The Pet Supplies Market Report is Segmented Into Pet Type (Cats, Dogs, Other Animal Types), Product Type (Pet Food, Pet Grooming Products, Pet Accessories), Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The Report Offers Market Sizing and Forecasts in Terms of Value (USD).

In the latest report by Future Market Insights, the lead research consultant estimates the global smart pet product market value to reach US$ 5.9 billion in 2024.

Attributes	Key Insights
Smart Pet Product Market Estimated Size in 2024	US$ 5.9 billion
Projected Market Value in 2034	US$ 35.3 billion
Value-based CAGR from 2024 to 2034	19.5%

Country-wise Insights

Countries	Forecast CAGRs from 2024 to 2034
The United States	11.9%
The United Kingdom	18.9%
China	16.1%
Japan	18.1%
India	28.0%

Category-wise Insights

Category	Shares in 2024
Wearable Product	32.0%
GPS Technology	39.7%

Report Scope

Attribute	Details
Estimated Market Size in 2024	US$ 5.9 billion
Projected Market Valuation in 2034	US$ 35.3 billion
Value-based CAGR 2024 to 2034	19.5%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East & Africa
Key Market Segments Covered	Product Type Technology Type Sales Channel Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany France France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Petcube FitBark Whistle Sure Petcare iFetch Wagz Furbo Petnet Pawtrack Petrics PetSafe Tagg GPS Pet Tracker PetChatz

The US Pet Industry Market Report is Segmented by Pet Type (Dog, Cat, Bird, Fresh Water Fish, and More), by Product Type (Food, Supplies/OTC Medicine, and Services), by Distribution Channel (Supermarkets/Hypermarkets, Pet Specialty Stores, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The United States is the world leader in the pet market, with a market share of just over ** percent as of March 2020. Brazil ranked in distant second place, with a share of around **** percent. Germany and the United Kingdom both accounted for *** percent of the market.

According to Cognitive Market Research, The global Pet market size will be USD 18.5 billion in 2023 and will rise at a compound annual growth rate (CAGR) of 8.50% from 2024 to 2031.

The demand for pets is rising due to the growing pet ownership.
Demand for pet food remains higher in the Pet market.
The pet food product category held the highest Pet market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific Pet market will experience the strongest growth until 2030.

Market Dynamics of Pet market

Key Drivers for Pet Market

High Spending on Pets to Provide Viable Market Output

Advancements in veterinary care, including specialized treatments, surgeries, and preventive care, have expanded the range of available services, prompting pet owners to spend more on their pets' health. As pet owners growingly view their pets as beloved family members, they are willing to invest more in their pets' well-being, leading to the purchase of premium pet products and services.

Over 40% of pet owners in the United States are willing to pay for preventive pet care services, such as vaccinations and wellness checkups.

The pet food industry has seen drastic growth in the premium and organic segments as owners prioritize high-quality and nutritious diets for their pets, driving overall market expansion. The increasing popularity of pet insurance options further encourages responsible pet ownership by covering unexpected medical expenses, ultimately leading to higher overall pet care spending. The growth of the pet care market is also fuelled by the rise of pet-related services such as grooming, training, boarding, and pet-sitting, as pet owners seek to ensure their pets' happiness and well-being.

Initiatives for Advanced Pet Care Products to Propel Market Growth

Initiatives for advanced pet care products drive the pet market by spurring innovation and offering pet owners cutting-edge solutions for their pets' well-being. As research and development in the pet industry continue to expand, new, technologically advanced products are introduced, such as wearable health monitors, smart feeding systems, and personalized nutrition plans, enticing pet owners to invest more in their pets.

Zoetis and the American Animal Hospital Association (AAHA) have partnered to develop a program to help veterinarians provide preventive care to pets.

These initiatives also focus on enhancing the safety and comfort of pets, leading to the development of pet-friendly, eco-conscious products, such as hypoallergenic pet bedding, environmentally sustainable toys, and non-toxic grooming products. Furthermore, the pet care industry benefits from partnerships between pet product manufacturers and healthcare providers, leading to a growing range of prescription pet medications, therapeutic diets, and rehabilitation tools, especially for aging or ailing pets.

