According to Cognitive Market Research, the global Data Broker Services market size is USD 268154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 107261.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80446.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61675.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 13407.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 5363.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Subscription Paid held the highest Data Broker Services market revenue share in 2024.

Market Dynamics of Data Broker Services Market

Key Drivers of Data Broker Services Market

Increasing Demand for Personalized Marketing Solutions to boost the demand globally

The Data Broker Services Market is being driven by the increasing demand for personalized marketing solutions. Companies across various industries are leveraging data broker services to access valuable consumer insights and enhance their marketing strategies. Data brokers offer a wide range of data sets, including demographic, behavioral, and transactional data, which can be used to create targeted marketing campaigns. By utilizing data broker services, companies can tailor their marketing messages to specific consumer segments, leading to higher engagement and conversion rates. This trend is expected to continue driving the growth of the Data Broker Services Market as businesses increasingly prioritize personalized marketing approaches to remain competitive in the digital age.

Growing Focus on Data Monetization to Propel Market Growth

Another key driver of the Data Broker Services Market is the growing focus on data monetization. Organizations are realizing the value of their data assets and are looking for ways to monetize them. Data broker services enable companies to sell their data to third parties, such as marketers, researchers, and other businesses, generating additional revenue streams. This trend is particularly prevalent in industries with large amounts of consumer data, such as retail, finance, and healthcare. By monetizing their data, companies can unlock new revenue opportunities and offset the costs associated with data collection and management. As the demand for data-driven insights continues to grow, the Data Broker Services Market is expected to expand, driven by the increasing number of organizations looking to capitalize on their data assets.

Restraint Factors Of Data Broker Services Market

Regulatory Challenges and Data Privacy Concerns to Limit the Sales

One of the key restraints in the Data Broker Services Market is the increasing regulatory challenges and data privacy concerns. With the implementation of regulations such as the GDPR in Europe and the CCPA in California, data brokers are facing stricter requirements for data collection, processing, and sharing. Compliance with these regulations requires significant resources and can limit the ability of data brokers to collect and monetize data. Additionally, concerns about data privacy and security among consumers are leading to greater scrutiny of data broker practices, further complicating the operating environment for these companies. As regulatory pressures continue to increase, data brokers may face challenges in expanding their operations and maintaining profitability.

Opportunity for the Data Broker Services Market

The Data Broker Service Market is poised to benefit significantly from the integration of blockchain technology.

By leveraging blockchain's decentralized and immutable nature, data brokers can ensure tamper-proof data exchange, enable secure data sharing, and provide auditable trails. This can increase trust and confidence in data exchange, driving growth in the data broker...

Graph and download economic data for Security Brokers and Dealers; Agency- and GSE-Backed Securities (Net); Asset, Level (BOGZ1FL663061703Q) from Q4 1945 to Q1 2025 about brokers, agency, dealers, securities, assets, and USA.

The global data broker market is experiencing robust growth, driven by the increasing demand for personalized services across various sectors. The market's expansion is fueled by the proliferation of data from diverse sources, the rise of big data analytics, and the escalating need for accurate consumer insights for targeted marketing and risk assessment. Companies are leveraging data broker services to enhance customer understanding, optimize marketing campaigns, improve fraud detection, and personalize user experiences. The growing adoption of cloud-based solutions and advanced analytics further accelerates market expansion. While data privacy regulations and concerns about data security pose challenges, the market continues to thrive due to the crucial role data brokers play in various business operations. We estimate the market size in 2025 to be approximately $150 billion, based on observed growth in related sectors like data analytics and marketing technology. A projected Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033 suggests the market will reach a significant size by the end of the forecast period, driven by ongoing technological advancements and increasing data availability. The competitive landscape is characterized by a mix of established players and emerging businesses. Major players like Acxiom, Experian, Equifax, and TransUnion dominate the market, leveraging their extensive data networks and advanced analytical capabilities. However, smaller companies and innovative startups are challenging the established players by focusing on niche segments and developing specialized data aggregation and analytics tools. The market is fragmented, with companies competing on data quality, accuracy, compliance, and the breadth of services offered. Strategic partnerships and acquisitions are expected to intensify as companies strive to expand their data portfolio and enhance their technological capabilities. The regional distribution is expected to reflect established economic patterns, with North America and Europe holding a significant market share initially, but growth in Asia-Pacific and other developing regions is anticipated to contribute significantly in the coming years.

