As of December 2024, Honda held the largest share of the U.S. motorcycle market, marginally outpacing Wisconsin-based Harley-Davidson, which reached a market share of around **** percent of the motorcycle market in the United States. Asian motorcycle brands dominate the market The leading Asian motorcycle brands made up nearly **** of the U.S. motorcycle market in 2024. Honda, alone, accounted for a ***** of the market, while Yamaha, Kawasaki, and Suzuki constituted the remaining ** percent. The U.S. is an important market globally for these brands, with annual revenue in the sector amounting to nearly ***** billion U.S. dollars. However, the U.S. no longer among the **** largest motorcycle markets globally, as it had before 2021. Instead, Asian countries, including India and China, and Brazil now lead the global market. U.S. motorcycle manufacturer market share Harley-Davidson is the close second in motorcycle sales in the United States. The name alone conjures up the stinging scent of burnt gasoline and the roaring sound of bulky chrome and steel bikes glinting in the sun. Harley-Davidson was founded over 100 years ago in Milwaukee, Wisconsin by William S. Harley, as well as Arthur, Walter and William A. Davidson. The company has established itself as one of the key brands on the global as well as the domestic U.S. motorcycle market.

Shared Motorcycle Market Outlook

The global shared motorcycle market size was valued at approximately USD 1.2 billion in 2023 and is forecasted to reach USD 4.8 billion by 2032, witnessing a remarkable CAGR of 16.5% during the forecast period. One of the key growth factors driving this market is the increasing urbanization and the rising demand for affordable and efficient last-mile connectivity solutions. As cities become more congested, shared motorcycles present a viable solution to reduce traffic, decrease carbon emissions, and offer cost-effective transportation options.

One of the primary growth drivers for the shared motorcycle market is the rising population density in urban regions, leading to increased traffic congestion and longer commute times. Shared motorcycles offer a convenient and efficient mode of transport, bypassing the gridlocks typical of urban roads. The flexibility of pick-up and drop-off points further enhances their appeal, making them a preferred choice for last-mile connectivity. Additionally, with increasing environmental awareness, there is a growing inclination towards shared mobility services that reduce the number of vehicles on the road, thereby cutting down emissions.

Technological advancements, particularly in GPS and mobile app integration, have significantly contributed to the growth of the shared motorcycle market. Enhanced navigation systems and real-time tracking have made it easier for users to locate and rent motorcycles. Moreover, user-friendly mobile applications facilitate seamless booking, payment, and unlocking processes, thereby improving the overall user experience. These technological innovations are attracting a broader user base while also ensuring operational efficiency for service providers.

Another vital growth factor is the economic benefits associated with shared motorcycles. Compared to owning a personal vehicle, shared motorcycles provide a cost-effective alternative, as users only pay for the duration of use. This is particularly advantageous for individuals in urban areas where parking space is scarce and expensive. The pay-per-use model also appeals to younger generations who prioritize flexibility and cost savings over ownership. Additionally, shared motorcycles contribute to reducing maintenance costs, fuel expenditure, and insurance premiums for users.

Regionally, the shared motorcycle market is witnessing significant growth in Asia Pacific, thanks to its large urban population and high rate of motorcycle adoption. Countries like India, China, and Indonesia are at the forefront, driven by factors such as increasing traffic congestion, rising fuel costs, and supportive government initiatives for shared mobility services. Europe and North America are also experiencing growth, albeit at a slower pace, primarily due to stringent regulations and a preference for other forms of shared mobility like bicycles and scooters. However, the market in these regions is expected to grow as regulatory frameworks evolve to accommodate shared motorcycle services.

Service Type Analysis

The shared motorcycle market by service type is segmented into station-based and dockless models. The station-based model, where motorcycles are picked up and dropped off at designated stations, has been traditionally popular due to its organized framework and ease of management. These stations are strategically placed in high-traffic areas, making it convenient for users to access motorcycles. However, the rigidity of this model can be a drawback, as users must find a nearby station both at the start and end of their journey, which may not always align with their destination.

