As of 2022, Nigeria had nearly 84 million internet users. This figure is projected to grow to 117 million internet users in 2027. Moreover, internet penetration amounted to over 38 percent of the population in 2022 and is set to reach 48 percent in 2027.

Internet usage in Nigeria

Nigeria is one of the most populous countries worldwide. As of 2023, there were almost 64 million mobile internet users in Nigeria. Mobile phone internet usage is particularly popular. The country is considered a mobile-first market where infrastructure and online usage development skipped wide-ranging desktop PC adoption and went straight to mobile internet usage via inexpensive smartphones. With more than three-quarters of Nigerian web traffic being generated via smartphones, Nigeria ranks eighth on the list of African countries based on the share of traffic via mobile. Other African markets with a similar share of mobile online traffic are Mali, Gambia, and the Central African Repiblic.

Internet freedom in Nigeria

According to the Freedom House Index, Nigeria ranks fourth in Africa with Malawi , registering 60 index points in the internet freedom index in 2023. The country has very strong libel laws. Subsequently, Nigerian internet users do not often feel free to express themselves online fully.

As of February 2025, Morocco had an internet penetration of over 92 percent, making it the country with the highest internet penetration in Africa. Libya ranked second, with 88.5 percent, followed by Seychelles with over 87 percent. On the other hand, The Central African Republic, Chad, and Burundi had the lowest prevalence of internet among their population. Varying but growing levels of internet adoption Although internet usage varies significantly across African countries, the overall number of internet users on the continent jumped to around 646 million from close to 181 million in 2014. Of those, almost a third lived in Nigeria and Egypt only, two of the three most populous countries on the continent. Furthermore, internet users are expected to surge, reaching over 1.1 billion users by 2029. Mobile devices dominate web traffic Most internet adoptions on the continent occurred recently. This is among the reasons mobile phones increasingly play a significant role in connecting African populations. As of early January 2024, around 74 percent of the web traffic in Africa was via mobile phones, over 14 percentage points higher than the world average. Furthermore, almost all African countries have a higher web usage on mobile devices compared to other devices, with rates as high as 92 percent in Sudan. This is partly due to mobile connections being cheaper and not requiring the infrastructure needed for traditional desktop PCs with fixed-line internet connections.

As of February 2025, Nigeria had 107 million internet users - the highest number reported all over Africa. Meanwhile, Egypt ranked second with over 96 million users. The majority of web traffic in leading digital markets in Africa originated from mobile devices - in Nigeria, one of the countries with the largest number of internet users worldwide, 86.2 percent of web traffic was generated via smartphones and roughly 13.3 percent via PC devices. This is due in part to the fact that mobile connections are much cheaper and do not require the infrastructure that is needed for traditional desktop PCs with fixed-line internet connections. Anticipating remarkable growth: Africa's internet user surge and projected milestones The projected trend for Africa indicates a consistent rise in internet users from 2024 to 2029. It will have a collective addition of 337.3 million users (equivalent to a growth of 51.79 percent). Following fifteen successive years of growth, the user count is anticipated to reach a record high of 1.1 billion by 2029. Furthermore, the online penetration rate on the continent was 43 percent – which was below the global average, measured at around 68 percent. Unveiling internet trends The region has witnessed a steady increase in internet users over the years. In January 2024, Southern Africa stood out as the African region with the most substantial internet penetration rate, reaching approximately 73.1 percent. The proportion of individuals accessing the internet in this part of Africa and Northern Africa surpassed the global average (66.2 percent). Moreover, Morocco boasted an impressive internet penetration of about 91 percent, securing its position as Africa's foremost country. Libya held the second position with a penetration rate of approximately 88 percent, followed closely by Seychelles at around 86.7 percent.

Individuals using the Internet (% of population) in Nigeria was reported at 39.2 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Nigeria - Individuals using the Internet (% of population) - actual values, historical data, forecasts and projections were sourced from the World Bank on July of 2025.

