The Online Travel Agency Market report segments the industry into Service Type (Transportation, Vacation Packages, Accommodation), Device Platform (Mobile, Desktop), Payment Modes (UPI, E-Wallet, Debit / Credit Card, Others (Vouchers, Discount Codes)), and Geography (North America, Europe, Asia Pacific, South America, Middle East). Get five years of historical data alongside five-year market forecasts.

The market for travel agency services is expected to grow to USD 518.8 billion in 2025 and reach USD 1.4 trillion by 2035 at a CAGR of 10.4% during the period 2025 to 2035.

Attribute	Details
Current Travel Agency Services Market Size (2024A)	USD 471.2 Billion
Estimated Travel Agency Services Market Size (2025E)	USD 518.8 Billion
Projected Travel Agency Services Market Size (2035F)	USD 1.4 Trillion
Value CAGR (2025 to 2035)	10.4%
Market Share of Top Players in 2024	~38%-42%

Travel Agency Services Performance by Domestic and International Tourists in Top 10 Countries (2024)

Country	Domestic vs. International Tourists (%)
United States	60% Domestic - 40% International
United Kingdom	55% Domestic - 45% International
Australia	45% Domestic - 55% International
Canada	50% Domestic - 50% International
Germany	65% Domestic - 35% International
France	60% Domestic - 40% International
China	75% Domestic - 25% International
Japan	70% Domestic - 30% International
India	80% Domestic - 20% International
Spain	55% Domestic - 45% International

Over the past five years, travel agencies have faced numerous challenges and undergone significant transformations. Although international travel by US residents rebounded strongly in 2022, persistent inflationary pressures have moderated revenue growth. In 2025, the industry is expected to experience slower demand from both domestic and foreign tourists due to trade uncertainty. Overall, due to a low pandemic base year, revenue is expected to grow at a CAGR of 17.3% to $46.4 billion over the five years to 2025, including a projected 4.2% growth in 2025 alone. Profitability has remained a critical challenge, with competitive online travel platforms like Expedia and Priceline transforming the landscape. The rise of mobile technology has enabled consumers to independently research and book cost-effective travel options, posing a challenge to traditional brick-and-mortar agencies. In response, many agencies have shifted focus to cater to high-income, time-constrained customers desiring personalized services. Smaller agencies have seized this customization demand, while larger platforms have engaged in acquisitions to expand market share and diversify service offerings. Despite these strategies, maintaining profitability has proven difficult in an industry shaped by evolving technology and consumer preferences. In 2025, profit is expected to reach an estimated 10.2% of revenue. Looking ahead to the next five years up to 2030, customization is poised to remain a crucial differentiator. As disposable incomes rise, travel bookings are expected to increase, with consumers gravitating towards higher-margin, personalized services. Nonetheless, the pervasive influence of social media grants travelers greater access to destination insights, potentially reducing their dependency on travel agents. Peer-to-peer rental services are anticipated to flourish by providing affordable alternatives, while online booking platforms will likely retain their dominance due to their convenience. Further, a series of international sports events during the outlook period will spur demand for travel agencies, supporting revenue growth. Consequently, industry revenue is forecasted to grow at a CAGR of 1.3%, reaching $49.5 billion over the five years to 2030, indicating a steady, albeit modest, expansion in a swiftly evolving market landscape.

Industry analysts predict a steady 9.1% and USD 1,074.99 Million annual growth for the Travel Agency Services Market until 2032

Having a forecasted market value of USD 601.8 million by 2025, the industry is anticipated to grow substantially to an estimated value of USD 2,300 million by 2035, depicting a strong CAGR of 14.4% during the period.

Metrics	Values
Industry Size (2025E)	USD 601.8 million
Industry Value (2035F)	USD 2,300 million
CAGR (2025 to 2035)	14.4%

Country-wise Analysis

Country	CAGR (2025 to 2035)
USA	9.2%
UK	8.5%
France	7.8%
Germany	8.1%
Italy	7.5%
South Korea	9%
Japan	7.3%
China	10.5%
Australia	8%
New Zealand	7.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings	38.7%
Expedia Group	23.3%
Airbnb	17.9%
Trip.com Group	11.4%
TripAdvisor	5%
Other Companies	3.7%

Travel agents are responsible for helping travelers select and organize a trip according to a specific budget. They can be found in both brick-and-mortar establishments and online. The travel agency industry's global revenue was estimated at over *** billion U.S. dollars as of March 2025. As of that month, roughly ******* businesses operated in this market, with employment reaching approximately ***** million.

