The global social media analytics market size was valued at USD 14.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 83.11 Billion by 2033, exhibiting a CAGR of 21.9% from 2025-2033. North America currently dominates the market in 2024, holding a market share of over 33.0% in 2024. The social media analytics market share is driven by the rising need for data analytics that enhances decision-making processes, increasing utilization of various social media platforms, and the growing focus on quick and effective responses to customer inquiries.

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

According to Cognitive Market Research, the global Media Planning Software market size will be USD 5681.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 17.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2272.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1704.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1306.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 284.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 113.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.9% from 2024 to 2031.
The Software category is the fastest growing segment of the Media Planning Software industry

Market Dynamics of Media Planning Software Market

Key Drivers for Media Planning Software Market

Increasing Demand for Digital Advertising to Boost Market Growth

The market for media planning software is expanding due to the growing demand for digital advertising. Businesses need advanced tools to plan, manage, and optimize digital ad campaigns across multiple channels as they shift their focus to online platforms. Advertisers can target particular audiences, effectively allocate budgets, and monitor campaign performance in real-time with the help of media planning software. Advanced media planning solutions are becoming more and more necessary as programmatic advertising, personalized content delivery, and data-driven decision-making grow in popularity. The marketing landscape is still dominated by digital advertising, so software that facilitates strategic planning and execution will likely become increasingly in demand.

Growing Importance of Data-driven Marketing to Drive Market Growth

The market for media planning software is expanding at a substantial rate due to the growing significance of data-driven marketing. Companies are depending more and more on data analytics to create individualized and successful marketing plans that precisely target target audiences. Marketers can analyze consumer behavior, optimize campaigns, and effectively distribute budgets across multiple platforms by using media planning software. These tools help businesses increase return on investment (ROI), improve customer engagement, and remain competitive by utilizing real-time data. The need for strong media planning solutions is growing, which is driving the market for media planning software as marketing depends more and more on data insights for decision-making.

Restraint Factor for the Media Planning Software Market

The Intricacy of Media Planning Software's Sophisticated Features and Customizations Will Limit Market Growth

Market expansion may be impeded by media planning software's sophisticated features and customizations, which can be difficult for users to understand and implement. These complex systems can be difficult for businesses to adopt; they need specific support and training, which adds to the time and expense of running a business. Also, because of its high level of complexity, small and medium-sized businesses (SMEs) may be reluctant to use this software and instead choose more straightforward options. Although customization has its advantages, it frequently necessitates significant development and integration, which causes delays and inefficiency. Due in part to its complexity, the software may be less scalable and accessible, which could hinder its market adoption—especially among less tech-savvy companies.

Impact of COVID-19 on the Media Planning Software Market

The media planning software market experienced both positive and negative effects from the COVID-19 pandemic. On the one hand, the move toward remote work and the digital revolution increased the need for cloud-based collaborative media planning tools as businesses l...

According to Cognitive Market Research, the global Online News Platform market size will be USD 61325.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 24530.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 18397.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 14104.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 3066.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1226.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
The Localized Editions is the fastest growing segment of the Online News Platform industry

Market Dynamics of Online News Platform Market

Key Drivers for Online News Platform Market

Increased Internet Penetration to Boost Market Growth

Increased net penetration has transformed how human beings devour news, presenting unprecedented get entry to facts. As broadband and cellular connectivity extend globally, individuals can easily access a lot of online information platforms, from set-up media retailers to unbiased bloggers. This shift has democratized news consumption, taking into account various perspectives and real-time updates. Furthermore, the benefit of cell devices allows users to stay knowledgeable on the move, main to a surge in digital readership. As a result, traditional print media is dealing with demanding situations while online news assets continue to grow in popularity, reshaping the panorama of journalism and data dissemination.

Demand for Real-time Information to Drive Market Growth

The call for real-time facts is growing as consumers are seeking on-the-spot access to information updates. With the quick-paced nature of nowadays's global, human beings want to live knowledgeable approximately activities as they unfold. Online information structures are properly geared up to meet this need, presenting on-the-spot updates through websites, social media, and cellular apps. This capability permits customers to acquire breaking news indicators and live coverage of huge occasions, enhancing their universal information consumption experience. As a result, conventional media outlets are adapting to provide timely information, even as online structures thrive with the aid of catering to the growing expectation for immediacy in information delivery.