Key Restraints for Pet Market

Rising Cost of Pet Ownership to Hinder Market Growth

The expenses associated with pet care, including veterinary bills, high-quality pet food, grooming, and accessories, have increased significantly, making it financially challenging for some individuals or families to take on the responsibility of pet ownership. As a result, potential pet owners may be deterred by the long-term financial commitments required to provide proper care for their pets. Additionally, economic uncertainties, as experienced during recessions or global crises, can further limit people's willingness to invest in pet ownership due to concerns about job security and disposable income.

Key Trends for Pet Market

The Humanization of Pets is Fueling Demand for Premium Products and Services

A significant trend within the pet industry is the increasing humanization of pets, as owners regard their animals as essential members of the family. This emotional connection is resulting in a heightened demand for premium, tailored products such as organic food, gourmet treats, luxury grooming services, and designer accessories. Pet owners are progressively searching for products that reflect human wellness trends, including gluten-free, vegan, or grain-free food alternatives, along with supplements aimed at joint health and immunity. This behavior is further bolstered by digital platforms, where pet owners actively share their pet care routines, m...

Total pet market sales have steadily increased in the U.S. over past years. Pet food and treats was the highest selling pet market product category in the United States in 2024. Approximately **** billion U.S. dollars of pet food and treats were sold in that year. The vet care and products segment brought in the third highest revenue, with sales amounting to around ** billion U.S. dollars in 2024. American consumer pet expenditure When surveyed, the majority of pet owners in the United States stated that they spend up to *** U.S. dollars on their pets per year. When it comes to affluent households, average annual expenditure on pets increases to ***** U.S. dollars. These costs generally include regular supplies such as food, toys and medical costs. American consumers are also spending in more unique ways; the total spend on gifts for pets for Valentine's Day in the U.S. reached around *** billion U.S. dollars in 2023.

CBD Pet Products Market Report is Segmented by Type (Food-Grade and Therapeutic-Grade), Animal Type (Dog, Cat, and Other Pets), Distribution Channel (Online Retail Channels, Retail Pharmacies, Veterinary Clinics, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The Report Offers Market Size and Forecasts in Terms of Value (USD) for all the Above Segments.

According to Cognitive Market Research, the global Pet Product market size is USD 296815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 118726.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 89044.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 68267.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
The Latin American market will account for more than 5% of global revenue and have a market size of USD 14840.76 million in 2024. It will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 5936.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
The Supermarkets held the highest Pet Product market revenue share in 2024.

Market Dynamics of Pet Product market

Key Drivers for Pet Product market

Increasing pet ownership rates worldwide are driving the demand for a wide range of pet products

Increasing pet ownership across the world is a good sized driving force within the pet product market. As more humans welcome pets into their houses, the call for for diverse Pet products surges. This trend spans various demographics and geographies, reflecting a regular preference for companionship and the emotional benefits related to Pet ownership. Consequently, manufacturers and retailers enjoy heightened demand for Pet food, add-ons, grooming elements, and healthcare products. The expanding pet population creates possibilities for innovation and specialization within the market, prompting agencies to develop new products and services tailored to satisfy the evolving needs and alternatives of Pet proprietors globally.

Rising disposable incomes allow pet owners to spend more on premium pet products

Rising disposable earnings amongst clients have a proper away effect on the doggy product market with the aid of allowing Pet owners to allocate more of their price range in the direction of top-class Pet products. With more monetary assets at their disposal, pet owners are increasingly inclined to put money into higher-excellent meals, treats, toys, accessories, and healthcare products for their loved pets. This trend drives a call for premium and distinctive pet merchandise, leading to the expansion of offerings in this section of the marketplace. Manufacturers and retailers reply by introducing modern and high-end products to cater to the options and buying strength of affluent Pet owners, contributing to standard market increase and profitability.

