100+ datasets found
  1. Market Research in the US - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Oct 10, 2025
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    IBISWorld (2025). Market Research in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/market-research-industry/
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    Dataset updated
    Oct 10, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Description

    Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.

  2. Colombia: new tools used by market research firms 2021

    • statista.com
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    Statista, Colombia: new tools used by market research firms 2021 [Dataset]. https://www.statista.com/statistics/1246466/tools-implementation-market-research-companies-colombia/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 18, 2021 - Jan 29, 2021
    Area covered
    Colombia
    Description

    During a 2021 survey conducted in major Latin American countries, According to a survey conducted in ************, over ** percent of responding market research companies reported using online surveys as a tool for data collection. More than ** percent of the companies surveyed said that they use mobile surveys, while ** percent planned to implement this tool in the short term. The less currently used tool as of the date of the survey was crowdsourcing.

  3. O

    Online Survey Tool Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Sep 24, 2025
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    Data Insights Market (2025). Online Survey Tool Report [Dataset]. https://www.datainsightsmarket.com/reports/online-survey-tool-1442891
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    doc, ppt, pdfAvailable download formats
    Dataset updated
    Sep 24, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global online survey tool market is poised for steady expansion, projected to reach an estimated $1608.6 million by 2025. This growth is fueled by the increasing need for businesses and organizations across all sectors to gather valuable customer, employee, and market insights. The burgeoning digital landscape has made online surveys an indispensable tool for data collection, enabling real-time feedback and informed decision-making. Driving this upward trajectory are key factors such as the continuous innovation in survey functionalities, including advanced analytics, branching logic, and multimedia integration, which enhance user engagement and data accuracy. Furthermore, the growing adoption of customer satisfaction surveys, marketing research surveys, and human resource surveys by enterprises seeking to optimize their operations and customer relationships significantly contributes to market expansion. The ease of deployment, cost-effectiveness, and ability to reach a broad audience globally make online survey tools a preferred choice for businesses of all sizes, from individual entrepreneurs to large enterprises and government bodies. Looking ahead, the market is expected to maintain a Compound Annual Growth Rate (CAGR) of 2.3% from 2025 to 2033, reflecting a maturing yet consistently growing industry. This sustained growth will be supported by the increasing emphasis on data-driven strategies and the democratization of data collection through user-friendly platforms. Trends such as the integration of AI for survey design and analysis, the rise of mobile-first survey experiences, and the demand for robust data security and privacy features will shape the market's evolution. While the market is largely driven by the demand for enhanced data collection capabilities, potential restraints could include data privacy regulations and increasing competition. However, the continuous development of specialized survey types, including event surveys and niche marketing surveys, alongside the expansion of service offerings by leading players like SurveyMonkey, Pollfish, and Google, will ensure the market's continued vitality and relevance in the coming years. The diverse applications, ranging from individual feedback to large-scale enterprise solutions, underscore the broad appeal and indispensable nature of online survey tools. Here's a report description for an Online Survey Tool market report, incorporating your specifications:

  4. F

    Free Online Survey Software and Tools Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Apr 3, 2025
    + more versions
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    Market Report Analytics (2025). Free Online Survey Software and Tools Report [Dataset]. https://www.marketreportanalytics.com/reports/free-online-survey-software-and-tools-54735
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    pdf, ppt, docAvailable download formats
    Dataset updated
    Apr 3, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The market for free online survey software and tools is experiencing robust growth, driven by the increasing need for efficient and cost-effective data collection across diverse sectors. The accessibility of these tools, coupled with their user-friendly interfaces, has democratized market research, enabling small businesses, academic institutions, and non-profit organizations to conduct surveys with ease. While the exact market size in 2025 is unavailable, a reasonable estimate, considering the market's growth trajectory and the expanding adoption of digital tools, places it around $1.5 billion. This robust growth is fueled by several key drivers: the rising popularity of online research methods, the need for rapid data acquisition and analysis, and the increasing sophistication of free survey software features, which now include advanced analytics and reporting capabilities. Furthermore, the diverse application across market research, academic studies, internal enterprise management and other sectors, further drives growth. Market segmentation by survey type (mobile vs. web) presents opportunities for specialized tool development and market penetration. Although some constraints like limitations in advanced features compared to paid software and data security concerns exist, the ongoing innovation and development of free software tools mitigate these challenges to a large extent. The competitive landscape is vibrant, featuring established players like SurveyMonkey and Qualtrics alongside newer entrants, fostering continuous improvement and competitive pricing. The projected Compound Annual Growth Rate (CAGR) for the market, while not explicitly given, can be estimated conservatively at 12% for the forecast period of 2025-2033. This estimate considers the continued digitalization of market research and the ongoing expansion of the online survey software market. The regional breakdown suggests North America and Europe will remain dominant markets, but the Asia-Pacific region is expected to demonstrate significant growth fueled by increasing internet penetration and a burgeoning middle class. The presence of several Chinese companies in the list of major players further supports this projection. The market will continue to witness innovation in areas such as AI-powered survey design and analysis, and increased integration with other business software platforms, further driving market growth and attracting new users.

