A February 2024 global study investigated the motivations of Gen Z and millennial travelers to take a solo trip. Overall, ********* of respondents mentioned treating themselves to something special and reconnecting with themselves as motivations to travel alone.

According to a 2023 global survey, higher costs and personal safety ranked as the main obstacles for female travelers to go on a solo trip. Overall, ** percent and ** percent of respondents, respectively, stated so. Not having someone to share the trip with and the fear of getting lost were other common obstacles that year.

According to a March 2025 study on the travel intentions of Europeans, roughly *** out of 10 surveyed travelers who planned a solo trip in Europe in the next six months intended to make more than one trip. Meanwhile, ** percent of the sample planned to take one trip.

The solo travel market is experiencing significant growth, driven by evolving demographics, increased disposable incomes, and a rising desire for personal experiences. The market, encompassing excursions and long-distance tours catering to young people and elderly individuals alike, shows strong potential. While precise market sizing data isn't provided, considering the listed companies and regional breakdown, a reasonable estimate for the 2025 market size could be $15 billion USD. This projection considers the substantial investment and presence of major players like Intrepid Travel, G Adventures, and Trafalgar, who actively target the solo traveler segment. A Compound Annual Growth Rate (CAGR) of 8% over the forecast period (2025-2033) seems plausible, considering the continuing trends of increased individualization, technological advancements facilitating solo travel planning, and the growing appeal of experiential travel. This would place the market size at approximately $29 billion USD by 2033.
Key drivers include the rise of independent and adventurous travel styles among millennials and Gen Z, alongside a growing senior population seeking fulfilling travel experiences. Trends such as personalized itineraries, curated experiences focused on specific interests (e.g., photography, hiking, cultural immersion), and the increasing adoption of technology for travel booking and communication are further propelling growth. However, factors like safety concerns (especially for women traveling solo), fluctuating exchange rates, and global events could pose restraints. Market segmentation by travel type (excursion vs. long-distance tour) and demographic (young people vs. elderly) offers opportunities for targeted marketing and product development. The significant number of companies serving this niche highlights a competitive landscape requiring differentiation through unique offerings, strong branding, and a focus on safety and customer experience. The regional distribution likely reflects North America and Europe holding the largest market shares initially, with Asia-Pacific exhibiting strong growth potential over the forecast period.

According to a February 2024 global study, roughly ************** of surveyed Gen Z and millennial travelers planned to take a solo trip that year. This figure was ***** percentage points higher than the overall share of respondents who intended to travel solo in 2024.

A July 2023 study looked at the intention to take solo trips in the year ahead among travelers worldwide. While ** percent of surveyed men reported planning to travel alone in the next 12 months, ** percent of surveyed women stated the same.

US Solo Travel Market size is expected to be worth around USD 311.6 Billion by 2034, from USD 95.1 Billion in 2024, at a CAGR of 12.6%.

The global single travel market is experiencing robust growth, driven by evolving societal norms, increased disposable incomes, and a desire for personalized experiences. The market, while lacking precise figures in the provided data, shows significant potential. Considering the specified segments (love journeys, girls' getaways, intrepid trips, etc.) and the listed destinations, the market is clearly diverse and caters to a wide range of preferences and budgets. The inclusion of companies like Exodus Travels, Intrepid Travel, and G Adventures suggests a competitive landscape with established players, indicating a mature yet dynamic market. Growth is likely fueled by the increasing popularity of adventure tourism and experiential travel, appealing to solo travelers seeking authentic cultural immersion and unique adventures. The geographical spread, encompassing North America, Europe, Asia-Pacific, and other regions, highlights the market's global reach and the opportunities for expansion in both established and emerging markets. Future growth will likely be influenced by factors such as economic conditions, global events, and evolving travel preferences, particularly sustainable and responsible tourism practices. The segmentation by application and type offers valuable insights into consumer preferences. The popularity of destinations like Vancouver, Florence, and Amsterdam indicates a preference for culturally rich and visually appealing locations. The presence of specialized tour operators like Wild Women Expeditions and Girls Guide To Paris underscores the strong demand for tailored experiences within specific niches. The provided historical period (2019-2024) and forecast period (2025-2033) offer a framework for tracking market performance and predicting future trends. Understanding the regional breakdown is crucial for targeting marketing efforts and developing region-specific strategies. While precise market sizing data is absent, the available information suggests a sizable and rapidly expanding market with significant growth opportunities.

According to a 2023 survey, the main motivation to travel solo for travelers from the United States, Canada, Australia, and the United Kingdom was the willingness to see the world and not to wait for others. While roughly ********** of the sample said so, ** percent of respondents mentioned being motivated by the feeling of freedom and independence.

The Fearless Wanderess is a travel blog dedicated to empowering women to take the plunge and explore Europe and beyond on their own terms. Claire, the founder, has spent years honing her skills as a solo traveler, having lived, studied, and worked in multiple countries during her bachelor's degree. She shares her expertise and passion for travel through in-depth guides, helpful tips, and personal anecdotes. The website features a vast array of topics, including destinations, packing lists, and travel resources, all geared towards solo female travelers.

Whether you're a seasoned traveler or just starting to plan your next adventure, The Fearless Wanderess has got you covered. From guides on the best eSIM options for Europe to recommendations for the safest places to travel alone, Claire's expert advice will help you navigate the ups and downs of solo travel. With a focus on empowering women to take control of their travels, The Fearless Wanderess is more than just a blog – it's a community of like-minded individuals who share a passion for discovering new places and cultures.

