In the fashion market worldwide in 2024, the apparel segment generated the highest revenue, reaching approximately 457.23 billion U.S. dollars. The accessories segment ranked second with around 185.6 billion U.S. dollars, while footwear followed with about 128.06 billion U.S. dollars.

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India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf

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US Online Fashion Retail Market Size 2025-2029

The us online fashion retail market size is forecast to increase by USD 303.9 billion at a CAGR of 15.6% between 2024 and 2029.

The Online Fashion Retail Market in the US is experiencing significant growth, driven by the rising trend of online shopping and the increasing popularity of sports apparel and footwear. Consumers are increasingly turning to the convenience and accessibility of online platforms to meet their fashion needs. The sports apparel and footwear industry's growth is further fueling market expansion, as consumers seek out the latest trends and styles in athletic wear. However, this market is not without challenges. Security and privacy concerns related to consumer data have emerged as a significant obstacle. With the increasing amount of personal information being shared online, retailers must prioritize data protection and privacy to maintain consumer trust. Failure to do so could result in reputational damage and lost sales. Retailers must invest in robust cybersecurity measures and transparent data handling practices to mitigate these risks and capitalize on the market's potential.

What will be the size of the US Online Fashion Retail Market during the forecast period?

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In the dynamic US online fashion retail market, high-end fashion brands are embracing e-commerce optimization, leveraging data analytics tools to personalize shopping experiences and boost sales. Blockchain technology is revolutionizing the industry by ensuring supply chain transparency and ethical production, resonating with consumers' growing demand for sustainable sourcing. Resale platforms and second-hand clothing are gaining traction, as unisex fashion and body positivity continue to influence purchasing decisions. Performance marketing, affiliate marketing, and social commerce are key strategies driving growth, with fashion photography and fashion blogging shaping consumer trends. Brands prioritize customer data privacy while implementing customer loyalty programs and subscription services. Trend analysis, size inclusivity, and fashion forecasting are essential components of successful digital marketing automation. Luxury goods and vintage fashion are thriving, with mobile wallet integration streamlining transactions. Omnichannel retail, fashion journalism, fashion styling, and live streaming are shaping the future of the industry.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userWomenMenKidsProductApparelFootwearsBags and accessoriesTypeMass marketPremiumLuxuryPlatformMobile AppsWeb PortalsPrice RangeEconomyMid-RangePremiumGeographyNorth AmericaUS

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period.

The online fashion retail market in the US is experiencing significant growth, driven by several key trends and factors. Product reviews and customer satisfaction play a crucial role in influencing purchasing decisions, with consumers relying on authentic feedback to make informed choices. Influencer marketing is also a major force, as fashion influencers and celebrities shape trends and promote products through social media channels. Virtual reality and augmented reality technologies are transforming the shopping experience, allowing customers to virtually try on clothes and visualize how they would look. Big data and recommendation algorithms are being leveraged to personalize shopping experiences, while trend forecasting ensures that retailers stay ahead of the curve. Content marketing, machine learning, and data analytics are essential tools for fashion brands, helping them to understand customer preferences and tailor their offerings accordingly. Textile suppliers and apparel manufacturers are integrating sustainable practices to cater to the growing demand for eco-friendly fashion. Mobile commerce and mobile app development are critical for reaching customers on the go, with mobile responsiveness and user interface design key considerations. Conversion rate optimization, data security, and payment gateways are essential for ensuring a seamless shopping experience. Customer service, inventory management, order fulfillment, and shipping logistics are all crucial components of a successful online fashion retail business. Social media marketing, email marketing, and fashion designers collaborations are effective strategies for reaching and engaging customers. Size and fit, fast fashion, and formal wear are popular categories, with quality control and brand loyalty key differentiators.

