100+ datasets found
  1. Number of e-mail users worldwide 2018-2027

    • statista.com
    Updated Jun 20, 2025
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    Statista (2025). Number of e-mail users worldwide 2018-2027 [Dataset]. https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/
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    Dataset updated
    Jun 20, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2023, the number of global e-mail users amounted to **** billion and is set to grow to **** billion users in 2027. Global e-mail audiencesIn 2023, approximately *** billion e-mails were sent and received every day worldwide. This figure is projected to increase to over *** billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for ** percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a ** percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, ** percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

  2. Number of e-mails per day worldwide 2018-2027

    • statista.com
    Updated Sep 16, 2024
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    Statista (2024). Number of e-mails per day worldwide 2018-2027 [Dataset]. https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/
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    Dataset updated
    Sep 16, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2022, there were an estimated 333 billion e-mails sent and received daily around the world. This figure is projected to increase to 392.5 billion daily e-mails by 2026.

    E-Mail marketing Despite the increasing popularity of messengers, chat apps and social media, e-mail has managed to remain central to digital communication and continues to grow in uptake. By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020. Not only that, when it comes to online advertising e-mail has seen higher click-through-rates than on social media. In Belgium and Germany, these were 5.5 and 4.3 percent respectively - compared to the 1.3 percent global average CTR for social media during the same time period.

    Gmail Launched in April 2004, Google’s Gmail has earned its spot as one of the most popular freemail services in the world. According to a 2019 survey, its popularity worldwide was trumped only by Apple’s native iPhone Mail app with 26 percent of all e-mail opens worldwide taking place on the platform. Millennials surveyed in the United Kingdom listed Gmail among their top 5 most important mobile apps, while a similar survey carried out in Sweden saw Gmail tie with WhatsApp for a spot among the top mobile apps nationwide.

  3. Popularity of email marketing among consumers in the U.S. 2022, by...

    • statista.com
    Updated Jul 3, 2025
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    Statista (2025). Popularity of email marketing among consumers in the U.S. 2022, by generation [Dataset]. https://www.statista.com/statistics/1338365/email-marketing-consumers-usa/
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    Dataset updated
    Jul 3, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 2022
    Area covered
    United States
    Description

    During a 2022 survey carried out among consumers from the United States, ** percent of responding millennials stated they liked being contacted by brands via email. The same was true for ** percent of respondents from Generation Z.

  4. E-mail marketing revenue worldwide 2020-2027

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). E-mail marketing revenue worldwide 2020-2027 [Dataset]. https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2020
    Area covered
    Worldwide
    Description

    In 2020, the global e-mail marketing market was valued at *** billion U.S. dollars and the source projected that the figure would increase to **** billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to **** percent.

  5. Spam share of global email traffic 2011-2023

    • ai-chatbox.pro
    • statista.com
    Updated Sep 24, 2024
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    Ani Petrosyan (2024). Spam share of global email traffic 2011-2023 [Dataset]. https://www.ai-chatbox.pro/?_=%2Ftopics%2F8385%2Fphishing%2F%23XgboD02vawLYpGJjSPEePEUG%2FVFd%2Bik%3D
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    Dataset updated
    Sep 24, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Ani Petrosyan
    Description

    In 2023, nearly 45.6 percent of all e-mails worldwide were identified as spam, down from almost 49 percent in 2022. While remaining a big part of the e-mail traffic, since 2011, the share of spam e-mails has decreased significantly. In 2023, the highest volume of spam e-mails was registered in May, approximately 50 percent of e-mail traffic worldwide.

  6. Leading e-mail marketing campaign types worldwide 2024

    • statista.com
    Updated Jun 6, 2025
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    Statista (2025). Leading e-mail marketing campaign types worldwide 2024 [Dataset]. https://www.statista.com/statistics/1375850/email-marketing-campaign-types/
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    Dataset updated
    Jun 6, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Worldwide
    Description

    During a 2024 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with **** percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with **** percent of professionals using it for their marketing purposes.

