With the taxi sector booming exponentially in the country, the ride hailing industry has been the source of employment for a number of people across India. The market is dominated by two players, Uber and Ola. The number of employees in OlaCabs was over *** thousand as of July 2016. This snowballing growth of the cab industry has been creating problems for local rickshaw and auto drivers with people opting to take a ride in an online taxi as opposed to an auto-rickshaw.

Battle of the Giants

Even after the arrival of the San-Francisco based Uber, it is the native company doing the heavy lifting in the market. Ola held the highest share of taxi apps installed across the country in 2017, whereas Uber suffered more de-installations in the same time frame.

A cab wherever you are

High penetration is presumably one of the major factors for the success of the native company. As opposed to its main competitor, OlaCabs had a reach of an additional ** percent among smartphone users in tier * cities in 2017. The firm operates in more than 100 cities, twice more than its counterpart, leading to this development. Despite the differences in their services and revenue streams, both companies still seem to thrive for greater success with new developments in the now fast-moving economy of India. With the announcement of an outpost in Australia, the home-grown startup from India does not seem willing to stop at just *** destination.