Despite the considerable transformation in consumer behavior with the rise of online booking channels, the Global Travel Agency services have still seen a surge in revenue. The growth of online booking agencies has led to increased competition for traditional brick-and-mortar agencies, forcing them to reinvent their operations to stay competitive. Notably, there has been a noticeable decline in traditional travel agents in developed economies such as the United States and Europe due to the consumer shift towards online travel arrangements. To overcome this, many agencies have shifted their focus to specialize in specific destinations or unique travel experiences, offering services best suited for complex travel packages. For example, approximately 73.0% of cruise travelers reportedly said that advice provided by travel consultants significantly impacts their cruise booking decisions, according to the 2024 State of the Cruise Industry report. Despite the challenges brought on by a mix of high inflation, potential trade wars and geopolitical tensions, global travel agencies are projected to see an increase in revenue at a CAGR of 5.5%, reaching $355.4 billion in 2025. This includes an expected growth of 3.7% in 2025 alone, with profit accounting for an expected 7.1% of revenue. Demand for travel agency services will likely continue increasing with rising per capita income, improving consumer sentiment, and declining global unemployment rates. Despite current challenges, the industry's next five years are expected to see significant growth in Asia and South America's emerging economies. This will, in turn, attract increased investments from larger travel agencies in these regions. The industry is projected to grow with a CAGR of 2.2%, reaching an estimated $397.2 billion in 2030.

Online Travel Agencies Market size is expected to grow USD 1412.0 Billion by 2034, from USD 613.1 Billion in 2024, at a CAGR of 8.7%.

In 2024, the market size of the online travel industry worldwide amounted to an estimated *** billion U.S. dollars, showing an annual increase in revenue of *** percent. This figure was forecast to grow steadily in the following years, reaching an estimated *****trillion U.S. dollars by 2030. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2025, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2024. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down global travel and tourism revenue by sales channels highlights the leading role played by the online market, with online transactions generating over ********** of the total sales value.

The Travel Agency Services Market is on the rise, with a promising 9.1% CAGR, expected to reach $1,074.99 million.

The industry includes companies that sell travel, tour, transportation and accomodation services to households and commercial clients. This industry is composed of agencies that provide booking, reservation and information services. Tour operators arrange, assemble and conduct tours in Europe and other countries around the world.

Global Traditional Travel Agency market size is expected to reach $194.89 billion by 2029 at 5.5%, segmented as by transportation, air travel, rail travel, car rentals, cruise services, bus and coach services

The market size of the travel agency sector in the United States reached approximately **** billion U.S. dollars in 2023. This shows an increase of around *** percent over the previous year's total of approximately ***** billion U.S. dollars.

Travel Agency Software Market Outlook

The global travel agency software market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 5.7 billion by 2032, reflecting a remarkable Compound Annual Growth Rate (CAGR) of approximately 8.1% from 2024 to 2032. This robust growth is fueled by the digital revolution sweeping across the travel industry, enabling agencies to leverage software solutions for enhanced operational efficiency and customer satisfaction. The rising demand for personalized travel experiences and real-time inventory management is compelling travel agencies to adopt sophisticated software solutions, which is a significant driver of market growth.

One of the primary growth factors for the travel agency software market is the increasing integration of advanced technologies such as Artificial Intelligence (AI) and Machine Learning in travel software systems. These technologies enable agencies to offer more personalized services to their clients by analyzing vast amounts of data to predict travel trends and preferences. Moreover, AI-driven chatbots and virtual assistants have become commonplace, providing seamless customer service and automating routine queries, which reduces operational costs for agencies. The adaptation to these technologies not only streamlines the booking process but also enhances customer satisfaction, thereby propelling market growth.

Another crucial growth factor is the exponential increase in internet penetration and smartphone usage worldwide. The proliferation of mobile applications for travel bookings has simplified the process, providing travelers with instant access to flights, accommodation, and tour packages. This consumer behavior shift towards mobile and online platforms necessitates that travel agencies adopt software solutions that integrate seamlessly with these channels. Additionally, the convenience and transparency offered by such software have significantly contributed to the growing popularity of online travel booking, thus boosting the demand for travel agency software.