  5. Most used quantitative methods in the market research industry worldwide...

    • statista.com
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    Statista, Most used quantitative methods in the market research industry worldwide 2022 [Dataset]. https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2022
    Area covered
    Worldwide
    Description

    In 2022, online surveys were by far the most used traditional quantitative methodologies in the market research industry worldwide. During the survey, 85 percent of respondents stated that they regularly used online surveys as one of their three most used methods. Moreover, nine percent of respondents stated that they used online surveys only occasionally.

  6. F

    Free Online Survey Software and Tools Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated May 12, 2025
    + more versions
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    Data Insights Market (2025). Free Online Survey Software and Tools Report [Dataset]. https://www.datainsightsmarket.com/reports/free-online-survey-software-and-tools-533114
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    pdf, doc, pptAvailable download formats
    Dataset updated
    May 12, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    Discover the booming market for free online survey software & tools! Explore key trends, growth projections (2025-2033), leading companies like SurveyMonkey & Qualtrics, and regional market share analysis. Learn how this rapidly expanding sector is transforming data collection across various industries.

  7. O

    Online Market Survy Tools Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Nov 7, 2025
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    Data Insights Market (2025). Online Market Survy Tools Report [Dataset]. https://www.datainsightsmarket.com/reports/online-market-survy-tools-1944854
    Explore at:
    ppt, doc, pdfAvailable download formats
    Dataset updated
    Nov 7, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    Explore the booming Online Survey Tools market, projected for substantial growth driven by data-driven insights and digital transformation. Discover key trends, drivers, and market share.

  8. E

    Enterprise Online Survey Software and Tools Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Apr 3, 2025
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    Market Report Analytics (2025). Enterprise Online Survey Software and Tools Report [Dataset]. https://www.marketreportanalytics.com/reports/enterprise-online-survey-software-and-tools-54736
    Explore at:
    doc, pdf, pptAvailable download formats
    Dataset updated
    Apr 3, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    Discover the booming market for enterprise online survey software & tools. This in-depth analysis reveals a $5 billion market in 2025, projected to reach $15 billion by 2033, driven by digital transformation and the need for data-driven decision-making. Explore key trends, restraints, and leading companies shaping this dynamic sector.

  9. O

    Online Marketing Tools Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Feb 20, 2025
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    Archive Market Research (2025). Online Marketing Tools Report [Dataset]. https://www.archivemarketresearch.com/reports/online-marketing-tools-42488
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    pdf, doc, pptAvailable download formats
    Dataset updated
    Feb 20, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The Global Online Marketing Tools Market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2033, growing at a CAGR of XX% from 2025 to 2033. The market is anticipated to exhibit substantial growth owing to the increasing penetration of the internet, the rise of social media platforms, and the growing adoption of mobile devices. The market is segmented based on type into social media, search engine, email, mobile devices, and others. The social media segment held the largest market share in 2023 and is expected to maintain its dominance during the forecast period due to the extensive use of social media platforms for marketing purposes. The search engine segment is projected to witness the fastest growth rate from 2025 to 2033, driven by the increasing reliance on search engines for information and product discovery. In terms of application, the large enterprises segment accounted for the majority of the market share in 2023 and is anticipated to continue its dominance throughout the forecast period. The SMEs segment is anticipated to experience significant growth from 2025 to 2033, as small and medium-sized businesses increasingly adopt online marketing tools to enhance their digital presence and reach a wider audience.

  10. m

    Online Survey Software And Tools Market Industry Size, Share & Insights for...

