In 2022, ******* was the most used social platform among children and teenagers in the United Kingdom, with ** percent of respondents stating that they had used the service. ******** ranked second, with ** percent of kids and teens in the UK being active on the platform. Additionally, usage of TikTok and Snapchat increased from 2021 to 2021 among those aged three to 17 in the UK. Youth accounts on the rise again From ** percent in 2012, the share of children aged 12 to 15 years of age with a social media account fell to ** percent in 2018, but increased again in 2020, peaking at ** percent. Despite some major social networks setting minimum age limits in their terms of service, ** percent of children aged 5 to 7 years had a social media account in 2020, according to Ofcom. Facebook falling out of favor with teens Among teens and young adults in the United States, Youtube and Instagram had a higher reach than any other social network, slightly ahead of Facebook and Snapchat. When you remove young adults from the picture, Snapchat is clearly the most important social network and Facebook barely comes into the equation. Since the Fall/Autumn period of 2017, less than ten percent of teens in the United States said Facebook was their most important social network, compared with more than ** percent of teens who nominated Snapchat. The new hot trend among Gen Z is TikTok, selected by ** percent of respondents and ranking second.

As of November 2023, ****** was the most popular online platforms among children and teens aged between three and 17 years in the United Kingdom. ******** followed, with ** percent of respondents reporting to use the chat app. ********* ranked third, with around ** percent of young users engaging with the popular social video platform as of November 2022. What do UK kids do on their mobiles? Apart from homework, research, and conducting school projects, kids look for entertainment on their phones. In 2022, YouTube was the most popular video app for younger audiences, with almost ***** in ** kids in the UK engaging with the popular social video platform. Despite YouTube’s popularity, downloads of the YouTube Kids app have experienced a decrease recently, going from **** million downloads in 2020 to approximately *** million downloads in 2022. Gaming was also a popular activity for the younger app usage generation, with ***** in ** UK kids reporting to use Roblox on their smartphones. Tech for parents: helping children using apps in the best way While institutions agree that kids’ online safety cannot be left to individuals alone, UK parents have been deeply concerned with what can be done with their personal forces to ensure online safety and privacy are respected. As of November 2022, ** percent of parents of boys and ** percent of parents of girls were aware of the possibility of asking their mobile phone networks to block access to adult or inappropriate content. Over ****in ** parents of kids aged between eight and 11 used parental control apps, but only about ****in ** parents of kids between three and 17 years of age reported doing the same.

According to a 2023 survey conducted in the United States, teenagers spent an average of 4.8 hours every day on social media platforms. Girls spent 5.3 hours on social networks daily, compared to 4.4 hours for boys. YouTube and TikTok were the most popular online networks among those aged 13 to 19, with 1.9 and 1.5 hours of average daily engagement, respectively. The most used platform for girls was TikTok, while the most used platform for boys was YouTube. Are teens constantly connected to social media? YouTube, TikTok, Instagram and Snapchat are the most attractive and time-consuming platforms for young internet users. A survey conducted in the U.S. in 2023 found that 62 percent of teenagers were almost constantly connected to Instagram, and 17 percent were almost constantly connected to TikTok. Overall, 71 percent of teens used YouTube daily, and 47 percent used Snapchat daily. Furthermore, YouTube had a 93 percent reach among American teens in 2023, down from 95 percent in 2022. Teens and their internet devices For younger generations especially, social media is mostly accessed via mobile devices, and almost all teenagers in the United States have smartphone access. A 2023 survey conducted in the U.S. found that 92 percent of teens aged 13 to 14 years had access to a smartphone at home, as well as 97 percent of those aged 15 to 17. Additionally, U.S. girls were slightly more likely than their male counterparts to have access to a smartphone.

A March 2020 survey of U.S. parents revealed that 13 percent of U.S. children aged 11 or younger used TikTok. The video sharing platform was by far the most popular social network among young children in the United States. Overall, 30 percent of parents with kids aged 9 to 11 years stated that their knew of their child using TikTok.