  7. Effectiveness of AI in email marketing in Europe & the U.S. 2023

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Effectiveness of AI in email marketing in Europe & the U.S. 2023 [Dataset]. https://www.statista.com/statistics/1406430/ai-effectiveness-email-marketing/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States, United Kingdom
    Description

    During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that approximately ** percent of respondents believed that AI-supported email marketing was more effective than traditional email marketing approaches. Roughly ***percent noticed no significant difference or said they believed it was as effective as traditional approaches.

  8. Average time spent reading brand emails 2021

    • statista.com
    Updated Nov 2, 2021
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    Statista (2021). Average time spent reading brand emails 2021 [Dataset]. https://www.statista.com/statistics/1273288/time-spent-brand-emails/
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    Dataset updated
    Nov 2, 2021
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 2021
    Area covered
    Worldwide
    Description

    Recently people are spending less time reading brand emails. Data from January to August 2021 stated that in 2021 people spent on average 10 seconds reading a brand email. In 2011, the time spent reading brand emails was 10.4 seconds for each email open. In 2018, this reached 13.4 seconds per email before falling over the last couple of years.

  9. Most preferred week day for e-mail marketing campaigns worldwide 2024

    • statista.com
    Updated Jun 6, 2025
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    Statista (2025). Most preferred week day for e-mail marketing campaigns worldwide 2024 [Dataset]. https://www.statista.com/statistics/1376962/email-marketing-campaigns-week-day/
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    Dataset updated
    Jun 6, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Worldwide
    Description

    According to a 2024 survey carried out among marketers in selected countries worldwide, **** percent shared that Tuesdays were the most preferred week day for sending out e-mail marketing. Thursday came second, with around ** percent of respondents picking them as a suitable day for e-mail campaigning.

  10. Top factor in deciding to open a marketing email according to adults in the...

    • statista.com
    Updated Jul 3, 2025
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    Statista (2025). Top factor in deciding to open a marketing email according to adults in the U.S. 2024 [Dataset]. https://www.statista.com/statistics/1475181/factor-open-marketing-email-united-states/
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    Dataset updated
    Jul 3, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2024
    Area covered
    United States
    Description

    During a survey among adults in the United States in January 2024, over **** (or ** percent) of respondents chose relevance as their number one reason to open a marketing email, meaning it offered a product they were interested in when they received the message. An email personalized to a consumer beyond just featuring their name ranked second, selected by ** percent of the interviewees. According to the same study, about ********** of U.S. adults did not want to receive more marketing messages in 2024.

  11. Share of U.S. e-mail users 2023, by age group

    • statista.com
    Updated Sep 11, 2024
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    Statista (2024). Share of U.S. e-mail users 2023, by age group [Dataset]. https://www.statista.com/statistics/271501/us-email-usage-reach-by-age/
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    Dataset updated
    Sep 11, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Nov 2023
    Area covered
    United States
    Description

    In November 2023, 95 percent of internet users aged between 25 and 44 years in the United States reported using emails. Email usage interested over 93 percent of the country's population aged between 15 and 24 years, while around 86.5 percent of internet users aged 65 and above reported using this communication method.

  12. Countries with highest number of emails sent 2024

    • statista.com
    Updated Dec 20, 2024
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    Statista (2024). Countries with highest number of emails sent 2024 [Dataset]. https://www.statista.com/statistics/1270459/daily-emails-sent-by-country/
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    Dataset updated
    Dec 20, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 18, 2024
    Area covered
    Worldwide
    Description

    As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

  13. Marketing e-mail open rates worldwide 2024

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). Marketing e-mail open rates worldwide 2024 [Dataset]. https://www.statista.com/statistics/960928/marketing-email-open-rates-world/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Worldwide
    Description

    During a 2024 survey carried out among marketers in selected countries worldwide, nearly ** percent of respondents stated that their e-mail marketing campaigns had an open rate between ** and ** percent. Another **** percent shared that their open rates were above ** percent.