As per Cognitive Market Research's latest published report, the Global Online Fashion Retail market size was $771.90 Billion in 2022 and it is forecasted to reach $2,755.17 Billion by 2030. Online Fashion Retail Industry's Compound Annual Growth Rate will be 17.37% from 2023 to 2030. Market Dynamics of the Online Fashion Retail Market:

Evolution in online shopping along with the emergence of technologies:

Technological advancement has become the center of life. Most devices such as smartwatches, and mobile phones with multiple accessibilities merge with digital networks. Technologies such as blockchain, and artificial intelligence have pushed online fashion businesses to be more user-friendly which can help customer to fulfill their needs. E-commerce retail platforms which are using several technologies would be able to surge their competitive advantage towards better customer experiences and customizing the products as per their requirements. Artificial Intelligence (AI) is becoming the most popular technology in the online fashion retail industry. AI has the ability to change vast and diverse data into valuable data which helps to exceed cost, speed, and time. Furthermore, Augmented Reality (AR) technology also plays a vital role which provides a real-time view and also magnified computer-generated information.

Restraining Factor:

Lack of close examination and frauds in online shopping:

Many customers want to feel and touch the product in order to identify product quality. Thus, most of the customers prefer to purchase from window shops to touch-feel-try the products which may lead to hinder the market growth to some extent. In addition, the products shown in the pictures are sometimes misleading. The size, colour, and appearance are not images with electronic images. In addition, many people prefer to visit physical stores for examining the product though it consumes time. Further, the online payment mode is not much safe while doing payment transactions. Therefore, retailers and e-marketers are paying attention to finding out a solution to this issue.

However, the emergence of new technologies, good discounts, availability of different brands, time-saving processes, a wide range of products, and safer payment transactions are expected to surge the market growth during the forecast period.

Current Trends on Online Fashion Retail:

Development of new applications in online fashion retail platforms:

Increasing penetration of smartphones and the emergence of new technologies followed by the development of different applications have gained traction in the online fashion retail market. Solutions like Mobile body scanning technology are having a lucrative impact on the online fashion retail market size and shape. In addition, a solution like Mobile Tailor which allows customers to take body measurements remotely and contactless by using just two photos of them enables businesses to expand their reach. Furthermore, YourFit solution also helps shoppers to find out matching online shoppers in order to overcome size issues. Thus, the development of new applications in the fashion world is projected to expand the market growth in the future.

Impact of the COVID-19 pandemic on the Online Fashion Retail Market:

The outbreak of Covid-19 has significant impact on the global fashion retail market. As governments of several nations announced lockdown and social distancing regulations, the market has faced several damages during the Covid-19 pandemic. However, there are some positive impacts such as the emergence of new technologies i.e. ewallet, 360-degree videos, three-dimensional product view, and trying on clothes with augmented reality has gained traction during a pandemic. The online fashion market has gained traction among young consumers during the outbreak of COVID-19. UK-based eCommerce company BooHoo has reported that during the lockdown their sales has increased by 45% in May 2020.

As the online fashion retail industry is growing, fashion businesses need to adapt to changing circumstances. Due to the high competition in the sector, online fashion businesses have to implement new intelligent solutions which are going to recommend the right product to the right customer in real time. Introduction of Online Fashion Retail:

In the past decade, increasing usage of the internet has given new momentum to the online fashion retail market. Rising demand for designer dress...

The global online fashion retail market is projected to reach a staggering $1.2 trillion by 2033, growing at a compound annual growth rate (CAGR) of 10.5% from 2025 to 2033.

In the measured time period, June 2025 saw the highest figures for online traffic to the fashion retail website zara.com. According to the data, desktop and mobile visits to zara.com reached 98 million visits that month.

In 2024, China ranked first by revenue in the fashion e-commerce market among the 15 countries presented in the ranking. China's revenue amounted to ************** U.S. dollars, while the United States and the United Kingdom, the second and third countries, had records amounting to ************** U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Fashion.

Global Fashion Retail Market Size Was Worth USD 91.25 Billion in 2023 and Is Expected To Reach USD 157.88 Billion by 2032, CAGR of 7.09%.

