Global probiotics market size is expected to grow from USD 70.9 billion in 2024 to USD 76.2 billion in 2025 and USD 165.1 billion by 2035, at a CAGR of 8.0%

This statistic shows the estimated value of the probiotics market worldwide from 2022 to 2027. The global market for probiotics reached a value of about ** billion U.S. dollars in 2022, and was forecast to reach to over ** billion dollars by 2027.

The Probiotics Market Report is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, and More), Function (Digestive and Gut Health, Immunity Enhancement, Mental Health and Mood, Sports and Metabolic Performance, Others), Distribution Channels (Supermarket/Hypermarkets, Pharmacies and Drug Stores, Convenience/Grocery Stores, Online Stores, Others), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The United States Probiotics Market is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, and Dietary Supplements), and Distribution Channels (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

Probiotics market SURGING to $388 Bn by 2034! Discover why functional foods are dominating. Expert analysis on bacteria vs yeast, Asia Pacific boom & R&D innovations.

According to Cognitive Market Research, the global Probiotics Market size is USD 77581.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 31032.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 23274.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 17843.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.
The Latin American market will account for more than 5% of global revenue and have a market size of USD 3879.06 million in 2024. It will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 1551.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
The Probiotic Food & Beverages held the highest Probiotics Market revenue share in 2024

Market Dynamics of Probiotics Market

Key Drivers for Probiotics Market

Rising Health Consciousness among Consumers Globally is Propelling the Growth of the Probiotics Market

One key driver in the Probiotics Market Consumers are actively seeking out probiotic-rich foods and supplements as part of their daily regimen to maintain a healthy lifestyle. Additionally, factors such as changing dietary patterns, rising disposable incomes and a growing focus on preventive healthcare are further driving the adoption of probiotics. The expanding availability of probiotic products across various retail channels and the marketing efforts highlighting their health benefits also contribute to the market's growth. Overall, the rising health consciousness among consumers is driving increased consumption of probiotics worldwide, fueling market expansion.

Growing Prevalence of Digestive Disorders and Gastrointestinal Diseases is a Significant Driver for the Probiotics Market

Another key driver in the Probiotics Market is the growing prevalence of digestive disorders, and gastrointestinal diseases serve as a significant driver for the probiotics market. With an increasing number of individuals experiencing issues such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux, there is a heightened demand for effective solutions to alleviate symptoms and improve digestive health. Probiotics, containing beneficial live microorganisms, have gained popularity for their potential to restore the balance of gut bacteria, thereby supporting digestive function and reducing the severity of gastrointestinal symptoms.

Restraint Factor for the Probiotics Market

Limited Understanding of Probiotics' Mechanisms and Efficacy among Consumers Acts as a Barrier to Market Growth

One key restraint in the Probiotics Market is that limited understanding can lead to skepticism and hesitation in purchasing probiotic products, especially when consumers are uncertain about their efficacy or how they may address their health concerns. Furthermore, misconceptions or misinformation about probiotics' benefits and limitations may contribute to consumer reluctance. Overcoming this barrier requires concerted efforts from industry stakeholders to educate consumers, improve transparency in labeling and marketing, and provide credible scientific evidence supporting the efficacy of probiotic products. By addressing these knowledge gaps, the probiotics market can better capitalize on its growth potential and meet the evolving needs of consumers..

Impact of Covid-19 on the Probiotics Market

The movement and lockdown measures have led to logistical challenges, affecting the transportation and distribution of probiotic products. Additionally, the economic uncertainties caused by the pandemic have led to a decrease in consumer spending, impacting the demand for non-essential products like probiotics. Furthermore, the focus on essential goods during the pandemic has shifted consumer priorities away from discretionary purchases such as dietary supplements. Moreover, the closure of brick-and-mortar retail outlets and the shift towards online shopping have further complicated the distribution channels...

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Probiotics Market Size 2025-2029

The probiotics market size is forecast to increase by USD 38.19 billion at a CAGR of 8.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising prevalence of digestive disorders and the introduction of new product innovations. The increasing awareness and acceptance of probiotics as a health supplement, particularly for gut health, have fueled market expansion. However, companies face challenges in maintaining product quality and safety, as evidenced by the growing concern over product recalls. This underscores the importance of robust quality control measures and regulatory compliance to mitigate risks and protect brand reputation. With an increasing awareness of the benefits of gut health, the demand for probiotic supplements and functional foods fortified with these live bacteria is surging.
Navigating challenges, such as ensuring product safety and maintaining consumer trust, will require strategic partnerships, continuous research and development, and a strong commitment to transparency and communication. Companies seeking to capitalize on market opportunities should focus on developing innovative probiotic strains and delivering effective, science-backed health benefits to consumers. Irritable Bowel Syndrome (IBS) and other digestive disorders are major health concerns driving the demand for probiotics.

