Introduction

LinkedIn Statistics: LinkedIn is the largest professional networking site in the world with over 1 billion members as of 2024. LinkedIn's relevance in connecting professionals, business opportunities, and industry news is justified by its ever-growing member base.

In 2024, LinkedIn's revenue reached USD 17.14 billion, marking a 10% increase over the previous year. This article will explore key LinkedIn statistics and trends, analysing user demographics, engagement, marketing potential, and content generation trends.

LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

Introduction

LinkedIn Statistics: LinkedIn is important for B2B marketers, providing numerous opportunities for lead generation, networking, and content marketing. With more than 1 billion users in 200 countries, it serves as the primary platform for professionals and businesses. Its importance in career advancement and networking makes it an invaluable resource for engaging motivated audiences.

In this article, we will analyse important LinkedIn statistics for 2025, including user trends and marketing insights, allowing you to align your strategy and effectively reach your target audience. LinkedIn facilitates connections among business professionals across diverse industries. In addition to its professional networking features, LinkedIn is also a robust tool for companies aiming to generate new leads. Indeed, 82% of global B2B marketers have reported achieving their most significant marketing successes on LinkedIn.

A social networking site focused on business and jobs, LinkedIn was established in 2002 and is owned by Microsoft. Users of LinkedIn have the opportunity to upgrade to premium accounts, and it is estimated that there were ***** million premium users on the platform in 2023, up from around ***** million in 2022.

Introduction

LinkedIn Statistics: LinkedIn, launched on May 5, 2003, is a professional networking platform that has grown to become a cornerstone for professionals worldwide. Founded by Reid Hoffman and a team of co-founders in his living room, LinkedIn was created to help people build professional connections, find job opportunities, and share industry insights.

LinkedIn quickly evolved to include features such as job listings, company pages, and content sharing, which have made it an essential tool for both job seekers and recruiters.

This article will guide you accordingly, as it includes all current trends and analyses taken from several insights.

The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total 171.9 million users (+22.3 percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach 942.84 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

There were 244 000 000 Linkedin users in United States of America in October 2024, which accounted for 70.8% of its entire population. People aged 25 to 34 were the largest user group (110 000 000).

There were 239 000 000 Linkedin users in United States of America in August 2024, which accounted for 69.3% of its entire population. People aged 25 to 34 were the largest user group (110 000 000).

There were 2 910 000 Linkedin users in Ireland in February 2024, which accounted for 56.3% of its entire population. People aged 25 to 34 were the largest user group (1 400 000).

LinkedIn had 27.4 million users in Canada as of January 2025, and more than 43 percent of these users were aged between 25 and 34 years. Users aged 18 to 24 years made up 23 percent of all users of LinkedIn in Canada, and more than 27 percent of users were aged between 35 and 54 years.

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

There were 333 600 Linkedin users in Estonia in July 2023, which accounted for 26.6% of its entire population. People aged 25 to 34 were the largest user group (170 000).

There are over 875 million registered users on LinkedIn in 2024.

52 million people use LinkedIn every week to search for new jobs.

From the LinkedIn users who identify themselves in the “computer software” industry on their profile and listed at least two skills, we sample about 340,000 users and their skills. To remove skills that are too rare or erroneously typed, we dropped skills appeared less than 100 times in our dataset. # skill_count.tsvThis file contains the frequency of each skill. The first column is the name of the skill; The second column is the number of users who listed the skill; the third column is the total number of users in our dataset. # skill_pair_count.tsv This file contains the co-occurrence between each pair of skills.The first two columns are skill names and the third column is the frequency of co-occurrences.

There are more male LinkedIn users than females – although it is pretty balanced.

There were 28 060 000 Linkedin users in Indonesia in February 2024, which accounted for 9.9% of its entire population. People aged 25 to 34 were the largest user group (17 000 000).

As of February 2025, over 43 percent of LinkedIn users worldwide were women. The professional social networking platform, which saw an audience of over 220 million users in the United States, reported that over 56 percent of its audience was composed by male users in the examined period.

There were 1 043 000 Linkedin users in Serbia in January 2022, which accounted for 12.3% of its entire population. People aged 25 to 34 were the largest user group (670 000).