TikTok has a significantly larger female user base globally.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost 135.79 million users engaging with the popular social video platform. Indonesia followed, with around 107.7 million TikTok users. Brazil came in third, with almost 91.75 million users on TikTok watching short-videos.

              From Reels to Shorts: social short video takes the internet

              Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached two billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher
              view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram.

              TikTok business model

              TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising.
              In 2022, TikTok was estimated to have generated around four billion U.S. dollars worldwide via online advertising.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

Introduction

TikTok Statistics: TikTok, launched in 2016 by ByteDance, is a globally renowned social media platform known for its short-form videos. Typically lasting 15 to 60 seconds, it spans diverse content from music, dance, comedy, and education.

Its user-friendly interface and innovative video editing tools are central to TikTok's appeal. 'For You Page' (FYP) algorithm that tailors content to individual user preferences, creating a personalized browsing experience.

The platform's music integration, viral challenges, and influencer culture have contributed to its massive global user base.

It is attracting businesses through advertising options and offering content creators income opportunities.

However, TikTok has faced scrutiny over privacy and content moderation issues, highlighting its complex position in the social media landscape.

Introduction

​TikTok Users Statistics: TikTok has swiftly risen to establish itself as a leading entity in the social media arena, with a worldwide user count of around 2.05 billion as of early 2025. This number is expected to grow to 2.14 billion by the end of the same year. The platform's attraction is especially obvious among younger age groups; users aged 18 to 24 years make up 36.2% of the total, while those aged 25 to 34 years represent 33.9%.

Together, these demographics account for more than 70% of TikTok's overall user population. In the United States, TikTok has a significant user base of 170 million individuals. These figures highlight TikTok's important influence in shaping modern digital interaction and its strong appeal to younger users.

It started with a lip-sync. Then came the dances, the pranks, the tutorials, and before anyone realized, TikTok was no longer just an app; it was the cultural engine of a generation. In 2025, TikTok’s presence is not only embedded in Gen Z's daily routines but also shaking up marketing...

Introduction

TikTok Statistics: Today, many social media platforms rule the world, and TikTok is one of them. Like the leading social media brands Facebook, Instagram, and YouTube, TikTok has similar functionality. Users can upload videos ranging from 3 seconds to 10 seconds, similar to short videos on other platforms. As mentioned in these TikTok Statistics, users in every generation think the platform is addictive.

Tiktok was developed by ByteDance, which is a Chinese internet company; therefore, since the lockdown, there have been a lot of controversies about blocking this platform. Let’s see what the future holds for this leading social media platform.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

A global survey conducted in 2025 revealed that nearly half of TikTok users paid attention to news shared by creators or personalities, including celebrities and influencers, when encountering news content on the platform. In contrast, just 36 percent of TikTok users engaged with news from mainstream outlets and professional journalists.

In the second quarter of 2025, TikTok generated around 192 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019. TikTok interactions: is there a magic formula for content success? In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024. The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok. It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds. What’s trending on TikTok Shop? Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide. TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items, accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively. 

Introduction

TikTok Statistics: TikTok has become one of the most dominant social media platforms in recent years, reshaping how content is consumed and shared. Known for its short-form, highly engaging videos, the platform has rapidly gained popularity across diverse demographics. With its tailored content algorithm, TikTok has become a key tool for digital marketers, influencing trends in entertainment, fashion, and education.

The app's ability to engage users with personalized recommendations has contributed to its widespread adoption, particularly among younger audiences. As TikTok continues to evolve, it is playing an increasingly important role in shaping global social media trends, advertising strategies, and cultural movements.

In 2021, TikTok's user base in Israel amounts to approximately 1.99 million users. The number of TikTok users in Israel is projected to increase to 2.14 million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Users of sister app Douyin are included as well as users of Musical.ly (before it was merged into TikTok in 2018).The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

From January 2021 to March 2025, the number of monthly active users (MAU) of the TikTok Shop Seller Center app peaked in July 2023, at almost six million users. Afterward, the number of MAU declined to 3.7 million in November 2023. Since then, the number of MUA of the TikTok Shop Seller Center app remained steady, ranging from 3.84 to 4.48 million.

In the second quarter of 2025, TikTok generated over one billion U.S. dollars in direct user revenue, reflecting the platform’s ongoing global expansion and popularity. From 2020 through the end of 2024, TikTok’s in-app revenue, including spending on virtual gifts, advertising, and e-commerce, grew at a remarkable pace.

Back in 2018, a teenager in Ohio posted a short dance clip on TikTok. Within hours, her video was stitched, duetted, and remixed by thousands worldwide. A year later, a fashion influencer in LA racked up millions of views from a single Instagram Reel on sustainable style tips. What began...

Trust seems to play a large role for American TikTok users when considering to purchase something on TikTok Shop. A 2024 survey reveals that a lack of trusting TikTok with payment information was the leading reason for users of the social media platform not to purchase something on the in-app shop. TikTok in the United States ByteDance's social media network TikTok has been enjoying tremendous popularity in the United States. Despite trust issues and a looming ban, TikTok is among the most popular social media networks in the country. When looking at TikTok's global user spread, the U.S. is even revealed as the country with the highest number of users of the platform.Brand value The short-form-video-based social network is a huge global success. In China, ByteDance operates Douyin, which is a social media app very similar to TikTok. The brand value of both apps combined reached over *** billion U.S. dollars in 2025. This was an increase of nearly ** billion U.S. dollars compared to 2021.

During the second quarter of 2024, TikTok has reached a total user spending of 1345 million U.S. dollars on Google Play and the App Store. In 2021, TikTok saw *** million first time installs from global users, down from the *** million installs generated in 2020.

A global dataset of 4.4M trending TikTok influencers with 10K+ followers. Includes bios, follower counts, engagement metrics, category tags, and trend signals—ideal for discovery, targeting, and campaign strategy.