What will be the Size of the Probiotics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with ongoing research and development in various sectors. Applications of probiotics extend beyond gut health improvement to include drug delivery, metagenomics analysis, pathogen inhibition, and immune response enhancement. For instance, in the area of inflammatory bowel disease, a study published in the Journal of Clinical Gastroenterology reported a 70% reduction in disease activity in patients receiving probiotic therapy. The market's growth is expected to reach double-digit percentages in the coming years, driven by the increasing demand for functional food ingredients and personalized nutrition. Competitive exclusion, bacterial antagonism, and symbiotic relationship are among the probiotic interactions that are being explored for their potential benefits.

Additionally, the market is witnessing the emergence of targeted delivery systems, probiotic efficacy markers, and strain-specific effects. Food safety regulations and quality control testing are crucial aspects of the market, ensuring colonization resistance and preventing unwanted bacterial adherence mechanisms. Furthermore, the mental health effects of probiotics and their role in the gut-brain axis, irritable bowel syndrome, gut permeability, microbial genomics, digestive enzyme activity, and antimicrobial activity are areas of ongoing research. Biofilm formation and probiotic interactions are also being studied for their potential role in nutrient absorption rate and antimicrobial activity.

How is this Probiotics Industry segmented?

The probiotics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Dietary supplements
  Animal feed


Form Factor

  Powder
  Gel or capsule
  Liquid
  Stick packs or sachets
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The Human probiotics segment is estimated to witness significant growth during the forecast period. The human the market is experiencing significant growth due to the increasing consumer awareness of the role of gut microbiota in overall health. Probiotics, beneficial bacteria, help maintain gut microbiome stability by promoting the growth of good bacteria and inhibiting the growth of harmful ones. This balance is crucial for optimal nutrient absorption, immune system functionality, and even mental health. In vivo studies and clinical trials have demonstrated the efficacy of probiotics in treating digestive disorders such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), boosting their demand. Freeze-drying technology and capsule delivery systems ensure probiotic viability, making them convenient for consumers.

Probiotic characterization and strain identification are essential for ensuring product quality and consistency. Prebiotic fiber fermentation enhances probiotic efficacy by providing food for beneficial bac

Global probiotics market worth at USD 58.56 Billion in 2024, is expected to surpass USD 110.97 Billion by 2034, with a CAGR of 6.6% from 2025 to 2034.

The market for probiotics in Europe reached a value of about **** billion U.S. dollars in 2018. That year, the value of the probiotics market in North America amounted to *** billion U.S. dollars.

The global probiotics market size was USD 72.70 billion in 2024 & is projected to grow from USD 77.90 billion in 2025 to USD 136.88 billion by 2033.
Report Scope:

Research report on the Probiotics Market: Ingredients, Supplements, Foods. Includes forecasts through 2013

The timeline presents the market value of probiotics in the United States from 2014 to 2024. U.S. value of probiotics amounted to **** billion U.S. dollars in 2017 and are projected to grow to over *** billion U.S. dollars by 2024.

The United Kingdom Probiotics Market Report is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, Dietary Supplements, and Animal Feeds/Foods), Source (Bacteria, and Yeast), and Distribution Channels (Supermarkets/ Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value and Volume (USD/Tonnes).

The size of the Probiotics Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.60% during the forecast period. Recent developments include: In June 2020, Yakult Japan launched its first shelf-stable probiotic supplement sachets to improve consumer convenience. The powder form of the sachets contains Lactic Acid Bacteria and Bifidobacteria probiotic strains., In 2021, TCI Japan'sScience of Probiotics announced the development of a new patented process where high-efficiency fermentation technology is used to infuse into each tiny glass bottle of drink 100 billion live probiotics, roughly equal to the total probiotic count in ten bottles of common lactic acid bacteria drinks. In addition, high counts of live bacteria can be maintained in the drinks using cutting-edge technology.. Key drivers for this market are: Wide Applications of Oils and Fats in Different End-Use Industries, Government Initiatives and Key Players Adopting Innovative Market Expansion Strategies. Potential restraints include: Volatility in Imports and Supply Chain of Oils. Notable trends are: High Consumption Rate of Probiotics in the Country.