Restraint Factor for the Online News Platform Market

Competition will Limit Market Growth

The online news panorama is characterized by means of severe opposition, with numerous systems striving to capture target market interest. Established media outlets, digital-local news corporations, and independent bloggers all compete for readership, making it hard for brand-spanking new entrants to take advantage of traction. In these crowded surroundings, differentiating content material and building a loyal audience is important for fulfillment. New platforms frequently face limitations, which include restrained sources, brand popularity, and the need to set up credibility. To thrive, they should leverage modern techniques, engage users via compelling storytelling, and utilize social media correctly to stand out and attract a devoted following within the saturated marketplace.

Impact of Covid-19 on the Online News Platform Market

The COVID-19 pandemic substantially impacted the net information platform marketplace, accelerating shifts in consumer conduct and content material intake. With lockdowns and social distancing measures in the vicinity, more humans turned to digital resources for news updates, resulting in a surge in traffic for online structures. This improved call for statistics approximately the pandemic caused better engagement and subscriptions for plenty of information websites. However, advertising revenues faced demanding s...

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

According to Cognitive Market Research, the global Electronic entertainment market size will be USD 295845.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 15.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 118338.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 88753.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 68044.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 14792.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 5916.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.
The games held the highest Electronic entertainment market revenue share in 2024.

Market Dynamics of Electronic entertainment Market

Key Drivers for Electronic entertainment Market

Expanding digital content libraries to increase the demand globally

Expanding digital content libraries significantly boosts global demand by offering a diverse array of entertainment options to cater to varied tastes and preferences. By continuously adding new movies, TV shows, games, and music, content providers keep audiences engaged and attract new subscribers. This extensive selection not only enhances user satisfaction but also drives higher subscription rates and longer engagement times. Moreover, a rich content library appeals to global audiences, breaking geographical and cultural barriers, and fostering international growth. As consumers increasingly seek personalized and on-demand experiences, a vast and varied content library becomes a crucial factor in meeting their evolving entertainment needs.

Increased internet penetration to propel market growth

Increased internet penetration is a key driver propelling market growth in the electronic entertainment sector. As high-speed internet becomes more accessible globally, it facilitates seamless streaming, gaming, and digital content consumption. This wider reach enables consumers in previously underserved regions to access online platforms and services, expanding the market's customer base. Enhanced connectivity supports richer, more immersive experiences, such as high-definition streaming and interactive gaming. Additionally, greater internet access encourages the development of new entertainment technologies and services, further stimulating market expansion. As connectivity improves, it unlocks new opportunities for growth, engagement, and revenue in the electronic entertainment industry.

Restraint Factor for the Electronic entertainment Market

Limited internet access in certain regions to limit the sales

Limited internet access in certain regions hampers the growth of the electronic entertainment market by restricting the availability and consumption of digital content. In areas with inadequate or unreliable internet infrastructure, users face challenges in streaming high-quality video, participating in online gaming, and accessing digital entertainment platforms. This lack of connectivity can lead to lower adoption rates of entertainment services and reduced market penetration. Consequently, content providers and technology developers may experience limited sales and revenue opportunities in these regions. Addressing these connectivity issues is crucial for unlocking market potential and achieving broader global reach in the electronic entertainment industry.

Impact of Covid-19 on the Electronic entertainment Market

The COVID-19 pandemic negatively impacted the electronic entertainment market by disrupting production schedules and delaying content releases. While there was a temporary surge in demand for streaming services and gaming as people sought indoor entertainment, the market faced significant challenges. Supply chain interruptions and remote work constraints hindered the development and distribution of new content and gaming hardware. Additionally, economic u...

The global market size of Pharma and Healthcare Social Media is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.

Global Pharma and Healthcare Social Media Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Pharma and Healthcare Social Media industry. The key insights of the report:

1.The report provides key statistics on the market status of the Pharma and Healthcare Social Media manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.

2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.

3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.

4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.

5.The report estimates 2019-2024 market development trends of Pharma and Healthcare Social Media industry.

6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out

7.The report makes some important proposals for a new project of Pharma and Healthcare Social Media Industry before evaluating its feasibility.

There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.

For competitor segment, the report includes global key players of Pharma and Healthcare Social Media as well as some small players.

The information for each competitor includes:

* Company Profile

* Main Business Information

* SWOT Analysis

* Sales, Revenue, Price and Gross Margin

* Market Share



For product type segment, this report listed main product type of Pharma and Healthcare Social Media market

* Medical Service

* Medicine Marketing

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.