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Online Apparel Retailing Market Size 2025-2029

The online apparel retailing market size is forecast to increase by USD 343.2 billion, at a CAGR of 16.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of mobile commerce and network marketing. Consumers preference for the convenience and accessibility of shopping online, coupled with the widespread adoption of digital payment systems, is fueling this trend. However, the market faces challenges as well. The presence of counterfeit products poses a significant threat, requiring robust measures to ensure authenticity and consumer trust. Retailers must navigate this issue carefully to maintain their brand reputation and customer loyalty. As the market continues to evolve, companies must stay agile and adapt to these dynamics to capitalize on opportunities and mitigate risks effectively.
By focusing on customer experience, innovation, and brand protection, retailers can differentiate themselves and thrive in the competitive online apparel retailing landscape.

What will be the Size of the Online Apparel Retailing Market during the forecast period?

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The market continues to evolve, with dynamic market dynamics shaping its various sectors. Product photography plays a crucial role in showcasing merchandise, while order fulfillment ensures timely delivery. Social media integration enhances brand visibility, and ethical sourcing addresses sustainability concerns. Online storefronts and website optimization attract customers, reducing carbon footprint through e-commerce platforms. Customer retention is fostered through personalization algorithms, interactive shopping experiences, and mobile commerce. Mobile app development caters to on-the-go consumers, and 3D modeling offers virtual try-on technology. Security protocols and customer data protection maintain trust, while fair trade practices and customer segmentation cater to diverse demographics. E-commerce platforms employ machine learning for predictive analytics, subscription services, and fraud detection.

Omnichannel strategy integrates physical and digital channels, and recycled materials and upcycled products cater to the growing demand for sustainability. Content marketing, payment gateways, and shipping logistics further streamline operations. Virtual assistants, returns processing, and virtual styling offer enhanced customer service, while loyalty programs and data analytics provide valuable insights. Augmented reality (AR) and virtual reality (VR) create immersive shopping experiences, and influencer marketing expands reach. Continuous innovation in technology and consumer preferences keeps the market in a constant state of flux.

How is this Online Apparel Retailing Industry segmented?

The online apparel retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men apparel
  Women apparel
  Children apparel


Product

  Upper wear apparel
  Bottom wear apparel
  Others


Business Segment

  Business-to-consumer (B2C)
  Business-to-business (B2B)


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By End-user Insights

The men apparel segment is estimated to witness significant growth during the forecast period.

The market is witnessing dynamic trends, with sustainable fashion gaining prominence. Consumers are increasingly seeking eco-friendly and ethically sourced clothing, leading retailers to prioritize ethical sourcing and fair trade practices. Inventory management plays a crucial role in ensuring stock availability and reducing wastage, while personalization algorithms offer customized shopping experiences. Pay-Per-Click (PPC) advertising and social media marketing are key digital marketing strategies, driving customer engagement and sales. Interactive shopping experiences, such as virtual try-on technology and augmented reality, enhance the customer journey. Mobile commerce and mobile app development cater to the growing preference for convenient, on-the-go shopping. Fashion trends influence buying behavior, with product reviews and influencer marketing shaping customer decisions.

Email marketing and loyalty programs foster brand loyalty and customer retention. Product photography, order fulfillment, and shipping logistics ensure a seamless shopping experience. Data privacy and security protocols protect customer data, while machine learning and predictive analytics optimize operati

In 2024, the apparel e-commerce market in Japan was valued at *** trillion Japanese yen. The market size grew steadily since 2015, with major apparel manufacturers adding online stores to their distribution strategies.

India Fashion Retail Market was valued at USD 60.12 Billion in 2024 and is expected to reach USD 124.32 Billion by 2030 with a CAGR of 12.87% during the forecast period.

The online apparel retail market is booming, projected to reach $430.16 million in 2025 with a 10.9% CAGR. Discover key trends, drivers, and regional insights shaping this dynamic industry, including leading companies and growth opportunities in online clothing sales.