The global probiotics market size reached US$ 63.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 114.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032. Rising digestive issues, the growing consumption of functional food and beverages, and expansion of drug development is impacting the growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on ingredient, distribution channel, application, and form.

Probiotics Market holds a forecasted revenue of USD 74.81 Bn in 2025 and is likely to cross USD 130.73 Bn by 2032, with a steady annual growth rate of 8.3%.

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US Probiotics Market Size 2024-2028

The US probiotics market size is forecast to increase by USD 4.98 billion at a CAGR of 8.16% between 2023 and 2028. The market is witnessing significant growth, driven by the rising health consciousness and increasing demand for synbiotic solutions that offer digestive health benefits. Probiotics, such as Probi Defendum and Probi Digestis, are increasingly being used in various applications beyond food and beverages, including the cosmetic industry Probiotics' role in enhancing skin health is gaining popularity. However, the market remains fragmented, with numerous players offering probiotic yogurts, fermented milk, and other dairy products under various brand names like Gut Glory. This fragmentation presents both opportunities and challenges, as consumers are spoilt for choice but may also encounter counterfeit probiotic products, which can negatively impact the market's reputation. Overall, the market's growth is expected to continue, fueled by increasing consumer awareness and the expanding range of applications for probiotics.

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Probiotics have gained significant attention in the US healthcare market due to their potential health benefits for gut flora and immune health. The market for probiotics includes probiotic-rich foods, beverages, and dietary supplements. Irritable Bowel Syndrome (IBS) and other digestive disorders are major health concerns driving the demand for probiotics. Probiotics are known to improve gut health and microbiome health by introducing beneficial bacteria into the digestive system. Probiotics are used to alleviate gastrointestinal discomfort, preventative healthcare, and boost immune health. Probiotic-rich foods such as yogurt, fermented milk, and some beverages are popular sources of probiotics. Synbiotic solutions that combine probiotics with prebiotics are gaining popularity due to their ability to enhance the effectiveness of probiotics.

Furthermore, the epidemiology of digestive disorders and the increasing focus on preventive healthcare are expected to fuel the growth of the market. The market is fragmented, with a wide range of products and brands catering to different consumer preferences and health concerns. Ingredients like Probi Defendum and Probi Digestis are commonly used in probiotic supplements and functional foods. The healthcare infrastructure continues to support the growth of the market by offering easy access to probiotic products and services.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Supplements
  Animal feed


Geography

  US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market has experienced notable growth due to increasing health consciousness and the focus on preventive healthcare. Consumers are increasingly seeking products that support gut health and microbiome balance, leading to a rise in demand for probiotics. Yogurt remains a popular source of probiotics, but dietary supplements are also gaining traction as convenient alternatives. Wellness programs and chronic disease management plans are incorporating probiotics to enhance their offerings. Offline channels, including supermarkets, hypermarkets, and pharmacies, continue to dominate the market. Brick-and-mortar stores like Walmart Inc., Target, Kmart, and Walgreens have long sold probiotic products, and the growing awareness of individual health needs has led to the expansion of their offerings to include feminine probiotic supplements.

Furthermore, the credible and trusted information provided by offline channels contributes significantly to the growth of this segment. Animal probiotics are also gaining popularity as consumers seek to improve the health of their pets. Overall, the market is expected to continue its expansion as consumers prioritize their health and seek natural solutions for digestive and other health concerns.

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The offline segment was valued at USD 6.05 billion in 2018 and showed a gradual increase during the forecast period.

Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The health benefits of probiotics is the key driver of the market. Probiotics play a crucial role in maintaining a healthy gut by preventing the growth of harmful bacteria

According to Cognitive Market Research, the global Feed Probiotics market size is USD 4985.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.70% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1994.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1495.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1146.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 249.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 99.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.
The Aquaculture held the highest Feed Probiotics market revenue share in 2024.