* Hospitals

* Clinics



For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:

* North America

* South America

* Asia & Pacific

* Europe

* MEA (Middle East and Africa)

The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.



Reasons to Purchase this Report:

* Analyzing the outlook of the market with the recent trends and SWOT analysis

* Market dynamics scenario, along with growth opportunities of the market in the years to come

* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects

* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.

* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment

* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years

* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

* 1-year analyst support, along with the data support in excel format.

We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

The Global Media & Entertainment market was valued at USD 31.45 billion in 2024 and is expected to grow to USD 46.39 billion by 2030 with a CAGR of 7.65% during the forecast period.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

According to Cognitive Market Research, the global short form video market size will be USD 1628.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 651.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 488.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 374.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 81.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 32.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.
The social media platforms category is the fastest growing segment of the short form video industry

Market Dynamics of Short Form Video Market

Key Drivers for Short Form Video Market

Technological Advancements in Video Editing Tools to Boost Market Growth

Technological advancements in video editing tools have significantly boosted the short form video market. AI-driven features like automated editing, motion tracking, and real-time effects simplify content creation, allowing users to produce high-quality videos quickly. Cloud-based platforms enable seamless collaboration and accessibility, while mobile apps offer drag-and-drop interfaces and one-tap effects for non-professional users. These innovations empower creators to focus on storytelling, boosting content production speed and quality. As editing tools become more accessible and intuitive, they drive the rapid expansion of short-form video content globally. For instance, in December 2020, Google LLC invested in two Indian short-video platforms, Roposo, owned by Glance, and Josh, owned by Dailyhunt. With this investment, Google LLC seeks to improve its AI expertise across Josh and Roposo, expand its technology staff, and provide services on the platforms.

Growth of Social Media Platforms to Drive Market Growth

The growth of social media platforms has fueled the rapid expansion of the short form video market. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made brief, engaging videos a popular content format, appealing to users' limited attention spans. This surge is driven by high smartphone penetration, faster internet, and users' preference for bite-sized, easily consumable content. The market benefits from strong engagement, viral trends, and creator-driven content. As social media platforms continue to innovate, short form videos are becoming essential for both personal expression and digital marketing.

Restraint Factor for the Short Form Video Market

Legal Challenges Related to the Use of Copyrighted Material Will Limit Market Growth

In the short-form video market, legal challenges surrounding the use of copyrighted material pose significant hurdles. Creators often use music, video clips, and images without proper licensing, leading to copyright infringement claims. Platforms like TikTok and Instagram Reels face constant pressure to enforce stringent copyright laws, which can result in content takedowns, restricted usage, or demonetization. This impacts both creators and platforms, as balancing creativity with legal compliance becomes crucial. To navigate this, some platforms have secured music licensing deals, but challenges persist with other types of copyrighted content.

Content Moderation and Platform Safety Issues

The rapid expansion of short-form video platforms has resulted in difficulties in managing inappropriate or harmful content. The swift uploading of videos, live streaming capabilities, and a worldwide audience heighten the risk of disseminating misinformation, hate speech, or offensive content. There is an increasing level of regulatory scrutiny and public concern, as governments across the globe urge platforms to enhance their moderation practices. Neglecting to tackle these challenges may result ...

According to Cognitive Market Research, the global Digital Ad Spending market size will be USD 621451.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 248580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 186435.48 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 142933.87 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 31072.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 12429.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The Display Ads category is the fastest growing segment of the Digital Ad Spending industry

Market Dynamics of Digital Ad Spending Market

Key Drivers of Digital Ad Spending Market

Increasing Consumer Attention on Digital Channels to Boost Market Growth

As individuals allocate more time to social media, search engines, e-commerce, and streaming services, advertisers are moving away from conventional channels such as television and print media. With 4.76 billion social media users globally, digital platforms have become essential for brand visibility, driving consistent growth in advertising expenditure despite a slowdown in user growth rates.

Growing Penetration of the Smartphones to Drive Market Growth

The adoption of smartphones has escalated, with 5.68 billion users worldwide and over 7 billion smartphones currently in operation. This mobile-centric environment promotes in-app, video, and social media advertising. The expansion of internet access in developing markets further broadens advertiser reach, positioning smartphones as a significant contributor to digital advertising expenditure.