Internet user penetration in Nigeria saw a slight increase between the years 2018 and 2022, going from around 26 percent to over 38 percent. As of 2022, the estimated number of internet users in the country was more than 83 million. Moreover, the share of the Nigerian population using the internet is expected to grow to approximately 48 percent by 2027.

Mobile internet user penetration in Nigeria As for mobile internet user penetration in Nigeria, there is a slight increase too. As of 2023, around 40 percent of the Nigerian population was already using a mobile device to access the internet. In 2027, 51 percent of all internet users are expected to use a mobile device for internet access.

How much does mobile data cost in Nigeria? Mobile internet user penetration rate partly depends on the price of mobile data. As of August 2023, the average price for 1 GB of mobile data in Nigeria was 0.39 U.S. dollars. The cheapest price for mobile internet in the country was 0.13 U.S. dollars, whereas the most expensive price was 1.64 U.S. dollars for 1GB.

Nigeria Internet Usage: Browser Market Share: Mobile: Instabridge data was reported at 0.020 % in 01 May 2025. This records an increase from the previous number of 0.010 % for 30 Apr 2025. Nigeria Internet Usage: Browser Market Share: Mobile: Instabridge data is updated daily, averaging 0.010 % from Jul 2024 (Median) to 01 May 2025, with 77 observations. The data reached an all-time high of 0.020 % in 01 May 2025 and a record low of 0.000 % in 29 Apr 2025. Nigeria Internet Usage: Browser Market Share: Mobile: Instabridge data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Nigeria – Table NG.SC.IU: Internet Usage: Browser Market Share.

Nigeria Internet Usage: Device Vendor Market Share: Tablet: Casper data was reported at 0.000 % in 16 May 2025. This records a decrease from the previous number of 0.050 % for 15 May 2025. Nigeria Internet Usage: Device Vendor Market Share: Tablet: Casper data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 16 May 2025, with 48 observations. The data reached an all-time high of 0.230 % in 26 Oct 2024 and a record low of 0.000 % in 16 May 2025. Nigeria Internet Usage: Device Vendor Market Share: Tablet: Casper data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Nigeria – Table NG.SC.IU: Internet Usage: Device Vendor Market Share.

Nigeria Internet Usage: Browser Market Share: Desktop: Whale Browser data was reported at 0.020 % in 29 Mar 2025. This records an increase from the previous number of 0.010 % for 28 Mar 2025. Nigeria Internet Usage: Browser Market Share: Desktop: Whale Browser data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 29 Mar 2025, with 180 observations. The data reached an all-time high of 0.200 % in 28 Sep 2024 and a record low of 0.000 % in 26 Mar 2025. Nigeria Internet Usage: Browser Market Share: Desktop: Whale Browser data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Nigeria – Table NG.SC.IU: Internet Usage: Browser Market Share.

As of February 2025, China ranked first among the countries with the most internet users worldwide. The world's most populated country had 1.11 billion internet users, more than triple the third-ranked United States, with just around 322 million internet users. Overall, all BRIC markets had over two billion internet users, accounting for four of the ten countries with more than 100 million internet users. Worldwide internet usage As of October 2024, there were more than five billion internet users worldwide. There are, however, stark differences in user distribution according to region. Eastern Asia is home to 1.34 billion internet users, while African and Middle Eastern regions had lower user figures. Moreover, the urban areas showed a higher percentage of internet access than rural areas. Internet use in China China ranks first in the list of countries with the most internet users. Due to its ongoing and fast-paced economic development and a cultural inclination towards technology, more than a billion of the estimated 1.4 billion population in China are online. As of the third quarter of 2023, around 87 percent of Chinese internet users stated using WeChat, the most popular social network in the country. On average, Chinese internet users spent five hours and 33 minutes online daily.

