As of the fourth quarter of 2024, Google accounted for roughly **** percent of the mobile search engine market in South Korea. This was a decrease compared to previous years, and continued the downwards trend mobile Google search engine usage recorded since the second quarter in 2021.

In 2024, Google held around 51.3 percent of South Korea's search engine market share. Following Google was the domestic web portal Naver with a market share of roughtly 42.3 percent. Other search engines were lagging far behind.

South Korea Google Search Trends: Economic Measures: Unemployment data was reported at 80.000 Score in 14 May 2025. This records a decrease from the previous number of 82.000 Score for 13 May 2025. South Korea Google Search Trends: Economic Measures: Unemployment data is updated daily, averaging 51.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 06 Jan 2025 and a record low of 0.000 Score in 12 Aug 2023. South Korea Google Search Trends: Economic Measures: Unemployment data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Korea – Table KR.Google.GT: Google Search Trends: by Categories.

As of the fourth quarter of 2024, Google held a market share of around 56.6 percent of the desktop search engine market in South Korea. Despite being the current market leader Google recorded a notable decrease compared to the previous years.

The South Korea cloud computing market is experiencing robust growth, projected to reach $5.52 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 23.82% from 2025 to 2033. This expansion is driven by several factors. Increased digitalization across various sectors, including manufacturing, BFSI, and government, fuels the demand for scalable and cost-effective cloud solutions. Furthermore, the rising adoption of cloud-based services by SMEs and large enterprises alike contributes significantly to market growth. Government initiatives promoting digital transformation and investments in advanced technologies further bolster the market's expansion. The shift towards hybrid cloud models, combining public and private cloud infrastructure for enhanced flexibility and security, is a key trend shaping the market's trajectory. While data privacy concerns and potential security risks pose some challenges, the overall market outlook remains positive, driven by the strong adoption of cloud services across multiple industries and the continuous development of robust cybersecurity measures. The market is segmented by cloud deployment type (public, private, hybrid), organization size (SMEs, large enterprises), and end-user industries. Public cloud services, encompassing IaaS, PaaS, and SaaS, dominate the market, reflecting the widespread preference for agility and scalability. Large enterprises currently hold a larger market share compared to SMEs, however, the SME segment is predicted to experience substantial growth in the coming years driven by cost-effectiveness and ease of access. Key players like Amazon Web Services (AWS), Google LLC, Microsoft Corporation, and domestic providers such as Naver Cloud and Kakao Enterprise, are actively competing to capture market share, offering diverse solutions tailored to the specific needs of South Korean businesses and organizations. The competition fosters innovation, leading to improved services and affordability. The sustained growth forecast suggests significant opportunities for existing players and new entrants in this dynamic market. Recent developments include: June 2024: South Korean telecom giant KT Corp. partnered with Microsoft to bolster the local artificial intelligence (AI) and cloud computing sectors. Together, they will spearhead collaborative AI and cloud research initiatives.May 2024: Korean Air partnered with Amazon Web Services (AWS) to create an AI Contact Center (AICC) platform. This initiative leverages artificial intelligence (AI) technologies to enhance Korean Air's customer service capabilities. The AICC, a cloud-based platform, utilizes AI-driven voice bots and chatbots to address customer inquiries.. Key drivers for this market are: Increasing Adoption of Digital Technologies, Government Initiatives to Promote Cloud Adoption. Potential restraints include: Increasing Adoption of Digital Technologies, Government Initiatives to Promote Cloud Adoption. Notable trends are: Government Initiatives to Promote Cloud Adoption to Drive the Market.

South Korea Google Search Trends: Online Classroom: Google Classroom data was reported at 81.000 Score in 14 May 2025. This records a decrease from the previous number of 98.000 Score for 13 May 2025. South Korea Google Search Trends: Online Classroom: Google Classroom data is updated daily, averaging 28.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 03 Apr 2025 and a record low of 0.000 Score in 29 Jan 2025. South Korea Google Search Trends: Online Classroom: Google Classroom data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Korea – Table KR.Google.GT: Google Search Trends: by Categories.

According to data collected in the fourth quarter of 2022, close to ********** of Google Ads' advertisement inflow was generated on mobile devices. Inflow via personal computers accounted for the remaining ** percent of ad inflow.