Restraint Factor for the Pet Product Market

Stringent regulations governing pet product safety and labeling may pose compliance challenges for manufacturers

Stringent regulations governing Pet product protection and labeling impose compliance-demanding situations for producers. These regulations, intended to guard animal fitness and purchaser pastimes, require rigorous trying out, documentation, and adherence to precise labeling requirements. Compliance with those regulations entails substantial time, sources, and financial investment, particularly for smaller producers. Moreover, navigating complex regulatory frameworks throughout exceptional regions or countries provides additional complexity. Non-compliance can result in fines, product recollects, harm to logo recognition, or even prison liabilities. As an end result, manufacturers must stay abreast of evolving regulatory standards and spend money on strong, fine-managed measures to make certain their merchandise meets regulatory requirements while preserving purchaser acceptance as true with and market competitiveness.

Impact of Covid-19 on the Pet Product market

The COVID-19 pandemic has had a combined impact on the Pet product market. Initially, panic buying brought about increased sales of pet meals and supplies as Pet proprietors stocked up on essentials. However, financial uncertainties and lifestyle modifications, along with remote paintings and reduced social sports, motivated pet adoption costs and spending behavior. Whil...

The USA and Canada pet care products market is set to witness a valuation of USD 14.63 billion in 2025. The industry is poised to grow at 5% CAGR during the study period, reaching USD 24.04 billion by 2035.

Metrics	Values
Industry Size (2025E)	USD 14.63 billion
Industry Value (2035F)	USD 24.04 billion
CAGR (2025 to 2035)	5%

Country-wise Analysis

Country	CAGR (2025 to 2035)
USA	6.3%
Canada	5.1%

Competitive Outlook

Company Name	Estimated Market Share (%)
Chewy, Inc	22-26%
The Clorox Company	14-17%
Spectrum Brands Holdings, Inc.	12-15%
Earthbath	8-10%
Coastal Pet Products	6-8%
Other Companies (Combined)	30-38%

The Global Pet Care Market Size Was Worth USD 235.40 Billion in 2022 and Is Expected To Reach USD 363.19 Billion by 2030, CAGR of 5.57%.

The Thailand Pet Food Market report segments the industry into Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), Pets (Cats, Dogs, Other Pets), Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels). The study provides historical data and five-year forecasts.

Online Pet Food and Pet Supply Retailing industry revenue is forecast to grow at a compound annual rate of 1% over the five years through 2024-25. Pet numbers spiked during the peak-pandemic periods as people spent more time at home and wanted companionship. Pet humanisation and premiumisation are rising, translating into higher-value baskets. A growing number of pet owners treat fur babies as part of the family, deserving the very best on offer from clothing, grooming, premium food, treats and toys. Britons want our animals to look and feel good, investing more in special diets and indulgent products that promise a better quality of life. The rising insurance cost means owners invest heavily in their furry families' daily wellness. Despite the positive outlook, retailers continue to face numerous challenges in the form of intense competition from supermarkets and generalist retail giants like Amazon, which have entered the pet market. During the cost-of-living crisis, many pet owners cut back on spending on their beloved pets, with some even reconsidering ownership altogether. However, as inflationary pressures ease in 2024-25, pet owners began feeling more confident and willing to spend more on their pets. This shift is set to drive increased sales for online pet food retailers. In 2024-25, revenue is anticipated to hike by 3.6% to £971.4 million and the average profit is expected to reach 5.8%. Over the five years through 2029-30, the online pet foods and supplies industry's revenue is forecast to grow at a compound annual rate of 5.5% to £1.3 billion. As the levels of pet ownership increase within the UK, the number of e-retailers selling pet foods and supplies will grow. Part of the growth in pet numbers is because Millennials and Gen Z are delaying having children and are instead turning to pets for companionship.

Snapshot img

Pet Care Market Size 2025-2029

The pet care market size is forecast to increase by USD 101.2 billion, at a CAGR of 7.2% between 2024 and 2029.

