These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok has a significantly larger female user base globally.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

Introduction

​TikTok Users Statistics: TikTok has swiftly risen to establish itself as a leading entity in the social media arena, with a worldwide user count of around 2.05 billion as of early 2025. This number is expected to grow to 2.14 billion by the end of the same year. The platform's attraction is especially obvious among younger age groups; users aged 18 to 24 years make up 36.2% of the total, while those aged 25 to 34 years represent 33.9%.

Together, these demographics account for more than 70% of TikTok's overall user population. In the United States, TikTok has a significant user base of 170 million individuals. These figures highlight TikTok's important influence in shaping modern digital interaction and its strong appeal to younger users.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

It started with a lip-sync. Then came the dances, the pranks, the tutorials, and before anyone realized, TikTok was no longer just an app; it was the cultural engine of a generation. In 2025, TikTok’s presence is not only embedded in Gen Z's daily routines but also shaking up marketing...

Introduction

TikTok Statistics: Today, many social media platforms rule the world, and TikTok is one of them. Like the leading social media brands Facebook, Instagram, and YouTube, TikTok has similar functionality. Users can upload videos ranging from 3 seconds to 10 seconds, similar to short videos on other platforms. As mentioned in these TikTok Statistics, users in every generation think the platform is addictive.

Tiktok was developed by ByteDance, which is a Chinese internet company; therefore, since the lockdown, there have been a lot of controversies about blocking this platform. Let’s see what the future holds for this leading social media platform.

In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

Introduction

TikTok Statistics: TikTok, launched in 2016 by ByteDance, is a globally renowned social media platform known for its short-form videos. Typically lasting 15 to 60 seconds, it spans diverse content from music, dance, comedy, and education.

Its user-friendly interface and innovative video editing tools are central to TikTok's appeal. 'For You Page' (FYP) algorithm that tailors content to individual user preferences, creating a personalized browsing experience.

The platform's music integration, viral challenges, and influencer culture have contributed to its massive global user base.

It is attracting businesses through advertising options and offering content creators income opportunities.

However, TikTok has faced scrutiny over privacy and content moderation issues, highlighting its complex position in the social media landscape.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.

In 2024, TikTok counted approximately 1.14 billion users worldwide, up by around 70 percent compared to 2022. Launched in 2017 as the international version of Chinese-developed social media Douyin, TikTok rose to popularity in 2020, reaching a peak of approximately 313.5 million downloads during the first quarter of the year. The popular social media platform is forecasted to reach approximately 1.9 billion users in 2029.

As of June 2025, ** percent of TikTok users in the United States belonged to Generation Z, while millennials accounted for ** percent of users. Gen X comprised ********** users, while baby boomers comprised *********** users.

Introduction

TikTok Statistics: TikTok has become one of the most dominant social media platforms in recent years, reshaping how content is consumed and shared. Known for its short-form, highly engaging videos, the platform has rapidly gained popularity across diverse demographics. With its tailored content algorithm, TikTok has become a key tool for digital marketers, influencing trends in entertainment, fashion, and education.

The app's ability to engage users with personalized recommendations has contributed to its widespread adoption, particularly among younger audiences. As TikTok continues to evolve, it is playing an increasingly important role in shaping global social media trends, advertising strategies, and cultural movements.

As of January 2025, TikTok creator and comedian Khabane Lame was the most followed content creator on the platform. Lame, who is based in Italy, reached 162.4 million subscribers. Influencer Charlie D'Amelio followed closely in second position with 155.8 million followers. Jimmy Donaldson - operating on YouTube as MrBeast, ranked third, with a total of 107.8 million followers.

TikTok global users Popular video-sharing platform TikTok has gained immense popularity globally. As of April 2024, TikTok had over one billion monthly active users, making it one of the most widely used social media platforms worldwide. Around 45 percent of the total user base on TikTok were women, while approximately 54 percent of the popular social video platform users were men. In addition, TikTok has become a go-to platform for young people. As of July 2024, most of TikTok's global user base consisted of younger age groups, with 18.9 percent of TikTok's users being men aged between 18 and 24 years. TikTok usage and audience Since its launch in 2016, TikTok’s audience has increased significantly. As of July 2024, Indonesia and the United States were the countries with the largest TikTok audiences. Indonesia led with 157.6 million users, followed by the United States with 120.5 million users. The app has managed to catch users’ attention and keep its base entertained. So much so that, as of the second quarter of 2022, global users were spending around 95 minutes daily on TikTok, making it the most engaging among social media apps. Additionally, TikTok has quickly become one of the most popular platforms across different app stores. In September 2022, the video app had almost 24 million downloads on Google Play Store, making it the most downloaded app for Android users worldwide. In contrast, TikTok was the fifth most downloaded app on Apple App Store, with approximately 4.12 million global users downloads in June 2023.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost 135.79 million users engaging with the popular social video platform. Indonesia followed, with around 107.7 million TikTok users. Brazil came in third, with almost 91.75 million users on TikTok watching short-videos.

              From Reels to Shorts: social short video takes the internet

              Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached two billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher
              view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram.

              TikTok business model

              TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising.
              In 2022, TikTok was estimated to have generated around four billion U.S. dollars worldwide via online advertising.