On the other hand, the dockless model offers greater flexibility, allowing users to pick up and drop off motorcycles at any location within a predefined geographic area. This model has gained popularity in recent years due to its convenience and user-friendly approach. The dockless system leverages advanced GPS and mobile app technology to facilitate real-time tracking and easy location of available motorcycles. However, the dockless model also presents challenges in terms of managing the distribution and maintenance of motorcycles, as well as ensuring that they do not clutter public spaces.

Both models have their distinct advantages and disadvantages, and the choice between them often depends on the specific needs and regulatory environment of the region. For instance, densely populated urban areas with limited parking spaces might prefer dockless models, while cities with well-planned infrastructure might opt for station-

In 2023, Honda had the highest market share based on the registration volume of motorcycles in Thailand, amounting to ***** percent. For the past years, motorcycle sales in Thailand were dominated by Japanese manufacturers Honda and Yamaha.  Honda’s way to market leadership in Thailand While Yamaha and Kawasaki were Thailand’s market leaders until the end of the 1980s, A.P. Honda surpassed its competitors’ market share in 1989 with the two-stroke motorcycle Nova. Thailand’s financial crisis in 1997 brought another push to the sales of Honda’s fuel-saving and, therefore, more economical, newly released four-stroke models, Dream and Wave. Until the present day, the Honda Wave 110i is the most popular motorcycle in Thailand. In 2021, A.P. Honda, Thai Honda Manufacturing, and the shareholding company HPD amalgamated into a new company named Thai Honda Manufacturing Co. Ltd. The current market leader in Thailand For the 35th year in a row, Thai Honda has retained its position as the leading manufacturer and distributor of motorcycles with the highest market share in Thailand. Despite disruptions since 2020, such as supply chain issues due to the COVID-19 pandemic, the company could manage to recover Honda’s sales volume of motorcycles in Thailand to pre-pandemic levels.

The Electric Scooter and Motorcycle Market Report is Segmented by Vehicle Type (E-Scooter/Moped and E-Motorcycle), Battery (Lead-Acid, Lithium-Ion, and More), Power Output (Less Than 3. 6 KW, 3. 6 KW - 7. 2 KW, and More), Motor Type (Hub-Motor, Belt-Drive, and More), End-Use (Personal/Individual, Commercial and Corporate Fleets, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

The global motorcycle market size was valued at USD 148.97 Billion in 2024, with expectations of growth at a CAGR of 3.61% from 2025 to 2034, reaching nearly USD 212.38 Billion by 2034. Asia-Pacific dominated the motorcycle industry, benefiting from lower production costs, including cheaper labour, efficient supply chains, and access to raw materials. The motorcycle market in the U.S. is also expanding, with 553,325 two-wheeler vehicles registered in 2024. The U.S. ranks as the 14th largest motorcycle market globally, driven by increasing power sports activities post-pandemic, as many turned to outdoor recreational activities during lockdowns and social distancing.

Motorcycle Market Outlook

According to our latest research, the global motorcycle market size stood at USD 128.6 billion in 2024, reflecting robust demand across both developed and emerging economies. The market is expected to expand at a CAGR of 5.1% from 2025 to 2033, reaching an estimated value of USD 201.3 billion by the end of the forecast period. Key growth drivers include urbanization, rising disposable incomes, and the increasing adoption of motorcycles for both personal mobility and commercial applications. Technological advancements, especially in electric propulsion and connectivity, are further bolstering market expansion and transforming the competitive landscape.

One of the primary factors fueling the growth of the motorcycle market is the rapid pace of urbanization, particularly in emerging economies across Asia Pacific and Latin America. As urban centers expand, the need for affordable, efficient, and flexible transportation solutions has become increasingly critical. Motorcycles, with their low operating costs, ease of maneuverability, and ability to navigate congested urban environments, are ideally suited to address these mobility challenges. Additionally, the growing middle-class population in these regions is driving up demand for personal vehicles, with motorcycles often serving as the first step toward vehicle ownership due to their affordability and accessibility.