The travel safety app market is experiencing robust growth, driven by increasing traveler concerns about personal safety and security, particularly among solo female travelers and those venturing to unfamiliar destinations. The market, estimated at $2 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $7 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising adoption of smartphones and increased internet penetration globally has broadened the accessibility and appeal of these applications. Secondly, innovative features like real-time location sharing, SOS alerts, and travel advisories enhance user confidence and reduce perceived risk. Thirdly, the growing popularity of solo travel, particularly among women, creates a significant demand for reliable safety solutions. The market is segmented by application (male and female users) and operating system (iOS and Android), with both segments demonstrating strong growth potential. While the North American market currently holds a significant share, regions like Asia Pacific are witnessing rapid growth due to increasing smartphone penetration and rising outbound tourism. However, challenges like data privacy concerns and the need for continuous feature innovation to maintain user engagement represent potential restraints to market growth. Competition among established players and new entrants remains fierce, necessitating continuous improvement and differentiation. Despite the growth potential, the market faces certain restraints. Maintaining user trust and ensuring data security are crucial aspects that app developers must prioritize. Competition in the app stores is fierce, requiring continuous innovation and marketing efforts to gain and retain market share. Furthermore, varying levels of mobile penetration across different regions globally can influence the adoption rate of such apps. To navigate these challenges, companies must focus on refining existing features, adding value-added services (such as travel insurance integration), and strengthening their branding to build user trust and loyalty. Furthermore, strategic partnerships with travel agencies and tourism boards can amplify market reach and adoption. The market's future depends on the continued development of sophisticated and user-friendly applications that provide demonstrably improved safety and security features for travelers worldwide.

In a 2024 global survey of solo travelers, affordability or low cost of living was the main factor that influenced destination choice, with over **** of respondents saying so. Weather conditions followed closely on the list, ranking ahead of viewing renowned landmarks or natural marvels.

The Global Travel and Tourism Market is anticipated to grow from USD 654.59 Billion in 2024 to USD 1113.00 Billion by 2034, at a CAGR of 4.74 % during the forecast period.

Highway Travel Permits are issued to not-for-profit organizations, summer camps, and others using high occupancy vehicles (e.g. Construction projects, school buses, and vans) to access parkways otherwise available only to passenger cars for a short duration of time.

A 2024 survey asked the opinions of solo travelers and group travelers from the United States on a series of statements related to the personal impact of travel. Based on the study, ** percent of surveyed solo travelers believed that travel brought adventure and excitement to their lives. Meanwhile, ** percent of surveyed group travelers stated the same.

Japan Travel Partner: Total: Solo data was reported at 915.000 Person in Jun 2018. This records an increase from the previous number of 823.000 Person for Mar 2018. Japan Travel Partner: Total: Solo data is updated quarterly, averaging 852.000 Person from Mar 2014 (Median) to Jun 2018, with 18 observations. The data reached an all-time high of 1,138.000 Person in Dec 2017 and a record low of 450.000 Person in Mar 2014. Japan Travel Partner: Total: Solo data remains active status in CEIC and is reported by Ministry of Land, Infrastructure, Transport and Tourism. The data is categorized under Global Database’s Japan – Table JP.Q019: Tourism and Leisure: Characteristics of Visitors and Trips: Travel Partner.

Japan Travel Partner: Germany: Solo data was reported at 39.000 Person in Jun 2018. This records a decrease from the previous number of 45.000 Person for Mar 2018. Japan Travel Partner: Germany: Solo data is updated quarterly, averaging 17.000 Person from Mar 2014 (Median) to Jun 2018, with 18 observations. The data reached an all-time high of 45.000 Person in Mar 2018 and a record low of 7.000 Person in Mar 2017. Japan Travel Partner: Germany: Solo data remains active status in CEIC and is reported by Ministry of Land, Infrastructure, Transport and Tourism. The data is categorized under Global Database’s Japan – Table JP.Q019: Tourism and Leisure: Characteristics of Visitors and Trips: Travel Partner.

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Travel Market Size 2024-2028

The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.

The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.

What will be the Size of the Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations. Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry. From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.

How is this Travel Industry segmented?

The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Sector Insights

The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being dur

The travel safety app market is experiencing robust growth, driven by increasing global travel and heightened security concerns. While precise market size figures for 2025 aren't provided, a reasonable estimate, considering the typical growth trajectory of such technology-driven sectors and the increasing adoption of smartphones, would place the market value at approximately $2.5 billion. A Compound Annual Growth Rate (CAGR) of 15% over the forecast period (2025-2033) suggests a market poised to exceed $8 billion by 2033. Key drivers include the rising popularity of solo travel, particularly among women, increasing instances of travel-related emergencies and safety concerns, and the growing accessibility and affordability of smartphones with robust data capabilities. The market is segmented by application (male and female users) and operating system (iOS and Android). The competitive landscape includes established players such as Smart Traveler, bSafe, and GeoSure, alongside numerous niche players catering to specific travel needs. Regional analysis suggests North America and Europe currently hold the largest market shares, but the Asia-Pacific region is expected to witness significant growth due to increasing disposable income and rising tourism. Potential restraints include data privacy concerns, app reliability issues, and the need for consistent improvements in user experience to ensure wider adoption. Future market trends indicate an expansion into personalized safety features, integration with travel booking platforms, and the use of Artificial Intelligence (AI) for enhanced threat detection and response. The market's growth trajectory indicates a significant opportunity for app developers to innovate and cater to evolving traveler needs. Success will depend on delivering reliable, user-friendly applications that offer comprehensive safety features while addressing concerns about data privacy and security. The integration of features such as real-time location sharing, emergency SOS buttons, and proactive safety alerts will be crucial in attracting and retaining users. Furthermore, marketing strategies focused on highlighting the value proposition of these apps to diverse user segments will be instrumental in driving market penetration and achieving sustained growth. The ability to leverage data analytics to personalize safety recommendations will be key differentiator in the increasingly competitive landscape.

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.