    • marketresearchintellect.com
    Updated Oct 10, 2025
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    Market Research Intellect (2025). Online Survey Software And Tools Market Industry Size, Share & Insights for 2033 [Dataset]. https://www.marketresearchintellect.com/product/online-survey-software-and-tools-market/
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    Dataset updated
    Oct 10, 2025
    Dataset authored and provided by
    Market Research Intellect
    License

    https://www.marketresearchintellect.com/privacy-policyhttps://www.marketresearchintellect.com/privacy-policy

    Area covered
    Global
    Description

    In 2024, Market Research Intellect valued the Online Survey Software And Tools Market Report at USD 3.5 billion, with expectations to reach USD 7.2 billion by 2033 at a CAGR of 8.5%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

  11. Online Hardware & Tool Sales in the US - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Jun 15, 2025
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    IBISWorld (2025). Online Hardware & Tool Sales in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/online-hardware-tool-sales-industry/
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    Dataset updated
    Jun 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Description

    The Online Hardware and Tools Sales industry in the US has had robust growth over the past five years, managing intense competition and technological innovation. As retailers enter the market, drawn by low barriers and a national customer base, established competitors are forced to innovate to maintain their edge. This has led to a proliferation of strategies aimed at improving the digital customer experience, from advanced pricing tools to seamless purchasing processes. The industry’s revenue has grown at a CAGR of 4.4% over the past five years, reaching $46.9 billion in 2025, but raw material inflation and rising wage costs from employment growth have dragged down industry profit. With technology being leveraged to streamline operations, the industry can stabilize its margin as inflation pressures ease. The industry has enjoyed ample opportunities as consumer interest in DIY projects has surged, fueled by home improvement media and a desire for cost-effective living. Revenue is expected to climb by 2.4% in 2025, reflecting this strong growth. The number of industry establishments has outpaced revenue, heightening competition. Supply chain disruptions and geopolitical tensions add to businesses’ challenges, driving logistics costs up and compelling retailers to adopt aggressive pricing strategies to retain their customer base. Yet, these tactics have eroded profit, particularly for smaller companies. The drive to meet consumer needs with a diverse product range and enhanced online experience has supported growth. Industry revenue is projected to expand at a CAGR of 2.8% over the next five years, hitting $53.7 billion in 2030. Cutting-edge technologies and evolving consumer preferences will shape the industry’s landscape. Innovations in AI and AR are set to revolutionize the shopping experience, offering hyper-personalized recommendations and immersive product visualizations. Retailers will embrace a more omnichannel approach, offering conveniences like buy-online-pickup-in-store to stay competitive. Additionally, the shift toward sustainable practices and eco-friendly products will push retailers to align with consumer preferences. By expanding product portfolios to include smart and green alternatives and focusing on transparent sourcing, retailers can capture broader market interest and secure sustained growth.

  12. m

    Online Survey Tool Market Size, Share & Future Trends Analysis 2033

    • marketresearchintellect.com
    Updated Nov 9, 2025
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    Market Research Intellect (2025). Online Survey Tool Market Size, Share & Future Trends Analysis 2033 [Dataset]. https://www.marketresearchintellect.com/product/online-survey-tool-market/
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    Dataset updated
    Nov 9, 2025
    Dataset authored and provided by
    Market Research Intellect
    License

    https://www.marketresearchintellect.com/privacy-policyhttps://www.marketresearchintellect.com/privacy-policy

    Area covered
    Global
    Description

    Access Market Research Intellect's Online Survey Tool Market Report for insights on a market worth USD 3.5 billion in 2024, expanding to USD 7.2 billion by 2033, driven by a CAGR of 9.1%.Learn about growth opportunities, disruptive technologies, and leading market participants.

  13. O

    Online Survey Software Market Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Mar 18, 2025
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    Market Report Analytics (2025). Online Survey Software Market Report [Dataset]. https://www.marketreportanalytics.com/reports/online-survey-software-market-10207
    Explore at:
    doc, ppt, pdfAvailable download formats
    Dataset updated
    Mar 18, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The online survey software market is booming, projected to reach $7.22 billion by 2025, with a 13.6% CAGR. Discover key drivers, trends, and restraints shaping this dynamic sector, including leading companies, regional analysis, and future growth projections. Learn how businesses are leveraging online surveys for data-driven decisions.

  14. Most used qualitative methods used in the market research industry worldwide...

    • statista.com
    Updated Nov 24, 2025
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    Statista (2025). Most used qualitative methods used in the market research industry worldwide 2022 [Dataset]. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
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    Dataset updated
    Nov 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 25, 2022 - Dec 16, 2022
    Area covered
    Worldwide
    Description

    In 2022, ************** were the most used traditional qualitative methodologies in the market research industry worldwide. During the survey, ** percent of respondents stated that they regularly used this method. Second in the list was data visualization/dashboards, where ** percent of respondents gave this as their answer.

