As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

Teenagers make up the largest group of active users on TikTok.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

As of the third quarter of 2020, a quarter of UK internet users aged 15 to 25 years were using short-form video sharing app TikTok. By comparison, just nine percent of those aged 26 to 35 years were using the app.

TikTok has a significantly larger female user base globally.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

As of June 2023, approximately 33.7 percent of TikTok users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around 20 percent of the total. Users aged 46 years and older represented less than four percent of the platform's audience in the United States in the examined period.

According to a May 2023 survey of social media users in the United States, over 76 percent of users aged between 18 and 24 years were on TikTok. In comparison, approximately 70 percent of U.S. teens were on TikTok and interacted with the app on a monthly basis. TikTok usage diminished in older users, with only 14 percent of U.S. users aged between 55 and 64 years reporting engaging with the popular social video app.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Introduction

TikTok User Statistics: ​TikTok has rapidly ascended to become a dominant force in the social media landscape, boasting a global user base of approximately 2.05 billion individuals as of early 2025. This figure is projected to increase to 2.14 billion by the end of the same year. The platform's appeal is particularly pronounced among younger demographics; individuals aged 18 to 24 years constitute 36.2% of users, while those between 25 and 34 years account for 33.9%.

Collectively, these age groups represent over 70% of TikTok's total user base. In the United States, TikTok maintains a substantial presence with 170 million users. These statistics underscore TikTok's significant role in shaping contemporary digital engagement and its particular resonance with younger audiences.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.

In 2021, women aged 13 to 17 years accounted for 20 percent of TikTok audiences in the United States. Male teens in the same age group accounted for approximately 7.5 percent of TikTok audiences. The social video app TikTok was more popular among users aged between 18 and 24 years old, with 29 percent of women and 10.15 percent of men in this demographic being reported to use TikTok.

Introduction

TikTok Statistics: Today, many social media platforms rule the world, and TikTok is one of them. Like the leading social media brands Facebook, Instagram, and YouTube, TikTok has similar functionality. Users can upload videos ranging from 3 seconds to 10 seconds, similar to short videos on other platforms. As mentioned in these TikTok Statistics, users in every generation think the platform is addictive.

Tiktok was developed by ByteDance, which is a Chinese internet company; therefore, since the lockdown, there have been a lot of controversies about blocking this platform. Let’s see what the future holds for this leading social media platform.

According to a survey of adults in the United States conducted in March 2024, 54 percent of respondents reported not using popular social media TikTok. In comparison, 20 percent of younger online audiences aged between 18 and 29 years reported accessing TikTok multiple times per day or daily. In comparison, 15 percent of users aged between 30 and 44 years reported accessing TikTok daily.

The average adult TikTok user in America spends 33 minutes per day on the app.

In 2020, TikTok brought in $33.4 billion in revenue.

There are currently over 1.5 billion active users on TikTok worldwide.

TikTok has 136 million monthly active users in the US alone.