We polled 2001 people in the UK in July 2022 to find out (using market research provider, Censuswide). Which of the following, if any, do you do when looking for a new product or service? (Tick all that apply)

 Response % of People Who Selected this Response
 Use a search engine (e.g. Google or Bing) 41.83%
 Ask friends for recommendations 36.93%
 Go to a brick and mortar shop 24.94%
 Go directly to a specific retailer/company’s website (without using search engines or social media first) 23.64%
 Use social media to look for recommendations/providers 20.34%
 Go to a directory website (e.g. yell.com or similar) to find providers 17.84%
 Buy from providers I’ve seen advertised on the TV 10.29%
 Buy from providers I’ve heard advertised on the radio 8.95%
 None of the above 2.35%

During a 2022 survey carried out among search engine optimization (SEO) professionals worldwide, 11.2 percent of respondents stated that pandemic-related issues were one of the largest challenges that blocked their SEO success. Lack of resources ranked first, named by 14.9 percent of respondents.

Search Engine Optimization (SEO) Tools Market size was valued at USD 68.26 Billion in 2023 and is projected to reach USD 157.40 Billion by 2030, growing at a CAGR of 8.6% during the forecast period 2024-2030.

Global Search Engine Optimization (SEO) Tools Market Drivers

The market drivers for the Search Engine Optimization (SEO) Tools Market can be influenced by various factors. These may include:

Growing need for online visibility: As companies depend more and more on digital channels to attract new clients, there is a growing need for SEO solutions to help them become more visible online.

Increasing rivalry in the digital sphere: As more organisations go online, the competition for search engine rankings gets fiercer, pushing businesses to spend money on SEO technologies in order to obtain a competitive advantage.

Algorithms used by search engines are always changing in order to provide more relevant search results. Because of this, using advanced SEO techniques is necessary to maintain or raise search rankings while adjusting to algorithm updates.

Growing emphasis on content quality: Successful SEO depends on high-quality content. The need for SEO tools that make content optimisation, keyword research, and performance tracking easier is growing as more companies give priority to content marketing tactics.

Trend towards mobile-first indexing: As more people use the internet on mobile devices, search engines give preference to mobile-friendly websites. To boost their mobile search ranks, firms need to use SEO solutions that facilitate mobile optimisation and performance monitoring.
Local search engine optimisation is becoming more and more important for firms that target particular geographic areas. There’s a growing need for SEO tools that help with local keyword research, citation management, and tracking local rankings.
A focus on making decisions based on data: Optimising SEO strategies is significantly aided by data-driven insights. Businesses looking to improve their SEO efforts are becoming more and more interested in SEO solutions that include comprehensive statistics, competitor analysis, and performance tracking features.
Voice search technology is becoming more and more popular, thus it’s important to optimise for voice search as these gadgets gain traction. There is a rising need for SEO technologies that assist with voice search optimisation, like natural language processing and featured snippet tracking.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

Contains 50000+ search results from San Francisco and New York City

The global Search Engine Optimization (SEO) Market size is expected to reach USD 157.41 Billion in 2032 registering a CAGR of 8.7%. Our report provides a comprehensive overview of the industry, including key players, market share, growth opportunities and more.

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Search Engine Optimization (SEO) Software Market 2024-2028 :

The Search Engine Optimization (SEO) Software Market size is forecast to increase by USD 13.73 billion, at a CAGR of 14.34% between 2023 and 2028. The growth rate of the market depends on several factors, including the upsurge in penetration of the Internet worldwide, the heightened adoption and proliferation of mobile devices and the evolving modern consumer demographics and demands. SEO software refers to a suite of digital tools designed to enhance a website's visibility and ranking within search engine results pages (SERPs). These applications typically offer a range of features, including keyword research and analysis, on-page optimization, backlink tracking, performance monitoring, and competitor analysis. By providing insights into relevant keywords, suggesting improvements to website content and structure, and evaluating the effectiveness of backlink strategies, SEO software enables users to optimize their online presence for higher search engine rankings.

