of the online gambling market is underpinned by several significant factors. First and foremost, the widespread adoption of smartphones and mobile internet access has transformed consumer behavior, making online gambling platforms more accessible than ever before. The convenience of gambling from any location, combined with advancements in mobile application design and user experience, has substantially increased user engagement. Furthermore, the integration of cutting-edge technologies such as artificial intelligence, machine learning, and blockchain is enhancing the security, fairness, and personalization of online gambling experiences, thereby attracting new demographics and retaining existing users.

Another major growth driver is the ongoing legalization and regulation of online gambling in various jurisdictions. Governments across Europe, North America, and parts of Asia Pacific have recognized the economic potential of this industry and are enacting regulatory frameworks to ensure responsible gambling while generating tax revenues. This regulatory clarity has encouraged established operators and new entrants to invest in market expansion, product innovation, and marketing initiatives. Additionally, the COVID-19 pandemic accelerated the shift from traditional brick-and-mortar casinos to online platforms, as physical venues faced closures and restrictions, further cementing the role of digital channels in the global gambling ecosystem.

The rising popularity of live dealer games and the gamification of gambling experiences are also fueling market growth. Consumers are increasingly seeking immersive and interactive experiences, which has prompted operators to invest in high-definition streaming, real-time betting, and social features. These innovations enhance player engagement and foster a sense of community, blurring the lines between online gambling and mainstream entertainment. Moreover, the use of secure and diverse payment methods, including cryptocurrencies, is broadening the market’s appeal to tech-savvy users and those seeking anonymity or faster transactions.

From a regional perspective, Europe continues to dominate the online gambling market, accounting for the largest share due to its mature regulatory landscape and high consumer acceptance. However, Asia Pacific is emerging as the fastest-growing region, propelled by a burgeoning middle class, increasing digital literacy, and the relaxation of gambling laws in certain countries. North America, particularly the United States, is also witnessing substantial growth as more states legalize online sports betting and casino gaming. This regional dynamism is fostering intense competition and innovation across the global online gambling market.

Game Type Analysis

The online gambling market is segmented by game type into sports betting, casino, poker, bingo, lottery, and others, each contributing uniquely to the industry’s expansive growth. Sports betting holds the largest share of the market, driven by the global popularity of sporting events and the integration of live, in-play betting features. The legalization of sports betting in several countries, particularly in the United States and parts of Europe, has led to a surge in user participation and market revenues. Operators are leve

Internet Betting for Sports and Casinos Market Outlook

The Internet Betting for Sports and Casinos market size was valued at approximately $63 billion in 2023 and is anticipated to reach around $150 billion by 2032, reflecting a compound annual growth rate (CAGR) of 10.3% during the forecast period. This impressive growth is primarily driven by the increasing accessibility of digital platforms, the widespread use of smartphones, and the liberalization of gambling laws in various regions worldwide. The convergence of technology and gambling has created a thriving environment for online betting, especially as more consumers seek convenience and variety within the betting experience. The integration of advanced technologies such as AI and data analytics in online platforms further enhances user engagement and security, thus fueling market growth.

One of the significant growth factors for the Internet Betting for Sports and Casinos market is the changing regulatory landscape. Many countries are easing restrictions on online gambling, recognizing it as a lucrative source of revenue. For instance, recent legislative changes in the United States have allowed states to legalize and regulate online sports betting, dramatically expanding the market potential. Similarly, nations in Europe and Asia are adopting more favorable policies to attract international operators and increase tax revenues. These regulatory shifts are creating a more competitive and dynamic market environment, encouraging innovation and new market entrants, while also ensuring consumer protection through regulatory standards.

The proliferation of mobile technology is another key driver for market growth. With the increasing penetration of smartphones and improved internet connectivity, mobile platforms have become the preferred medium for online betting. The convenience offered by mobile apps, which allow users to place bets anytime and anywhere, significantly contributes to the market's expansion. Additionally, mobile betting platforms are continually improving in terms of user interface, speed, and personalized experiences, driven by advancements in mobile technology and artificial intelligence. This mobile-first approach is capturing a larger audience, particularly among younger demographics who are more inclined towards digital solutions.