Nigeria Internet Usage: Device Vendor Market Share: Tablet: Telekom data was reported at 0.000 % in 10 Feb 2025. This stayed constant from the previous number of 0.000 % for 09 Feb 2025. Nigeria Internet Usage: Device Vendor Market Share: Tablet: Telekom data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 10 Feb 2025, with 27 observations. The data reached an all-time high of 0.160 % in 06 Feb 2025 and a record low of 0.000 % in 10 Feb 2025. Nigeria Internet Usage: Device Vendor Market Share: Tablet: Telekom data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Nigeria – Table NG.SC.IU: Internet Usage: Device Vendor Market Share.

Fixed broadband subscriptions in Nigeria was reported at 117000 in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Nigeria - Fixed broadband Internet subscribers - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.

The population share with mobile internet access in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 16.8 percentage points. After the ninth consecutive increasing year, the mobile internet penetration is estimated to reach 38.94 percent and therefore a new peak in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of smartphone users in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 48.7 million users (+94.54 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 100.21 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The Nigerian e-commerce market, valued at $8.53 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11.82% from 2025 to 2033. This expansion is fueled by increasing internet and smartphone penetration, a burgeoning young population eager to embrace digital technologies, and a growing preference for convenience and wider product selection offered by online platforms. Key drivers include improved logistics infrastructure, the rise of mobile money and digital payment systems, and government initiatives to support digital economy growth. Trends such as the increasing adoption of social commerce, the growth of online marketplaces, and the expansion of e-commerce into previously underserved regions are further propelling market expansion. However, challenges remain, including concerns about internet accessibility in some areas, limited digital literacy among certain demographics, and the need for further development in secure payment gateways and robust consumer protection policies. The market is segmented by B2C and B2B e-commerce, with B2C dominating due to the high consumer demand. Popular application categories include beauty and personal care, fashion and apparel, consumer electronics, food and beverage, and furniture and home goods. Leading players like Jumia, SLOT Systems, and Ajebomarket are actively shaping the market landscape through their diverse offerings and strategic partnerships. The projected growth trajectory signifies significant opportunities for both established and emerging players. Strategic investments in logistics, technology, and marketing are crucial for success. Furthermore, collaborations with local businesses and focus on addressing consumer trust and security concerns will be vital in further unlocking the market's vast potential. While challenges exist, the positive market outlook points towards a significant increase in e-commerce transactions and market value throughout the forecast period, cementing Nigeria’s position as a key player in the African e-commerce landscape. The expansion into diverse product categories, including those addressing specific local needs, will further fuel growth. Recent developments include: June 2024: GBLagos Art and Lifestyle, a Nigerian startup, unveiled ekoartmarket.com, an e-commerce platform to globalize African art. The company views this move as a pivotal step in its quest to democratize African art and uplift local artisans., February 2024: Zandaux, a B2B platform, expanded its reach by launching an e-commerce marketplace in Nigeria and Kenya. Embracing a "one Africa, one market" ethos, Zandaux empowers businesses and merchants from diverse sectors to reach customers across the continent.. Key drivers for this market are: Adoption of Online Mode of Payments, Growing Penetration of Internet. Potential restraints include: Adoption of Online Mode of Payments, Growing Penetration of Internet. Notable trends are: Growing Penetration of Internet is Expected to Drive the Market.

The number of smartphone users in Africa was forecast to continuously increase between 2024 and 2029 by in total 353.1 million users (+109.45 percent). After the eighteenth consecutive increasing year, the smartphone user base is estimated to reach 675.71 million users and therefore a new peak in 2029. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Caribbean and Europe.