The report offers extensive research analysis on the market, with a categorization based on Deployment, including cloud-based, on-premises, and hybrid. It further segments the market by Product Type, encompassing desktop user and mobile user. Additionally, the market report provides Region segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Overview

Market Growth Analysis Driver

One of the key factors driving the market growth is the upsurge in penetration of the Internet worldwide. Due to the penetration of the Internet being at an all-time high, more people, as well as enterprises, are coming online and going digital. In addition, SEO analysts and marketers realize the need to tap into this online market as end-customers for businesses are online and actively consume the Internet. Furthermore, the ever-increasing Internet infrastructure and its penetration across the world is one of the primary drivers for the growth of the global search engine optimization software market.

Moreover, this surge in adoption and implementation of the Internet is supplemented by improved infrastructure and technological advances such as 4G and broadband. In addition, these technologies are increasingly becoming cheaper, which is eventually lessening the costs of the service provider and is driving worldwide Internet penetration. Furthermore, the changing consumer demographics, consumer preferences, and overall infrastructural advances worldwide have led to intensive growth in the number of Internet subscribers. Therefore, it is positively impacting the search engine optimization software market. Hence, such factors are driving the market growth during the forecast period.

Market Growth Trends

A key factor shaping the market growth is the rising adoption of digital assistants and voice search. Digital assistants and voice search are expected to revolutionize the rudiments of the search engine optimization software market. In addition, a massive shift toward voice search and digital assistants is expected in the coming years. Furthermore, with the advent of smart homes and smart devices, these technologies are poised for tremendous growth as they are increasingly integrated across different technologies and systems.

Moreover, aligned with market trends and analysis, digital assistants are expected to move beyond mobile phones and into other smart devices. In addition, both these technologies are a direct product of increasing technology proliferation and technical literacy across the world. Furthermore, with increased investments in these technologies and use cases across segments, the accuracy of digital assistants and voice search is perpetually evolving and on the rise. Therefore, it is positively impacting the search engine optimization software market. Hence, such factors are driving the market growth during the forecast period.

Market Restrain

Lack of confidence in SEO outcomes is one of the key challenges hindering market growth. Factors such as duplicate and sub-standard content in websites as well as paid search-optimized advertisements contribute to the the lack of confidence in SEO outcomes. In addition, there are specific rules, guidelines, as well as caveats for SEO that are not easily comprehensible for businesses and their websites, which may adversely affect the SEO for those websites.

Moreover, if a sub-standard website with impractical content ticks off all the minimum SEO checklist boxes for the SEO algorithms to kick in, fraudulent websites may be placed above an authentic and cr

The global SEO software market is expected to grow at a CAGR of 14.12% during the forecast period (2024-32). The market is expected to experience growth during the forecast period due to the increasing number of internet users and the growing demand Report Scope:

Global SEO (Search Engine Optimization) Market Size By Component (Software, Services), By Product (Content SEO, Technical SEO), By Deployment (Cloud and On-Premises), By Platform (Desktop and Mobile), By End-use (Ecommerce, Real Estate), By Geographic Scope And Forecast

The attached figures will show how Facebook's algorithims are sensitive to negative SEO tactics.

Indie Review Magazine obtained the majority of their likes via paid advertising through Facebook.

They achieved ad performance in both international and US markets of 0.01 to 0.03 cents a like on average. However, the magazine is suffering from a very serious troll sitaution.

A violent stalker - who has also been sending employees death threats and threatening messages/etc on social media sites - began targeting the magazine's facebook page as soon as it obtained some success.

You can see from the graphs that the organic likes (the light purple) increased as the paid likes increased, but decreased disproportionatly to the paid likes.

Thus, a massive decline in the organic likes directly preceeded a steady decline in paid page likes, which was a direct result of plumuting ad performance (because the "ranking" algorithims at Facebook, disproportionately value page un-likes). As a result it is possible for negative SEO firms and/or individuals to game the system.

As a result of these negative SEO tactics the magazine has noted ad performance which ranges from 0.02 cents per like and swiftly changing to greater than 4 dollars a like. This is what they refer to as the "money dump".

Slowly over time, the stalker has built up greater than one thousand fake scripted accounts, that he usses to automatically unlike their page whenever a promising post is made.

We suspect and our data highly suggests that Facebook's content ranking algorithims are especially sensitive to this tactic, thus it is possible that there are many pages out there who are suffering from dismal ad performance which may be directly related to sitatuions out of their control.

Negative SEO tactics emloyed by a competitor or in the case of Indie Review Magazine, a stalker, can have a very significant negative impact on the performance of an advertising campaign.