The market is experiencing significant growth due to the increasing trend of pet ownership worldwide. This upward trajectory is driven in part by the rising popularity of pet fashion among owners, leading to increased demand for premium pet care products. However, this market is not without challenges. Intense competition from both local and global players poses a significant obstacle for companies seeking to establish a strong market presence. Moreover, ensuring the highest standards of animal welfare and sustainability in pet care practices and products is becoming increasingly important to consumers, presenting a complex challenge for businesses to navigate. To capitalize on the market's potential, companies must focus on innovation, quality, and ethical business practices, while also maintaining a keen understanding of consumer preferences and trends. By addressing these challenges head-on, businesses can effectively differentiate themselves and thrive in the dynamic the market.

What will be the Size of the Pet Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by shifting consumer preferences and advancements in technology. Pet supply distribution channels expand, with pet retailers and online stores offering an array of products from pet carriers to smart feeders. Pet dental care gains prominence, with senior pets and those with specific health issues requiring specialized attention. Pet breeders adapt to changing trends, focusing on ethical practices and sustainable breeding methods. Cat food manufacturers introduce organic, grain-free, and plant-based options, catering to diverse dietary needs. Prescription pet food and veterinary telemedicine services emerge, providing convenient access to specialized care. Pet health monitoring solutions, such as fitness trackers and GPS trackers, enable proactive pet care. Pet grooming techniques evolve, with eco-friendly and plant-based supplies gaining popularity. Pet separation anxiety and behavioral issues are addressed through training and rescue organizations. End-of-life care options, including pet cemeteries and cremation services, offer peace of mind for pet owners. Pet vaccinations and preventative measures, like heartworm prevention, remain essential. Canine hip dysplasia and breed-specific health concerns are managed through veterinary care and specialized treatments. The market's continuous dynamism extends to pet toys, made from various materials, and pet parasite control solutions. Pet cameras provide peace of mind for pet owners, while pet sitting and dog walking services cater to busy lifestyles. The pet care sector's ongoing evolution reflects the deep connection between pets and their human companions, with a focus on improving pet health, wellbeing, and convenience.

How is this Pet Care Industry segmented?

The pet care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ApplicationDogsCatsOthersProductFoodAccessoriesGroomingDistribution ChannelOfflineOnlineMaterial TypeNatural FibersSynthetic MaterialsEco-Friendly MaterialsProduct CategoryCollars and LeashesPet ClothingBeds and BeddingToysGrooming ProductsGeographyNorth AmericaUSMexicoEuropeFranceGermanyItalyUKMiddle East and AfricaUAEAPACAustraliaChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Application Insights

The dogs segment is estimated to witness significant growth during the forecast period.The market encompasses a range of products and services, including pet insurance, sustainable pet products, euthanasia services, pet CPR and first aid, organic and grain-free pet food, pet microchipping and GPS trackers, pet bedding materials, veterinary care, pet retailers, pet sterilization, pet product manufacturing, animal shelters, pet food ingredients, pet treats, heartworm prevention, pet training, pet boarding, pet toys, pet parasite control, dental care, senior pet care, smart pet feeders, cat food, prescription pet food, online pet stores, pet health monitoring, grooming supplies, plant-based pet food, pet obesity prevention, eco-friendly pet products, pet food packaging, feline immunodeficiency virus care, and various pet behavioral and health concerns. This market caters to a diverse range of pet owners, with dogs being the most popular pet choice. Dogs are valued for their companionship, ability to reduce anxiety and stress, promote physical activity, and even improve cardiovascular health. The

Pet Product Market Outlook

As of 2023, the global pet product market size was valued at approximately $120 billion and is projected to reach around $250 billion by 2032, demonstrating a compound annual growth rate (CAGR) of 8.4%. The robust growth of this market is primarily driven by the increasing pet ownership rates across the globe, coupled with rising disposable incomes that allow for greater spending on pet care. The humanization of pets is a significant trend, as pet owners are increasingly treating their pets as family members, which translates into higher expenditures on premium food products, health care, grooming, and other accessories.

