In 2023, the annual population growth in the Philippines was 0.81 percent. Between 1961 and 2023, the figure dropped by 2.37 percentage points, though the decline followed an uneven course rather than a steady trajectory.

The share of the urban population in the Philippines has continued to rise over the years. In 2022, the urban population accounted for roughly 48 percent of the entire population. In the Philippines, urbanized areas were primarily found in Metro Manila, located in the National Capital Region (NCR).

 Urban population growth in the Philippines

Urban areas in the Philippines have a high influx of people due to better infrastructure and employment opportunities available. From 2011 to 2015, the urban population growth rate was over two percent. However, from 2016 to 2020, the population growth rate decreased and has been at around 1.9 percent since the Philippine government introduced “Back to the Province” program to reduce overcrowding in Manila.

Lack of affordable housing in the urbanized areas in the Philippines

Poverty has been one of the reasons for slum dwellings in the Philippines. Despite better infrastructures in urban areas, there is also a lack of affordable housing for people living below the poverty level in urban areas. As a result, 43 percent of the urban population live in slums in the Philippines, one of the highest urban population living in slums across the Asia Pacific.

In 2025, the average age in the Philippines is expected to reach 26.1 years, increasing to roughly 46.1 years of age by 2100. This is a significant rise, considering that until the year 2000, the country’s median age was under 20 years old. From 2011 to 2021, the share of very young people decreased, while the age brackets for people aged 15-64 and 65 or older grew. This shift in age structure implies a lower birth rate, as well as an aging population. Birth and family size As of 2020, the birth rate in the Philippines is just under 22 children born per thousand inhabitants each year, about 3 less than in the decade before. The fertility rate has likewise been decreasing since 2007, but is still higher than the Oceania region’s average as of 2020. Fewer newborns each year contributes to a lower median age. High mortality in the Philippines is preventable Life expectancy is also factor in a rising median age, although increasing only marginally in the Philippines compared with neighboring countries Cambodia, Myanmar, and Laos (but still higher than in these countries). The life expectancy in the Philippines was just under 72 years of age in 2017, and roughly three years shorter than in Thailand or Vietnam. One factor that lowers the life expectancy is the high mortality rate due to noncontagious diseases, such as cancer and heart and respiratory problems, accounting for more than a quarter of early deaths from ages 30 to 70 in the Philippines.

Descriptive summary statistics for dengue cases, temperature, population, and dengue incidence across the 61 Provinces in the Philippines from 2010–2019.

Philippines Coffee Market Outlook

The global coffee market size is projected to reach USD 134.25 billion by 2032, growing at a CAGR of 4.6% from 2023’s market size of USD 97.5 billion. The Philippines coffee market is expected to mirror this global trend, driven by increasing consumer demand, evolving coffee culture, and rising incomes. The market size in the Philippines is also anticipated to experience significant growth over the forecast period, making it a lucrative segment within the global industry.

One of the primary growth factors in the Philippines coffee market is the rising urbanization and changing consumer preferences. As more individuals move to urban areas, there is an increased exposure to diverse coffee cultures and modern coffee consumption habits. The younger generation, in particular, is showing a growing preference for coffee, influenced by Western coffee culture and the proliferation of coffee shops. Additionally, the increasing disposable income among the population is allowing them to spend more on premium and specialty coffee products.

Another significant factor contributing to the market’s growth is the development of the local coffee industry. The Philippines has a rich history of coffee cultivation, and efforts to revitalize coffee farming are underway. Government initiatives and partnerships with private entities aim to enhance coffee production, improve quality, and support local farmers. This not only boosts the supply chain but also encourages the consumption of locally grown coffee, contributing to the market's overall expansion.

The advent of e-commerce and digital platforms has also played a crucial role in shaping the coffee market in the Philippines. Online stores offer a broad range of coffee products, from instant coffee to premium beans, catering to varying consumer preferences. The convenience of online shopping, coupled with the widespread use of smartphones and internet penetration, has made it easier for consumers to access a diverse array of coffee products, thus driving market growth.

Regionally, Luzon accounts for the largest share of the coffee market in the Philippines, driven by its higher population density and more significant urban centers. The coffee culture is well-established in Metro Manila and other major cities, contributing to higher consumption rates. However, Visayas and Mindanao are also showing promising growth due to increasing urbanization and local coffee production efforts. These regions are expected to witness a steady rise in coffee demand, further bolstering the overall market.

Product Type Analysis

The Philippines coffee market is segmented by product type into Instant Coffee, Ground Coffee, Whole Bean Coffee, Coffee Pods and Capsules, and Others. Instant coffee remains a popular choice among consumers due to its convenience and affordability. It is particularly favored by busy professionals and those who prefer quick and easy coffee preparation methods. The convenience factor has kept instant coffee in high demand, and manufacturers continue to innovate with new flavors and packaging to attract more consumers.

Ground coffee, on the other hand, appeals to traditional coffee drinkers who value the authentic brewing experience. The quality and flavor of ground coffee are often seen as superior to instant coffee, making it a preferred choice for many coffee enthusiasts. The increasing number of coffee shops and cafes in urban areas has also popularized ground coffee consumption, with many consumers looking to replicate their favorite café beverages at home.

Whole bean coffee is gaining traction among coffee connoisseurs who prioritize freshness and the ability to customize their grind size. This segment appeals to a niche market of coffee aficionados who invest in coffee grinders and other brewing equipment. The rise in home-brewing trends, fueled by the COVID-19 pandemic, has further boosted the demand for whole bean coffee as people seek high-quality coffee experiences at home.

Coffee pods and capsules have revolutionized the coffee market with their convenience and consistent quality. These products cater to consumers seeking an easy and mess-free coffee-making process. The growing popularity of single-serve coffee machines has significantly driven the demand for coffee pods and capsules. However, environmental concerns regarding the disposal of these single-use products have led to increased interest in recyclable and biodegradable options.

The ‘Others’ c

In 2024, the real gross domestic product (GDP) in Vietnam grew by approximately **** percent, marking the highest growth rate in Southeast Asia. In comparison, Myanmar's real GDP growth rate dropped by **** percent. Southeast Asia, a tapestry of economic and cultural complexity Historically a critical component of global trade, Southeast Asia is a diverse region with heterogeneous economies. The region comprises ** countries in total. While Singapore is a highly developed country economy and Brunei has a relatively high GDP per capita, the rest of the Southeast Asian countries are characterized by lower GDPs per capita and have yet to overcome the middle-income trap. Malaysia is one of these countries, having reached the middle-income level for many decades but yet to grow incomes proportionally to its economic development. Nevertheless, Southeast Asia’s young population will further drive economic growth across the region’s markets. ASEAN’s economic significance Aiming to promote economic growth, social progress, cultural development, and regional stability, all Southeast Asian countries except for Timor-Leste are part of the political and economic union Association of Southeast Asian Nations (ASEAN). Even though many concerns surround the union, ASEAN has avoided trade conflicts and is one of the largest and most dynamic trade zones globally. Factors such as the growing young population, high GDP growth, a largely positive trade balance, and exemplary regional integration hold great potential for future economic development in Southeast Asia.