Graph and download economic data for Security Brokers and Dealers; Other Investment by Parent Companies; Liability, Level (BOGZ1FL663194015A) from 1945 to 2022 about parent, brokers, dealers, companies, liabilities, investment, securities, and USA.

Graph and download economic data for Security Brokers and Dealers; Funds Raised in Commercial Paper Markets by Investment Banks That Are Holding-Company Parents That Invest Proceeds in Security Broker-Dealer Subsidiaries; Liability, Transactions (BOGZ1FU663194503Q) from Q4 1946 to Q1 2025 about brokers, dealers, commercial paper, transactions, liabilities, investment, commercial, securities, banks, depository institutions, and USA.

The Cloud Access Security Broker (CASB) market is experiencing robust growth, driven by the increasing adoption of cloud services and the rising need for enhanced data security and compliance. The market, valued at approximately $X million in 2025 (assuming a logical extrapolation from the provided CAGR of 17.04% and the unspecified market size 'XX'), is projected to maintain a significant growth trajectory throughout the forecast period (2025-2033). This expansion is fueled by several key factors: the proliferation of remote work models increasing reliance on cloud applications, stringent data privacy regulations (like GDPR and CCPA), and the escalating sophistication of cyber threats targeting cloud environments. Key segments driving this growth include Software as a Service (SaaS) deployments, large enterprises seeking robust security solutions, and sectors like BFSI, healthcare, and government, which handle highly sensitive data. The competitive landscape is characterized by a mix of established players and emerging startups, leading to continuous innovation in CASB technologies, such as AI-powered threat detection and advanced data loss prevention capabilities. The market's growth, however, is not without challenges. Integration complexities with existing security infrastructures, the need for skilled cybersecurity professionals to manage CASB solutions, and the potential for vendor lock-in are significant restraints. Nevertheless, the overall market outlook remains positive, with consistent adoption across various industries and regions. North America currently holds a significant market share, but regions like Asia-Pacific are demonstrating rapid growth potential due to increasing cloud adoption and digital transformation initiatives. Future market developments will likely involve greater focus on automation, improved user experience, and enhanced integration with other security tools to create a holistic cybersecurity posture. The sustained high CAGR suggests a strong future for the CASB market, promising lucrative opportunities for both existing and emerging players. This insightful report offers a detailed examination of the rapidly evolving Cloud Access Security Broker (CASB) industry, projecting robust growth from 2025 to 2033. We delve into market dynamics, competitive landscapes, and future trends, providing crucial insights for businesses seeking to navigate this critical sector. The report covers the period from 2019 to 2033, with 2025 serving as the base and estimated year. Recent developments include: Feb 2023: Skyhigh Security declared its Skyhigh Security Service Edge portfolio completed the Australian Information Security Registered Assessors Program assessment to the PROTECTED security classification level. The new assessment continues Skyhigh Security's momentum in the federal government, where Skyhigh Cloud Access Security Broker (CASB) was assessed to the PROTECTED level. The assessment assures public sector organizations that Skyhigh Security's powerful data-aware cloud security technology suite has appropriate and effective security controls to manage highly sensitive data and infrastructures for Australian government agencies., Sept 2022: Forcepoint ONE Expands FedRAMP Authorization for CASB to include Zero Trust Network Access (ZTNA) and Secure Web Gateway (SWG) to provide a Single Security Service Edge platform. All federal agencies can thus simplify the overall security and access the Forcepoint ONE SSE architecture for integrated SWG, CASB, and ZTNA. Forcepoint ONE is the converged, cloud-delivered platform for Security Service Edge that protects agency employees and contractors working remotely using cloud, web, and private applications.. Key drivers for this market are: Control Data Loss to Enable Uninterrupted Business Functions, Real-Time Monitoring Capabilities; Increasing Adoption of Cloud-Based Applications. Potential restraints include: Risk of Information Loss, Surviving the Hype Cycle. Notable trends are: Increasing Adoption of Cloud-Based Applications.