Restraint Factor for Digital Ad Spending Market

Ad Fraud and Brand Safety Concerns Will Limit Market Growth

Ad fraud encompassing fake clicks, impressions, and installations—diminishes return on investment for advertisers, while concerns regarding brand safety hinder spending. Worries about advertisements appearing alongside offensive, harmful, or misleading news content compel brands to restrict budgets on platforms that cannot assure secure and reliable ad placements.

Growing Adoption of Ad-Blocking Software

The rising prevalence of ad-blocking software presents an increasing challenge, particularly among younger, tech-savvy demographics. As more users intentionally evade digital advertisements, advertisers encounter diminished reach and engagement. This constrains the effectiveness of campaigns and compels brands to allocate more resources towards native, non-intrusive advertising formats to sustain visibility.

Key Trends of Digital Ad Spending Market

Surge in Video Advertising Across Social and Streaming Platforms

Video content has risen to prominence as a leading format, achieving higher engagement rates compared to static advertisements on platforms such as YouTube, TikTok, and Instagram Reels. Advertisers are progressively directing their budgets towards video formats, motivated by consumer preferences for short-form, immersive content. This trend is particularly pronounced among Gen Z and millennial demographics, prompting brands to invest in interactive and narrative-driven video campaigns.

Programmatic Advertising Growth Enhancing Real-Time Targeting

Programmatic advertising is revolutionizing digital ad purchasing through automated bidding, utilization of real-time data, and AI-enhanced targeting capabilities. It enables brands to refine ad delivery, reduce waste, and optimize ROI by connecting with the appropriate audience at the ideal time. The expansion of demand-side platforms (DSPs) and real-time bidding is further propelling this transition towards more intelligent and agile digital advertising strategies.

Impact of Covid-19 on...

The UK entertainment and media market size reached USD 128 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 194.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.78% during 2025-2033. The market is booming due to the country's continuous digital transformation, increased internet penetration, rising consumer spending on experiences, the growing importance of social media platforms, and significant growth in online advertising.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product and revenue type.

The global contrast media market is set to grow from USD 5,781.9 million in 2024 to USD 8,316.4 million by 2032, at a CAGR of 4.8% during 2024-2032.

According to Cognitive Market Research, the global Digital Platforms market size is USD 12518.5 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 5007.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 3755.55 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2879.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 625.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 250.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.7% from 2024 to 2031.
The Banking, Financial Services, and Insurance (BFSI) sector emerge as the dominant vertical in the digital platforms market. The BFSI sector relies heavily on data-driven decision-making and customer-centric services, making digital platforms crucial for their operations.

Market Dynamics of Digital Platforms Market

Key Drivers for Digital Platforms Market

Growth of E-Commerce and Online Retail to Increase the Demand Globally

The rapid expansion of e-commerce and online retail is a significant driver for the digital platforms market. As more businesses and consumers shift towards online shopping, there is a growing need for digital platforms that can support online transactions, customer engagement, and data analytics. E-commerce platforms require robust digital infrastructure to handle the increasing volume of online transactions, driving the demand for digital platforms that offer scalability, security, and seamless integration with existing systems.

Shift Towards Digital Transformation to Propel Market Growth

Organizations across various industries are undergoing digital transformation to improve operational efficiency, enhance customer experience, and stay competitive in the digital age. This shift towards digitalization is driving the demand for digital platforms that can enable businesses to digitize their processes, automate workflows, and leverage data analytics for informed decision-making. Digital platforms that offer cloud-based solutions, AI-driven insights, and mobile compatibility are particularly in demand as businesses seek to adapt to the digital economy.

Restraint Factor for the Digital Platforms Market

Data Privacy Concerns to Limit the Sales

In the digital platforms market, data privacy concerns pose a significant restraint on growth. Heightened awareness about personal data protection has led to increased scrutiny and regulatory requirements, impacting operational costs and agility. Companies must invest substantial resources in compliance measures, from robust data encryption to transparent privacy policies. Failure to address these concerns risks eroding user trust, leading to diminished adoption rates and potential regulatory penalties. Balancing innovation with privacy safeguards remains a critical challenge in this evolving landscape.

Opportunity for the Digital Platforms Market

The digital platforms market has a new opportunity in blockchain-based digital platforms.

Digital platforms can provide enhanced security, transparency, and decentralization, enabling new use cases and applications. This can be particularly valuable in industries such as finance, supply chain management, and healthcare, where security and transparency are critical. Digital platforms can provide a secure and transparent way to conduct transactions, share data, and verify identity. This can lead to increased trust and adoption of digital platforms, as well as new business models and revenue streams. Blockchain-based digital platforms can also enable greater collaboration and innovation, as well as improved data integrity and security. The potential benefits of blockchain-based digital platforms are significant. By providing a secure, transparent, and decentralized way to conduct transactions and share data, blockchain-based digital platforms c...