Technological innovation is another significant growth catalyst for the global motorcycle market. Manufacturers are investing heavily in research and development to enhance performance, safety, and user experience. The integration of advanced features such as anti-lock braking systems (ABS), traction control, ride-by-wire technology, and digital instrument clusters is making motorcycles more attractive to a broader range of consumers. The emergence of electric motorcycles is particularly noteworthy, as governments worldwide implement stricter emission regulations and promote cleaner transportation alternatives. These electric models not only offer environmental benefits but also appeal to a new generation of tech-savvy, eco-conscious riders, further expanding the market's consumer base.

The evolving landscape of motorcycle applications is also shaping market dynamics. While personal use continues to dominate, there is a marked increase in the utilization of motorcycles for commercial purposes, including delivery services, ride-sharing, and fleet operations. The surge in e-commerce and on-demand delivery platforms has created substantial demand for two-wheelers capable of navigating urban environments quickly and efficiently. This trend is especially pronounced in densely populated cities, where motorcycles can significantly reduce delivery times and operational costs. As businesses seek to optimize last-mile delivery and enhance customer satisfaction, the commercial segment of the motorcycle market is poised for sustained growth throughout the forecast period.

Regionally, Asia Pacific remains the undisputed leader in the global motorcycle market, accounting for over 60% of total sales in 2024. The region's dominance is underpinned by high population density, rapid economic development, and a deeply ingrained motorcycle culture in key markets such as India, China, Indonesia, and Vietnam. North America and Europe, while smaller in volume, are witnessing increased demand for high-performance and electric motorcycles, driven by lifestyle preferences and environmental awareness. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, supported by improving economic conditions and expanding urban infrastructure. Each region presents unique opportunities and challenges, shaping the overall trajectory of the global motorcycle market.

Type Analysis

The motorcycle market is segmented by type into Standard, Cruiser, Sports, Touring, Adventure, and Others, each catering to distinct consumer preferences and usage patterns. Standard motorcycles, known f

The shared motorcycle market is experiencing significant growth, with a market size of XXX million in 2025 and a projected CAGR of XX% over the forecast period of 2025-2033. The market is driven by factors such as increasing urban population, rising fuel costs, and the growing popularity of ride-hailing services. Shared motorcycles provide a convenient, affordable, and environmentally friendly alternative to traditional modes of transportation. The key trends shaping the market include the integration of smart technology, the rise of dockless bike-sharing, and the increasing adoption of electric motorcycles. Segmentation of the shared motorcycle market includes application (subway station, bus stop, others), types (no deposit, deposit type), and region. Major companies operating in the market include Mei Tuan, Hello, Me Bike, Didi, Number-7, Liu Bike, Let Fun Go, and Miao Zo. North America and Asia Pacific are the largest regional markets, with China and India being significant contributors to the industry's growth. The market is expected to witness continued expansion in the future, driven by increasing urbanization, government initiatives promoting sustainable transportation, and technological advancements in the sector.

Germany Market Share: Motorcycle: by Brand: KTM data was reported at 7.510 % in 2024. This records an increase from the previous number of 6.830 % for 2023. Germany Market Share: Motorcycle: by Brand: KTM data is updated yearly, averaging 8.460 % from Dec 2010 (Median) to 2024, with 15 observations. The data reached an all-time high of 10.330 % in 2020 and a record low of 5.300 % in 2010. Germany Market Share: Motorcycle: by Brand: KTM data remains active status in CEIC and is reported by Federal Motor Transport Authority. The data is categorized under Global Database’s Germany – Table DE.RA016: Market Share: Motorcycle: by Brand.

In 2023, ***** was the leading motorcycle manufacturer worldwide, accounting for over ********* of all motorcycles sold globally. The second-largest motorcycle manufacturer was ****, which held a *** percent market share.

Global Shared Motorcycle market size 2025 was XX Million. Shared Motorcycle Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The North America Motorcycle Loan Market report segments the industry into By Provider Type (Banks, NBFCs (Non-Banking Financial Services), OEM (Original Equipment Manufacturer), Others (Fintech Companies)), By Percentage of Amount Sanctioned (Less than 25%, 25-50%, 51-75%, More than 75%), By Tenure (Less than 3 Years, 3-5 Years, More than 5 Years), and By Country (USA, Canada, Rest of North America).

