According to a survey conducted in South Korea in the third quarter of 2024, internet users stated that they spent the most time online compared to any other media, with an average daily use time of 322 minutes (five hours and 22 minutes). This was followed by watching TV and using social media.

The Asia-Pacific (APAC) Media and Entertainment market, valued at approximately $XXX million in 2025, is projected to experience robust growth, driven by a burgeoning middle class, increasing digital penetration, and rising disposable incomes across key economies like India, China, and South Korea. The market's Compound Annual Growth Rate (CAGR) of 4.77% from 2019-2033 signifies a sustained expansion, with significant contributions from various segments. The dominance of online video streaming platforms, fueled by affordable data plans and the proliferation of smartphones, is reshaping the landscape. Growth within the digital advertising segment is also expected to be a key driver, with advertisers increasingly shifting budgets towards online channels to reach the expanding digital audience. While the traditional media segments such as TV broadcasting and print media continue to exist, they are facing challenges from the increasing popularity of digital platforms. The competitive landscape is intense, with both established global players and emerging regional companies vying for market share. Furthermore, government regulations and policies related to content control and digital infrastructure play a significant role in shaping the growth trajectory. India and China, being the largest economies in the region, are expected to be major contributors to this growth, followed by countries like Japan and South Korea. However, challenges such as piracy, content regulation differences across countries, and fluctuating economic conditions pose ongoing threats. The forecast period (2025-2033) anticipates a continued rise in market value, primarily propelled by the increasing adoption of digital media consumption habits. The growth will not be uniform across all segments. The video games and e-sports sector, for instance, is poised for rapid expansion, driven by a young and tech-savvy population. Similarly, the online advertising sector will continue to benefit from increasing digital penetration and targeted advertising opportunities. Conversely, segments like print media might face further contraction due to the shifting consumption patterns. Strategic partnerships, technological advancements (like immersive experiences such as VR/AR), and increased investment in original content production will shape the future of the APAC Media and Entertainment market, leading to a dynamic and evolving landscape during the forecast period. Recent developments include: May 2024 - The Asia-Pacific Broadcasting Union (ABU) has partnered with CABSAT 2024 as an association partner, emphasizing ABU's dedication to advancing the media, entertainment, and satellite industries in the MEASA region and beyond. CABSAT, the premier event for these sectors in the MEASA region, is set to take place from May 21-23, 2024, at the Dubai World Trade Centre. The event will serve as a gathering point for global industry leaders, innovators, and professionals, offering a platform to delve into the sector's newest developments and opportunities., April 2024 - Quantum Corporation, one of the leading providers of end-to-end data management solutions tailored for the AI era, has unveiled its plans to broaden its global partnership initiative. After witnessing significant success in rolling out this program in Asia-Pacific powerhouses like China, India, and Singapore, Quantum has set its sights on furthering this model in pivotal regions, including South Korea, Japan, Australia, and New Zealand. The move aims to extend the reach of Quantum's comprehensive data management solutions, ensuring a more extensive customer base can benefit from their offerings.. Key drivers for this market are: Increasing Trends Around Personalization and Increased Digitalization, Significant Growth in Online Gaming, OTT, and Internet Advertising; Smart Utilization of Data Algorithms and AI Leading to Enhanced Digital Products and Services. Potential restraints include: Increasing Trends Around Personalization and Increased Digitalization, Significant Growth in Online Gaming, OTT, and Internet Advertising; Smart Utilization of Data Algorithms and AI Leading to Enhanced Digital Products and Services. Notable trends are: Increasing Trends Around Personalization and Increased Digitalization​ is expected to Drive the Growth of the Market.

The South Korean Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, fueled by increasing urbanization, rising disposable incomes, and the adoption of advanced digital technologies. The market's compound annual growth rate (CAGR) of 5.45% from 2019 to 2024 suggests a significant expansion, and this positive trajectory is expected to continue through 2033. The digital segment, particularly programmatic DOOH, is the primary driver of this growth, offering advertisers greater targeting capabilities and measurable results. While traditional static OOH formats like billboards remain important, the shift towards digital displays is transforming the landscape. Key applications include billboards, transportation advertising (especially in airports), street furniture, and other place-based media. Major end-user industries leveraging OOH/DOOH include automotive, retail & consumer goods, healthcare, and BFSI (Banking, Financial Services, and Insurance). The competitive landscape features both established players like OHBROWN and emerging technology-driven companies like Hivestack, each vying for market share through innovative ad formats and technological advancements. The market's ongoing expansion is, however, subject to certain restraints, such as the increasing cost of digital infrastructure and potential regulatory hurdles related to data privacy and advertising standards. Despite these challenges, the long-term outlook for the South Korean OOH and DOOH market remains optimistic, presenting significant opportunities for advertisers and technology providers alike. The continued penetration of digital technologies is reshaping the South Korean OOH market. Programmatic DOOH allows for data-driven campaign optimization and precise audience targeting, enhancing the effectiveness of advertising spends. This, combined with the expanding deployment of digital screens in high-traffic areas and strategic partnerships between advertising agencies and technology firms, contributes to the overall market expansion. Growth within specific segments, such as transportation advertising (particularly in airports and public transit systems), and the increasing sophistication of street furniture advertising, demonstrates a broader shift in advertising strategies towards highly visible, engaging, and precisely targeted campaigns. The substantial investments by both domestic and international companies further underscores the confidence in the market's potential, despite challenges including the competition for ad space and ensuring consistent data quality for effective programmatic buying. Future growth will depend on further technological innovation, the adoption of advanced analytics, and proactive adaptation to evolving consumer preferences and media consumption habits. Recent developments include: June 2024: Tizen unveiled its plans for extensive offline advertising in Seoul, slated to run for about a month, wrapping buses in prominent zones like Gangnam and Gangbuk. Additionally, the campaign features on media platforms within iconic structures in pivotal office hubs, including Gwanghwamun, Gangnam, Yeouido, and Pangyo., February 2024: Korea Economic Daily (KED) secured a significant seven-year deal aimed at overhauling advertising media at Incheon International Airport, South Korea's primary entry point. As part of the agreement, KED will replace the airport's traditional static advertising lightboxes with cutting-edge LED displays in Terminal 1 and Terminal 2. Concurrently, KED pledges to bolster and broaden Incheon International Airport's existing Digital Out-of-Home (DOOH) offerings.. Key drivers for this market are: Growing Inclination Toward Digital Advertising, High Advertising Flexibility with Connected Screens. Potential restraints include: Growing Inclination Toward Digital Advertising, High Advertising Flexibility with Connected Screens. Notable trends are: The Transportation Segment is Expected to Hold a Major Share in the Market.