Without acess to Facebook's ranking algorithims we cannot say for certain what is going on behind the scenes at Facenook, but it is obvious from our data that Facebook's algorithims are very suceptible to negative SEO tactics.

If you would like to contact me regarding this reserach, you may email me at Jamie@ITSmoleculardesign.com.

Search Engine Optimization (SEO) Market Outlook 2032

The global Search Engine Optimization (SEO) Market size was USD 73.9 Billion in 2023 and is projected to reach USD 304.2 Billion by 2032, expanding at a CAGR of 17.7% during 2024–2032. The market is driven by the rising need for businesses to enhance online visibility and the increasing importance of voice and image search optimizations.



Increasing smartphone penetration globally propels the necessity for mobile optimization in SEO strategies. Businesses are recognizing the importance of optimizing for mobile to improve user experience and rank higher in search engine results.



Google’s mobile-first indexing underscores this trend, prioritizing mobile-optimized sites. This shift demands that websites ensure fast loading times, responsive design, and mobile-friendly content, driving significant adjustments in SEO practices.

• In October 2023, Google announced the completion of its transition to mobile-first indexing, prioritizing mobile versions for page crawling and content indexing. This shift underscores the tech giant's emphasis on mobile devices initiated in 2015 with an algorithm update favoring "mobile-friendly" sites.

Voice search optimization is emerging as a critical trend, driven by the proliferation of smart speakers and virtual assistants. Users increasingly rely on voice commands for internet searches, necessitating adjustments in SEO strategies to accommodate conversational queries. This trend encourages the incorporation of natural language processing and long-tail keywords, aiming to improve visibility in voice search results.

Local SEO is gaining prominence in the market, fueled by the rise in "near me" searches and the importance of local business visibility online. Businesses are investing in optimizing their online presence for local searches to attract nearby customers, emphasizing accurate listings, local keywords, and Google My Business optimization.

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The overall goal of the project is to describe and explain the role of search engine optimization from the perspective of the participating stakeholder groups by analysing search results/search result pages for optimized content as well as quantitative and qualitative surveys of search engine users, search engine optimizers and content providers. Thus the external influence on the results of commercial search engines can be described and quantified for the first time. The project contributes to theory building in information science by extending existing information-seeking models by a component of external influence on the search results. The project focuses on informative content; it examines how documents that play a role in answering information-oriented search queries can be influenced externally. This sets the project apart from pure questions of online marketing, where the focus is on the optimization itself and not on the consequences for the compilation of result sets. To measure the effect of search engine optimization, a software will be developed that can automatically query search engines and analyze the returned results. The results of the search result analyses carried out using it are combined with findings from the survey and further investigations of search engine users, search engine optimisers and content providers in order to obtain a comprehensive picture of the influence of search engine optimisation. Methodologically, the project is characterized by a triangulation of methods of data analysis from computer science and social science methods. The interdisciplinary basis of the analysis is unique and will significantly advance the understanding of search engines in general and the influence search engine optimization has in particular. With search engine optimization, the project addresses a highly relevant topic for information seeking in society, which to a considerable extent takes place via commercial search engines. The expected empirical and theoretical results contribute to a better understanding of information seeking in the context of modern web infrastructures. At the level of transfer into practice, the results will be relevant to issues like consumer protection.

Local SEO Software Market size was valued at USD 16.67 Billion in 2023 and is projected to reach USD 59.72 Billion by 2030, growing at a CAGR of 20% during the forecast period 2024-2030.

Global Local SEO Software Market Drivers

The market drivers for the Local SEO Software Market can be influenced by various factors. These may include:

Growing Importance of Online Presence: As more customers use the internet to locate nearby companies, having a good online presence has become increasingly crucial. Local SEO software aids companies in increasing their internet presence and profiles.
Trends in Mobile Usage: The need for location-based services and local SEO tactics has been fueled by the rise in the use of mobile devices for local searches. Businesses may make sure that their web presence is accessible and mobile-friendly by using local SEO tools.
Google Algorithm Updates: Algorithms are frequently updated by search engines, especially Google. Local search rankings can be affected by changes in these algorithms, thus companies frequently use local SEO software to modify and improve their strategy.
Growth of Local Searches: People are utilising search engines more frequently to locate local goods and services. Due to this trend, companies are concentrating more of their efforts on local SEO in an attempt to draw in their target market.
Competition among Local Businesses: Companies are compelled to invest in tools and techniques that can provide them with an advantage due to the competitive nature of local markets. Local SEO software gives companies the knowledge and resources they need to remain competitive in their community.
Growing Awareness of SEO: As companies learn more about the advantages of SEO, particularly local SEO, they are calling for tools and technologies that will make implementing SEO tactics easier and more effective.
Integration with Other Marketing Channels: It’s now essential to combine local SEO with other online marketing platforms like social media and content marketing. There is a need for local SEO software that allows for easy interaction with other marketing tools.
Shifting Customer Behaviour: The demand for local SEO software is impacted by shifts in consumer behaviour, such as a dependence on online reviews and a preference for local firms. Companies look for solutions to better manage and enhance their online reputation.
Globalisation of Local firms: The use of local SEO software is also fueled by local firms looking to grow outside of their immediate geographic area. These resources assist companies in customising their web presence to connect with more people.
Technological Developments: The features and functionalities of local SEO software have been impacted by technological developments, such as artificial intelligence and machine learning. Companies may look for ways to optimise their operations more successfully by utilising these technologies.

According to Cognitive Market Research, the global search engine optimization services market size was estimated at USD 45.2 billion in 2022 and will increase at a 17.90% compound annual growth rate (CAGR) from 2023 to 2030. How is Market for Search Engine Optimisation Services Being Affected by the Major Trends?

Increasing Revenues of Digital Advertising to Provide Viable Market Output

It is anticipated that in the near future, digital advertising will surpass conventional means of advertising like print, television, radio, movies, and outdoors. Advertisers are resorting to digital advertising to reach the required demographic segments as consumer viewing shifts farther away from traditional networks towards digital alternatives, creating demand for SEO services to increase website exposure and draw in online traffic. Mobile internet advertising is another industry that is expanding thanks to the growing popularity of smartphones.

Internet advertising revenue climbed from 2021 to 2022 by 10.8% (YoY) to $209.7 billion, and overall revenue increased by $20.4 billion (YoY). Ad revenues for the first half of the year exceeded $100 billion for the first time, with Q1 seeing the largest gain, up 21.1% from Q2 and Q2. Revenues fell in Q3 (8.4%) and Q4 (4.4%).

(Source:www.iab.com/news/despite-headwinds-digital-advertising-delivered-double-digit-growth-in-2022-according-to-the-iab-internet-advertising-revenue-report/)

Advertisers increasingly value deep engagement, leading to a shift in advertising budgets from traditional to digital platforms, accelerating the demand for search engine optimization services throughout the forecast term.

The Factors Restraining Growth of the Search Engine Optimization Services Market

Rising In-house Team And Online SEO Tools to Hinder Market Growth

Many businesses are assembling their own in-house SEO teams to meet their specific needs. The business must establish an internal SEO team and streamline the procedure as the organization grows. The in-house SEO team guarantees cost savings and quick response times for campaigns and takes into account brand objectives, data security, and resource quality as well. Additionally, it enables control over output control. Additionally, online SEO tools can be used by anyone to improve their search, negating the need to speak with a third-party search engine optimization services supplier. The expansion of the search engine optimization services market is hampered by the rise of in-house teams and the accessibility of SEO online.

Impact of COVID–19 on the Search Engine Optimisation Services Market

Nearly every business on the planet has suffered setbacks due to the pandemic. This is because numerous preventative lockdowns and other worldwide limitations imposed by regulatory bodies have seriously hampered each company's manufacturing and supply chain operations. The market for search engine optimization services globally is not an exception. Additionally, because this epidemic has negatively influenced most people's finances, people are now more concerned with cutting back on their discretionary spending, which has decreased consumer demand. These variables will impact the global search engine optimization services market's revenue trajectory during the forecast period. However, the global search engine optimization services industry is projected to recover as regional regulatory authorities start to loosen these imposed limits. Introduction of Search Engine Optimization Services

The search engine optimization (SEO) services market comprises companies (organizations, sole proprietors, or partnerships) that sell SEO consultancy services to companies looking to optimize their websites. The industry is driven by the increased use of digital marketing strategies and the demand for more presence on key search engines. The search engine optimization services market grew throughout the historical period due to rising digital media consumption, increased smartphone and internet service penetration, older generations becoming more digitally empowered, and supportive government measures.