Global Online Fashion Retail Market is segmented by Application (Fashion Industry_ Retail Industry_ E-commerce_ Digital Marketing_ Supply Chain), Type (E-commerce_ Fashion Retail_ Online Shopping_ Retail_ Fashion), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

Sales in online clothing retail have increased by an average of 8.3% per year since 2019. Although consumer spending on clothing fell during the coronavirus pandemic, many people shifted their shopping online as a result of the restrictions and lockdowns, bringing additional growth to the industry. The increasing importance of e-commerce has benefited vertical providers in particular, who have expanded their offering to the internet, as well as large internet pure players such as Zalando. In this competitive environment, many fashion retailers have expanded their online sales activities. Almost half of them now have their own online shop. Sales fell slightly in 2022, partly due to a normalisation following the coronavirus pandemic. In addition, fragile supply chains, increased transport and energy costs and rising prices as a result of the war in Ukraine are also impacting online retail. Although the consumer climate has slumped, prices have continued to rise and external influences such as the war in Ukraine and the energy crisis will continue to curb consumer purchasing behaviour in 2023, the online fashion market is likely to grow in 2023, as it will in 2024, and is expected to reach 17.4 billion euros with a growth rate of 4.6% in the current year. The market is becoming increasingly concentrated, with the largest online shops and internet pure players likely to further expand their market shares. The shift in market share is primarily at the expense of smaller businesses. The increasing cross-channel behaviour of consumers makes integrated online-offline concepts and a range of services on different channels necessary.Online retailers also need to keep an eye on the needs of the younger generation, whose online purchasing behaviour is largely driven by the work of social media influencers. Online retailers are using influencer marketing to increase their brand reach and benefit from integrated shopping functions on social networks. In the next five years, industry turnover is expected to grow by an average of 4.1% per year, reaching around 17 billion euros in 2029. This growth should particularly benefit those who are able to cope with the increased pressure to use ethically correct and environmentally friendly sources.

Get key insights on Market Research Intellect's Online Fashion Retail Market Report: valued at USD 300 billion in 2024, set to grow steadily to USD 600 billion by 2033, recording a CAGR of 8.5%.Examine opportunities driven by end-user demand, R&D progress, and competitive strategies.

The European e-commerce apparel market is experiencing robust growth, driven by increasing internet and smartphone penetration, a preference for online shopping convenience, and the rising popularity of fast fashion. The market's Compound Annual Growth Rate (CAGR) of 8.05% from 2019 to 2024 suggests a consistently expanding market, projected to continue its upward trajectory through 2033. Key segments driving this growth include formal wear, casual wear, and sportswear, particularly within the men's and women's end-user categories. Third-party retailers constitute a significant portion of the market, although company-owned websites are rapidly gaining traction, showcasing the importance of direct-to-consumer strategies. Major players like Inditex, PVH Corp, and Fast Retailing are key competitors, continuously innovating to meet evolving consumer demands and maintain market share. The market faces certain restraints, including concerns around delivery times, returns, and the need to maintain consumer trust in online security. However, advancements in technology, including improved logistics and virtual fitting rooms, are mitigating these challenges. The geographical distribution of the market reveals significant variations across European nations. Germany, the United Kingdom, France, Italy, and Spain are expected to remain leading markets, driven by strong consumer spending and established e-commerce infrastructure. While specific market sizes for each country are not provided, we can infer that these major economies would collectively comprise a substantial portion of the overall market. Emerging markets within the "Rest of Europe" segment also offer considerable growth potential, especially as e-commerce adoption increases in less-penetrated regions. This indicates that diverse marketing strategies tailored to each region will be vital for success within this dynamic market. Continued growth is expected, contingent on overcoming the challenges mentioned and adapting to changing consumer trends and preferences. Recent developments include: February 2023: Marks & Spencers announced the launch of the sports edit platform on its website. The launch included over 200 sportswear and apparel products across women's activewear and apparel from third-party brands, including Beyond Yoga, FP Movement, Girlfriend Collective, and YMO., April 2022: Associated British Foods plc's retail brand Primark announced the launch of its brand new website, which allows customers to browse their favorite styles. The company claims that the service does not allow shoppers to buy clothes online; it only provides the ability to check the availability of products in its 191 stores across the country., March 2021: M&S announced the online launch of its 'Brands at M&S' during spring. The company claims that these new brands will be in addition to the curated offers that are already available on its website.. Key drivers for this market are: Online Retailers Offering Seamless Shopping Experience, Growing Consumer Inclination Towards Latest Sustainable Fashion. Potential restraints include: Online Retailers Offering Seamless Shopping Experience, Growing Consumer Inclination Towards Latest Sustainable Fashion. Notable trends are: Online Retailers Offering Seamless Shopping Experience.