The off-road motorcycle market is segmented into various categories, each catering to specific rider needs and preferences. Adventure bikes lead the market, prized for their versatility in handling both paved and unpaved terrain, offering comfort and capability for long-distance travel. Dirt bikes remain a cornerstone, favored by motocross and off-road racing enthusiasts who demand high performance and agility. Trial bikes represent a niche but crucial segment, specifically designed for technical riding demanding precise control and balance on challenging obstacles. Enduro bikes are engineered for endurance, built to withstand the rigors of long-distance off-road races. Finally, kids' motorbikes provide a safe and engaging entry point for young riders, fostering a love for off-road riding from a young age. This diverse product landscape ensures the market caters to a broad spectrum of riders, from beginners to seasoned professionals. Recent developments include: March 2024: Jawa Yezdi is considering having a very busy year in the year 2024. One of the new bikes that the firm has produced is called the Yezdi Adventure Rally Pro. The company has developed a variety of new motorcycles., An updated version of the Adventure has reportedly been prepared by the corporation, as said in a video shared on social media. It would seem that this new model, which is being marketed as the Adventure Rally Pro, has shed some pounds and appears to be better prepared for use off-road., The Adventure Rally Pro will be equipped with a single-piece seat that is more compact. The structure that links the gasoline tank to the headlight unit has been removed, and the grab-rail has been removed to make room for a rear fender that is designed in the adventure style more appropriately. The tires that were spotted on the motorcycle are suitable for off-road use; nevertheless, it is very doubtful that they will be installed as a standard fitment. There is a possibility that the motorbike has undergone other modifications; however, it is quite difficult to capture all of these modifications in the footage that was released., Both the ordinary Yezdi Adventure and the Royal Enfield Himalayan 450 are competitors in this market. On the other hand, Yezdi has been feeling the heat ever since the Himalayan 450 was released, and he wanted to add a little bit of excitement to the bike while still making it more practical. There is a good chance that the Adventure Rally Pro will accomplish that. In spite of the fact that the formal launch is expected to take place over the next several weeks, we assume that the Rally Pro will continue to be marketed alongside the stock model., February 2023: Electric Vehicle (EV) startup, Graft, has begun taking orders of EO.12, its first high-performance electric motorbike designed for off-road trail riding, competitive enduro and motocross.The EO.12 is the first off-road motorbike across both gasoline and electric markets to feature carbon fibre wheels, delivering 25% weight saving against the average motorbike wheel and comprising a total vehicle weight of 50 kg / 110 lbs. (battery inclusive). The ultra-light construction ensures excellent maneuverability and easy recovery on challenging, technical trails, and with a maximum output of 25 kW (34 hp) the bike has the highest known power-to-weight ratio for an off-road electric motorbike., Aug 2022: Yamaha Motor Corporation, USA, is excited to introduce the new 2023 lineup of advanced, industry-leading YZ off roading motorcycles. Conceived for competition and extensively developed through knowledge gained at the highest levels of professional motorsports, the 2023 lineup of Yamaha YZ Motocross and Cross Country machines offer cutting-edge performance along with a level of refinement and rideability that instills confidence in every rider. Highlights for 2023 include an all-new flagship YZ450F Motocross model, along with an all-new YZ125X and extensively updated YZ250X two-stroke Cross Country models.. Key drivers for this market are: Growing popularity of adventure riding and off-road racing

Increasing demand for electric off-road motorcycles. Potential restraints include: High cost of ownership and maintenance

Safety concerns and lack of riding infrastructure. Notable trends are: Electrification of off-road motorcycles

Development of autonomous off-road motorcycles.

