The global sporting goods market size was worth over USD 612.72 billion in 2025 and is poised to witness a CAGR of around 8.2%, crossing USD 1.35 trillion revenue by 2035, impelled by increasing focus on sustainability.

The revenue in the 'Sports Equipment' segment of the toys & hobby market worldwide was modeled to amount to ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Sports Equipment.

Sporting Goods Market size was valued at USD 577.62 Billion in 2024 and is projected to reach USD 1316.06 Billion by 2031, growing at a CAGR of 11.96% during the forecasted period 2024 to 2031.The sporting goods market is driven by factors such as rising awareness of health and fitness, increased participation in sports and outdoor activities, and growing urbanization. Technological advancements, including smart sports equipment and wearables, are enhancing user experience and driving demand. Additionally, the shift towards e-commerce and digital retail channels has made sporting goods more accessible, particularly among younger consumers who value convenience. The influence of social media and fitness influencers further fuels demand as consumers seek high-quality, stylish, and sustainable products. Government initiatives promoting physical activities and fitness also play a critical role in propelling market growth.

The Sporting Goods Market Report is Segmented by Product Type (Equipment, Protective Gears, Sports Bags, Accessories), Sport Type (Outdoor Sports, Indoor Sports, Adventure Sports, Other Sport), End User (Women, Men, Kids), Distribution Channel (Offline, Online), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

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Sports Equipment Market Size 2025-2029

The sports equipment market size is forecast to increase by USD 80.9 billion, at a CAGR of 7.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing awareness of health and fitness among consumers. This trend is leading to a surge in demand for high-quality sports equipment to support active lifestyles. Additionally, the focus on customization and personalization is becoming increasingly important, as consumers seek products tailored to their specific needs and preferences. However, this market faces challenges as well. The growing prevalence of counterfeit and low-quality products poses a significant threat, as these items can undermine brand reputation and consumer trust. Companies must prioritize authenticity and quality to maintain customer loyalty and differentiate themselves from competitors. To capitalize on market opportunities and navigate challenges effectively, businesses should stay informed about consumer preferences, invest in research and development, and implement robust quality control measures.

What will be the Size of the Sports Equipment Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by advancements in technology, material sourcing, and consumer preferences. Footwear technology, for instance, is revolutionizing athletic shoes with cushioning systems that provide superior comfort and impact absorption. Performance enhancement is another key area of focus, with wearable technology and biometric sensors enabling real-time data analysis during workouts. Aerobic exercise and fitness equipment are gaining popularity as consumers prioritize health and wellness. Online marketplaces and e-commerce platforms have made it easier for consumers to access a wide range of sports equipment, from compression wear to heart rate monitors and resistance training equipment. Product development is a continuous process, with ergonomic design and sustainability initiatives becoming increasingly important. Manufacturing processes are being optimized to reduce waste and improve efficiency, while exercise physiology and biomechanics analysis are used to develop equipment that enhances performance and prevents injuries. Sports medicine and rehabilitation programs are also driving growth in the market, with a focus on injury prevention and recovery strategies. Social media marketing and brand marketing are essential tools for reaching consumers and building customer relationships. The market is diverse, encompassing everything from sports apparel and protective gear to cardiovascular equipment and outdoor gear. Breathable materials, moisture-wicking technology, and ethical sourcing are just a few of the trends shaping this dynamic industry. Data analytics and digital marketing are becoming essential components of supply chain management and customer relationship management. Intellectual property protection is also a critical concern, with brands investing in patents and trademarks to protect their innovations. The market is a constantly evolving landscape, with new technologies, materials, and trends emerging all the time. From fitness equipment and sports nutrition to coaching services and sports performance analysis, this industry is dedicated to helping consumers achieve their fitness goals and improve their overall health and well-being.

How is this Sports Equipment Industry segmented?

