According to a survey taken in July 2025, roughly 27percent of surveyed Americans were planning to make purchases because they expected prices to increase as a result of the tariffs.

Prices were expected to change for all agri-food products in the United States due tariffs imposed on China, Mexico, and Canada in 2025. Imported products were expected to suffer the greatest price increases, but domestic products would see prices rise too, mostly due to the fact that stages of the production process might involve raw materials from other countries. Among the domestic agri-food products processed, rice would see the highest price increase, with 4.8 percent, while among imported products wheat would see the highest increase at 14.9 percent.

According to a 2025 survey, nearly half of consumers in the United States intended to switch to more affordable alternatives of their favorite brands if prices rose due to Trump's proposed tariffs on international goods. Another 17 percent would stop purchasing the product altogether.

Chipotle CEO Scott Boatwright reveals the company's plan to absorb costs from Trump's tariffs, avoiding price hikes, with efficient sourcing and innovative operations.

Audi is weighing the possibility of raising prices as a response to U.S. import tariffs, with a focus on localizing production within North America to alleviate costs.

US Tariff Impact on Market

The livestock farming technology market is vulnerable to changes in US tariffs, particularly on equipment imported from countries such as China and other international suppliers. US tariffs could lead to an increase in production costs, raising prices for essential farming technologies like IoT sensors, automated feeding systems, and milking robotics.

These higher prices may hinder adoption, especially among smaller or rural farms that are already constrained by financial limitations. It is estimated that tariffs could lead to an increase in costs by up to 25% for certain imported technologies.

For farmers, this could result in delayed investments or a shift towards less sophisticated, lower-cost alternatives, potentially impacting the overall growth of the market in the US. Companies within the US may also need to source domestically or from other countries not impacted by tariffs, which could disrupt existing supply chains.

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• Economic Impact: Increased tariffs will lead to higher costs for both manufacturers and farmers, limiting the affordability of livestock farming technology, particularly for small-scale operations.
• Geographical Impact: US farms, especially in rural areas, will be more affected by price hikes due to reliance on international suppliers. This could result in slower adoption rates in these regions.
• Business Impact: Manufacturers and tech companies will need to re-evaluate their supply chains and may be forced to pass the cost increases to farmers, negatively affecting sales and profitability.

US Tariff Impact on Market

U.S. tariffs, particularly on virtual reality (VR) and augmented reality (AR) hardware and components, are having a significant impact on the Metaverse Commerce market. The tariff increases on essential technology imports, including headsets, sensors, and related hardware, have raised production costs for U.S.-based companies, which could lead to higher prices for consumers.

These tariffs impact both hardware manufacturers and software developers by increasing their operational costs. With the growing demand for VR and AR content, these price hikes may limit the adoption of Metaverse Commerce in the short term.

Additionally, U.S. companies may need to explore alternative suppliers or invest in local manufacturing to mitigate the impact. However, despite these challenges, the long-term outlook for Metaverse Commerce remains strong, supported by robust consumer interest and innovation.

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• Economic Impact: U.S. tariffs increase the cost of VR and AR hardware, raising prices for consumers and potentially slowing the growth of Metaverse Commerce, particularly for price-sensitive segments.
• Geographical Impact: The U.S. faces higher costs for essential technology, which may hinder the pace of adoption and expansion of Metaverse Commerce domestically, despite its leadership in the sector.
• Business Impact: Companies in the U.S. Metaverse Commerce market may experience margin pressure or need to adjust pricing strategies to absorb increased costs due to tariffs, slowing short-term growth.

Impact Percentage on Sectors:

• VR & AR Hardware: +8-10%
• Metaverse Software Development: +5-7%

US Tariff Impact on Market

US tariffs on key components of modular data centers, such as servers, cooling systems, and power units, could raise the overall cost of production, affecting the affordability of these data center solutions. As large enterprises, which account for 65.3% of the market, require scalable and cost-effective solutions, the increased costs could lead to a slowdown in demand, particularly for small and medium enterprises that may struggle with higher operational expenses.

However, the growing demand for flexible and energy-efficient data center solutions, driven by IT and telecommunications, could help mitigate the impact of tariff-induced price hikes. Larger enterprises may also seek alternative sourcing strategies to reduce costs, but the short-term impact could affect growth in the modular data center market.

US Tariff Impact on Sectors

• Modular Data Center Solutions: 4%-6%
• Cooling Systems: 5%-7%
• IT Infrastructure: 3%-5%

Economic Impact

Tariffs could increase production costs for modular data center components, raising prices for consumers. This could affect both large enterprises and SMEs, especially in regions with high cost sensitivity. Higher prices may slow the adoption of modular data centers, particularly for businesses with tight IT infrastructure budgets.

Geographical Impact

North America, the dominant region, will experience the most significant impact from tariffs due to its reliance on imported data center components. These increased costs may reduce demand in the U.S., slowing the growth of modular data centers, particularly in industries like IT and telecommunications that rely on cost-efficient solutions.

Business Impact

Companies in the modular data center market may face margin compression due to increased component costs from tariffs. Larger enterprises may absorb the costs, but SMEs could be adversely affected by price increases, resulting in lower adoption rates. This could also slow growth in North America's highly competitive data center market.