The growth of the pet product market is further fueled by technological advancements and innovations in pet care products. This includes the development of smart pet devices, organic and natural pet foods, and advanced grooming products that cater to the specific needs of pets. The increasing awareness regarding pet health and wellness is propelling the demand for high-quality food and healthcare products. Moreover, the growing trend of adopting pets from shelters and rescue centers is boosting the sales of essential pet products, as new pet owners invest in setting up a healthy environment for their pets.

Another key factor contributing to the market's growth is the expanding middle-class population, particularly in emerging markets such as Asia Pacific and Latin America. As more households achieve higher income levels, there is a corresponding increase in pet adoption and spending on pet care products. Urbanization also plays a critical role in the market's expansion, as city dwellers often seek companionship from pets, further driving demand for pet-related products and services. Additionally, the convenience of e-commerce platforms has made it easier for consumers to access a wide variety of pet products, thus supporting market growth.

In terms of regional outlook, North America holds a significant share of the pet product market, with the United States leading the charge due to its high pet ownership rates and well-established pet care industry. Europe follows closely with a strong presence of premium pet product brands and a growing trend of pet humanization. The Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by rising disposable incomes and increasing pet adoption rates in countries like China, India, and Japan. Latin America and the Middle East & Africa are also experiencing a gradual increase in pet ownership, which is likely to support market growth in these regions.

Product Type Analysis

The pet product market offers a diverse range of products, and the food segment holds the largest share due to its essential nature for pet sustenance. The demand for premium and customized pet food has surged as pet owners become more health-conscious about their pets' diets. This segment is witnessing innovation with the introduction of organic, grain-free, and functional food products that focus on specific health benefits. Companies are also tapping into the trend of personalized nutrition for pets, providing tailored food options based on the pet's age, breed, and health conditions, further driving growth in this segment.

Toys and accessories represent another significant segment within the pet product market. With the growing trend of pet humanization, pet owners are increasingly purchasing a variety of toys and accessories to ensure their pets' physical and mental well-being. Interactive and educational toys that stimulate pets' senses are gaining popularity, while fashion accessories such as pet clothing and wearable tech devices are also on the rise. This segment is characterized by creativity and innovation, as manufacturers continuously introduce new and unique products to capture the attention of pet owners.

The grooming products segment is experiencing substantial growth, driven by the increasing focus on pet hygiene and appearance. Pet grooming is no longer limited to basic cleaning; it has evolved into a comprehensive care regimen that includes skin and coat care, dental care, and nail trimming. High-quality grooming products, including shampoos, conditioners, and grooming tools, are in demand as pet owners seek to maintain their pets' health and aesthetics. The rise of grooming salons and mobile grooming services also contributes to the expansion of this segment.

Aside from these, there are other niche segments that cater to specific pet needs, such as healthcare products, which inc

China's pet market is experiencing remarkable growth, with projections indicating it will reach a staggering **** trillion yuan by 2028. This exponential expansion reflects a significant shift in Chinese consumer behavior and lifestyle choices. The market has already seen substantial year-over-year increases, growing from ***** billion yuan in 2023 to an estimated ***** billion yuan in 2024, demonstrating the rapid pace of development in this sector. Demographic trends driving market growth The surge in China's pet market is largely fueled by younger generations and well-educated consumers. As of December 2024, most pet owners were born after 1990, with the share of those born after 2000 continuously growing. This shift towards younger pet owners suggests a long-term sustainability for the market. Additionally, the pet industry benefits from a highly educated consumer base, with over ********** of pet owners holding bachelor's degrees or higher as of August 2024. Diversification of pet-related spending The expanding pet market encompasses a wide range of products and services. In 2024, pet staple food dominated the market, while medical care for pets represented a significant portion at ** percent, highlighting the importance pet owners place on their animals' health. This focus on pet health is further evidenced by the growing market for pet drugs, which is forecast to exceed **** billion yuan by 2029. As the market matures, it continues to diversify, catering to the varied needs of China's pet-owning population.

