This statistic shows the global net revenue of Philip Morris International in 2023, by region. According to the report, Philip Morris International generated approximately 13.6 billion U.S. dollars in net revenues in Europe that year.

This statistic shows the revenue of British American Tobacco worldwide from 2013 to 2023. The London-based tobacco company generated approximately 34.8 billion U.S. dollars in global revenues in 2023. This was more than during the business year before.

With just over 31.80 billion U.S. dollars in sales, Philip Morris International was the leader among tobacco companies around the world in 2023. The company, head-quartered in New York, sells its products in over 180 countries. Its most recognizable brand, launched in 1904, is Marlboro. The company was followed by British American Tobacco, makers of Camel, Lucky Strike, and Newport cigarettes. Imperial Tobacco, makers of Kool, and Winston cigarettes, came in third.

Altria restructuring

Despite having the most recognizable American cigarette brand, Philip Morris International does not sell cigarettes in the United States. In 2007, Altria Group (formerly Philip Morris Companies Inc.), spun off its international segments into the independent entity Philip Morris International.

The trend in smoking

Global cigarette consumption, which peaked in 2009, has been on a downward trend since then as more and more consumers are aware of the health risks associated with smoking. Sales of Philip Morris cigarettes have likewise been declining, dipping over 30 percent in the last 10 years. In spite of a trend which is troubling for a company that produces tobacco products, revenues of Philip Morris have remained somewhat stable over that time period.

In 2024, Marlboro’s brand value amounted to roughly 57.8 billion U.S. dollars. The cigarette brand saw a slight increase in its brand value compared to the previous year. Marlboro, a Philip Morris brand Marlboro is owned and produced by Philip Morris, a multinational cigarette and tobacco manufacturing company that sells products in and outside of the United States. In 2022, Philip Morris International shipped over 240 billion units of Marlboro cigarettes worldwide, making it the most popular brand amongst the company’s other products – including L&M, Chesterfield, and Parliament, to name a few. Most valuable brands worldwide According to the source’s ranking, Apple was the world’s most valuable brand in 2024, with an estimated brand value of over one trillion U.S. dollars. Google ranked second, followed by Microsoft. After consecutive years of growth, the aggregate value of the 100 most valuable brands worldwide increased by 20 percent in 2024.