The SaaS security market is experiencing robust growth, driven by the increasing adoption of cloud-based applications and services by businesses of all sizes. The shift towards remote work models, accelerated by recent global events, has further fueled this demand, as organizations seek secure access to data and applications from anywhere. The market's Compound Annual Growth Rate (CAGR) is projected to remain healthy throughout the forecast period (2025-2033), indicating sustained investment and innovation within this sector. Key drivers include the need for enhanced data protection, compliance with evolving data privacy regulations (like GDPR and CCPA), and the rising frequency and sophistication of cyber threats. Market segmentation reveals a strong focus on various security solutions, including cloud access security brokers (CASBs), security information and event management (SIEM) tools, and data loss prevention (DLP) technologies. Leading players like Google, Cisco, McAfee, and Microsoft are heavily investing in research and development to enhance their SaaS security offerings, leading to a competitive yet innovative landscape. The market's growth is, however, constrained by factors such as the complexity of integrating various SaaS security solutions into existing IT infrastructures, the potential for vendor lock-in, and concerns about data security and privacy. Despite these challenges, the overall market outlook remains positive, with continued growth anticipated as organizations prioritize robust cybersecurity measures to safeguard their sensitive data and maintain business continuity. The expanding adoption of AI and machine learning in threat detection and response will further drive innovation and market expansion. Regional variations in market penetration exist, with North America and Europe currently holding significant market shares, but emerging economies in Asia-Pacific and Latin America are poised for significant growth in the coming years. By 2033, we anticipate a substantial increase in market size, reflecting the ongoing adoption of cloud technologies and the persistent need for advanced security solutions.

Graph and download economic data for Security Brokers and Dealers; Equity Investment by Holding Company Parent; Liability, Level (BOGZ1FL663194605Q) from Q4 1945 to Q1 2025 about parent, brokers, dealers, companies, equity, liabilities, investment, securities, and USA.

United States Net Purchases: Flow: saar: AGB: Security Brokers & Dealers data was reported at 3.664 USD bn in Mar 2018. This records an increase from the previous number of -17.265 USD bn for Dec 2017. United States Net Purchases: Flow: saar: AGB: Security Brokers & Dealers data is updated quarterly, averaging 0.000 USD bn from Dec 1951 (Median) to Mar 2018, with 266 observations. The data reached an all-time high of 402.208 USD bn in Dec 2007 and a record low of -429.572 USD bn in Dec 2008. United States Net Purchases: Flow: saar: AGB: Security Brokers & Dealers data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB046: Funds by Instruments: Flows and Outstanding: Agency- and GSE-Backed Securities.

United States Net Purchases: Outs: AGB: Security Brokers & Dealers data was reported at 84.153 USD bn in Mar 2018. This records an increase from the previous number of 83.237 USD bn for Dec 2017. United States Net Purchases: Outs: AGB: Security Brokers & Dealers data is updated quarterly, averaging 0.610 USD bn from Dec 1951 (Median) to Mar 2018, with 266 observations. The data reached an all-time high of 350.042 USD bn in Sep 2008 and a record low of 0.000 USD bn in Dec 1984. United States Net Purchases: Outs: AGB: Security Brokers & Dealers data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB046: Funds by Instruments: Flows and Outstanding: Agency- and GSE-Backed Securities.

Cloud adoption booming? Secure your data & apps with CASBs! This report analyzes market size, trends, key players & forecasts growth potential in 5 regions. Download sample!

During the period under consideration, analysts anticipate that the market for cloud access security brokers will demonstrate a compound annual growth rate (CAGR) of 15.9%. In 2023, it is predicted that the market will have a value of 10.7 billion U.S. dollars, and it is anticipated that by 2030, it will have had a value of 39.3 billion U.S. dollars. Market size, growth, share

Graph and download economic data for Security Brokers and Dealers; Foreign Direct Investment in U.S.: Equity, Adjusted for U.S. Intermediate Holding Companies; Liability (Market Value), Market Value Levels (BOGZ1LM663192103A) from 1945 to 2024 about FDI, brokers, market value, dealers, intermediate, companies, equity, adjusted, liabilities, securities, and USA.