The Europe pet care products market is estimated to be valued at USD 45.6 billion in 2025 and is forecast to grow at a 5.7% CAGR from 2025 to 2035. The industry is anticipated to arrive at USD 79.7 billion by 2035. One of the key drivers for this trend is the intensified emotional connection between pet owners as well as their pets, as they spend more on premium lifestyle-improving, grooming, and wellness pet products.

Metrics	Values
Industry Size (2025E)	USD 45.6 billion
Industry Value (2035F)	USD 79.7 billion
CAGR (2025 to 2035)	5.7%

Country Wise Analysis (Europe)

Country	CAGR (%)
UK	6.5%
Germany	6.2%
France	5.9%
Italy	5.6%

Competitive Outlook

Company Name	Market Share (%)
Nestlé Purina Pet Care	18-22%
Trixie Heimtierbedarf GmbH & Co. KG	14-18%
Josera Petfood GmbH & Co. KG	12-16%
Fressnapf Tiernahrungs GmbH	10-14%
Robert Bosch GmbH	8-12%
Other Players	24-28%

Pet Supplies Market size was valued at USD 305.08 Billion in 2023 and is projected to reach USD 457.66 Billion by 2031, growing at a CAGR of 5.2% from 2024 to 2031.

Key Market Drivers:

Increasing Pet Ownership: Pet ownership is increasing globally, driving the pet supplies market. The American Veterinary Medical Association (AVMA) estimates that the pet ownership rate in the United States will reach 70.5% by 2022, with 90.5 million households keeping at least one pet.

By 2035, the Eco-Friendly Pet Products Market is estimated to expand to USD 85.9 Billion, showcasing a robust CAGR of 6.35% between 2025 and 2035, starting from a valuation of USD 43.65 Billion in 2024.

Pet Care Products Market size was valued at USD 235.41 Billion in 2023 and is projected to reach USD 384.42 Billion by 2031, growing at a CAGR of 5.6% during the forecasted period 2024 to 2031. Global Pet Care Products Market Drivers The market drivers for the Pet Care Products Market can be influenced by various factors. These may include:

• Rising Pet Ownership: Increased adoption of pets, particularly during and after the pandemic, has expanded the customer base for pet care products. • Humanization of Pets: Pet owners increasingly view their pets as family members, leading to higher spending on premium and specialized products.

Global Pet Care Products Market Restraints Several factors can act as restraints or challenges for the Pet Care Products Market. These may include:

• Economic Factors: Economic downturns can lead to reduced consumer spending on non-essential pet products. • Regulatory Challenges: Compliance with regulations regarding pet product safety and labeling can be complex and costly for manufacturers.

The global pet care market is expected to grow from USD 243.5 billion in 2025 to USD 483.5 billion by 2035 at a 7.1 % CAGR

Metric	Value (USD)
Industry Size (2025E)	USD 243.5 billion
Industry Value (2035F)	USD 483.5 billion
CAGR (2025 to 2035)	7.1%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	7.3%

Country	CAGR (2025 to 2035)
United Kingdom	6.9%

Region	CAGR (2025 to 2035)
European Union	7.0%

Country	CAGR (2025 to 2035)
Japan	6.6%

Country	CAGR (2025 to 2035)
South Korea	7.4%

Category-wise Insights

Service	Value Share (%)
Pet Food	43.2%

Pet Type	Value Share (%)
Dogs	52.7%

Competitive Outlook

Company/Organization Name	Estimated Market Share (%)
Mars, Incorporated	20-24%
Nestlé Purina PetCare	17-21%
Hill’s Pet Nutrition (Colgate-Palmolive)	12-16%
Spectrum Brands Holdings, Inc.	8-11%
Blue Buffalo Co., Ltd. (General Mills)	7-10%
Others	20-26%