The sports equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductBall gamesFitness/strength equipmentBall over net gameAthletics training equipmentOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

By Product Insights

The ball games segment is estimated to witness significant growth during the forecast period.The market encompasses a broad spectrum of products designed to enhance athletic performance, injury prevention, and overall wellness. Durability testing is crucial in ensuring the longevity and effectiveness of equipment, from cushioning systems in footwear technology to the impact absorption capabilities of protective gear. Team uniforms, often made of performance fabrics, play a significant role in enhancing comfort and endurance during training and competition. Biomechanics analysis and rehabilitation programs are integral to sports medicine, helping athletes recover from injuries and optimize their performance through personalized training plans. Supply chain management and ethical sourcing are essential considerations for manufac

Japan’s sporting goods market has recovered from the impact of the coronavirus pandemic, returning to a stable growth trend in recent years. In 2024, the shipment value for this category of goods was estimated to reach **** trillion Japanese yen, with forecasts assuming a growth of *** percent in the following year. The domestic market has birthed many multi-segment and specialty brands that are competing with popular international players. Japan’s big three sporting goods segments Although the market reflects the broad variety of sports practiced in the Japanese society, three sporting goods segments stand out, accounting for more than **** of shipments on a value basis. Sports shoes and outdoor gear were the leading segments, carried by the demand for multipurpose shoes and apparel that can also be worn in everyday life. Golfing holds a special place within Japan’s sports scenes, with the popularity of the sport in the high-income tier of workers consolidating the segment’s third place in the equipment market. Apart from the thousands of golf courses operating in the country, the amusement industry further offers leisure facilities for playing minigolf and training strokes. These facilities have made golfing as well as other sports like baseball easily accessible to consumers. What sports brands are in demand? Even though domestic brands have taken root in Japan’s sports equipment market, international competitors have successfully penetrated the market thanks to their presence in professional sports. Particularly, omnipresent brands like Nike and Adidas ranked high as consumers’ favorite sports brands in 2023, with sneakers, jogging pants, and sweaters being staples at sporting goods retailers. Among Japanese brands, ***** has established itself as an all-rounder for sports apparel, with footwear at the center of its product range.

The North America Sporting Goods market is projected to reach USD 176.9 billion in 2025 and expand to USD 410.3 billion by 2035, reflecting a compound annual growth rate (CAGR) of 8.5% over the forecast period.

Country-wise Analysis

Competitive Outlook

In recent years, the Online Sporting Goods Sales industry in the US has faced a unique blend of challenges and opportunities. With the swell of e-commerce, consumers have shifted from traditional brick-and-mortar stores to the convenience of online shopping, with a modest revenue growth rate of 2.3% in 2025 reaching $39.2 billion. This digital transformation has encouraged price comparisons, sparking fierce competition and forcing retailers to keep prices low to attract cost-sensitive customers. Major competitors like Amazon and Walmart have leveraged their scale to engage in aggressive pricing strategies. At the same time, the deep cultural significance of sports, through events like the Super Bowl and March Madness, continues to drive sales, prompting retailers to diversify their offerings to cater to hobbyists and professional athletes. Over the past five years, this price-based competition has overall pushed revenue slightly down at a CAGR of -0.4%. Consumers' increasing reliance on online platforms for purchasing has also diminished brand loyalty, with younger demographics prioritizing cost over loyalty. In response, retailers have embraced dynamic pricing strategies, adjusting real-time prices to maintain market presence. Simultaneously, they’ve improved customer experiences through revamped digital platforms and personalized services, aiming to secure a competitive edge. However, the rapid growth of alternative entertainment like streaming and gaming has diverted consumer attention away from physical sports, posing a significant hurdle and dampening demand for sporting goods despite the industry's vast potential. Looking ahead, the industry is set for a more positive trajectory, with an anticipated CAGR of 2.5% over the next five years and revenue projected to reach $44.3 billion in 2030. The growing emphasis on health and fitness among younger adults, alongside increasing senior participation in physical activities, signals a promising rally in sales of diverse sporting equipment. Retailers can innovate with exclusive supplier contracts and enhance digital marketing strategies to differentiate themselves in a crowded marketplace. The industry's profit, though slowly falling, could stabilize as retailers tap into new consumer bases and technological advancements such as AI and augmented reality.

The Global Sports and Leisure Equipment Market is Segmented Into Sport Type (Ball Sports Equipment, Adventure Sports Equipment, and More), by Product Type (Apparel, Footwear, and More), by Application (Personal/Household, and More), Distribution Channel (Offline Retail Stores, and More), by End-User (Male, and Female) and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).