  15. O

    Online Survey Software and Questionnaire Tools Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Feb 5, 2025
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    Archive Market Research (2025). Online Survey Software and Questionnaire Tools Report [Dataset]. https://www.archivemarketresearch.com/reports/online-survey-software-and-questionnaire-tools-12086
    Explore at:
    doc, ppt, pdfAvailable download formats
    Dataset updated
    Feb 5, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The market for online survey software and questionnaire tools is expected to grow at a CAGR of XX% from 2019 to 2033, reaching a value of XXX million by 2033. The growth of this market is being driven by factors such as the increasing need for customer feedback, the growing trend of businesses using data-driven insights to make decisions, and the proliferation of mobile devices and the internet. The market is segmented by type (on-premises and cloud-based), application (large enterprises and SMEs), and region (North America, South America, Europe, Middle East & Africa, and Asia Pacific). The cloud-based segment is expected to grow at a faster rate than the on-premises segment due to its lower cost and greater flexibility. The large enterprise segment is expected to account for the largest share of the market due to the large volume of customer feedback that they collect. The North American region is expected to dominate the market due to the large number of businesses in the region that are using online survey software and questionnaire tools.

  16. O

    Online Market Survy Tools Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Jun 6, 2025
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    Data Insights Market (2025). Online Market Survy Tools Report [Dataset]. https://www.datainsightsmarket.com/reports/online-market-survy-tools-1368584
    Explore at:
    pdf, doc, pptAvailable download formats
    Dataset updated
    Jun 6, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    Discover the booming online survey tools market! This in-depth analysis reveals market size, growth trends, key players (SurveyMonkey, Typeform, etc.), and future projections to 2033. Learn about driving factors, restraints, and regional market shares for informed business decisions.

  17. c

    Global Online Marketplace Optimization Tools Market Report 2025 Edition,...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated May 18, 2023
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    Cognitive Market Research (2023). Global Online Marketplace Optimization Tools Market Report 2025 Edition, Market Size, Share, CAGR, Forecast, Revenue [Dataset]. https://www.cognitivemarketresearch.com/online-marketplace-optimization-tools-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    May 18, 2023
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    Global Online Marketplace Optimization Tools market size 2025 was XX Million. Online Marketplace Optimization Tools Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

  18. E

    Enterprise Online Survey Software and Tools Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Apr 3, 2025
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    Market Report Analytics (2025). Enterprise Online Survey Software and Tools Report [Dataset]. https://www.marketreportanalytics.com/reports/enterprise-online-survey-software-and-tools-55329
    Explore at:
    ppt, doc, pdfAvailable download formats
    Dataset updated
    Apr 3, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    Discover the booming market for enterprise online survey software & tools. This in-depth analysis reveals market size, growth trends (CAGR), key players (Qualtrics, SurveyMonkey, etc.), regional insights, and future projections to 2033. Learn how advanced analytics, AI, and cloud solutions are shaping this dynamic sector.

  19. c

    Global Keyword Research Tools Market Report 2025 Edition, Market Size,...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
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    Cognitive Market Research, Global Keyword Research Tools Market Report 2025 Edition, Market Size, Share, CAGR, Forecast, Revenue [Dataset]. https://www.cognitivemarketresearch.com/keyword-research-tools-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    Global Keyword Research Tools market size 2025 was XX Million. Keyword Research Tools Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

  20. m

    Global Online Donation Tools Market Analysis, Share & Industry Outlook 2033

    • marketresearchintellect.com
    Updated Jul 19, 2025
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    Market Research Intellect (2025). Global Online Donation Tools Market Analysis, Share & Industry Outlook 2033 [Dataset]. https://www.marketresearchintellect.com/product/global-online-donation-tools-market-size-and-forecast/
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    Dataset updated
    Jul 19, 2025
    Dataset authored and provided by
    Market Research Intellect
    License

    https://www.marketresearchintellect.com/privacy-policyhttps://www.marketresearchintellect.com/privacy-policy

    Area covered
    Global
    Description

    Market Research Intellect presents the Online Donation Tools Market Report-estimated at USD 4.5 billion in 2024 and predicted to grow to USD 10.2 billion by 2033, with a CAGR of 12.5% over the forecast period. Gain clarity on regional performance, future innovations, and major players worldwide.

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IBISWorld (2025). Market Research in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/market-research-industry/
Organization logo

Market Research in the US - Market Research Report (2015-2030)

Explore at:
Dataset updated
Oct 10, 2025
Dataset authored and provided by
IBISWorld
License

https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

Time period covered
2015 - 2030
Description

Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.

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