In 2024, children in the United Kingdom spent an average of *** minutes per day on TikTok. This was followed by Instagram, as children in the UK reported using the app for an average of ** minutes daily. Children in the UK aged between four and 18 years also used Facebook for ** minutes a day on average in the measured period. Mobile ownership and usage among UK children In 2021, around ** percent of kids aged between eight and 11 years in the UK owned a smartphone, while children aged between five and seven having access to their own device were approximately ** percent. Mobile phones were also the second most popular devices used to access the web by children aged between eight and 11 years, as tablet computers were still the most popular option for users aged between three and 11 years. Children were not immune to the popularity acquired by short video format content in 2020 and 2021, spending an average of ** minutes per day engaging with TikTok, as well as over ** minutes on the YouTube app in 2021. Children data protection In 2021, ** percent of U.S. parents and ** percent of UK parents reported being slightly concerned with their children’s device usage habits. While the share of parents reporting to be very or extremely concerned was considerably smaller, children are considered among the most vulnerable digital audiences and need additional attention when it comes to data and privacy protection. According to a study conducted during the first quarter of 2022, ** percent of children’s apps hosted in the Google Play Store and ** percent of apps hosted in the Apple App Store transmitted users’ locations to advertisers. Additionally, ** percent of kids’ apps were found to collect persistent identifiers, such as users’ IP addresses, which could potentially lead to Children’s Online Privacy Protection Act (COPPA) violations in the United States. In the United Kingdom, companies have to take into account several obligations when considering online environments for children, including an age-appropriate design and avoiding sharing children’s data.

This report presents findings from the third (wave 3) in a series of follow up reports to the 2017 Mental Health of Children and Young People (MHCYP) survey, conducted in 2022. The sample includes 2,866 of the children and young people who took part in the MHCYP 2017 survey. The mental health of children and young people aged 7 to 24 years living in England in 2022 is examined, as well as their household circumstances, and their experiences of education, employment and services and of life in their families and communities. Comparisons are made with 2017, 2020 (wave 1) and 2021 (wave 2), where possible, to monitor changes over time.

Kids Selfie Cameras Market Outlook

The global kids selfie cameras market size was valued at approximately USD 2.3 billion in 2023 and is expected to reach around USD 5.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.4% during the forecast period. This growth is primarily driven by the increasing interest of children in photography and the rising trend of social media usage among younger demographics. As parents become more willing to invest in tech-savvy gadgets that are safe and suitable for children, the market for kids selfie cameras is expected to expand significantly.

One of the primary growth factors for the kids selfie cameras market is the increasing penetration of smartphones and social media platforms among children. With the rise of social media influencers and child content creators, children are more inclined to capture high-quality images and share their experiences online. This trend is supported by parents who encourage their children’s creativity and social interactions through photography and videography. Consequently, the demand for user-friendly and robust selfie cameras designed specifically for kids has surged.

Additionally, advancements in camera technology have made it possible to manufacture high-quality yet affordable cameras that are easy for children to use. Features such as automatic settings, shockproof bodies, fun filters, and built-in games make these cameras highly attractive to the target demographic. Furthermore, the incorporation of educational elements, such as basic photography lessons, in these cameras ensures that they serve an educational purpose, which is a significant selling point for parents.

Another significant growth factor is the rising disposable incomes in developing economies, which allow parents to spend more on non-essential items like kids’ cameras. Moreover, the increasing trend of gifting tech gadgets during festive seasons and special occasions has provided additional momentum to the market. As more consumers become aware of the availability and benefits of kids selfie cameras, the market is likely to witness sustained growth over the forecast period.

Regionally, North America and Europe are leading the market due to higher disposable incomes and a greater inclination towards adopting new technologies. However, the Asia Pacific region is expected to show the highest growth rate during the forecast period, driven by a large young population and increasing urbanization. The emerging middle class in countries such as China and India is particularly contributing to market growth by increasing their expenditure on children’s gadgets and educational toys.

Product Type Analysis

In the kids selfie cameras market, product types play a crucial role in shaping consumer preferences and demand patterns. Digital cameras, instant cameras, action cameras, and other specialized types dominate the market, each catering to different needs and interests. Digital cameras, for instance, are a popular choice due to their versatility and ease of use. They come equipped with various features like zoom, flash, and multiple shooting modes, making them suitable for children who wish to experiment with different types of photography. Additionally, digital cameras often offer higher storage capacities and better image quality compared to other types.

Instant cameras have also gained significant traction among young users. The appeal of instant cameras lies in their ability to provide immediate printed photos, which can be a delightful experience for children. These cameras often come with fun design elements and colorful films, which add to their attractiveness. The trend of scrapbooking and instant photo sharing among children and teens has further fueled the demand for instant cameras. Brands focusing on this segment emphasize ease of use and safety features, ensuring that even younger children can operate these cameras without any issues.