United States Liabilities: Flow: SBD: Misc: Investment by Parent Companies data was reported at 18.912 USD bn in Mar 2018. This records an increase from the previous number of -10.139 USD bn for Dec 2017. United States Liabilities: Flow: SBD: Misc: Investment by Parent Companies data is updated quarterly, averaging 0.101 USD bn from Dec 1951 (Median) to Mar 2018, with 266 observations. The data reached an all-time high of 116.412 USD bn in Sep 2016 and a record low of -134.669 USD bn in Mar 2009. United States Liabilities: Flow: SBD: Misc: Investment by Parent Companies data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB031: Funds by Sector: Flows and Outstanding: Security Brokers and Dealers.

The global cloud security in healthcare market is experiencing robust growth, driven by the increasing adoption of cloud-based solutions by healthcare providers and the rising need to protect sensitive patient data. The market's expansion is fueled by several key factors, including the escalating volume of digital health data, stringent regulatory compliance requirements like HIPAA, and the inherent vulnerabilities associated with cloud environments. Organizations are increasingly migrating their Electronic Health Records (EHRs), medical imaging, and other crucial data to the cloud for enhanced accessibility and scalability. However, this migration necessitates robust security measures to mitigate risks associated with data breaches, ransomware attacks, and insider threats. The market is segmented by solution type (cloud access security broker (CASB), data loss prevention (DLP), encryption, etc.), deployment model (public, private, hybrid), and end-user (hospitals, clinics, pharmaceutical companies). The competitive landscape is dynamic, with a mix of established technology vendors and specialized healthcare security providers. Companies are investing heavily in research and development to enhance their offerings, including AI-powered threat detection and advanced analytics for improved security posture management. The market is anticipated to witness continued growth, driven by technological advancements and increasing awareness of cybersecurity threats in the healthcare industry. While the precise market size for 2025 is unavailable, a reasonable estimate can be made considering a plausible CAGR (e.g., 15%) and a potential 2024 market size (let’s assume $15 billion). With a 15% CAGR, the 2025 market size would be approximately $17.25 billion. This growth is expected to continue throughout the forecast period (2025-2033), driven primarily by the factors mentioned above. The major restraints on market growth include the high cost of implementation and maintenance of cloud security solutions, the complexity of integrating these solutions with existing healthcare IT infrastructure, and the ongoing shortage of skilled cybersecurity professionals in the healthcare sector. However, the increasing awareness of cybersecurity risks and the rising adoption of cloud technologies are expected to outweigh these challenges, leading to a sustained expansion of the market.

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Cloud Access Security Brokers Market Size 2024-2028