Online Apparel Retail Market Outlook

The global online apparel retail market size was valued at approximately USD 500 billion in 2023 and is expected to reach around USD 1.2 trillion by 2032, growing at a compound annual growth rate (CAGR) of 10.2% during the forecast period. The market's growth is propelled by the increasing penetration of the internet, rising disposable incomes, and evolving consumer preferences for the convenience of online shopping.

One of the primary growth factors for the online apparel retail market is the burgeoning internet penetration across the globe. With more people gaining access to the internet, the number of potential online shoppers is exponentially rising. This trend is particularly evident in developing regions, where internet connectivity is rapidly improving. Additionally, technological advancements in e-commerce platforms and the proliferation of smartphones have further facilitated easy access to online retail, contributing significantly to market expansion.

Another significant driver is the change in consumer behavior and preferences. Modern consumers, especially millennials and Gen Z, increasingly prefer the convenience of online shopping over traditional brick-and-mortar stores. The ability to shop at any time, compare prices instantly, and access a wider variety of products has made online apparel shopping highly appealing. Furthermore, the COVID-19 pandemic has accelerated the shift towards online retail as lockdowns and social distancing measures made in-store shopping less feasible, thus ingraining online shopping habits among consumers.

The role of personalized shopping experiences and advanced AI-driven recommendation systems cannot be overstated. E-commerce platforms are increasingly utilizing artificial intelligence to offer personalized recommendations based on a shopper's past behavior and preferences. This customization enhances the shopping experience, increases customer satisfaction, and boosts sales conversion rates. Moreover, augmented reality (AR) technologies are being used to provide virtual fitting rooms, allowing customers to try on clothes virtually, thereby reducing return rates and enhancing the overall shopping experience.

Regionally, North America and Europe are mature markets with high internet penetration and disposable income levels. However, Asia Pacific is emerging as a lucrative market with immense growth potential due to its large population base, increasing internet users, and rapidly growing middle class. Latin America and the Middle East & Africa are also expected to witness substantial growth, driven by improving internet infrastructure and rising economic development.

Product Type Analysis

The online apparel retail market is segmented by product type into men's wear, women's wear, kids' wear, and others. Among these, women's wear holds the largest market share, driven by the wide variety of products, frequent new fashion trends, and higher spending on clothing compared to other segments. Women's wear includes a vast array of clothing items, from casual and formal wear to sportswear and lingerie, catering to diverse consumer needs.

Women Apparel has emerged as a pivotal segment within the online apparel retail market, capturing the largest market share due to its expansive range of offerings and the continuous evolution of fashion trends. This segment encompasses a diverse array of clothing options, from everyday casual wear to high-end fashion pieces, catering to various consumer tastes and preferences. The increasing influence of social media and fashion influencers has played a significant role in shaping consumer demand for women's apparel, driving online sales and encouraging brands to innovate and expand their product lines. Furthermore, the convenience of online shopping allows consumers to explore and purchase the latest trends from the comfort of their homes, further fueling the growth of this segment.

Men's wear is another significant segment, witnessing steady growth due to the increasing interest of men in fashion and grooming. The availability of a wide range of apparel, from business suits to casual and activewear, is contributing to the growth of this segment. Moreover, the rise of influencer marketing and fashion bloggers has significantly impacted men's fashion choices, further driving online sales.

Kids' wear i

Discover the booming India online fashion retail market! Explore a $24.94 billion industry with a 25.2% CAGR, driven by key players like Amazon, Reliance, and Myntra. Learn about market segments, trends, and future growth projections in this in-depth analysis.

Online Fashion Retail Market size was valued at USD 155,000.00 million in 2024 and the revenue is expected to grow at a CAGR of 9.1% from 2025 to 2032