Market Dynamics of Feed Probiotics Market

Key Drivers for Feed Probiotics Market

Rising Demand for Animal Protein to Increase the Demand Globally

The global demand for animal protein, inclusive of meat, chicken, eggs, and dairy, is on the rise. To meet this demand, it's far critical to maintain healthy livestock for green production and amazing animal products. Probiotics play an essential role in enhancing gut health and universal animal performance. By enhancing digestion and nutrient absorption, probiotics can lead to expanded yields of meat, milk, and eggs. More effective is needed to support the developing customer call; however, it also promotes sustainable and ethical farming practices, ensuring a consistent supply of superb animal protein products.

Restriction on Antibiotic Use to Propel Market Growth

The overuse of antibiotics in animal feed has raised sizable worries approximately antibiotic resistance in people. As a result, regulatory bodies are enforcing regulations on the use of antibiotics as growth promoters in farm animals. This shift has created a demand for herbal alternatives like probiotics. Probiotics can naturally increase and improve animal fitness via improving intestine flowers and boosting the immune device. By decreasing the reliance on antibiotics, probiotics help in mitigating the risk of antibiotic resistance while supporting sustainable farming practices. This transition no longer addresses public health concerns but additionally aligns with the growing client desire for obviously produced animal merchandise.

Restraint Factor for the Feed Probiotics Market

Non-Standardized Regulations to Limit the Sales

Regulations governing the use of probiotics in animal feed vary broadly throughout distinctive international locations, leading to a need for more standardization. This regulatory inconsistency can create confusion among producers and avert the market boom of probiotics in some areas. Manufacturers and farmers should navigate a complicated panorama of various policies and suggestions, which may be high-priced and time-consuming. Additionally, the absence of uniform standards may also affect the first-class and efficacy of probiotic products. Now, not all areas may also adhere to stringent testing and approval techniques. Harmonizing guidelines may facilitate clearer guidelines, streamline manufacturing, and foster the increase of the probiotic market globally, ensuring constant pleasant and protection of animal feed dietary supplements.

Impact of Covid-19 on the Feed Probiotics Market

The COVID-19 pandemic drastically impacted the feed probiotics marketplace. Disruptions in delivery chains, labor shortages, and logistical demanding situations affected the production and distribution of probiotic merchandise. Additionally, the pandemic led to the elevated recognition of fitness and hygiene, riding a call for natural and safe animal health solutions. The heightened focus on meal safety and sustainable farming practices further fueled interest in probiotics as an opportunity for antibiotics. While the preliminary market boom was hindered by means of operational challenges, the long-term outlook stays fantastic as the industry a...

This statistic shows the market share of probiotic products worldwide in 2016, by segment. In that year, the functional food probiotics market held an ***** percent share of the global probiotics market.

The size of the Probiotics Market in USA market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 13.50% during the forecast period. The market for probiotics in the United States centers around live microorganisms that offer health advantages when ingested, mainly by enhancing or renewing gut health. The market is seeing a substantial increase in growth as a result of a growing emphasis on health and the need for digestive health products. Probiotics are necessary in items such as yogurt, supplements, and health drinks. Key players like Danone, Nestlé, and General Mills are at the forefront of the market. The market is positively influenced by the growing focus on health and wellness, as well as the increasing popularity of probiotic supplements across all age demographics. Despite facing obstacles like costly R&D and competition from other health products, continuous innovations and growing consumer awareness contribute to a bright market outlook, underscoring probiotics' essential role in the US health and wellness industry. Recent developments include: In March 2022, Danone launched a multi-benefit drinkable probiotic yogurt product called 'Activia+'. These drinks are available in 3 flavors and the company claims this drink to be an excellent source of vitamin C, vitamin D, and zinc to support the immune system., In July 2021, PepsiCo has launched a ready-to-drink (RTD) fermented KeVita Prebiotic Shots in the US with three different flavors like Beet lemon, Blueberry Mint, and Turmeric Ginger., In August 2021, Lifeway Foods, Inc. the leading U.S. supplier of kefir and fermented probiotic products has announced its intention to acquire certain assets of privately-held, California-based GlenOaks Farms, Inc., which was founded in 1984 and a pioneering in drinkable yogurt.. Key drivers for this market are: Increasing Health Concerns are Supporting the Market's Growth, Growing Consumer Preference for Convenience Seafood. Potential restraints include: Rising Concern About Quality and Safety Standards of Canned Tuna. Notable trends are: Increased Demand For Probiotic Yogurt.