The Smartphone Market Report is Segmented by Operating System (Android, IOS, and More), Price Band (Entry-Level [Less Than USD 200], Mid-Range [USD 200 – 499], and More), Technology (5G, 4G/LTE, and 3G and Below), Form Factor (Bar, Foldable/Flip, and Rugged/Industrial), Distribution Channel (Operator/Carrier Stores, Brand-Owned Retail, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

Smartphone Market valued at USD 718.00 Bn in 2025, is anticipated to reaching USD 1,038.24 Bn by 2032, with a steady annual growth rate of 5.4%.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

The smartphone market size is projected to grow from USD 617.1 billion in 2024 to USD 1,235 billion by 2035, representing a CAGR of 6.51%, during the forecast period till 2035.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

Request Free Sample

The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

Get a glance at the Smartphone Industry report of share of various segments Request Free Sample

The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

Understand how consumer behavior impacts the USA Smartphones Market, which grew from USD 54.69 billion in 2018 to USD 61.9 billion in 2023, representing a CAGR of 2.51%.

The Used and Refurbished Smartphone Market is Segmented by Geography (North America, Europe, Asia-Pacific, and Rest of the World). The Report Offers Market Sizes in Volume (shipment Units) for all the Above Segments.

The refurbished smartphone market size expects a considerable valuation bump, from US$ 80,415.90 million in 2024 to US$ 258,824.2 million by 2034. The updated report points to a CAGR of 12.40% CAGR from 2024 to 2034. That is a slight rise from the earlier CAGR of 11.90% observed between 2019 and 2023.

Category-wise Insights

Country-wise Insights

The India smartphone market size was worth around USD 41.31 billion in 2023 and is predicted to grow to around USD 77.23 billion by 2032

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The global smartphone market size reached a volume of 1322.42 Million Units in 2024. During the forecast period of 2025-2034, the market is projected to grow at a CAGR of 3.50% to attain a volume of around 1865.40 Million Units by 2034.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

United States Smartphone Market was valued at USD 68.64 billion in 2024 and is anticipated to grow USD 96.21 billion by 2030 with a CAGR of 5.85%

Global Smart Phone market size 2021 was recorded $448.127 Billion whereas by the end of 2025 it will reach $576.5 Billion. According to the author, by 2033 Smart Phone market size will become $954.105. Smart Phone market will be growing at a CAGR of 6.5% during 2025 to 2033.

According to Cognitive Market Research, the global Mobile Phone & Smartphone market size will be USD 450.31 billion in 2024 and will expand at a compound yearly growth rate (CAGR) of 6.8% from 2024 to 2031.

Market Dynamics of Mobile Phone & Smartphone Market

Key Drivers for the Mobile Phone & Smartphone Market



  Growing Demand for 5G-Compatible Smartphones to Increase the Demand Globally—The growing demand for 5G-compatible smartphones is a key driver in the Mobile Phone and smartphone market, compelling manufacturers to innovate and integrate 5G capabilities into their devices. Consumers seek faster data speeds, lower latency, and improved network reliability, all of which 5G technology promises to deliver. This demand stimulates competition among manufacturers to release 5G-enabled smartphones with advanced features, driving market growth as consumers upgrade their devices to access the benefits of next-generation connectivity.


  Rising Adoption of Human-System Interaction—The rising adoption of human-system interaction drives the Mobile Phone and smartphone market by enhancing user experiences, enabling seamless interaction with devices, and unlocking new functionalities and applications.




Key Restraints for the Mobile Phone & Smartphone Market



  Shift in Trade Activities- A shift in trade activities can restrain the growth of the market by disrupting supply chains, increasing production costs, and reducing accessibility to global markets.


  Semiconductor Components Shortage—The semiconductor components shortage restricts the market's growth by causing production delays, supply chain disruptions, and increased costs for manufacturers.

Introduction of the Mobile Phone & Smartphone Market

The Mobile Phone & Smartphone Market has evolved into a dynamic and competitive landscape, fundamentally reshaping how individuals communicate, work, and interact with technology. From the early days of basic voice calls and text messaging, smartphones have rapidly advanced to multifunctional devices, integrating cutting-edge technologies such as artificial intelligence, high-resolution cameras, and augmented reality. This market is characterized by intense innovation cycles, with leading manufacturers constantly pushing boundaries to deliver sleeker designs, enhanced performance, and novel features to meet evolving consumer demands. Accessibility to high-speed internet connectivity, coupled with the proliferation of mobile applications, has transformed smartphones into indispensable tools for entertainment, productivity, and information access. Additionally, emerging markets and the growing trend of digitalization have further fueled the global expansion of the mobile phone and smartphone market, shaping the way people connect and interact in the digital age.