According to a survey conducted in South Korea in 2023, around ** percent of respondents stated that one of their most commonly used cloud services was Naver's NDrive. This was followed by Google Drive and Apple iCloud, at about ** percent and ** percent respectively. Naver Cloud Naver Cloud is a subsidiary of Naver, which is South Korea’s largest search portal. This cloud company offers IT platform services, such as storage, IT infrastructure consulting, data centers, networks, and security. Unlike other cloud services from foreign companies, which are provided in English, Naver Cloud supports its services in Korean. It also operates real-time customer service centers since it mainly targets Korean customers. Based on their localized service, Naver’s revenue from the cloud sector has been on the rise in recent years. Cloud services usage in South Korea Due to global IT trends, such as digitalization and remote working, the penetration rate of cloud services in South Korea grew in the latter half of the 2010s. In particular, Korean users utilize cloud services primarily for data and information management. Clouds can be used for both business and personal purposes. In the case of personal usage, most users were in their twenties and thirties, as they used cloud services for storing photos or documents online. As clouds are a digital-intensive service, it may require digital literacy to access and use, which can be an potential issue for the elderly population.

South Korea Google Search Trends: Travel & Accommodations: AirAsia data was reported at 0.000 Score in 30 Mar 2024. This stayed constant from the previous number of 0.000 Score for 29 Mar 2024. South Korea Google Search Trends: Travel & Accommodations: AirAsia data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 30 Mar 2024, with 851 observations. South Korea Google Search Trends: Travel & Accommodations: AirAsia data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Korea – Table KR.Google.GT: Google Search Trends: by Categories.

In 2024, the Korean word Naver (written in Korean) was the most searched-for term on Google in South Korea, followed by the search queries for weather and the Korean writing of YouTube. Naver is the largest South Korean web portal, which also offers search engine function. The search query for YouTube's English spelling "youtube" placed 19th.

In 2024, the most used search engine in South Korea was Naver, with a share of around ** percent of monthly active users. Naver is a South Korean online platform and search engine which is operated by Naver Corporation. Despite the domestic website being popular among users, Google took first spot as the market leader in the South Korean search engine market. Online search behavior Naver was still the first place to go for South Koreans looking up information on the web.The most successful search engine visit category in South Korea was related to studying, averaging over ********** of visits. At the same time, search engine results of the IT category had the highest bounce rate. Online education, on the other hand, had a rather low bounce rate, indicating that users were more satisfied with the shown search results. Internet usage in South Korea The significant majority of South Koreans used the internet, maintaining an internet usage rate of well over ** percent for years. Reasons for using the internet in South Korea are countless, as it has seeped into every facet of life. Nevertheless, the most commonly named reasons for going online were communication purposes and looking for information. Using the internet for multiple reasons, South Koreans spend on average more than ** hours per week online.

Google Search Trends: Online Games: Call of Duty data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Google Search Trends: Online Games: Call of Duty data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 27.000 Score in 19 Dec 2021 and a record low of 0.000 Score in 14 May 2025. Google Search Trends: Online Games: Call of Duty data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Korea – Table KR.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Travel & Accommodations: American Airlines data was reported at 1.000 Score in 14 May 2025. This stayed constant from the previous number of 1.000 Score for 13 May 2025. Google Search Trends: Travel & Accommodations: American Airlines data is updated daily, averaging 1.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 7.000 Score in 30 Jan 2025 and a record low of 0.000 Score in 30 Apr 2025. Google Search Trends: Travel & Accommodations: American Airlines data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Korea – Table KR.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Online Movie: YouTube data was reported at 74.000 Score in 14 May 2025. This records an increase from the previous number of 73.000 Score for 13 May 2025. Google Search Trends: Online Movie: YouTube data is updated daily, averaging 83.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 25 Dec 2024 and a record low of 0.000 Score in 31 Jan 2023. Google Search Trends: Online Movie: YouTube data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Korea – Table KR.Google.GT: Google Search Trends: by Categories.

The South Korean fuel cell market is on a remarkable trajectory, having been valued at USD 490 million in 2022.

South Korea Google Search Trends: Online Training: Coursera data was reported at 4.000 Score in 14 May 2025. This stayed constant from the previous number of 4.000 Score for 13 May 2025. South Korea Google Search Trends: Online Training: Coursera data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 47.000 Score in 11 Sep 2022 and a record low of 0.000 Score in 02 May 2025. South Korea Google Search Trends: Online Training: Coursera data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Korea – Table KR.Google.GT: Google Search Trends: by Categories.

South Korea Water Purifiers Market was valued at USD 2.11 Billion in 2024 and is expected to reach USD 3.04 Billion by 2030 with a CAGR of 6.34% during the forecast period.

