As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok has a significantly larger female user base globally.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In November 2024, mobile TikTok users in Chile spent an average of 45 hours and 30 minutes per month on the social video app via Android, while the engagement of users in Mexico stood at around 45 hours and 25 minutes monthly. TikTok also the first-ranked app in terms of average mobile user engagement in Mexico. In Argentina, users spent 38 hours and 52 minutes on the app monthly, making it the most used social media platform in the country. Meanwhile, in Brazil, the app was used for a monthly average of 28 hours and 34 minutes.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

tiktok-fly.com is ranked #2592 in ID with 443.69K Traffic. Categories: . Learn more about website traffic, market share, and more!

In the first half of 2024, TikTok received 2,606 law enforcement agency requests for user information from Malaysia. Indonesia ranked second with 778 user data requests. The global number of user data requests via governments during that period amounted to 8,516 requests in total.

Marcus & Martinus (@marcusandmartinus) had the most followed TikTok account in Norway in 2019. The two young boys had approximately four million followers, whereas Emilie Lien ranked second in the country, with two million followers. The iOS and Android social media app is focused on short lip-sync and comedy video sharing and grew largely popular over the past few years. What is more, TikTok ranked as the most popular social networking app in the United States, by average session duration, as of June 2019. Pinterest and Facebook ranked respectively second and third in the list.

Social media in the United States   In terms of user engagement, measured in minutes per month, TikTok ranked second in the United States. American TikTok users spent over 357 minutes per month on the app on average. It was Facebook that topped the ranking, with engagement of nearly 788 minutes monthly. Other networking apps which American users seemed to spend a lot of time on, were Messenger by Google, WhatsApp and Kik.

Important apps among Norwegians   When it comes to social media, men and women in Norway appeared to have different opinions, according to a survey conducted in 2019. Facebook and Instagram appeared to be vital for Norwegian women, whereas the corresponding top apps for men were Facebook and Snapchat. Moreover, the weather forecast app Yr was found important by approximately seven percent of Norwegians that year.

The most followed Colombian influencer on TikTok in June 2022 was Carlos Feria (@carlosferiag) with almost 25.1 million followers on the platform. Amara que linda (@amaraquelindarawr) ranked second, with around 14 million thousand followers. TikTok was expected to have the biggest users growth rate in Latin America when compared to other social platforms, and is expected to reach around 173.3 million users by 2025.

The most followed Argentinian influencer on TikTok in June 2022 was Matias Spano (@matispano_) with almost 11 million followers on the platform. Celes Salas (@celessalas) ranked second, with around 6.6 million thousand followers. TikTok was expected to have the biggest users growth rate in Latin America when compared to other social platforms, and is expected to reach around 173.3 million users by 2025.

The most followed Chilean influencer on TikTok in June 2022 was Ignacia Antonia (@ignaciaa_antonia) with almost 21.1 million followers on the platform. Itay Vargas (@itayvargas) ranked second, with around 15.2 million thousand followers. TikTok was expected to have the biggest users growth rate in Latin America when compared to other social platforms, and is expected to reach around 173.3 million users by 2025.

The most followed Mexican influencer on TikTok in June 2022 was Kimberly Loaiza (@kimberly.loaiza) with almost 11 million followers on the platform. She is also one of the most followed influencers globally on the video social platform as of February. Rodrigo Contreras (@elrodcontreras) ranked second in the country, with around 28.5 million followers. TikTok was expected to have the biggest users growth rate in Latin America when compared to other social platforms, and is expected to reach around 173.3 million users by 2025.

As of February 2025, India had a total of 413.85 million Instagram users, the largest Instagram audience in the world. The United States had 171.7 million users, and Brazil had 140.7 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Kazakhstan is the leading country for Instagram audience reach, with 86.2 percent of the population using the social media service. Turkey came in second, with a penetration rate of 85.5 percent and Uruguay ranked third, with 87.1 percent, followed closely by the UAE, Brazil, and Bahrain. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

In 2021, Madrid topped the ranking of the Spanish cities with the highest number of active TikTok users, with approximately *** million. Barcelona and Sevilla ranked second and third, with around *** million and *** thousand accounts, respectively.

In 2021, the global number of first-time installs of the video app TikTok reached 740 million, down by approximately 24.5 percent from the previous year. Between 2018 and the end of 2021, the social video platform's annual installs were up 13 percent from 655 million first-time installs in 2018.

Comparing the 44 selected regions regarding the reach by social network in the 'TikTok' segment of the advertising market, Russia is leading the ranking (56.6 million users) and is followed by Turkey with 30.87 million users. At the other end of the spectrum is Iceland with 0.08 million users, indicating a difference of 56.52 million users to Russia. The Statista Market Insights cover a broad range of additional markets.

Who is the most followed British TikToker? The most successful UK-based TikTok personality in terms of follower count was Gordon Ramsey in 2021. The popular British chef and TV personality reached **** million TikTok followers during the last measured year. MKS.vision ranked second with **** million followers, while Jeremy Lynch ranked third with **** million followers. In terms of engagement rate, samseat dominated the chart of growing influencers on TikTok in the UK, with an engagement rate of approximately ** percent.

Social media in the UK

Meta products continue to dominate within the UK in terms of social media reach, with approximately **** percent of the country's online audience reported to engage with Facebook and around ** percent with Instagram as of the third quarter of 2021. Users aged between 25 to 34 years represent the largest social media audience in the United Kingdom.

TikTok and the youth

Engaging with young users is where social video platform TikTok shines. Young adults aged 18 to 24 make up the largest share of the social app’s audience in the UK. In 2021, TikTok was also popular among children aged between 8 and 17 years, with ** percent of respondents reporting to engage with the popular video platform.

In July 2024, the number of TikTok downloads from the Google Play Store by Italian users amounted to around 505,000. During the same period, iOS users downloaded TikTok nearly 173,000 thousand times. The most popular TikTok content creators in Italy managed to rank up millions of followers. In January 2024, Khaby Lame was the most popular TikToker among Italian creators, with a global audience of 162 million followers. Where does TikTok stand compared to other social networks? The numbers recorded by this relatively new app were remarkable, but still quite far from those scored by already established social media apps. When looking at the most popular social networks in Italy in 2021, we see how TikTok was only sixth in the ranking, with 8.9 million users. Facebook led the ranking with almost 36 million users. However, TikTok had a quite solid base of users who use the app daily. The content creators who contribute to TikTok’s success TikTok was able to attract a great number of daily active users because of the appealing content shared on the platform. During the first half of 2021, the most popular content creator in Italy was Khaby Lame, with more than 36.5 million views on average for his videos. This ranking was dominated by young creators but was also used by more popular and established personalities, like Italian influencer and entrepreneur Chiara Ferragni. Artists used this platform to promote their work as well, as the presence of the rapper Paky in this ranking showed.

In 2021, the official account of the Paris Saint Germain team recorded an annual growth of **** million followers in France, an increase of *** percent compared to the previous year. Account latiktokeuse869 ranked second, having added over ** million TikTok followers compared to the previous year, while user tuvok12 added around ** million new followers during the examined year.