Between 2023 and 2028, an additional 910.3 million smartphone users will be worldwide (an increase of 17.33 percent). After five years of growth, the number of smartphone users is expected to reach 6.2 billion in 2028, reaching a new milestone.

(Source:www.statista.com/forecasts/1143723/smartphone...

Chennai based Digital Marketing company serving customers since 2012. Increase your brand visibility with our SEO services in Chennai.

Market Overview:

The global Search Engine optimization (SEO) tools market is expected to grow from USD 2.02 billion in 2022 to USD 6.76 billion by 2030, at a CAGR of 14.1% from 2022 to 2030. The growth of the global Search Engine Optimization (SEO) tools market can be attributed to the increasing demand for SEO services among small and medium enterprises (SMEs) and large enterprises, the rising adoption of voice search technology, and a growing number of internet users worldwide. However, a lack of awareness about the benefits of SEO services among SMEs may restrain the growth of this market during the forecast period.

Product Definition:

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO tools are important because they help you analyze your website, identify issues, and track your progress over time.

Product Page SEO:

Product page SEO is a technique to get more traffic from search engines by modifying the content of the web pages, which are indexing results for particular products. The modified web pages with relevant and updated content get ranked higher in the search engine result lists for specific products.

Content SEO:

In the current competitive internet marketing environment, it has become essential for organizations to leverage content in their favor. This is because content creation provides an opportunity for companies to establish a connection with their customers on a more personal level. In addition, increasing usage of mobile devices and the growing popularity of social media platforms have made consumers increasingly familiar with brands through content such as blog posts, photos, videos, etc., which are then posted on various company blogs or Facebook pages.

Application Insights:

The market by application is segmented into Small and Medium-sized businesses (SMEs), Large Enterprises. The SME segment dominated the global search engine optimization tools market in terms of revenue share in 2017, owing to the increasing adoption of online marketing techniques by small businesses. The large enterprise segment is expected to register a significant growth rate over the forecast period due to an increase in demand for advanced SEO services from large enterprises.

The content SEO tool helps optimize websites through various processes such as article submission, on-page, and off-page optimization, backlink analysis, etc., which help improve the visibility of website content across all major search engines including Google, Bing, etc. Key factors that influence visibility are writing quality & quantity of published content as well as its relevance to a particular audience along with other related information published on different web pages about the same topic.

Regional Analysis:

North America dominated the global market in terms of revenue share in 2017. The region is expected to retain its position throughout the forecast period owing to continuous innovations and developments undertaken by major players for providing enhanced search results to users. For instance, Google has implemented several changes such as the Penguin algorithm and Hummingbird update for improving user experience across all languages worldwide. This has led to a rise in the demand for SEO tools by businesses in North America. Latin America is expected to witness significant growth owing to the increasing adoption of digital platforms and growing consumer base. The region is also witnessing an increase in the number of startups, which is fueling the growth of the market. Europe is expected to grow at a higher rate than other regions due to increased investments by major players such as Google, Facebook, and Microsoft. This has resulted in an increase in the demand for SEO services across various industries. The Asia Pacific and Middle East & Africa are expected to witness moderate growth owing to increasing awareness of online marketing among consumers.

Growth Factors:

• Increasing demand for SEO tools from small and medium businesses (SMBs) due to the increasing popularity of online marketing and the growing awareness of the

Expert industry market research on the SEO & Internet Marketing Consultants in the US (2024-2029). Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts.

Search Engine Optimization SEO Services Market Report 2024, Market Size, Share, Growth, CAGR, Forecast, Revenue, list of Search Engine Optimization SEO Services Companies (Acquisio, Adobe, AgencyAnalytics, Ahrefs, AWR Cloud, Bing, BrightEdge, Conductor Searchlight, DeepCrawl, Google, Kenshoo, KWFinder, LinkResearchTools, Majestic, Marin Software, Moz, Netpeak Spider, ReachLocal, SE Ranking, Searchmetrics Essentials, SEMrush, SEO Book, SEO Spider, Serpstat, Siteimprove, Sizmek, SpyFu, Ubersuggest, Woorank, WordStream Advisor), Market Segmented by Application (SMEs, Large Enterprises, Others, Sales Channel, Direct Channel, Distribution Channel), by Type (Mobile-Based, Desktop-Based)