The North America Sporting Goods Market size was valued at USD 147,953.2 billion in 2023 and is projected to reach USD XXX billion by 2032, exhibiting a CAGR of 8.7 % during the forecasts period. Sports goods, also called sports equipment, have different equipment depending on the sport, but it is necessary to perform the sports activity. This equipment ranges from nets to balls and protective equipment such as helmets. Growing awareness about benefits of exercise and a healthy lifestyle is encouraging more and more people to practice sports and fitness activities which is driving growth in North America market. Further, major sporting events such as Olympics, NBA and NFL play a key role in demand for sports apparel and equipment market. Increasing participation of women in sports creates huge demand for gender-specific products that caters their needs. Emerging trend of wearable technologies and smart equipment is expected to create opportunities for the market as consumers looking for personal training and activity tracking. Shifting preference of consumers towards the environmentally friendly sports equipment made from recycled materials led manufacturers towards the innovation of sporting goods.

In the sports equipment market in the United States in 2024, exercise equipment generated the highest revenue, reaching approximately ************ U.S. dollars. In second place, outdoor equipment followed with about *********** U.S. dollars, while winter sports equipment ranked third with around ************* U.S. dollars.

In 2024, China ranked first by revenue in the 'Sports Equipment' segment of the toys & hobby market among the 25 countries presented in the ranking. China's revenue amounted to ************* U.S. dollars, while the United States and India, the second and third countries, had records amounting to ************* U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Sports Equipment.

Wholesalers have faced significant volatility in recent years. Distributors have largely benefited from shifts in consumer behavior that favor, with many increasingly prioritizing their health. This, in turn, pushed more consumers to gyms, fitness centers, sports and at-home workouts, supporting demand for new equipment from diverse outlets. Similarly, niche sports, such as cycling and hunting, have become more popular in recent years, supporting wholesalers distributing niche sporting products. As a result, revenue has been rising at an estimated CAGR of 3.8% to $78.7 billion through 2025, including a 1.8% jump that year alone. Wholesalers' strong relationships with small, specialty retailers have enabled industry revenue to climb during the current period. Although disposable income and consumers’ confidence in the future of the economy has fluctuated significantly in recent years, the rising popularity of physical activity has supported revenue gains. However, wholesalers are threatened by the growing trend of bypassing the intermediaries, as manufacturers selling directly to retailers and consumers enhance price competition and place downward pressure on profit. Schools, community organizations and other large buyers of sports equipment are more likely to look toward wholesale bypass as tightening budgets and inflation create more pressure to reduce costs. Vertical integration trends, including major producers establishing their retail outlets, have harmed the need for distributors. Larger wholesalers have been able to compete with wholesale bypass by providing a wider range of products and specialty products. Demand for sporting goods will continue growing in the coming years. Rising consumer confidence, driven by falling inflation and growing disposable income, is forecast to climb participation in sports, supporting the need for wholesalers. Similarly, improving economic conditions and an increasingly health-conscious population will continue to drive demand for gyms and fitness clubs, driving demand for workout equipment. However, manufacturers directly serving downstream buyers will continue threatening wholesalers despite smaller retailers continuing to rely on distribution to restock inventory. These trends will cause revenue to rise at an estimated CAGR of 1.7% to $85.6 billion through 2030.

Athletic and sporting goods sales have benefited from a recovering economy and shifting consumer behavior that favors a healthier lifestyle and higher sports participation. The number of consumers participating in sports and other physical activities has risen in recent years, with the largest jump happening in 2021 amid pent-up demand for exercise and group activities like sports. Despite this, favorable macroeconomic conditions, including rising disposable income and growing consumer confidence, encouraged consumers to participate in more activities for leisure, boosting demand for athletic and sporting gear and equipment. Although trends like elevated inflation and heightened economic uncertainty weakened demand for new products since 2022, as consumers prioritized necessities, these losses have fallen short of reversing the 2021 gains. Despite this recovery, rising operating costs have made producers less profitable, as they adapt to changes in demand and input price volatility. As a result, revenue has been growing at an estimated CAGR of 2.0% to $10.3 billion through the end of 2025, despite a 0.8% drop that year alone. The industry faces significant competition from foreign manufacturers, as lower operating costs overseas encourage offshoring practices and enhance price-based competition within the industry. The recent appreciation of the US dollar has contributed to this trend, as it makes imported products comparatively more affordable to domestic buyers. However, strong protectionary measures by the US Government, like imposing Section 301 on imports from China, have lowered import penetration and made domestic producers more competitive. Despite this, US manufacturers are facing growing competition from producers based in countries like Vietnam and Thailand, allowing imports to continue satisfying more than 45.0% of domestic demand. The expected depreciation of the dollar is likely to create opportunities for domestic producers to recover, as it enables exports to grow as a share of revenue and causes import penetration to weaken. Consumers are expected to become more health-conscious, supporting demand for athletic equipment. Preventative care and promoting physical activity are vital components to ensuring that consumers live healthier lifestyles; demand for manufacturers rises as consumers focus on improving their quality of life. Overall, revenue is expected to grow at a CAGR of 1.1% to $10.9 billion through 2030.