Moreover, the integration of innovative technologies such as artificial intelligence, blockchain, and virtual reality is transforming the online betting experience. AI-driven analytics are enhancing the ability of platforms to offer personalized betting options and dynamic odds, thereby increasing user engagement and satisfaction. Blockchain technology offers a transparent and secure betting environment, which is crucial for gaining consumer trust. Virtual reality is also gaining traction, offering immersive experiences that are akin to physical casinos. These technological advancements are not only enhancing the user experience but are also providing operators with tools to optimize operations and mitigate risks.

The evolution of Internet Sports Betting Services has been a pivotal factor in the growth of the online betting industry. These services offer a comprehensive suite of options for sports enthusiasts, allowing them to engage with their favorite sports in a dynamic and interactive manner. With the advent of real-time data and analytics, Internet Sports Betting Services provide users with up-to-the-minute information, enhancing their betting strategies and decision-making processes. This level of engagement is particularly appealing to tech-savvy users who appreciate the blend of sports and technology. Moreover, these services often incorporate social features, enabling users to share their experiences and insights with a community of like-minded individuals, further enriching the betting experience.

Regionally, the market's outlook is shaped by diverse factors. North America, particularly the United States, is experiencing rapid growth due to the legal sports betting market opening state by state. Europe remains a significant market with its mature and well-regulated betting industries in countries like the UK, Italy, and Germany. Asia Pacific is anticipated to be the fastest-growing region, driven by rising disposable incomes and the expansion of digital infrastructure in countries like India and China. Each of these regions presents unique opportunities and challenges, influenced by local regulations, cultural attitudes towards gambling, and technological adoption rates.

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US Online Gambling Market Size 2025-2029

The online gambling market in US size is forecast to increase by USD 54.8 billion billion at a CAGR of 11.6% between 2024 and 2029.

The online gambling market is experiencing significant growth due to several key trends. The relaxation of government regulations in various regions is driving market expansion. Virtual reality (VR) technology is revolutionizing online gaming, offering an experience that appeals to a wide audience, including those seeking an alternative to traditional casino games or as a means to curb gambling addiction. Security and credibility concerns are being addressed through advancements in data analytics, multi-factor authentication, and blockchain technology. Sports betting and fantasy sports continue to be popular segments, with the integration of artificial intelligence and chatbots enhancing user experience. The increasing use of smartphones and LED screens for online gambling further boosts market growth. These trends are shaping the future of the online gambling industry, offering new opportunities for innovation and growth. Brand Awareness and Player Behavior are vital areas of focus, with Player Retention strategies employing Machine Learning and Artificial Intelligence to analyze trends and tailor offerings accordingly.

What will be the Size of the market During the Forecast Period?

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In the dynamic online gambling market, mobile apps have become a primary platform for engaging players. Affiliate networks play a crucial role in driving traffic and revenue for operators. Deposit and loss limits are essential player protection measures, while gamification techniques and personalized offers enhance user experience. Evolution Gaming and other game providers offer live casino games, poker rooms, and virtual reality gaming for a more experience. Data analysis and risk assessment are key components of effective player retention strategies. Compliance regulations ensure a responsible gambling environment. Company partnerships provide access to AI-powered recommendations, financial audits, and brand building tools. The market encompasses various forms of internet-based gambling, including casino games such as poker and blackjack, sports betting on soccer, rugby, and other popular events, lotteries, and bingo. Mobile devices dominate the landscape, with desktop usage declining.

