As of February 2025, the hashtag "fyp," which stands for "for you page," was the most used hashtag on TikTok, amassing almost 79.54 trillion views across posts using it. The hashtag "for you" ranked second, with approximately 43.7 trillion lifetime views on TikTok short-video posts using the hashtag. Posts using the hashtag "viral," collected around 31.97 trillion views as of the beginning of 2025.

In August 2021, almost 2,700 thousand people used the hashtag #makeyourmove in one of their TikTok videos in the examined month. Usage of the hashtag #maxplumpjump also increased, with more than 2,500 people publishing video content on TikTok under this topic.

In August 2021, the fastest-growing hashtag on TikTok was #ifeelweightless, from a challenge featuring a new foundation from beauty brand Bobbi Brown cosmetics. In the examined period, usage of this hashtag grew by 8,709 percent, with people on TikTok creating dance choreographies featuring this product. The second fastest-growing hashtag on the platform was #sayquaynotkway.

Here is a table that shows where to place hashtags bases on the number of followers.

In this blog post, we’ll take a deep dive into the latest hashtag statistics to help you understand the current landscape of social media and how hashtags fit into it.

A June 2020 survey of TikTok users in the United States and the United Kingdom found that for 60 percent of respondents the main reason for using the video sharing platform was to find funny or entertaining videos. The second-most popular reason was to pass spare time. Only 10 percent of users used TikTok to participate in hashtag challenges.

According to a study conducted between 2022 and 2023, #PerfumeTok saw a 453 percent change year over year. Additionally, usage of #PerfumeTikTok increased by almost 280 percent, year over year. TikTok is a video-sharing social media app owned by Beijing-based tech company ByteDance.

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

sheinhaul was the fashion haul hashtag that received the most views on TikTok as of April 2022. Videos in the hashtag accumulated approximately 4.8 billion views, an unsurprising lead as Shein hauls popularized the trend. Among e-commerce companies, Amazon's haul video hashtag had the second most views, at 968 million, followed by ASOS haul videos with 131 million.

The beauty products that the platform's creators bought due to TikTok gained immense interest from the platform's users in November 2022. Beauty was the most popular product category on the app with the hashtag #TikTokMadeMeBuyIt. This category accounted for a quarter of all hashtag views. With roughly 22 percent of views, household items were another highly viewed category.