Market Size statistics on the Sporting Goods Stores industry in the US

Worldwide sports equipment market size was valued $113.07 Billion in 2024 and is expected to rise to $220.35 Billion by 2034 at a CAGR of 6.90%.

The global sports equipment market size is projected to grow from USD 414.24 billion in 2025 to USD 695.93 billion by 2033, exhibiting a CAGR of 6.7%.
Report Scope:

According to Cognitive Market Research, the sports equipment Market Size was USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2031 growing at a CAGR of XX% from 2025 to 2033

• North America held share of XX% in the year 2024 • Europe held share of XX% in the year 2024 • Asia-Pacific held share of XX% in the year 2024 • South America held share of XX% in the year 2024 • Middle East and Africa held share of XX% in the year 2024

Key Drivers for sports equipment market

Rising interest towards sports activities is positively affecting the market.

The market for sports equipment is constantly growing with increasing demand from all segments in the market and consumers increasing interest in sports is leading to growth of spots equipment. The increasing sports games and actives across regions is feeling the spending on sports equipment resulting in increasing revenue and catering to market demand. This is due to the rising consumer awareness regarding the importance of health and fitness and adaptation of actively lifestyle indulging in physical sports. The sports equipment market has very high projected year on year growth with increase in sport activates involving women, senior citizen sports and growing youth participation. The post pandemic situation is positively affecting the market growth consumer investing in their health and goo quality sports equipment’s.

The increasing interest in sports activates also have surges the brand to enter into active collaboration to expand their market shares and these partnerships are promoting sport equipment. The exclusive partnerships between sportswear and equipment brands is generating substantial amount of revenue in the retail market increasing fan base revenue and overall sales of the equipment’s.

People becoming more concerned about health and safety which leads to increasing interest in sports are actively sorting out convenient ways to stay fit and safe both these factors actively contributing to the growing market for sports equipment’s.

Key Restraints for sports equipment market

Rising prices of sport equipment is restricting market growth.

The market of sports equipment has witness tremendous growth in the recent years due to increasing interest in sports, brand collaboration and increasing safety concerns. The market growth is restricted by the rising prices of sports equipment. The rising inflation is causing a price hike in the sport equipment market and the consumer have to pay the price. Many participants of the game are pivoting away due to rising prices of the equipment. The increasing tariff and political instability is also cause prices to increase in the market. the increasing prices if affecting market negatively impacting the sale of these sports equipment. This is substantially affecting the revenue growth in the market and demand for the sport equipment market is affected due to this restraint. The increasing prices make it difficult for families to afford basic sports equipment resulting in decreasing sales in the market

This increasing prices of sports equipment is constantly hampering market demand and consumer perception resulting slowdown in the sale of sports equipment market which impacting the revenue generation and overall market demand. Introduction of the sports equipment market

The market of sports equipment is increasing rapidly with substantial rise in revenue and growing demand for sports equipment. The growing interest in the sports activities is driving the market for sports equipment market as major brand are entering partnerships with athletes and teams increasing market reach for their products. The market has seen substantial increase interest in sports actively which is consistently increasing revenue in the sport equipment market. As the market of sports equipment is growing significantly increasing revenue and demand in the market across different sports the rising prices of sports equipment is a substantial restrain that is restricting the market. The rising prices of sports equipment hamper the market growth resulting in consumer preference shift from high quality original goods. The rising inflation has a substantial effect on the market leading t...

Discover the booming sports goods retailing market! Our analysis reveals a $250B market in 2025, projected to reach $400B by 2033 with a 6% CAGR. Explore key trends, leading companies, and regional growth opportunities in this dynamic sector. Learn more now!

Sporting Goods Market size is expected to be worth around USD 1,555.0 Million by 2034, from USD 797.9 Million in 2024, at a CAGR of 6.9%