Action cameras, designed to capture fast-paced activities, have also found a niche market among younger demographics. These cameras are particularly popular among children engaged in sports and outdoor activities. Their robust build, water resistance, and ability to capture high-definition videos make them an attractive option for adventurous kids. The market for action cameras is expected to grow as more parents encourage their children to participate in outdoor activities and document their experiences.

Other specialized cameras, including toy cameras and themed cameras, cater to very

According to a survey conducted in the United States in 2022, ** percent of pre-teens were using social media applications. Overall, ** percent of respondents aged 11 to 12 years were using TikTok, and ** percent were using Snapchat. Both TikTok and Snapchat state that users of their apps must be at least 13 years of age, with the latter being in compliance with the U.S. Children's Online Privacy Protection Act (COPPA). Even though Discord and Facebook also have age restrictions of 13 years, ** percent and ** percent of pre-teens were using the online platforms, respectively.

As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

As of June 2020, ** percent of parents to U.S. teens aged 14 to 17 years stated that their kids were spending more than four hours per day on electronic devices since the start of the COVID-19 pandemic. Only ** percent of responding parents stated that their teens had used electronic devices daily for more than four hours before the COVID-19 pandemic. Overall, the pandemic triggered a rise in the use of electronic devices among American children under 13 and teenagers with screentime now double that of what it used to be across all age groups. YouTube, Netflix and Instagram dominateIn an ongoing survey between 2015 and 2020 it was reported that the most popular video platforms among teens in the U.S. were Netflix and YouTube, and the pandemic has done little to shift that. Cable TV viewership continued to decline throughout 2020, while Hulu rose in popularity during this time. Meanwhile, despite a slight drop in viewership Netflix and YouTube retained their positions as the top two video services after the onset of the pandemic. YouTube and Instagram were also named the most popular social media channels among teens and young adults, as of the third quarter of 2020. Due to their booming popularity, it is no wonder that advertisers have been increasingly targeting these networks, with social media add spend having been on the rise each year since 2017. The biggest growth surge has come from mobile advertising, while spend on desktop advertising has remained nearly the same. Texting and phone calls most preferred during lockdownAs most of the world entered lockdown during the peak of the Coronavirus pandemic in April 2020, teens in the U.S. were asked which technologies they had used to virtually connect with friends and family during this time. 'Texting' was the most preferred method, named by over ** percent followed by phone calls. Meanwhile, video chat and social media came in third.

In 2024, children in the United States spent an average of *** minutes per day on ******. ********* ranked second, with young users engaging with the popular video messaging app for approximately ** minutes per day. By comparison, children in the United States spent ** minutes on average on *********, while the ****** mobile app only saw approximately ***** minutes of daily usage by children and teens in the country.

In September 2021, 79 percent of children in Brazil aged 10 to 12 years used the YouTube app via smartphone, making it the most popular social media app. A survey of Brazilian parents found that additionally, 77 percent of children in Brazil in that age group also used WhatsApp, and 59 percent used TikTok on mobile. Regardless of age, YouTube was still the most popular mobile app among Brazilian children 12 years old or younger.

As of March 2021, YouTube Kids and Facebook Messenger Kids were the mobile apps for children found to collect the largest amount of data from global iOS users. The apps collected a total of 15 data points from each of the examined data types,. Language learning app Lingokids and educational app ABCmouse followed with 10 data points. The type of data that the examined children's apps collected mostoften were contact information and diagnostics.

Children mobile privacy From online education to gaming and social media, children and young users are increasingly active in online environments via mobile devices. In 2021, playing online games and watching YouTube videos figured among the most popular mobile activities for kids worldwide, while less than five in 10 reported using their phones to complete assignments for school. As vulnerable users, children are entitled to institutional protection and lower interference from tech companies. However, mobile apps designed for children still collect data from their young users. As of the beginning of 2022, money management and gaming apps were the app categories found to track the largest number of data segments from children, with 10.1 and 9.3 data points tracked, respectively.

Child proof social media? While the impact of social media on younger users’ development is yet to be fully understood, parents and educators were quick to realize that social media expands the range of dangers children can encounter while being online. In 2021, children in the United States and in the United Kingdom spent an average of 98 minutes per day on TikTok, as well as 83 minutes daily on Snapchat. In the U.S., both Snapchat and TikTok agreed to respect the age limit restrictions set by the Children's Online Privacy Protection Act (COPPA), and while Snapchat discontinued its children-specific Snapkidz app in 2016, TikTok relies on its TikTok Younger Users platform for users younger than 13. Despite the majority of social media services requiring users to be at least 13 years old, a survey conducted in 2021 in the United Kingdom has found that 60 percent of all surveyed kids aged between eight and 11 had their own social media profile.

