Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on April 20, 2025 responsible for over **********of all sales. This translated into sales of around *** billion U.S. dollars for the energy drink brand. Monster Energy followed in second place, with ** percent market share. Celsius, Alani, and C4 also featured in the top five energy drinks of 2025. Red Bull’s success story Red Bull is the primary energy drink brand sold by Red Bull GmbH, an Austrian beverage company that was created in 1987. Red Bull’s brand value reached over ** billion U.S. dollars in 2024. Part of the appeal of the beverage may be in part due to its advertising. It has created extreme sports events such as the Red Bull Air Race and the Red Bull Cliff Diving World Series and owns multiple sports teams in racing and soccer. Clever television advertising also helped Red Bull become a household name. What are the effects of energy drinks? Energy drinks are part of the non-alcoholic beverage industry and can be manufactured with or without carbonation. They contain different stimulant compounds that provide mental and physical stimulation, making the consumer feel more awake. Caffeine is the most common stimulant used within energy drinks; other ingredients can include sugar, sweeteners, herbal extracts, and various vitamins. Such products can be harmful if consumed in excess.

This ranking shows the leading energy drink brands in the United States in 2025, based on sales. In that year, the leading energy drink brand in the United States was ********, based on generated sales of about *** billion U.S. dollars. Energy drinksEnergy drinks belong to the non-alcoholic beverage category. They are defined as functional beverages that aim to boost both mental and physical energy. As stimulants, most drinks contain caffeine, taurine, vitamins, and some kind of sweetener.Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.In the U.S. retail landscape, Red Bull was ranked as the ******* energy brand in 2025, based on sales. The brand is owned by Red Bull Company, which is headquartered in Fuschl am See in Austria. In mid-2014, Red Bull was subject in the press regarding its marketing slogan, ‘Red Bull gives you wings’, which the firm has been using for about two decades. Some disappointed U.S. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to enhance their performance or alertness. They filed an U.S. class action lawsuit that accused the company of misleading and false advertising claims. Red Bull has agreed to reimburse class members who have purchased the energy drink brand during the last 12 years.

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Energy Drinks Market Size 2025-2029

The energy drinks market size is valued to increase USD 51.3 billion, at a CAGR of 8.7% from 2024 to 2029. Hectic lifestyle and need for instant energy will drive the energy drinks market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 41% growth during the forecast period.
By Product - Sparkling energy drinks segment was valued at USD 65.30 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 97.51 billion
Market Future Opportunities: USD 51.30 billion
CAGR from 2024 to 2029 : 8.7%

Market Summary

The market represents a dynamic and continually evolving industry, fueled by consumer demand for products that offer instant energy and productivity. Core technologies, such as caffeine and taurine, remain at the heart of energy drink formulations, while applications span various sectors, including sports, workplaces, and education. The market is further segmented into product categories, including carbonated and non-carbonated beverages, and service types, such as ready-to-drink (RTD) and concentrate or powder formats. Despite the market's growth, it faces challenges, including stiff competition from low-cost substitutes and increasing regulations. For instance, the European Union has imposed stricter labeling requirements and caffeine limits on energy drinks.
Nevertheless, opportunities abound, particularly in the increasing demand for low-calorie energy drinks, which cater to health-conscious consumers. According to recent reports, the low-calorie segment is expected to account for over 40% of the global energy drink market share by 2027. With the hectic pace of modern life showing no signs of slowing, the market continues to unfold, offering both challenges and opportunities for industry participants.

What will be the Size of the Energy Drinks Market during the forecast period?

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How is the Energy Drinks Market Segmented ?

The energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Sparkling energy drinks
  Still energy drinks


Distribution Channel

  Offline
  Online


Type

  Natural/organic
  Conventional


Category

  Carbonated Energy Drinks
  Non-Carbonated Energy Drinks
  Natural Energy Drinks
  Sports Drinks


Format

  Ready-to-Drink (RTD)
  Shots
  Powder


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The sparkling energy drinks segment is estimated to witness significant growth during the forecast period.