Smartphone Market Outlook

According to our latest research, the global smartphone market size reached USD 488.5 billion in 2024, with a robust year-on-year growth rate driven by technological advancements and increasing consumer demand. The market is expected to expand at a CAGR of 5.2% from 2025 to 2033, reaching a projected value of USD 767.3 billion by the end of the forecast period. This growth is primarily fueled by rapid digital transformation, rising disposable incomes, and the proliferation of 5G technology, which continues to redefine user expectations and device capabilities on a global scale.

One of the most significant growth factors in the smartphone market is the ongoing innovation in device technology. Manufacturers are consistently pushing the boundaries with advancements in camera quality, battery life, processing power, and display technology. The integration of artificial intelligence (AI) and machine learning features, such as voice recognition, image enhancement, and predictive text, has greatly enhanced the user experience. Moreover, the rollout of 5G networks worldwide has accelerated the demand for compatible devices, as consumers seek faster data speeds and lower latency for applications such as mobile gaming, streaming, and augmented reality. These technological breakthroughs are not only attracting first-time buyers but also encouraging existing users to upgrade to newer models more frequently, thus sustaining market momentum.

Another crucial driver is the expansion of the global middle class, particularly in emerging economies across Asia Pacific, Latin America, and Africa. As disposable incomes rise, consumers in these regions are increasingly able to afford smartphones, shifting from feature phones to entry-level or mid-range smartphones. This trend is supported by aggressive pricing strategies and financing options offered by manufacturers and carriers, making smartphones more accessible to a broader demographic. Additionally, the growing adoption of digital payments, e-commerce, and mobile banking is further propelling smartphone penetration, as these services often require advanced mobile capabilities. The convergence of these factors is expected to maintain a steady upward trajectory for the smartphone market in the coming years.

The digital ecosystem surrounding smartphones is also a major contributor to market growth. The proliferation of mobile applications—spanning social media, productivity, entertainment, and health—has made smartphones indispensable in daily life. Enterprises are increasingly adopting mobile-first strategies, leveraging smartphones for workforce management, customer engagement, and remote work. The rise of the Internet of Things (IoT) and smart home devices is also boosting demand for smartphones, which often serve as control hubs for connected environments. This symbiotic relationship between smartphones and digital services is expected to deepen, further anchoring smartphones at the center of the connected world and driving sustained market expansion.

Regionally, the Asia Pacific dominates the global smartphone market, accounting for more than 48% of total revenue in 2024. This leadership is attributed to the region’s massive population, rapid urbanization, and the presence of major manufacturing hubs such as China, South Korea, and India. North America and Europe follow, benefiting from high smartphone penetration rates and strong consumer preference for premium devices. Meanwhile, Latin America and the Middle East & Africa are experiencing accelerated growth, driven by increasing connectivity and infrastructure investments. The diverse regional dynamics underscore the importance of localized strategies and product offerings tailored to specific market needs and consumer behaviors.

Operating System Analysis

The operating system (OS) segment is a critical determinant of the smartphone market landscape, with Android and iOS dominating the global share. In 2024, Android maintained its leade

The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. The U.S. smartphone market is the largest and most competitive globally and characterized by very high demand for high mobile devices, cutting-edge technology, and rapid product cycles. The market has leaders such as Apple, Samsung, Google, and a host of emerging brands offering a range of different devices with various price points to appeal to both premium and budget-conscious consumers. Key drivers of growth in the smartphone market include technological improvements in smartphone processors, camera systems, 5G connectivity, and battery life. The trend of remote working, online learning, and increased digital entertainment among users during the COVID-19 pandemic has significantly contributed to an increase in the adoption of smartphones, especially from those who seek devices that support multitasking, streaming, and productivity. In addition, the increasing popularity of mobile gaming, augmented reality (AR), and mobile payments is driving demand for smartphones with specialized features. The rollout of 5G networks has also become a major catalyst, with consumers upgrading to 5G-capable smartphones to experience faster data speeds and improved connectivity. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.

Global Mobile Phone And Smartphone Market worth USD 621.46 Billion in 2023 and expected grow to USD 1268.68 Billion by 2032 With a CAGR 7.4%.