Snapchat was the most popular app among Swedish youth as of 2018, with over 80 percent of teenagers aged 13 to 18 years using the interactive platform. The corresponding figure for nine-to 12-year-olds was 45 percent. Instagram was also commonly used among Swedish children that year. Among younger children, social media was most common for Swedes aged ten. Over half of the children of this age group were on social media in 2018. In contrast, only six percent of six-year-olds in the country used social media in the evaluated period.
Internet access   The majority of Swedish children had a shared internet access with family members in 2018. Own internet access was most common among teenagers who were 17 or 18-years old that year, amounting to nearly one third of the respondents in that age group. In contrast, three percent of Swedes in the same age group had no internet access at all.

What do pupils think of internet?
As of 2018, most Swedish pupils considered internet important for both school and private life. Nearly 90 percent of high schoolers though the internet is important for personal purposes and over 90 percent found it important for school tasks.

According to a late-2024 survey conducted among Australian adults regarding the social media ban for under-16s passed by the Federal Parliament in December 2024, more than ** percent of adults in each age cohort were supportive of the ban. Those aged 55 and over were particularly in favor of the social media ban, at over ** percent of respondents in this age category. In comparison, respondents aged 18 to 34 years were relatively supportive, but less so than other age groups. Australia’s social media ban for under-16s In December 2024, Australia’s parliament passed its social media ban for children and young teenagers, establishing a mandatory minimum age of 16 for social media access, hoping to safeguard the country’s youth from exposure to distressing content, online harassment, and negative mental health impacts. The ban is set to take effect by December 2025, spanning many popular social networking sites, including Facebook, Instagram, TikTok, Snapchat, Reddit, and X (formerly Twitter). Australia’s adult population has been largely supportive of the regulations and the introduction of stronger civil penalties on social media providers failing to comply. However, several major social media platforms have criticized the measures, especially due to YouTube’s exemption, with its rivals saying it creates an unfair, less competitive playing field by granting Google preferential treatment. YouTube dodges ban while competitors required to roll out age-assurance measures In a 2024 survey, YouTube came out on top as the most popular social media network among Australia’s pre-teens and young teenagers. The platform has been initially exempted from the regulations due to aspects including its educational value, parental supervision functions, and its core business model as an online video streaming service. Nevertheless, YouTube is still expected to take responsibility for protecting its young community. On the other hand, major platforms included in the ban are faced with introducing age-verification measures to ensure that users under 16 are unable to create or maintain existing profiles. Yet, historically, minimum age requirements have proved difficult to enforce due to a lack of age-checking infrastructure and young people accessing services via other methods, including using a parent or caregiver’s account, providing a false age, or viewing account-free accessible content.

As of the third quarter of 2024, WhatsApp was the most used social media platform in Argentina for 93 percent of the country's online audiences. Instagram and Facebook followed, being used by 86.7 and 82.3 percent of Argentinian internet users each. TikTok and Facebook Messenger were accessed by around 58.4 and 55 percent of users, while X, Pinterest and Telegram accounted for smaller audience shares. YouTube for kids The three YouTube channels in Argentina with the largest number of video views as of June 2024 are all focused on children. El Reino Infantil, a hit created by Argentinian entrepreneur Roberto Pumar, along with La Granja de Zenón (which is another series by Pumar) and Argentina's Disney channel collectively had over 111 billion views.

During a 2021 survey conducted in the United States, it was found that ** percent of children aged between eight and 18 years had a smartphone in their home, up from ** percent recorded two years before. The share of children subscribing to streaming services also increased, reaching ** percent. The increase in children’s use of technology Recently, the number of children with access to different kinds of electronic devices has increased. Between 2019 and 2021, subscription streaming devices and VR headsets have become more popular, and in 2021, ** percent and ** percent of American households owned them, respectively. Furthermore, not only do children have access to such devices at home, but they also own their own electronic devices. For instance, in that same year, ** percent of children aged between eight and ** had a tablet or a computer. Smartphones are the most common devices among children and teens: in 2021, over ** percent of American 12-year-olds had a smartphone. Activities performed on electronic devices American children perform many media activities on electronic devices, such as watching TV, playing games, and video chatting. In 2021, children aged between eight and ** spent around *** hours and ** minutes watching TV on average. Furthermore, social media usage is prolific, particularly TikTok and Snapchat, on which they spend an average of around ** and ** minutes per day, respectively.