The shared motorcycle market is experiencing robust growth, driven by increasing urbanization, rising fuel costs, and a growing preference for sustainable and affordable transportation options. The market's expansion is fueled by the adoption of innovative technologies, such as mobile applications for easy booking and GPS tracking, enhancing convenience and security for users. Key players like Meituan, Hello, and Didi are actively shaping the market landscape through strategic investments in technology, expansion into new geographical areas, and partnerships with local businesses. While regulatory hurdles and safety concerns present challenges, the market's positive trajectory is anticipated to continue, fueled by increasing consumer demand for on-demand mobility solutions. We estimate the current market size (2025) to be approximately $5 billion, considering the growth of similar micro-mobility sectors and the increasing adoption of shared mobility services in major urban areas globally. A projected Compound Annual Growth Rate (CAGR) of 15% over the forecast period (2025-2033) suggests a significant expansion to approximately $15 billion by 2033. This growth, however, will depend on effective management of safety concerns, addressing regulatory issues, and navigating competitive dynamics within the industry. The success of shared motorcycle services hinges on several factors. Effective fleet management, including maintenance and efficient rebalancing of motorcycles across high-demand areas, is crucial. Innovative pricing strategies, tailored to different user needs and usage patterns, will be key to maintaining market share. Furthermore, the industry needs to actively address public safety concerns, including the implementation of robust safety protocols and user education initiatives. Expansion into new markets requires overcoming logistical challenges and adapting to varying regulatory frameworks. Successful companies will demonstrate a strong focus on data analytics to optimize operations, understand user preferences, and adapt to evolving market demands. The competitive landscape is characterized by fierce competition amongst various companies in this market, which necessitates strategic differentiation and continuous innovation to remain competitive.

ASEAN 2 Wheeler Market is Segmented By Two-wheeler Type (Motorcycle, Scooter/Moped), By Rental Duration Type (Short term, Long Term), By Application Type (Tourism, Daily Commuting), Geography (Indonesia, Malaysia, Singapore, Philippines, Thailand, Myanmar and Vietnam)

The Connected Motorcycle Market size was valued at USD 51.1 million in 2023 and is projected to reach USD 809.95 million by 2032, exhibiting a CAGR of 48.4 % during the forecasts period. Connected motorcycles represent a significant advancement in motorcycle technology, integrating connectivity features that enhance the riding experience. These bikes are equipped with sensors and wireless communication systems, enabling real-time data sharing between the motorcycle and the rider. Features often include navigation assistance, remote diagnostics, and integration with smartphones for music and calls. Safety is also enhanced through connectivity, with systems that alert riders to hazards, traffic conditions, and weather changes. As manufacturers continue to innovate, connected motorcycles promise to redefine how riders interact with their machines, making riding safer, more convenient, and more enjoyable than ever before.

The global connected motorcycle market generated revenue of USD 147.2 million in 2023, which is expected to witness a CAGR of 60.2% during 2024–2030

In 2024, about **** percent of motorcycle sales in Indonesia were made by Honda Motorcycles. The second largest manufacturer was Yamaha with a market share of about **** percent in the same year.

Motorcycle Sharing Platform Market Outlook

According to our latest research, the global motorcycle sharing platform market size reached USD 1.82 billion in 2024, and is expected to grow at a robust CAGR of 14.3% during the forecast period, reaching USD 5.49 billion by 2033. This impressive growth trajectory is primarily driven by rising urbanization, increasing traffic congestion, and a growing demand for flexible, affordable, and sustainable mobility solutions. The proliferation of smartphones and digital payment systems, coupled with supportive government initiatives for shared mobility, are further propelling the adoption of motorcycle sharing platforms worldwide.

One of the key growth factors for the motorcycle sharing platform market is the rapid pace of urbanization and the associated challenges of traffic congestion and limited parking infrastructure in major cities. As urban populations swell, traditional transportation systems are coming under immense pressure, motivating city dwellers to seek alternative, efficient modes of commuting. Motorcycle sharing platforms offer a practical solution by providing on-demand access to two-wheelers, which are more agile in congested environments and require less parking space compared to cars. This trend is particularly pronounced in megacities across Asia Pacific and Europe, where motorcycles are already a popular mode of personal mobility.

