In the first half of 2024, video ads accounted for 77.8 percent of all mobile game advertising creatives on digital platforms worldwide. Images made 18.8 percent of all creatives.

Between January 2023 and June 2024, casual mobile game advertisers accounted for 28.59 percent of all mobile game advertisers on digital platforms worldwide. Puzzles ranked second, with 13.87 percent.

Comprehensive dataset of mobile gacha game revenue statistics, including monthly earnings, regional breakdowns, and historical trends.

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Artificial Intelligence in Games Market Size 2025-2029

The AI in games market size is forecast to increase by USD 27.47 billion at a CAGR of 42.3% between 2024 and 2029.

Artificial Intelligence (AI) is revolutionizing the gaming industry, offering enhanced user experiences and new gameplay mechanics. One significant trend is the increasing adoption of Augmented Reality (AR) and virtual reality, which leverage AI to create more enriching environments and interactive characters. Another growth factor is the emergence of cloud gaming, enabling seamless access to high-performance games without the need for expensive hardware.
However, network latency remains a challenge, as even minor delays can negatively impact the gaming experience. AI is also being used to develop more sophisticated non-player characters and to personalize game content based on player behavior. Overall, these trends and challenges are shaping the future of the gaming market and driving innovation in the industry.

What will be the Size of the Market During the Forecast Period?

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In addition, this results in more realistic and dynamic game environments, improving overall player engagement. Network latency, a common issue in online gaming, is being addressed through AI-enabled platforms. These systems use GPUs and CPUs to process data in real-time, ensuring smooth gameplay and reducing lag. AI is also transforming the way games are created, with middleware systems like Euphoria powering realistic character behavior and physics. Ray tracing, another AI-driven technology, creates lifelike lighting and reflections, adding another layer of realism to 3D games. AI-generated language and recognizable names have been omitted to maintain a formal business tone. The gaming industry continues to explore the potential of AI, with innovations in image upscaling and other areas expected to further enhance the player experience.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  AI enabled platforms
  AI enabled games


Technology

  Machine learning
  Natural language processing
  Computer vision
  Robotics


Game Genre

  Action
  Adventure
  Casual
  Racing
  Simulation
  Sports
  Strategy


Application

  Gameplay Optimization
  Character Behavior Generation
  Level Design
  Player Engagement


Geography

  North America

    Canada
    US


  APAC

    China
    Japan
    South Korea


  Europe

    Germany
    UK
    France
    Italy


  South America

    Brazil


  Middle East and Africa

By Type Insights

The AI enabled platforms segment is estimated to witness significant growth during the forecast period. Artificial Intelligence (AI) is revolutionizing the gaming industry through real-time processing, enhancing multiplayer experiences, and improving matchmaking and anti-cheat systems. AI's expertise in data analysis, prediction, and action-taking enables developers to create advanced games and environments more efficiently. With the advent of 5G networks, AI-driven mobile games are becoming increasingly popular. Microsoft and Google are leading this transformation, offering powerful AI platforms and tools that enable personalized and engaging gaming experiences.

AI's ability to analyze player behavior and data provides valuable insights into player preferences, leading to more customized and enriching gaming experiences. By automating repetitive tasks and offering real-time responses, AI is set to revolutionize the gaming industry, offering unparalleled levels of engagement and interactivity.

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The AI enabled platforms segment was valued at USD 1.58 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is poised for expansion due to the rising demand for AI-driven games, fueled by the popularity of esports. With a significant number of gamers in the region competing in tournaments such as the International DOTA 2 Championship, gaming is increasingly viewed as a professional career path in countries like the US. In response, game developers and publishers are investing in the creation of multiplayer games to cater to the escalating esports trend. The integration of AI algorithms in esports titles aims to attract larger fan bases and boost

In September 2024, Ludo King was the most-downloaded gaming app in the Google Play Store worldwide. The board game generated more than 15.47 million downloads from Android users. My Supermarket Simulator 3D was the second-most popular gaming app title with approximately 14.19 million downloads from global users.

BackgroundThis study aimed to explore the adverse influences of mobile phone usage on pilots’ status, so as to improve flight safety.MethodsA questionnaire was designed, and a cluster random sampling method was adopted. Pilots of Shandong Airlines were investigated on the use of mobile phones. The data was analyzed by frequency statistics, linear regression and other statistical methods.ResultsA total of 340 questionnaires were distributed and 317 were returned, 315 of which were valid. The results showed that 239 pilots (75.87%) used mobile phones as the main means of entertainment in their leisure time. There was a significant negative correlation between age of pilots and playing mobile games (p

In January 2025, total video games sales in the United States amounted to 4.5billion U.S. dollars, representing a 15 percent year-over-year decrease. Generally speaking, the video game industry has its most important months in November and December, as video game software and hardware make very popular Christmas gifts. In December 2024, total U.S. video game sales surpassed 7.54 billion U.S. dollars. Birth of the video game industry Although the largest regional market in terms of sales, as well as number of gamers, is Asia Pacific, the United States is also an important player within the global video games industry. In fact, many consider the United States as the birthplace of gaming as we know it today, fueled by the arcade game fever in the ’60s and the introduction of the first personal computers and home gaming consoles in the ‘70s. Furthermore, the children of those eras are the game developers and game players of today, the ones who have driven the movement for better software solutions, better graphics, better sound and more advanced interaction not only for video games, but also for computers and communication technologies of today. An ever-changing market However, the video game industry in the United States is not only growing, it is also changing in many ways. Due to increased internet accessibility and development of technologies, more and more players are switching from single-player console or PC video games towards multiplayer games, as well as social networking games and last, but not least, mobile games, which are gaining tremendous popularity around the world. This can be evidenced in the fact that mobile games accounted for 51 percent of the revenue of the games market worldwide, ahead of both console games and downloaded or boxed PC games.

As of January 2024, the average download speed globally for mobile internet was 50 Mbps, while the average mobile upload speed was 11.3 Mbps. Speeds for fixed broadband services were significantly higher, with fixed networks more suitable for data intensive activities such as online gaming.