According to a survey conducted in South Korea in 2023, around 69 percent of respondents stated that they did not watch movies on their smartphones. Of those who did, the largest share, at 9.4 percent, did so once or twice per week.

2023 Korea Comics User Survey Report Data

Welcome to the dataset from the '2023 Comics User Survey Report' conducted by the Korea Manhwa Contents Agency. This comprehensive dataset provides valuable insights into the purchasing behavior and preferences of webtoon users, particularly focusing on offline merchandise, OTT (Over-The-Top) services, and other related categories.

Dataset Overview

This dataset offers a detailed examination of webtoon users' actual purchasing power, exploring their buying habits for single volumes (tankobon) and their engagement with IP (Intellectual Property) content. By analyzing this data, researchers and industry professionals can gain a deeper understanding of the following:

- Offline Merchandise: Insights into the popularity and purchasing trends of physical goods related to webtoons. - OTT Services: Usage patterns and preferences for streaming services among webtoon users. - Single Volume Purchases: Data on how often and why users buy individual volumes of their favorite webtoons. - IP Content Engagement: Correlations between webtoon consumption and the use of other IP-related content, such as games, movies, and merchandise.

Key Features

• User Demographics: Detailed information on the age, gender, and other demographic factors of webtoon users.
• Purchasing Behavior: Data on the frequency and types of purchases made by users.
• Content Preferences: Insights into the types of webtoons and related content that users prefer and engage with.
• Engagement Metrics: Analysis of user engagement with various forms of IP content.

Why Use This Dataset?

This dataset is a valuable resource for anyone looking to understand the dynamics of the webtoon market in South Korea. It can be used for:

• Market Research: Identifying trends and opportunities in the webtoon industry.
• Consumer Behavior Analysis: Understanding the purchasing habits and preferences of webtoon users.
• Strategic Planning: Informing business strategies for content creators, publishers, and marketers.
• Academic Research: Supporting studies in media consumption, digital content, and cultural trends.

We invite you to explore this dataset and uncover the rich insights it holds. Whether you're a data scientist, market researcher, or industry professional, this data offers a unique glimpse into the vibrant world of web

The Asia-Pacific spectator sports market, valued at approximately $XX million in 2025, is projected to experience robust growth, with a Compound Annual Growth Rate (CAGR) exceeding 8.25% from 2025 to 2033. This expansion is driven by several key factors. Rising disposable incomes across the region, particularly in rapidly developing economies like India and China, are fueling increased spending on entertainment and leisure activities, including attending live sporting events. The increasing popularity of various sports, including cricket, soccer, and badminton, across diverse demographics contributes significantly to this growth. Furthermore, the strategic investments by major players like Tencent Sports and the Indian Premier League (IPL) in digital platforms and content delivery are enhancing fan engagement and driving revenue streams through media rights and sponsorships. The proliferation of digital platforms allows for wider reach and accessibility of sporting events, further boosting market growth. However, challenges remain, including the need for improved infrastructure in some regions and potential economic downturns which could impact consumer spending. The market segmentation reveals cricket's dominant position, followed by soccer and other popular sports. Media rights represent a significant revenue source, with merchandising, ticketing, and sponsorship contributing substantially. Geographically, China and India are major markets, driven by their large populations and growing passion for sports. Other significant contributors include Japan, Australia, and South Korea. Competitive dynamics are shaped by a mix of national governing bodies (like BCCI and the AFC), international federations (like the Badminton World Federation), and private leagues (like the IPL and ONE Championship). These entities are constantly vying for market share, investing in talent development, infrastructure, and innovative marketing strategies to capitalize on the burgeoning spectator sports market in the Asia-Pacific region. Future growth is likely to be influenced by evolving media consumption habits, innovative fan engagement strategies, and the overall economic performance of the region. Recent developments include: August 2023: The Board of Control for Cricket in India (BCCI) has partnered with BookMyShow. The partnership is for the World Cup 2023, and the Book My Show will be the official ticketing platform., August 2023: The Korean baseball club Kiwoom Heroes has reached a strategic partnership agreement with the Arizona Diamondbacks of Major League Baseball (MLB). The partnership will allow the two clubs to exchange ideas and know-how on baseball operations.. Key drivers for this market are: Increased Popularity of Sports is Driving the Market, Digital Transformation is Driving the Market. Potential restraints include: Increased Popularity of Sports is Driving the Market, Digital Transformation is Driving the Market. Notable trends are: Cricket is Dominating the Market.