Another significant driver is the increasing integration of advanced technologies within motorcycle sharing platforms. The widespread adoption of smartphones and mobile applications has revolutionized the way users access and pay for shared mobility services. App-based platforms enable seamless vehicle booking, real-time tracking, digital payments, and user authentication, enhancing the overall customer experience. Additionally, the incorporation of IoT-enabled fleet management and telematics systems allows operators to optimize vehicle distribution, monitor usage patterns, and ensure the safety and security of both riders and assets. These technological advancements are instrumental in scaling operations and improving service reliability.

Environmental sustainability is also playing a pivotal role in shaping the motorcycle sharing platform market. Growing concerns over air pollution and carbon emissions have prompted both consumers and governments to embrace eco-friendly transportation alternatives. The introduction of electric motorcycles within sharing fleets is gaining momentum, driven by advancements in battery technology, falling costs, and supportive regulatory frameworks. Electric motorcycles offer a zero-emission, low-noise alternative to traditional gasoline-powered vehicles, aligning with the global push towards greener urban mobility. This shift is expected to accelerate further as cities implement stricter emission standards and promote the adoption of electric vehicles through incentives and infrastructure development.

From a regional perspective, the Asia Pacific market continues to dominate the global landscape, accounting for over 45% of the total market share in 2024. This dominance is attributed to the region's high population density, rapid urbanization, and cultural familiarity with two-wheeler transportation. Europe and North America are also witnessing significant growth, fueled by the expansion of urban mobility startups and increasing consumer acceptance of shared mobility services. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, driven by improving digital infrastructure and rising demand for cost-effective transportation solutions. Each region presents unique opportunities and challenges, shaped by local regulatory environments, consumer preferences, and economic conditions.

Vehicle Type Analysis

The motorcycle sharing platform market is segmented by vehicle type into scooters, standard motorcycles, electric motorcycles, and others. Scooters have emerged as the most popular choice among urban commuters due to their compact design, ease of use, and low operating costs. Their lightweight structure allows for better maneuverability in congested city streets, making them ideal for short-distance travel and first- and last-mile connectivity. The growing preference for scooters is particularly evident in Asian and European cities, where narrow roads and limited parking space make larger vehicles impractical. Op

Germany Market Share: Motorcycle: by Brand: Triumph data was reported at 2.830 % in 2024. This records a decrease from the previous number of 3.030 % for 2022. Germany Market Share: Motorcycle: by Brand: Triumph data is updated yearly, averaging 3.215 % from Dec 2010 (Median) to 2024, with 14 observations. The data reached an all-time high of 6.100 % in 2011 and a record low of 2.770 % in 2020. Germany Market Share: Motorcycle: by Brand: Triumph data remains active status in CEIC and is reported by Federal Motor Transport Authority. The data is categorized under Global Database’s Germany – Table DE.RA016: Market Share: Motorcycle: by Brand.

The conventional motorcycles and scooters market is projected to expand from USD 214,560.4 million in 2025 to USD 314,561.1 million by 2035, registering a CAGR of 3.9% over the forecast period. This growth is being driven by rising demand for affordable, fuel-efficient, and practical urban transportation, particularly in emerging economies with large populations and developing road infrastructure.

Metric	Value
Industry Size (2025E)	USD 214,560.4 million
Industry Value (2035F)	USD 314,561.1 million
CAGR (2025 to 2035)	3.9%

Country-wise Insights

Country	CAGR (2025 to 2035)
United States	3.5%

Country	CAGR (2025 to 2035)
United Kingdom	3.7%

Region	CAGR (2025 to 2035)
European Union	4.0%

Country	CAGR (2025 to 2035)
Japan	3.6%

Country	CAGR (2025 to 2035)
South Korea	3.8%

Competitive Outlook: Conventional Motorcycles and Scooters Market

Company Name	Estimated Market Share (%)
Honda Motor Co., Ltd.	20-25%
Yamaha Motor Co., Ltd.	13-16%
Hero MotoCorp Ltd.	11-14%
Bajaj Auto Ltd.	7-10%
TVS Motor Company	5-8%
Other Companies (combined)	30-40%