  14. E-mail marketing revenue worldwide 2022-2032

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). E-mail marketing revenue worldwide 2022-2032 [Dataset]. https://www.statista.com/statistics/1461804/email-marketing-revenue-worldwide/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2022
    Area covered
    Worldwide
    Description

    In 2023, the global e-mail marketing market was valued at *** billion U.S. dollars and the source projected that the figure would increase to **** billion by 2028. The compound annual growth rate (CAGR) for that period is expected to amount to **** percent.

  15. Delivery status of marketing emails worldwide 2024, by industry

    • statista.com
    Updated Jun 4, 2025
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    Statista (2025). Delivery status of marketing emails worldwide 2024, by industry [Dataset]. https://www.statista.com/statistics/1270353/emails-delivery-status-industry/
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    Dataset updated
    Jun 4, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2024
    Area covered
    Worldwide
    Description

    In December 2024, the share of marketing emails sent over by the home and garden sector that reached the inbox of their recipients stood at ***** percent and was the highest among the industries presented in the data set. For job and career industry emails, the share amounted to ***** percent.

  16. Email marketing ROI worldwide 2020, by industry

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Email marketing ROI worldwide 2020, by industry [Dataset]. https://www.statista.com/statistics/804656/email-roi-perception/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2020 - Jun 2020
    Area covered
    Worldwide
    Description

    During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned 36 U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent.

  17. Subject line personalization rates in e-mail marketing worldwide 2024

    • statista.com
    Updated Jun 6, 2025
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    Statista (2025). Subject line personalization rates in e-mail marketing worldwide 2024 [Dataset]. https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/
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    Dataset updated
    Jun 6, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Worldwide
    Description

    In 2024, around ** percent of marketing professionals from selected countries worldwide sent out more than **** of their e-mail marketing campaigns with subject line personalization included. Another *** percent of respondents did not send any e-mails with personalized subject lines.

  18. Spam: share of global e-mail traffic monthly 2014-2023

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Spam: share of global e-mail traffic monthly 2014-2023 [Dataset]. https://www.statista.com/statistics/420391/spam-email-traffic-share/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2014 - Dec 2023
    Area covered
    Worldwide
    Description

    Spam messages accounted for over **** percent of e-mail traffic in December 2023. Russia generated the largest share of unsolicited spam e-mails in 2022, with **** percent of global spam e-mails originating from the country. Spam worldwide It is almost impossible to think about e-mail without considering the issue of spam, which usually includes billions of promotional e-mails marketers send daily. As of January 2023, the United States had the highest number of spam e-mails sent daily. While many e-mail users believe such content belongs in their spam folder, marketing e-mails are generally harmless if annoying to the user. Malicious spam Phishing e-mails remain one of the primary attack vectors for cybercriminals. On average, around ** percent of businesses worldwide experience four to six successful cyber attacks in one year. Another ** percent said they became victims of more than ** bulk phishing attacks. More than half of the companies said these phishing attacks resulted in consumer or client data breaches.

  19. Automated e-commerce e-mail marketing conversion rates 2024, by content type...

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Automated e-commerce e-mail marketing conversion rates 2024, by content type [Dataset]. https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Worldwide
    Description

    According to global data gathered on an e-mail marketing automation platform in 2024, automated welcome emails sent by e-commerce players had a conversion rate of nearly ***** percent. In comparison, for automated cart abandonment emails, the rate stood at roughly *** percent.

  20. Click-to-open rates of marketing e-mails worldwide 2023, by industry

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Click-to-open rates of marketing e-mails worldwide 2023, by industry [Dataset]. https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Worldwide
    Description

    In 2023, marketing e-mails in the financial services sector had the highest click-to-open rate, at **** percent. Publishing and communications followed, with ***** percent and ***** percent, respectively.

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Statista (2025). Number of e-mail users worldwide 2018-2027 [Dataset]. https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/
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Number of e-mail users worldwide 2018-2027

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100 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jun 20, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
United States
Description

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2023, the number of global e-mail users amounted to **** billion and is set to grow to **** billion users in 2027. Global e-mail audiencesIn 2023, approximately *** billion e-mails were sent and received every day worldwide. This figure is projected to increase to over *** billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for ** percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a ** percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, ** percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

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