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AI Market In Media And Entertainment Industry Size 2024-2028

The ai market in media and entertainment industry size is forecast to increase by USD 30.73 billion, at a CAGR of 26.4% between 2023 and 2028.

The AI market in the media and entertainment industry is witnessing significant growth, driven by the increasing utilization of multimodal AI to enhance consumer experiences. This technology allows AI systems to process and analyze various forms of data, including text, images, and speech, enabling more personalized and engaging content. Another key trend is the adoption of blockchain technology to securely store and share data for AI model training. This ensures data privacy and security, addressing a major concern for media and entertainment companies.
However, the reliance on external sources of data for training AI models poses a challenge. Ensuring data accuracy, ownership, and ethical usage is crucial to mitigate potential risks and maintain consumer trust. Companies in this industry must navigate these dynamics to effectively capitalize on the opportunities presented by AI and provide innovative, personalized experiences for their audiences.

What will be the Size of the AI Market In Media And Entertainment Industry during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The AI market in media and entertainment continues to evolve, with dynamic applications across various sectors. In game development, AI training datasets enhance player experiences through realistic non-playable characters and intelligent enemy behavior. Recommendation engines personalize content for streaming services, while cybersecurity measures protect against potential threats. AI-powered video editing streamlines production workflows, enabling real-time rendering and automated dubbing. Deep learning algorithms enable sentiment analysis, allowing content distributors to tailor recommendations based on viewer preferences. Machine learning models optimize programmatic advertising, ensuring targeted delivery to specific audiences. Data analytics and licensing agreements facilitate revenue generation in animation studios, while bias detection ensures ethical AI usage.

Interactive advertising engages viewers through object detection and metadata tagging, enhancing user experience. Project management software streamlines workflows, from pre-production to post-production. Natural language processing and CGI rendering bring AI-powered content creation tools to life, while cloud rendering and monetization strategies enable scalability and profitability. AI ethics, explainable AI, and facial recognition are crucial considerations in this rapidly evolving landscape. Virtual production and AI-powered post-production workflows revolutionize television production, while social media platforms leverage AI for content moderation and personalized content delivery. Big data processing and model interpretability enable more efficient and effective AI implementation. In the ever-changing media and entertainment industry, AI continues to unfold new patterns and applications, driving innovation and growth.

How is this AI In Media And Entertainment Industry Industry segmented?

The ai in media and entertainment industry industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Technology

  Machine learning
  Computer vision
  Speech recognition


End-user

  Media companies
  Gaming industry
  Advertising agencies
  Film production houses


Offering

  Software
  Services


Application

  Media
  Entertainment


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Technology Insights

The machine learning segment is estimated to witness significant growth during the forecast period.

The media and entertainment industry has been significantly transformed by the integration of artificial intelligence (AI) technologies. Machine learning (ML), in particular, has been instrumental in enhancing video data management and analytics. For instance, Wasabi Technologies' latest object storage solutions employ AI and ML capabilities for automated tagging and metadata indexing of video content. These advancements enable seamless storage of video content in S3-compatible object storage systems, improving content accessibility and searchability. AI is also revolutionizing game development with the use of deep learning algorithms for creating more