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According to a 2024 survey, roughly two-thirds of Americans thought that increasing tariffs on foreign goods would increase prices in the country. Another ten percent agreed that increasing tariffs would have no great effect on prices in the U.S.

Procter & Gamble may hike prices amid potential Trump tariffs, with strategies focusing on cost-cutting and supply chain flexibility to address import vulnerabilities.

Conagra Brands, facing tariff-induced cost pressures on ingredients, may raise prices to protect margins, while exploring productivity improvements and alternative supply sources.

US Tariff Impact on Market

U.S. tariffs on imported components, such as semiconductor chips, AI processors, and cloud infrastructure, have raised production costs for personal AI assistant technology providers. Many of these components are sourced from regions like Asia, where tariff increases have resulted in higher prices for the hardware necessary for AI assistants.

As a result, U.S.-based manufacturers may pass these increased costs onto consumers, potentially slowing adoption, especially among small to medium enterprises (SMEs). The impact of tariffs is particularly significant in the chatbot and customer service application segments, where scalability and efficiency are critical. U.S. tariffs are estimated to affect 10-15% of the personal AI assistant market, with cloud-based AI assistants and natural language processing technologies being the most impacted.

US Tariff Impact Percentage for Impacted Sector

The U.S. tariffs have impacted approximately 10-15% of the personal AI assistant market, particularly affecting chatbot solutions and cloud-based AI assistants that rely on imported semiconductor chips and cloud infrastructure.

Sources for US Tariff Impact Data

• Impact of Tariffs on Semiconductor and Cloud Technology: U.S. tariffs increase costs for AI hardware and cloud components.
• Cost Increases Due to Tariffs: Tariff-related price hikes for AI assistants.
• Adjustments in AI Supply Chain: U.S. companies exploring local production to mitigate tariff effects.

Economic Impact

• U.S. tariffs on critical components have raised production costs for personal AI assistants.
• Increased prices may deter adoption, particularly among cost-sensitive customers and SMEs.
• Despite these cost increases, the market remains robust due to strong demand across various sectors like customer service and entertainment.

Geographical Impact

• North America, especially the U.S., faces higher costs due to tariffs, which could slow adoption in certain applications.
• Asia-Pacific remains largely unaffected by U.S. tariffs, maintaining competitive production capabilities.
• Europe experiences moderate impacts but benefits from a diversified supply chain and reduced reliance on tariff-impacted regions.

Business Impact

• U.S. AI assistant manufacturers face higher operational costs, impacting profitability and pricing strategies.
• Price hikes could limit the adoption of personal AI assistants in smaller businesses.
• Companies are investing in local production and alternative suppliers to mitigate t...

This data package includes the underlying data files to replicate the data, tables, and charts presented in Why Trump’s tariff proposals would harm working Americans, PIIE Policy Brief 24-1.

If you use the data, please cite as: Clausing, Kimberly, and Mary E. Lovely. 2024. Why Trump’s tariff proposals would harm working Americans. PIIE Policy Brief 24-1. Washington, DC: Peterson Institute for International Economics.

Pop Mart raises Labubu prices in the US and shifts production to Vietnam amid ongoing US-China tariff tensions, aiming to protect profit margins and adapt to market shifts.

US Tariff Impact on Market

US tariffs on imported technology components, including sensors and software used in affective computing systems, could increase production costs, thereby raising prices for both manufacturers and consumers. Affective computing systems rely heavily on sensors and speech recognition technology, which are often sourced from global suppliers.

Tariffs could lead to price increases of up to 15% for affected sectors, particularly sensors and software components, impacting the overall affordability of these technologies. This may slow adoption, especially in industries like healthcare and automotive, where cost-efficiency is crucial.

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• Economic Impact: Higher costs due to tariffs could make affective computing technologies less affordable for businesses and consumers, potentially reducing market growth.
• Geographical Impact: The US, as a key market, may see slower adoption of these technologies, especially in the healthcare and automotive sectors, due to price hikes.
• Business Impact: Companies may face margin pressures, leading to reduced profitability or the need to pass on higher costs to end consumers, slowing market expansion.

Key Takeaways:

• The affective computing market is expected to grow at a CAGR of 32.5%, reaching USD 1,130.8 billion by 2033.
• Healthcare, automotive, and advertising sectors are major drivers of market growth.
• US tariffs could lead to a 15% increase in prices for affected technology components.
• Touch-based technology and speech recognition software are dominant segments.
• North America holds the largest market share due to strong technological infrastructure.

Paramount Coffee Company is increasing prices as U.S. tariffs on imported coffee beans strain the Midwest coffee market.

President Trump's tariffs could increase costs for U.S. manufacturers by 2% to 4.5%, leading to potential wage stagnation, layoffs, and plant closures.

President Trump's decision to increase tariffs on steel and aluminum imports to 50% has disrupted global markets, affecting prices and trade flows, and raising concerns of further turbulence.

In the week of May 14, 2025, roughly ** percent of people in the United States said that they were willing to spend up to five percent more on products. This comes in the wake of trade tariffs that President Trump recently announced.

The 50% tariff on copper imports announced by President Trump has led to a significant surge in copper prices, raising concerns about increased manufacturing costs in the US.