As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

TikTok has a significantly larger female user base globally.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In February 2025, 53.4 percent of TikTok users in Sweden were women, and 46.5 percent were men. The majority of TikTok users in Sweden belonged to Generation Z, those born between 1997 and 2012.

As of June 2024, 70 out of 100 TikTok accounts followed by the majority of adults in the United States were of big online influencers. Entertainers, and other famous pop culture figures were the second most popular category for TikTok users in the U.S., as 25 of such accounts were followed by the largest share of U.S. adults. Nine of the TikTok profiles popular among the surveyed group belonged to industry experts.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

Introduction

TikTok Statistics: TikTok has become one of the most dominant social media platforms in recent years, reshaping how content is consumed and shared. Known for its short-form, highly engaging videos, the platform has rapidly gained popularity across diverse demographics. With its tailored content algorithm, TikTok has become a key tool for digital marketers, influencing trends in entertainment, fashion, and education.

The app's ability to engage users with personalized recommendations has contributed to its widespread adoption, particularly among younger audiences. As TikTok continues to evolve, it is playing an increasingly important role in shaping global social media trends, advertising strategies, and cultural movements.

TikTok, the popular social media platform, has also expanded into the realm of eCommerce, allowing users to set up online stores. Among the various categories on TikTok, Womenswear & Underwear emerges as the most prominent, hosting the highest number of online shops. It captures 5.64% of the total TikTok store count. Following closely, Beauty & Personal Care and Home Supplies hold significant shares as well, accounting for 5.59% and 5.13%, respectively.

YouTube Shorts and TikTok have become two of the most influential short-form video platforms in the world, shaping how users consume, share, and engage with content. From brand marketing to influencer careers, these platforms have redefined the digital media landscape, fueling trends, viral moments, and new monetization opportunities. Whether it’s...

Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software. Source of: Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655 Abstract: Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.

As of June 2025, 38 percent of TikTok users in the United States belonged to Generation Z, while millennials accounted for 37 percent of users. Gen X comprised one in ten users, while baby boomers comprised one in five users.

As of September 2022, the majority of content creators on TikTok were aged between ** and ** years old, as almost ** percent of creators on the short-video platform belonged to this age group. TikTok creators under 13 years old represented roughly ***** percent of the total. While TikTok does not present registration restrictions for users aged between 13 and 18 years old, users aged under 13 years old in the United States have to use the platform's "Younger Users" version.

The Gross Merchandise Value (GMV) is an important metric that reflects the monetary value of transactions within the TikTok eCommerce platform. Analyzing the GMV amounts by category reveals that Beauty & Personal Care plays a dominant role, generating the highest GMV among all categories. It accounts for 22.50% of the total TikTok shop GMV. Following closely behind, Womenswear & Underwear and Menswear & Underwear exhibit significant GMV contributions as well, representing 12.56% and 8.06%, respectively.

As of November 2024, Gen Z between the ages of 18 to 24 years old, made up the majority of TikTok user base in Malaysia, with **** percent. This was followed by those between the ages of 25 and 34 years, which included both Gen Z and Millennials, comprising around **** percent of TikTok users.

The most TikTok users in Germany were found among Gen Z as of 2024, with around ** percent stating that they used the platform. Roughly ** percent of millennials said that they had a TikTok account. The TikTok phenomenon TikTok is a video-sharing app that became extremely popular during the first half of 2020. Millions of people signed up to the social media platform and started making short videos of themselves doing various activities. One of the most common types of videos on the app is dancing videos in which people choreograph short dances to parts of popular songs and then the dance is replicated by thousands of users. There were over **** billion users on TikTok in 2024, and in 2025 this figure is predicted to grow to roughly **** billion. With an audience so large, there are many opportunities for success on the app. Popular names who found fame on the app include Charli D’Amelio, Addison Rae, and Khabane Lame to name a few. There are also several famous German TikTok accounts such as Youneszarou, Noelgoescrazy, and Condsty who all have over ** million followers. Social media networks How does TikTok compare to other social media apps? It was ranked as the fifth most popular worldwide, top of the list were Facebook, YouTube, and Instagram. This is quite impressive, when considering that the app was banned in India, one of its largest user bases, in 2020. When it comes to the amount of time that Germans spend on social media, however, they rake quite low in comparison to other countries. Brazil topped the list with the average respondents spending almost * hours on social media each day, whilst in Germany, this figure was just * hour and ** minutes. Currently, in Germany there are almost ***** million people who use social media, according to preliminary figures. However, by 2026, this figure is expected to grow to around ** million. It seems clear that social media is here to stay.

As of June 2023, Gen Z, or those between the ages of 19 and 25 years old, made up the majority of the TikTok user base in Singapore, with ***** percent. This was followed by Millennials between the ages of 26 and 32 years, comprising around ***** percent of TikTok users. TikTok usage in Singapore Introduced in 2018 in Singapore, TikTok has rapidly grown to become one of the country's most widely used social media platforms. As of June 2023, it was the most downloaded app in the city-state, recording ****** thousand downloads. This rise was also reflected in user engagement, as Singaporean users spent a monthly average of ***** hours on TikTok in 2022. It enabled TikTok to reach a monthly revenue of **** million U.S. dollars in December 2022. The platform's rapid development has made it a major hub for the younger generation and is shaping digital trends in the country. The rise of TikTok Shop TikTok is no longer just a video-sharing platform; it has expanded its functionality to become a social commerce hub. TikTok Shop was launched in Singapore in August 2022. The marketplace is integrated into the TikTok platform, enabling consumers and creators to connect and engage directly with brands and sellers. In the city-state, where e-commerce holds a major position, this new feature is in line with the trend towards social commerce. Indeed, in February 2023, ** percent of people surveyed in the country replied that they regularly made purchases on social media. Among them, ** percent used TikTok for their purchases.

TikTok has found in Latin America its most prolific place for expansion worldwide. In 2021, 30.2 percent of internet users in Mexico were using TikTok with a projected reach of 40.6 percent of online audiences in 2025. In the Latin American region as a whole, approximately 27.7 percent of online users accessed the social video app in 2021.

As of March 2021, female users accounted for ** percent of TikTok's active user accounts in the United States. According to App Ape, male users only accounted for ** percent of the video sharing app's user base on the Android platform.