Social media strategies and email support offer channels for customer acquisition and engagement. Cybersecurity measures and phone support ensure a secure and seamless experience. User experience optimization, machine learning algorithms, and random number generators contribute to the overall quality of the gaming experience. Online lotteries, bingo halls, and slot machines cater to diverse customer preferences. UI/UX design and content creation are essential for attracting and retaining players. VIP programs and welcome bonuses offer incentives for loyalty. Live chat and responsible gambling tools promote player satisfaction and trust. Match bonuses and free spins reward new and returning players. Brand building and customer segmentation strategies help operators target their audience effectively. Game mechanics, such as poker rooms and slot machines, offer a balance of skill and chance. Overall, the online gambling market continues to evolve, driven by technological advancements and changing player preferences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Casual gamblers
  Professional gamblers
  High-rollers


Type

  Sports betting
  Casino games
  Poker
  Bingo
  Lottery


Device

  Desktop
  Mobile


Geography

  US

By End-user Insights

The casual gamblers segment is estimated to witness significant growth during the forecast period. In the dynamic online gambling market, entities such as Game Design and User Experience play pivotal roles in catering to the preferences of diverse segments, including casual gamblers. These individuals primarily engage in gambling activities for entertainment and leisure, often favoring platforms with user-friendly interfaces and a wide range of offerings, including slots, poker, and sports betting. To retain and engage this demographic, operators incorporate various strategies. For instance, they offer promotions, bonuses, and free-play options, ensuring a rewarding and enjoyable experience. StartFragment Responsible gaming and anti-money laundering measures are integral to maintaining a secure and trustworthy environment, while software providers and payment gateways facilitate seamless transactions.EndFragment
StartFragment Market penetration and customer acq

The German gambling market is subject to very strict regulations, the primary aim of which is to protect players. Online gambling was still largely prohibited until July 2021 - however, as it is becoming increasingly attractive, more and more consumers have migrated to the illegal gambling market. As a result, the federal states lost out on tax revenue and gambling providers were also unable to utilise the industry's full revenue potential. Nevertheless, industry turnover stagnated between 2019 and 2024 and is expected to amount to 17.3 billion euros in the current year. This again corresponds to growth of 0.9% compared to the previous year, which is still attributable to the legalisation of online gambling.The development of industry turnover is influenced less by the income of private households and more by the development of jackpots and the amount of free time available to consumers. The gaming industry competes with numerous alternative leisure activities, among which consumers divide their income. Advancing digitalisation means that online offers are becoming increasingly popular, as they are easy and convenient to use. For a long time, Schleswig-Holstein was the only German federal state to issue licences to online providers. The licences were extended until the new State Treaty on Gambling came into force in 2021. With the introduction of the new State Treaty on Gambling, all providers of online gambling are now entitled to operate in the German market with a German licence under certain conditions. The Interstate Gambling Treaty was adopted by the state premiers on 12 March 2020 and came into force on 1 July 2021. It has brought numerous relaxations for the industry. The legalisation of online gambling in particular is likely to trigger extensive changes in the industry in the future. It can be assumed that this will counteract illegal gambling and generate more turnover in the authorised market. Over the next five years, industry turnover is expected to increase by an average of 0.8% per year, reaching 18.1 billion euros in 2029.

The U.S. Online Gambling Market size was evaluated at $12.1 billion in 2023 and is slated to hit $27 billion by the end of 2032 with a CAGR of nearly 11%.

The Report Covers North America Online Gambling Companies and the Market is segmented by game type (sports betting, casino, and other game types); by device (desktop and mobile); and by geography (the United States, Canada, Mexico, and the Rest of North America). The market size and forecasts are Provided in value (USD million) for the above segments.

The Mexico Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino Games, Lottery, and Bingo), Platform (Desktop/Laptop and Mobile/Tablet), Age Group (Below 25 Years, 25–40 Years, and Above 40 Years), Region (North, North Central, Central, and South). The Market Forecasts are Provided in Terms of Value (USD).

The global online gambling & betting market size was valued at USD 58 billion in 2021 and will reach USD 182.21 billion by 2030, at a CAGR of 11.8%.