Sparkling energy drinks, characterized by their carbonation, have gained significant traction among consumers worldwide. These beverages, which can be made with carbonated water or soda water as their base, have become popular due to their association with providing instant energy. To meet this growing demand, companies are continually introducing new sparkling energy drink products and expanding their production capacities. For example, in April 2024, Breville launched InFizz Fusion, its first carbonated beverage, which can be used to carbonate various beverages, including juices, wine, alcohol, coffee, and tea. This innovation is expected to attract new customers and contribute to the expansion of the sparkling energy drink segment in the market.

Moreover, companies are differentiating their products through ingredient sourcing, vitamin fortification, and carbonation techniques. For instance, some energy drinks contain herbal extracts, such as guarana and taurine, while others use natural sweeteners. Additionally, quality control testing, sensory evaluation, and manufacturing processes are crucial elements in ensuring product consistency and safety. Advertising campaigns, pricing strategies, sales promotions, and brand positioning are essential components of marketing efforts in the energy drinks industry. Shelf life extension, electrolyte balance, and sugar substitutes are also significant factors in product development. Functional ingredients, such as vitamins and minerals, are increasingly popular, as consumers seek healthier alternatives.

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The Sparkling energy drinks segment was valued at USD 65.30 billion in 2019 and showed a gradual increase during the forecast period.

The market is dynamic, with ongoing innovation strategies and regulatory compliance p

How high is the brand awareness of Rockstar Energy Drink in the United States?When it comes to energy drink consumers, brand awareness of Rockstar Energy Drink is at 79 % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Rockstar Energy Drink in the United States?In total, 21 % of U.S. energy drink consumers say they like Rockstar Energy Drink. What is the consumption share of Rockstar Energy Drink in the United States?All in all, 20 % of energy drink consumers in the United States use Rockstar Energy Drink. How loyal are the consumers of Rockstar Energy Drink?Around 16 % of energy drink consumers in the United States say they are likely to use Rockstar Energy Drink again. What's the buzz around Rockstar Energy Drink in the United States?In 2024, about 10 % of U.S. energy drink consumers had heard about Rockstar Energy Drink in the media, on social media, or in advertising over the past three months. Find more relevant information on Rockstar Energy Drink as an energy drinks brand on our in depth Rockstar Energy Drink brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.

How high is the brand awareness of Monster in the United States?When it comes to energy drink consumers, brand awareness of Monster is at 90 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Monster in the United States?In total, 44 percent of U.S. energy drink consumers say they like Monster.What is the usage share of Monster in the United States?All in all, 38 percent of energy drink consumers in the United States use Monster. How loyal are the consumers of Monster?Around 32 percent of energy drink consumers in the United States say they are likely to use Monster again. What's the buzz around Monster in the United States?In 2024, about 30 percent of U.S. energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months.Find more relevant information on Monster as an energy drinks brand on our in depth Monster brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.

The Sugar Free Energy Drinks Market is segmented by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The revenue of the at home (off-trade) energy and sports drinks market stood at almost 107 billion U.S. dollars in 2024. According to the Statista Consumer Market Outlook, that year, the global energy and sports drinks market generated a total revenue of roughly 212 billion U.S. dollars.

The combined revenue in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market in Japan was forecast to continuously increase between 2025 and 2029 by in total 0.3 billion U.S. dollars (+4.72 percent). After the ninth consecutive increasing year, the combined revenue is estimated to reach 6.69 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue change in the 'Ready-to-Drink (RTD) Tea' segment of the non-alcoholic drinks market in Brazil and the average volume per capita in the 'Soft Drinks' segment of the non-alcoholic drinks market in Hungary.The Statista Market Insights cover a broad range of additional markets.