The evolving dynamics of the travel industry, characterized by a heightened focus on customer satisfaction and the demand for personalized experiences, further drive the market. TodayÂ’s travelers seek tailored itineraries and unique experiences, prompting travel agencies to utilize sophisticated CRM software to better understand and cater to consumer needs. The ability to manage customer relationships effectively, retain loyal customers, and attract new ones through personalized service offerings is a vital factor contributing to the adoption of travel agency software. This trend indicates a shift towards customer-centric business models, which is expected to continue driving market growth.

In this evolving landscape, the role of a Commercial Travel Agency is becoming increasingly significant. These agencies are pivotal in bridging the gap between travelers and the vast array of travel services available. By leveraging advanced travel agency software, commercial travel agencies can offer tailored travel experiences that meet the specific needs of their clients. This customization is essential in today's market, where travelers demand unique itineraries and seamless service. The integration of sophisticated software solutions allows commercial travel agencies to efficiently manage bookings, customer relationships, and inventory, thereby enhancing their operational capabilities and customer satisfaction.

Regionally, North America leads the travel agency software market owing to its advanced technological infrastructure and the presence of major industry players. However, the Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period. Factors contributing to this rapid growth include the rising middle-class population, increased disposable incomes, and the growing popularity of international travel among consumers in countries like China and India. Additionally, the expansion of low-cost airlines in the region and government initiatives to promote tourism are expected to further fuel the market growth in Asia Pacific.

Deployment Type Analysis

Deployment type plays a pivotal role in defining the landscape of the travel agency software market, with segments categorized into on-premises and cloud-based solutions. On-premises deployment involves installing software on the agency's local servers, providing greater control over data and customization options. Th

Corporate Travel Agency Market Outlook

The global corporate travel agency market size was valued at $564 billion in 2023 and is projected to reach $823 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5%. This growth is driven by the increasing globalization of businesses, which has led to a higher demand for efficient and reliable corporate travel services. Companies are investing in business travel to expand their market reach and establish a global presence, thereby fueling the demand for corporate travel agencies.

One of the primary growth factors is the technological advancements in the travel industry. Innovations such as artificial intelligence, blockchain, and machine learning are revolutionizing the way corporate travel agencies operate. These technologies enhance customer experience by offering personalized travel plans, real-time updates, and seamless booking processes. Moreover, the integration of big data analytics helps agencies to better understand customer preferences and offer tailored solutions, thus driving market growth.

Another significant factor contributing to the market's growth is the increasing emphasis on travel management solutions. Businesses are increasingly recognizing the importance of managing travel expenses efficiently. Corporate travel agencies provide comprehensive travel management services that include itinerary planning, expense tracking, and risk management, which are essential for companies to control costs and ensure employee safety. The rise in business travel budgets and the need for policy compliance further support the demand for these services.

The growing trend of corporate social responsibility (CSR) also plays a vital role in market expansion. Companies are now more focused on sustainable travel practices to reduce their carbon footprint. Corporate travel agencies are adapting by offering eco-friendly travel options and carbon offset programs. This shift towards sustainable travel not only helps in attracting environmentally conscious clients but also aligns with global efforts towards sustainability, thereby boosting the market.

Regionally, North America and Europe hold significant market shares due to the presence of numerous multinational companies and well-established travel infrastructure. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rapid economic development in countries like China and India, coupled with the expansion of the corporate sector, is driving the demand for corporate travel services. Additionally, favorable government policies and investments in improving travel infrastructure further support market growth in this region.

Service Type Analysis

In the corporate travel agency market, the service type segment plays a pivotal role and is divided into transportation, accommodation, meetings & events, and others. Transportation services form the backbone of corporate travel, including air travel, car rentals, and rail services. As businesses globalize, the need for efficient and timely transportation services increases. Corporate travel agencies offer streamlined booking processes, negotiated rates, and itinerary management, which are critical for business travel efficiency. The rise in business trips and the need for hassle-free travel are driving the demand for transportation services.

Accommodation services are another crucial component. This includes hotel bookings, serviced apartments, and other lodging solutions. Corporate travel agencies leverage their partnerships with various accommodation providers to offer competitive rates and exclusive deals. The increasing number of business travelers necessitates the need for comfortable and conveniently located accommodations. Agencies also manage corporate housing programs, ensuring that employees have access to suitable lodging during extended stays, thereby enhancing the overall travel experience.