The African Subscription Video on Demand (SVOD) market is experiencing robust growth, projected to reach $2.10 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 11.29% from 2025 to 2033. This expansion is driven by increasing internet penetration, affordability of smartphones, and a growing young population eager to consume digital entertainment. Key players like Netflix, Amazon Prime Video, Disney+, and local providers such as MultiChoice Group (ShowMax, DStv) and VideoPlay are competing for market share, fueling innovation and content diversification. The rising popularity of local content, tailored to specific African cultures and languages, is a significant trend, enhancing user engagement and loyalty. However, challenges remain, including inconsistent internet infrastructure, particularly in rural areas, and affordability concerns, particularly for lower-income demographics. Despite these hurdles, the market's strong growth trajectory suggests a promising future, especially with ongoing investments in infrastructure and the emergence of innovative payment solutions. The segmentation of the African SVOD market reveals significant insights into consumption patterns and market dynamics. Production analysis highlights the increasing investment in local content creation, driven by the demand for culturally relevant programming. Consumption analysis showcases varied viewing habits across different regions, influenced by factors such as demographics, disposable income, and internet access. Import and export analyses likely reveal the flow of international and local content, indicating areas of strength and opportunity for both international and local players. Price trend analysis suggests a complex interplay between subscription tiers, content offerings, and competitive pricing strategies. Regional data, particularly from key markets like Kenya, Nigeria, and South Africa, will likely show varied levels of market maturity and growth potential, influenced by factors like economic development and regulatory environments. Analyzing this data will provide a comprehensive understanding of the strengths and opportunities of this dynamic and rapidly evolving market. Recent developments include: February 2023: Amazon Prime Video announced a multi-picture licensing arrangement with South Africa's Known Associates, the parent company of Johannesburg-based Known Associates Entertainment (KAE) and Cape Town-based Moonlighting Films, during the Joburg Film Festival on Thursday. Over 20 South African feature films, including Zane Meas' "Klip Anker Baai," Marvin-Lee Beukes' "Tickets," Jahmil Qubeka's "You Are My Favourite Place," and Norman Maake's "Piet's Sake 2," will be available exclusively on Prime Video., August 2022: Netflix announced a lineup of new and returning African originals for late 2022 and early 2023, including scripted and unscripted programs and feature films. In addition, Netflix has formed a multi-project collaboration with South African filmmaker Mandlakayise Walter Dube, who helmed Netflix's first commissioned African film Silverton Siege. Previously, the streamer inked multi-title deals with African creators such as Mo Abudu and her Ebonylife Studios, Kunle Afolayan, and his Nigerian production company KAP.. Key drivers for this market are: Intensification of Competition as Several Global Players Enter the Market to capture the Nascent audience, Enticing Marketing Strategies like Free Mobile Plans, Regional Partnerships, etc. are anticipated to aid the Long Time Growth of Market. Potential restraints include: Intensification of Competition as Several Global Players Enter the Market to capture the Nascent audience, Enticing Marketing Strategies like Free Mobile Plans, Regional Partnerships, etc. are anticipated to aid the Long Time Growth of Market. Notable trends are: Drama Genre is Expected to Drive the Market.

The population share with mobile internet access in Africa was forecast to continuously increase between 2024 and 2029 by in total 21.7 percentage points. After the eighteenth consecutive increasing year, the mobile internet penetration is estimated to reach 46.22 percent and therefore a new peak in 2029. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

In 2025, the 3G mobile broadband coverage in Nigeria is estimated to reach 70 percent, whereas 4G connection might be 17 percent.

In Nigeria, the most common devices used for internet access were smartphones and tablets, which had a penetration by about 73 percent.

The number of internet users in Africa was forecast to continuously increase between 2024 and 2029 by in total 327.8 million users (+51.52 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 964.1 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like Europe and the Americas.

互联网使用：浏览器市场份额：移动服务：Instabridge在05-01-2025达0.020%，相较于04-30-2025的0.010%有所增长。互联网使用：浏览器市场份额：移动服务：Instabridge数据按日更新，07-19-2024至05-01-2025期间平均值为0.010%，共77份观测结果。该数据的历史最高值出现于05-01-2025，达0.020%，而历史最低值则出现于04-29-2025，为0.000%。CEIC提供的互联网使用：浏览器市场份额：移动服务：Instabridge数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的尼日利亚 – Table NG.SC.IU: Internet Usage: Browser Market Share。