The number of social media users in Singapore was forecast to continuously increase between 2024 and 2029 by in total 0.2 million users (+3.6 percent). After the eleventh consecutive increasing year, the social media user base is estimated to reach 5.75 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in Singapore was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+5.92 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 5.38 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Thailand.

There were 5 315 100 Facebook users in Singapore in July 2025, which accounted for 81.1% of its entire population. The majority of them were women - 51.2%. People aged 25 to 34 were the largest user group (1 669 800). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 363 600.

The number of internet users in Singapore was forecast to continuously increase between 2024 and 2029 by in total 0.2 million users (+3.5 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 5.88 million users and therefore a new peak in 2029. Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning the Philippines and Thailand.

There were 3 189 800 Instagram users in Singapore in May 2025, which accounted for 48.7% of its entire population. The majority of them were women - 55.4%. People aged 25 to 34 were the largest user group (1 112 600). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 290 000.

There were 4 910 000 Linkedin users in Singapore in January 2025, which accounted for 74.9% of its entire population. People aged 25 to 34 were the largest user group (2 300 000).

As of February 2025, the number of X (formerly Twitter) users in Singapore reached **** million. This represented more than a twofold increase from nearly *** million users in 2024.X (formerly Twitter) in SingaporeAs of January 2025, X (formerly Twitter) accounted for around *** percent of the social media market in Asia. In Singapore, X is the ****** most used social media platform. Singaporeans primarily use X to look out for trending topics and events that take place locally and internationally. Current developmentsIn an effort to reduce misinformation and online falsehoods, the government has been working with Facebook and X since 2019. Academics, journalists and civil society groups have taken to the platform to discuss political, social and cultural issues while some others have used it to spread hate speech. For instance, police reports were made against a user that published racially insensitive tweets regarding migrant workers.

Graph and download economic data for Internet users for Singapore (ITNETUSERP2SGP) from 1990 to 2023 about internet, Singapore, and persons.

As of June 2023, the Gen Z or those between the ages of 19 to 25 years old, made up the majority of Instagram user base in Singapore, with ***** percent. This was followed by the Millennials between the ages of 26 to 32 years, comprising around ***** percent of Instagram users.

As of February 2025, the number of LinkedIn users in Singapore stood at *** million. This reflected a substantial rise from *** million LinkedIn users in 2019.

As of February 2025, the number of Instagram users in Singapore reached **** million. This marked a steady increase from around *** million Instagram users in 2018.

In a survey conducted on cryptocurrency users in Singapore in 2023, 19 percent of them had a gross monthly household income of under 15,000 Singapore dollars. According to the survey, six percent of cryptocurrency users had an monthly household income of over 250,000 Singapore dollars.

In 2023, the number of smartphone users in Singapore reached about *** million. This number has been increasing since 2020 and is expected to grow to over *** million by 2029. The use of smartphones and the internet Smartphones and internet use are growing hand in hand. In Singapore, internet penetration has been steadily increasing and is expected to rise even further in the following years, with the mobile internet penetration rate there among the highest in the world. Thanks to its well-developed telecommunications infrastructure, Singapore has one of the fastest mobile internet connection speeds in the region, becoming the first country in the world to achieve nationwide 5G coverage. Social media use The smartphone penetration in Singapore is high and social media are widely used. Meta’s platforms are the most popular, with WhatsApp and Facebook leading the way. Twitter has the largest advertising audience in the country. The growing use of social networks allows advertisers to reach a broad audience, resulting in revenues that are expected to reach ****** million U.S. dollars in 2022.

As of April 2025, almost ** percent of Instagram users in Singapore fell within the age group of 25 to 34 years. This segment comprised almost ** percent of females and ** percent of males. Notably, approximately ** percent of Instagram users within the age group of 18 to 24 years were females. Instagram in generalThe Facebook-owned social network counts about **** billion active users worldwide. In Singapore, Instagram ranks third among the leading social media platforms . Compared to Facebook, Instagram is a more visual-based platform, originally designed as an online showroom for brands. Nowadays it provides the perfect environment for users to easily display their life to a larger audience and follow people/brands all over the world. Social media in SingaporeInstagram has thus emerged as an important promotional platform for brands. In Singapore, brands could reach a target audience of up to *** million people or about ** percent of the population. Unlike traditional advertising channels such as in print media or television, social media advertising, especially Instagram, can be tailored to reach the intended audience. The private information that users share on the platform helps companies to address the right target group for their branding and advertising campaigns, therefore further enhancing their impact.

As of June 2023, Millennials or those between the ages of 26 to 32 years old, made up the majority of Facebook user base in Singapore, with ***** percent. This was followed by Gen Z between the ages of 19 to 25 years, comprising around ***** percent of Facebook users.

The social media penetration rate in Singapore was forecast to continuously increase between 2024 and 2028 by in total 4.6 (+4.86 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 99.24 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the majority of YouTube user base in Singapore with ***** percent. This was followed by Millennials between the ages of 26 to 32 years, comprising around ***** percent of YouTube users.

The number of tablet users in Singapore was forecast to continuously increase between 2024 and 2029 by in total *** million users (+* percent). After the eleventh consecutive increasing year, the number is estimated to reach **** million users and therefore a new peak in 2029. Notably, the number of tablet users of was continuously increasing over the past years.Depicted is the number of tablet users in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Malaysia and Thailand.

The number of users in the e-commerce market in Singapore was forecast to continuously increase between 2025 and 2029 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the number of users is estimated to reach *** million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue and user penetration.The Statista Market Insights cover a broad range of additional markets.

There were 3 704 200 Messenger users in Singapore in July 2025, which accounted for 56.5% of its entire population. The majority of them were men - 51.2%. People aged 25 to 34 were the largest user group (1 103 300). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 584 000.