Meetings and events constitute a significant share of corporate travel expenses. This service type encompasses the planning and execution of conferences, seminars, and corporate events. Corporate travel agencies provide end-to-end solutions, including venue selection, logistics coordination, and attendee management. By offering these comprehensive services, agencies help businesses focus on their core activities while ensuring the success of their events. The growing trend of offsite meetings and international conferences further fuels the demand for these services.

The 'Ot

Revenue in the Travel Agencies industry is expected to grow at a compound annual rate of 12.3% over the five years through 2025 to €121.5 billion. The focus of the travel industry in the last five years has been recovering from the COVID-19 pandemic. Travel demand plunged during 2020 and 2021, when COVID-19 outbreak grounded flights and confined people to their homes. While domestic travel could continue in some countries, most travel agencies had no trips to sell. Since restrictions were lifted across Europe and globally (which happened at each country’s own pace), the travel sector has seen a resurgence in demand by trends characterised as revenge travel and responsible travel. People made up for lost time by taking more trips after COVID-19 restrictions had been lifted. In 2024 and 2025, consumers are still keen for trips but want value-for-money adventures instead as they’re cautious of their spending amid disposable income squeezes. International travel to Europe has also resurged, especially from the US, thanks to the more favourable dollar-to-Europe rate – a welcome trend for agencies. There’s concerns that President Trump’s administration and US tariffs could see a drop in US visitors, but in early 2025 numbers have been strong. Pent-up demand combined with savings built up during COVID-19 has kept bookings high, defying high inflation across Europe that would usually signal lower trip spending. Travel remains a high priority for many households, driving up bookings. As a result, revenue is expected to mount by 4.4% in 2025. That being said, the Russia-Ukraine war has plagued tourism in Eastern Europe, with countries like Finland and the Baltic states continuing to record much lower tourist numbers than pre-pandemic because of fewer Russian tourists and lower travel confidence to the region. Revenue is anticipated to climb at a compound annual rate of 8.9% in the five years through 2030 to €186.3 billion. Online travel agencies will continue to cement their position in the industry, with most traditional agencies adapting by now or already closing. Climate change will disrupt travel agencies and the destination packages they offer. The last few years have already seen wildfires across Greece that spelt disaster for many trips and travel agencies will need to plan for the shift from southern European beaches to northern European destinations as temperatures rise. Travel agencies across Europe will also keep trying to carve out more of a niche by specialising in trips for certain age demographics.

The Travel Agency Software Market was valued at USD 7.50 billion in 2022 and will reach USD 17.91 billion by 2030, registering a CAGR of 11.5% for the forecast period 2023-2030. Factors Impacting the Travel Agency Software Market Growth:

Escalation of online booking platforms is expected to drive the growth of the Travel Agency Software Market.

The emergence of software has replaced the traditional booking systems done by an agent. Thereby, increasing the demand for online booking systems. This significantly propelled the market growth of travel agency software. Additionally, the increasing adoption of digital technologies for tourism activities and vacation planning by developing nations has boosted the market growth of travel agencies. Moreover, the desire to lower costs is by the organization's further drive the market growth of this software. The rising use of travel agency software has benefitted the business in several ways such as cost saving, achieving goals, smooth operations, and efficient growth. Large organizations are highly investing in such innovative technologies for the overall development of the business. Therefore, such technological advantages of this software for growing businesses significantly drive the market growth of the travel agency software market.

A lack of understanding of the operation process is expected to hinder the growth of the Travel Agency Software Market

A lack of understanding of the operation process and integration of technological changes in the software requires a skilled professional. This helps in the smooth functioning of the business through the installation of a cloud-based software solution. Moreover, organizations have a huge amount of data and hence require privacy and security in the data handling for easy transactions and registrations. Furthermore, the increasing operational complexities are expected to hamper the market growth of travel agency software over the forecast period.

Impact of the COVID-19 Pandemic on Travel Agency Software Market:

The covid-19 pandemic propelled the market growth of the travel agency market. After the wide spread of covid-19, there was seen an increase in the number of tourists, globally. There were several changes made in the operations and working of the organizations to manage the costs and to bring about changes in the marketing value for travel agency software solutions. Moreover, the increasing use of advanced technology increased along with the increase in online booking of tourism. The travel agency platform changed the booking processes of online tours and gained a competitive edge in the market due to flexibility and easy access to cloud-based platforms. Therefore, all these factors led to an increase in the adoption of online booking platforms and boosted the market growth of travel agency software, post-pandemic. What is Travel Agency Software?