How high is the brand awareness of Monster in Germany?When it comes to energy drink consumers, brand awareness of Monster is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Monster in Germany?In total, 47% of German energy drink consumers say they like Monster.What is the usage share of Monster in Germany?All in all, 43% of energy drink consumers in Germany use Monster.How loyal are the consumers of Monster?Around 36% of energy drink consumers in Germany say they are likely to use Monster again.What's the buzz around Monster in Germany?In 2024, about 27% of German energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Rockstar energy drink sales have been on the decline in recent years. In the United States, dollar sales of the energy drink Rockstar amounted to ***** million U.S. dollars in 2024. By comparison, in 2017, it peaked amounting to *** million U.S. dollars. C-Store Energy Drink Retail In 2022, the leading brand of energy drinks in convenience stores in the United States was Red Bull. That year, about *** billion cans of Red Bull were sold in convenience stores across the country. Monster was also a popular energy drink that year. Energy Shots in the U.S. Sometimes lumped into the category of energy drinks are energy shots. These are sold in much smaller bottles and are meant to deliver a quick boost of energy. However, between 2013 and 2022 energy shot sales in the U.S. dropped significantly, from **** billion U.S. dollars in 2013 to about *** million U.S. dollars by 2022. 5 Hour Energy is by far the leading energy shot brand in the United States, accounting for **** percent of the market.

This graph shows the sales of the leading non-aseptic sports drink brands in the United States in 2025. For the 52 weeks ended April 20, 2025, Gatorade was the leading non-aseptic sports drink brand in the United States, with about *** billion U.S. dollars worth of sales.

The Vita Coco Company’s brands include the coconut water Vita Coco, the energy drink Runa, canned water Ever & Ever, and protein-infused water PWR LIFT. Most of the company's net sales were generated in the American market, amounting to nearly 343 million U.S. dollars in 2024. The brand's coconut water seemed to be the most popular.

The Vita Coco Company’s brands include the coconut water Vita Coco, the energy drink Runa, canned water Ever & Ever, and protein-infused water PWR LIFT. In the last three years, the company's net sales have increased steadily, peaking at almost 516 million U.S. dollars in 2024.

This timeline depicts the market share of The Coca-Cola Company in the United States from 2013 to 2024. In 2024, Coca-Cola's U.S. market share amounted to **** percent. Other soft drink industry market shares may be found here. The Coca-Cola CompanyThe Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The company was founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA, and about 300 bottling partners worldwide.The product portfolio of Coca-Cola includes non-alcoholic beverages such as soft drinks, bottled water, sports drinks and energy drinks. The company’s most famous soft drink is undoubtedly the soft drink Coca-Cola. Brand rankings list the brand, for good reasons, as one of the most valuable and recognizable brands worldwide. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste which could be sold at soda fountains by mixing the two components together. The secret formula, which originated in the United States, is still used today for producing Coca-Cola around the world.

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2013 to 2024. Throughout this entire period, the Coca-Cola Company was the ******* CSD company. In 2024, Coca-Cola's carbonated soft drink market share amounted to roughly ** percent.  Carbonated soft drinks Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

This statistic presents the revenue of Red Bull worldwide from 2011 to 2024. In 2024, the company's global revenue amounted to about ***** billion euros worldwide. Red Bull was the ******* energy drink brand in the United States. Red BullRed Bull GmbH operates in the beverage segment and is especially known for its famous energy drink Red Bull. The company was founded in 1987 and is currently headquartered in Fuschl am See in Austria, close to Salzburg. The company operates in more than 166 countries around the world.The energy drink Red Bull is a functional drink containing caffeine, taurine, B-Group vitamins, sucrose and glucose, and water. In addition to the traditional Red Bull, the company has ‘Red Bull Sugarfree’, Red Bull Total Zero and ‘Red Bull Red, Silver and Blue Edition’ in its portfolio. The drinks are sold in cans holding 8.4 fluid ounces (250ml).Besides producing and selling beverages, the beverage company is highly known for their engagement in sponsoring extreme sports and motor sports. In 2013, the Red Bull Racing Team won the fourth consecutive Formula One Constructor’s Championship.In mid 2014, Red Bull was subject in the press regarding its advertising slogan ‘Red Bull gives you wings’, which the firm has been using since about two decades. Some disappointed U.S. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to increase their performance or reaction speed. They filed a U.S. class action lawsuit that accused the company of misleading and false advertising claims. Red Bull has agreed to reimburse class members who have bought Red Bull during the last 12 years.