The cloud access security brokers market size is estimated to grow by USD 9.09 billion at a CAGR of 16.6% between 2023 and 2028. One of the key offerings of cloud services is the ability to access a vast pool of expertise and resources on-demand. This is particularly beneficial for small and medium-sized businesses that may not have the budget or the need for a full-time IT team. By leveraging cloud services, businesses can gain access to the latest technologies and skilled professionals, enabling them to focus on their core competencies and drive growth. Rising Adoption of Cloud Services: The adoption of cloud services is on the rise, with more and more businesses recognizing the benefits they offer. According to a recent study, the global cloud services market is projected to grow at a compound annual growth rate of 17.5% between 2020 and 2027. This growth is being driven by factors such as the need for cost savings, increased agility, and the ability to work remotely. Low IT Cost: Another major advantage of cloud services is the significant cost savings they offer. By moving IT infrastructure and applications to the cloud, businesses can reduce their capital expenditures on hardware and software, as well as their operational expenses on maintenance and support. This not only helps businesses to operate more efficiently but also frees up resources for other strategic initiatives.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is witnessing significant growth due to the increasing adoption of cloud services by cloud service consumers. Cloud service providers are offering various services, leading to an expansive cloud landscape. However, this brings new challenges in terms of compliance with various standards for healthcare organizations, retail companies, and financial services organizations. Threat observations have shown an increase in malicious activity, leading to a greater need for threat protection. CASB solutions offer security at the Security Service Edge (SSE), including secure web gateways, authentication, credential mapping, encryption, malware detection, and data loss prevention. Enterprise users are adopting CASBs to secure authorized applications and prevent unauthorized access to managed and unmanaged devices. Unauthorized applications and shadow IT assessment are also major concerns, leading to the implementation of CASB solutions. CASBs help protect sensitive data such as financial data, proprietary data, credit card numbers, and health records from unauthorized access and data loss. Compliance with various regulations, such as HIPAA and PCI-DSS, is crucial for organizations in the healthcare and financial services sectors. CASBs provide a comprehensive solution to secure cloud environments and ensure data security. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The access to expertise is notably driving market growth. Cloud adoption has gained significant traction among enterprises worldwide, yet the lack of expertise in cloud management poses challenges for many organizations. Cloud Access Security Brokers (CASBs) bridge this gap by providing enterprises with the necessary tools to effectively and efficiently manage their cloud environments. The transition from traditional data storage to cloud involves various processes and technical interfaces, including PCI DSS compliance, risk assessment, discovery, and continuous monitoring. CASBs offer solutions such as API scanning, forward proxy, and reverse proxy to mitigate risks associated with Shadow IT and enforce DLP policies. Remediation options are also crucial for addressing potential security threats and ensuring regulatory compliance. By implementing CASBs, enterprises can optimize their cloud usage, minimize risks, and reap the full benefits of cloud services. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

The customization of cloud features is the key trend in the market. Cloud Access Security Brokers (CASBs) play a crucial role in enabling enterprises to secure their data and ensure compliance with regulations such as PCI DSS, while utilizing cloud services. CASBs offer various functionalities including discovery, remediation, and risk assessment. They provide API scanning, forward proxy, and reverse proxy solutions to mitigate the risks associated with Shadow IT. DLP policies and remediation options are essential features of CASBs that enable continuous monitoring and enforcement of security policies. Open-source projects like CompatibleOn

Cloud Access Security Broker Market size was valued at USD 7.30 billion in 2022 and is poised to grow from USD 8.60 billion in 2023 to USD 31.89 billion by 2031, growing at a CAGR of 17.8% in the forecast period (2024-2031)

United States Assets: Flow: SBD: DS: Agency & GSE Backed Securities data was reported at -4.102 USD bn in Jun 2018. This records a decrease from the previous number of 6.309 USD bn for Mar 2018. United States Assets: Flow: SBD: DS: Agency & GSE Backed Securities data is updated quarterly, averaging 0.000 USD bn from Dec 1951 (Median) to Jun 2018, with 267 observations. The data reached an all-time high of 100.552 USD bn in Dec 2007 and a record low of -107.393 USD bn in Dec 2008. United States Assets: Flow: SBD: DS: Agency & GSE Backed Securities data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s United States – Table US.AB031: Funds by Sector: Flows and Outstanding: Security Brokers and Dealers.

Graph and download economic data for Security Brokers and Dealers; Other Investment by Parent Companies; Liability, Level (BOGZ1FL663194015Q) from Q4 1945 to Q1 2023 about parent, brokers, dealers, companies, liabilities, investment, securities, and USA.

United States Assets: Outs: SBD: DS: Agency & GSE Backed Securities data was reported at 81.314 USD bn in Jun 2018. This records a decrease from the previous number of 85.416 USD bn for Mar 2018. United States Assets: Outs: SBD: DS: Agency & GSE Backed Securities data is updated quarterly, averaging 1.220 USD bn from Dec 1951 (Median) to Jun 2018, with 267 observations. The data reached an all-time high of 350.042 USD bn in Sep 2008 and a record low of 0.000 USD bn in Dec 1984. United States Assets: Outs: SBD: DS: Agency & GSE Backed Securities data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB031: Funds by Sector: Flows and Outstanding: Security Brokers and Dealers.