Travel agency software helps companies to manage all of the travel services such as flight reservations, hotel bookings, and other activities. This software keeps a record of all offer packages, quotations, process payments, and many other services. This primarily helps in tracking the financial status of the organization. Travel agency software simplifies the process of online bookings, inventory management, customization of packages, and others to help the company to manage costs and increase bookings in less time.

The global Travel Agency Services market is experiencing robust growth, projected to reach a value of $306.89 billion in 2025 and exhibiting a compound annual growth rate (CAGR) of 8.6% from 2025 to 2033. This expansion is fueled by several key factors. The rising disposable incomes in developing economies are driving increased leisure travel, while the growing business travel sector necessitates the expertise of travel agencies for efficient trip planning and management. Furthermore, advancements in technology, such as online booking platforms and sophisticated travel management systems, are enhancing customer experience and streamlining agency operations. The increasing preference for personalized travel itineraries and curated experiences further contributes to the market's growth. However, challenges remain, including increasing competition from online travel agents (OTAs) and the volatility of the global economy impacting travel budgets. Market segmentation reveals significant variations in growth across regions and application types. For example, North America and Europe currently hold significant market share due to established tourism industries and high per capita spending on travel. However, the Asia-Pacific region is expected to experience considerable growth in the coming years, driven by rapid economic development and an expanding middle class with a growing appetite for travel. The diverse range of services offered by leading companies, such as Abercrombie and Kent, American Express, and Expedia, highlights the evolving nature of the industry with a focus on providing specialized and high-value services catering to both leisure and corporate travelers. The competitive landscape is characterized by intense competition among established players and the emergence of innovative start-ups, leading to continuous product development and service diversification. The future of the Travel Agency Services market hinges on the industry's ability to adapt to evolving consumer preferences and technological advancements. The integration of artificial intelligence (AI) and machine learning (ML) in areas like personalized recommendations and dynamic pricing is expected to redefine the customer journey. Focus on sustainable travel practices and environmentally responsible tourism will likely shape future market trends. Companies are focusing on enhancing their digital presence, improving customer service, and leveraging data analytics to personalize offerings and improve efficiency. This emphasis on technology, customization, and sustainability positions the industry for continued growth, despite the challenges posed by economic fluctuations and competitive pressures. The ability to cater to the diverse needs of an increasingly discerning global traveler base will be a critical factor in determining market success in the years ahead.

As of July 2025, UK-based tour operator Jet2 plc was the company with the highest market cap among the selected travel agencies and tour operators worldwide. As of that month, Jet2 plc's market cap reached almost *** billion U.S. dollars. German-based multinational group TUI AG and Australian company Flight Centre Travel Group Limited followed in the ranking, with a market cap of roughly *** billion and *** billion U.S. dollars, respectively. Meanwhile, Booking Holdings recorded the highest market cap of leading online travel companies worldwide in 2025.

Travel agencies have struggled due to COVID-19 and the rise of internet travel booking, which has interfered with the core services of travel agencies. Online travel agents now play a larger role alongside traditional brick-and-mortar businesses. Most agencies suffered in 2020 and 2021 as governments imposed restrictions on travel. Revenue is expected to slump at a CAGR of 4.7% to $2.4 billion through the end of 2024, including an increase of 12.5% in 2024 alone. The pandemic fuelled an unprecedented level of cancellations. Despite the economy showing signs of recovery in the latter half of 2021, the travel industry continued to endure difficulties. Profit has endured high volatility in recent years as travel agencies struggled to reduce costs as quickly as revenue plummeted. In addition, brick-and-mortar travel agents have been increasingly forced to reinvent themselves to remain relevant as online booking engines have expanded their respective roles. Agencies that have invested in a significant online presence have reaped the rewards as consumers have become increasingly comfortable with online shopping. Climbing travel activity will facilitate growth moving forward. Consumers will once again begin making travel reservations, aided by improved internet interfaces and seamless transactions. However, brick-and-mortar agencies must keep pace with consumer expectations and attempt to capture more online reservations. Growing consumer confidence will also hike spending on luxury trips and international travel. Industry revenue is expected to climb at a CAGR of 2.3% to $2.7 billion through the end of 2029.