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The Middle East Media and Entertainment market, valued at $41.13 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 9.41% from 2025 to 2033. This expansion is fueled by several key drivers. The region's burgeoning young population, with a high percentage of digitally native individuals, is driving significant demand for digital music streaming services, video-on-demand platforms (SVOD, TVOD), and online gaming. Increased smartphone penetration and improved internet infrastructure are further accelerating this digital transformation. Government initiatives promoting diversification of the economy and investments in technological infrastructure are also contributing to market growth. Growth in e-publishing and digital advertising further complements the overall market expansion. While challenges such as content regulation and piracy persist, the market's inherent dynamism and strong investment from both local and international players suggest a continued upward trajectory. The market segmentation reveals a diverse landscape. Digital music, encompassing both downloads and streaming, constitutes a significant portion, driven by the popularity of global and regional music platforms. Video games, fueled by the rise of esports and mobile gaming, are experiencing rapid growth. Video-on-demand services, including subscription video-on-demand (SVOD), transactional video-on-demand (TVOD), and video downloads, are gaining traction due to increased affordability and availability of high-speed internet. E-publishing is also witnessing growth, reflecting changing reading habits and the accessibility of digital content. Finally, the digital advertising segment is expanding rapidly, driven by the increasing reach and engagement of digital media channels. The competitive landscape includes both established players like MBC Group and beIN Media Group and emerging companies tapping into the region's unique media consumption patterns. Saudi Arabia, the UAE, and other Gulf Cooperation Council (GCC) nations represent the largest markets within this region, reflecting their higher levels of disposable income and digital adoption. Recent developments include: March 2024 - Intigral, the media arm of STC Group, announced a partnership with Moonbug Entertainment, a subsidiary of Candle Media. The partnership aims to launch a new linear channel called "Blippi & Friends" on its streaming platforms, STC TV and Jawwy TV. The channel will be available for viewers across the MENA region., November 2023 - Arabian Publishing Media partnered with Beautiful Minds Media GmbH to bring the Madame brand to the region. This partnership combined the legacy of Madame, a luxury lifestyle brand, with Arabian Publishing Media's expertise in creating content that resonates with the market. Madame Magazine features a rich heritage, covering print, digital, social media, events, and e-commerce.. Key drivers for this market are: Growing Trends Around Personalization and Increased Digitalization, Significant Growth in Online Gaming, OTT, and Internet Advertising. Potential restraints include: Growing Trends Around Personalization and Increased Digitalization, Significant Growth in Online Gaming, OTT, and Internet Advertising. Notable trends are: Internet Access Segment to Hold Major Market Share.

According to Cognitive Market Research, the global Entertainment Software market Application will be USD XX million in 2024. It will expand at a compound annual growth rate (CAGR) of 18.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market Application of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market Application of USD XX million.
Asia Pacific held a market share of around 23% of the global revenue with a market Application of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market Application of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market Application of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.7% from 2024 to 2031.
The Cotton category is the fastest growing segment of the Entertainment Software industry

Market Dynamics of Entertainment Software Market

Key Drivers for Entertainment Software Market

Increase in Gaming Population to Boost Market Growth

The global gaming population is experiencing rapid growth, with millions of new players joining the market each year, encompassing casual, professional, and social gamers across various age groups. The gaming industry's impressive expansion is expected to continue, with projections estimating its value to reach $321 billion by 2026. For instance, Nintendo’s Animal Crossing: New Horizons, released in March 2020, sold an impressive 13.4 million units within its first six weeks. In 2017, video games accounted for only 6.1% of global entertainment and media spending, but by 2026, this share is projected to rise to 10.9% as gaming becomes increasingly mainstream. Additionally, the gaming audience has grown beyond the traditional demographic of young males to include women and older players, fueling the creation of more diverse genres within entertainment software.

Rising Smartphone Penetration to Drive Market Growth

The widespread use of smartphones and enhanced mobile internet connectivity, including the rollout of 5G, has made mobile gaming a significant segment of the entertainment software market. According to the GSMA’s 2023 State of Mobile Internet Connectivity Report (SOMIC), over half (54%) of the global population—around 4.3 billion people—now own a smartphone. Of the 4.6 billion people using mobile internet, nearly 4 billion access it through a smartphone, accounting for almost half (49%) of the world's population. Additionally, 600 million people, or 8% of the global population, still use feature phones to connect to the internet. The global expansion of 4G and 5G networks has enabled over two-thirds (69%) of smartphone users to access mobile broadband via 4G devices, with 17% using 5G-enabled devices, particularly in developed markets like North America and East Asia & Pacific. Many mobile games adopt freemium or in-app purchase models, making them accessible to a wider audience while generating significant revenue for developers.

Restraint Factor for the Entertainment Software Market

High Development Costs Will Limit Market Growth

Developing high-quality entertainment software, especially AAA games, requires significant investment in technology, talent, and marketing. This increases the financial risk for developers, especially smaller studios. Players’ expectations for realistic graphics, AI integration, and immersive gameplay have pushed up production costs, making it challenging for smaller companies to compete. Games-as-a-service models necessitate ongoing updates, bug fixes, and content creation, which further strain financial resources. The widespread availability of pirated games undermines revenues, particularly in regions with weak intellectual property laws. Some countries lack stringent copyright protections or the resources to enforce them effectively, making it difficult for companies to protect their products.

Impact of Covid-19 on the Entertainment Software Market

The pandemic disrupted development cycles, wi...

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.