During a 2022 survey carried out among search engine optimization (SEO) professionals worldwide, 11.2 percent of respondents stated that pandemic-related issues were one of the largest challenges that blocked their SEO success. Lack of resources ranked first, named by 14.9 percent of respondents.

During a 2023 survey carried out among search engine optimization (SEO) professionals worldwide, 11.8 percent stated that link building was their most effective SEO strategy. Overall content strategy ranked first, named by 16.7 percent of respondents.

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 81.95% of all searches coming through Google. Bing has 10.51% and Yahoo just 2.67%.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

During a 2022 survey among search engine optimization (SEO) professionals worldwide, slightly more than 60 percent of respondents were satisfied or very satisfied with their SEO results. On the other hand, approximately 10 percent of responding experts were dissatisfied or very dissatisfied with the SEO outcomes.

During an August 2023 survey among search engine optimization (SEO) professionals worldwide, 13.5 percent of respondents stated that content strategy and/or production was their planned priority focus area for the coming 12 months. Data anylsis followed with almost 10 percent of respondents.

SEO Software Market size was valued at USD 274.95 Million in 2024 and is projected to reach USD 790.95 Million by 2031, growing at a CAGR of 14.12% from 2024 to 2031.

Global SEO Software Market Drivers

Growing Importance of Online Presence: As more and more people use the internet and become more digitally literate, companies from all sectors are realizing how critical it is to have a strong online presence. SEO software helps companies become more visible on search engines, increasing brand awareness and bringing in organic traffic to their websites.

Updates to Search Engine Algorithms: In order to provide consumers with more relevant and superior search results, search engines such as Google regularly improve their algorithms. The need for SEO software, which enables companies to modify their tactics to satisfy the most recent search engine standards and preserve or raise their search ranks, is being driven by these algorithm changes.

Increasing Rivalry in Digital Marketing: As more companies engage in digital marketing, there is growing rivalry for online exposure and search engine results. In order to stay ahead of the competition, firms can use the tools and analytics provided by SEO software to analyze their rivals, spot possibilities, and improve their SEO tactics.

Concentrate on material Marketing: Since relevant, high-quality material is necessary to draw in and hold the attention of readers, content marketing is an important component of SEO. In order to help organizations generate and optimize content that appeals to their target audience, SEO software frequently includes capabilities for keyword research, content optimization, and content performance tracking.

Mobile Search Optimization: As more people browse the internet on mobile devices, businesses are placing a premium on mobile search optimization. In order to guarantee a flawless user experience and higher search ranks on mobile search results pages, SEO software provides tools and insights to optimize websites for mobile devices.

Data-driven Decision Making: SEO software gives organizations access to insightful statistics and data that help them decide on the best SEO tactics. SEO software helps organizations to assess success, spot trends, and improve their SEO strategies for greater outcomes. It does this through keyword analysis, backlink monitoring, and performance tracking, among other features.

Concentrate on Local SEO: Local SEO is crucial for drawing clients in certain regions for companies that serve local markets or have a physical presence. To assist businesses become more visible in local search results, SEO software frequently includes capabilities for local keyword research, citation management, and local business listing optimization.

You can check the fields description in the documentation: current Keyword database: https://docs.dataforseo.com/v3/databases/google/keywords/?bash; Historical Keyword database: https://docs.dataforseo.com/v3/databases/google/history/keywords/?bash. You don’t have to download fresh data dumps in JSON or CSV – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

During a 2023 survey among search engine optimization (SEO) professionals worldwide, 9.2 percent of respondents stated that they used click-through rates (CTR) to measure performance over the last year. Branded vs non-branded traffic followed with 8.3 percent, while keyword rankings were named by 7.7 percent of respondents.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Experience the power of Serpstat's Website Data API, offering comprehensive insights into key SEO metrics, organic traffic estimation, and semantical structure analysis. With our API, unlock valuable data to identify top-performing industry players, analyze competitor strategies, and optimize content for maximum impact.

Unveil essential SEO metrics such as website visibility, organic traffic estimation, and keywords that websites rank for organically. Additionally, gain insights into keywords that websites are shown in Google Ads, providing valuable intelligence for ad targeting and optimization.

Utilize our API to uncover top-performing content in any industry, enabling you to identify trends, understand user intent, and refine your content strategy accordingly.

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Access the summary of the Search Engine Optimization (SEO) market report, featuring key insights, executive summary, market size, CAGR, growth rate, and future outlook.

Dataset

This dataset was created by Shreyashi Singh

Released under Database: Open Database, Contents: Database Contents

Contents

The Search Engine Optimization (SEO) market has evolved into a crucial element of digital marketing, playing a vital role in enhancing online visibility and driving organic traffic across a myriad of industries. As businesses increasingly rely on their online presence to reach customers, SEO has become an indispensa

Dataset

This dataset was created by MarkSmiths

Contents

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

The SEO Market Report is Segmented by Type (Agencies SEO Services, Freelancer SEO Services), by Organization Size (Small and Medium Enterprise, Large Enterprise), by End User (E-Commerce, Hospitality, IT Services, Real Estate, Other End Users), and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Report Offers the Market Sizes and Forecasts in Value (USD) for all the Above Segments.

You can check the fields description in the documentation: regular SERP: https://docs.dataforseo.com/v3/databases/google/serp_regular/?bash; Advanced SERP: https://docs.dataforseo.com/v3/databases/google/serp_advanced/?bash; Historical SERP: https://docs.dataforseo.com/v3/databases/google/history/serp_advanced/?bash You don’t have to download fresh data dumps in JSON or CSV – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

Merchant API will provide you with all essential data and metrics for conducting comprehensive competitor analysis, price monitoring, and market niche research.

With Google Shopping API you can get:

• Google Shopping Products listed for the specified keyword. The results include product title, description in Google Shopping SERP, product rank, price, reviews, and rating as well as the related domain. • Full detailed Google Shopping Product Specification. You will receive all product attributes and their content from the product specification page. • A list of Google Shopping Sellers of the specified product. The provided data for each seller includes related product base and total price, shipment and purchase details, and special offers. • Google Shopping Sellers Ad URL with all additional parameters set by the seller.

With Amazon API you can get:

• Results from Amazon product listings according to the specified keyword (product name), location, and language parameters. • A list of ASINs (unique product identifiers assigned by Amazon) of all modifications listed for the specified product and information about the product prices based on ASIN • Amazon Choice products

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.