In 2020, the category of the most Google content removal requested by the government in South Korea was personal information protection and security, with around **** percent of content removal cases belonging to that sector. That year, Google counted almost ***** cases of content removal requested by the South Korean government.

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Hyperscalers Market Size 2025-2029

The hyperscalers market size is forecast to increase by USD 123.11 billion, at a CAGR of 40.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by escalating investments in data centers to support the increasing demand for cloud services. Market players are responding with strategic initiatives, such as expanding their infrastructure and enhancing their offerings to meet this demand. The cloud market is experiencing significant growth and innovation, driven by the increasing adoption of cloud technologies for digital transformation initiatives. However, the market is not without challenges. Security concerns for datacenters are emerging as a major obstacle, with the increasing threat of cyber attacks and data breaches. As the market continues to evolve, companies must prioritize robust security measures to mitigate these risks and protect their clients' data.
Additionally, the competition is intensifying, necessitating continuous innovation and differentiation to maintain market share. Navigating these challenges and capitalizing on the growth opportunities requires a strategic approach and a focus on delivering secure, reliable, and innovative cloud solutions. Cloud automation, cloud migration services, and cloud management are becoming essential components of cloud infrastructure, enabling businesses to optimize their cloud usage and improve agility.

What will be the Size of the Hyperscalers Market during the forecast period?

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Cloud platforms are evolving to offer advanced compute solutions for cloud-native development, high-performance computing clusters, and serverless architectures. Cloud security threats continue to emerge, necessitating the development and implementation of robust cybersecurity solutions and network security measures. Cloud architectures are becoming more complex, with the integration of IoT platforms, edge computing solutions, and data center services.
Cloud service providers are investing in cloud technology innovation to meet the demands of businesses, offering data analytics solutions, container orchestration, and cloud governance. Open source technologies are also playing a crucial role in the cloud ecosystem, providing flexibility and cost savings. Cloud adoption trends indicate that businesses are prioritizing cloud optimization, adhering to cloud compliance regulations, and implementing devops best practices. Cloud market analysis reveals that storage solutions and cloud solutions are among the most sought-after offerings, while cloud adoption strategies vary depending on industry and business size. Cloud technology continues to disrupt traditional IT infrastructure, with cloud-based applications and cloud services becoming the norm for businesses seeking to remain competitive.
Cloud solutions are transforming industries, from finance to healthcare, and are expected to continue driving innovation and growth in the technology sector.

How is this Hyperscalers Industry segmented?

The hyperscalers industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Solution
  Service


Business Segment

  Large enterprises
  SMEs


End-user

  IT and telecom
  BFSI
  E-commerce and retail
  Media and entertainment
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The solution segment is estimated to witness significant growth during the forecast period. In today's business landscape, the cloud has become a necessity for enterprises as they transition their applications and workloads to this technology. Hyperscalers, companies that offer on-demand access to a shared pool of computing resources, play a pivotal role in this digital transformation. They provide various solutions, including infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), software-as-a-service (SaaS), and function-as-a-service. Enterprises leverage hyperscalers for their high-performance computing (HPC) needs, data warehousing, data science, and machine learning (ML) applications. Global enterprises also rely on these companies for agile development, disaster recovery, and business continuity. API management, cost optimization, and big data analytics are other areas where hyperscalers excel.

Major players in the market include AWS, Google, Microsoft, and Alibaba. These companies offer a range of services, from cloud computing and data centers to edge computing and serverless computing. They cater to the needs of large enterprises across industries, ensuring dat

This dataset is created for a task of UNCOVER COVID-19 Challenge, Mental health impact and support services.

The search interest of mental health related terms on Google before and after the outbreak of COVID-19 pandemic reveals how public's concern is affected by the pandemic, and its impact to mental health of people around the world. I picked worldwide, Canada, US, Italy, Iran, Japan, South Korea and UK as the population. The dataset also includes data of Canada for the past 4 years, from 2016 to 2019.

The mental health related search terms are "mental health", "depression", "anxiety", "ocd", "obsessive compulsive disorder", "insomnia", "panic attack", "counseling", "psychiatrist".

Search interest is indicated by a number between 0 and 100, where 100 means the most popular point of time(by week), 1 means the least, and 0 no enough data.

All data is collected from Google Trends. I assumed, when searching the terms, users from countries other than English-speaking performed the search in their own language, and they typed the word correctly.