UAE Biscuit Market Size, Trends, Growth, Price, Share, Report, by Type, By Packaging, By Distribution Channel, By Company, By Region, Forecast & Opportunities, 2028

Middle East & Africa Cookie Market expected to reach over USD 810 million by 2030, driven by promotional strategies and rising consumer interest.

Access Middle East Butter Cookies Industry Overview which includes Middle East country analysis of (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East), market split by Type, End-User, Distribution Channel, Packaging, Price Range

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Cookies Market Size 2025-2029

The cookies market size is forecast to increase by USD 32.33 billion, at a CAGR of 7.3% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing consumer preference for premium and clean-labeled products. This trend is reshaping the competitive landscape, as companies seek to cater to evolving consumer demands. Simultaneously, bakery processors face the challenge of managing high energy costs, which can impact their profitability and operational efficiency. The premiumization trend in the market reflects the growing consumer awareness and willingness to pay more for high-quality, healthier, and ethically sourced products. Clean labeling, another key driver, is gaining traction as consumers seek to avoid artificial additives and preservatives. However, the high energy costs pose a significant challenge for bakery processors, necessitating the adoption of energy-efficient technologies and processes to mitigate these costs and maintain competitiveness.
Companies that successfully navigate these market dynamics and effectively address the energy cost challenge are well-positioned to capitalize on the opportunities presented by the growing demand for premium and clean-labeled cookies.

What will be the Size of the Cookies Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping its landscape. Chocolate chip cookies, a perennial favorite, face shifting ingredient costs, influencing pricing strategies. Pressed cookies, with their unique texture, gain traction in the market, while sustainability practices become increasingly important. Direct sales channels thrive, allowing consumers to purchase filled cookies and animal crackers directly from manufacturers. Recipe development remains a key focus, with innovation in oatmeal cookies, gingerbread cookies, and other varieties. Shelf life and storage conditions are crucial considerations, influencing retail sales. Baking temperature and time impact the quality of sugar cookies and brownie cookies, affecting consumer preferences.

Measuring spoons and cups are essential tools in the production process, ensuring consistency in ingredient sourcing and manufacturing efficiency. Food safety regulations and labor cost are ongoing concerns for manufacturers, impacting pricing and distribution channels. Product innovation drives the market, with new offerings such as vegan cookies and Ice Cream sandwiches. Consumer preferences for dietary restrictions and gluten-free options continue to shape the market. Marketing campaigns and brand loyalty influence retail sales, with packaging materials and online sales channels playing a significant role. Packaging cost and oven type are essential factors in the production process, as are production processes and wholesale sales.

Chocolate chips, fig bars, and other ingredients undergo constant scrutiny for their impact on fat and sugar content. The market is a dynamic and ever-changing landscape, with ongoing unfolding of market activities and evolving patterns. From ingredient sourcing and manufacturing efficiency to consumer preferences and marketing strategies, the market is constantly in flux.

How is this Cookies Industry segmented?

The cookies industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Plain and butter-based cookies
  Chocolate-based cookies
  Bar Cookies
  Drop Cookies


Distribution Channel

  Offline
  Online


Packaging

  Rigid Packaging
  Flexible Packaging
  Others


Consumer Type

  Retail/Household
  Institutional/Foodservice


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil
    Argentina


  Rest of World (ROW)

By Type Insights

The plain and butter-based cookies segment is estimated to witness significant growth during the forecast period.

The market experiences significant demand for plain and butter-based cookies, particularly in countries like China, India, and the UK, due to their compatibility with popular beverages such as tea and coffee. Notable companies in this sector include Mondelez, Britannia Industries (Britannia), and Mayora Group. Pricing strategies remain competitive, with manufacturers offering affordable options to cater to the price-sensitive markets of India and Brazil. To differentiate their products, companies are investing in innovative packaging and marketing campaigns. T

In 2024, after three years of growth, there was significant decline in the sweet biscuit market in the United Arab Emirates, when its value decreased by -11.4% to $122M. In general, the total consumption indicated noticeable growth from 2012 to 2024: its value increased at an average annual rate of +3.4% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

The size of the Middle East and Africa Sweet Biscuits Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.30% during the forecast period. The sweet biscuits market in the Middle East and Africa includes manufacturing and selling flour-based sweet baked goods like regular biscuits, cookies, sandwich biscuits, filled biscuits, and chocolate-coated biscuits. The rise in popularity of quick and portable snacks is fueling this market, especially among younger consumers and professionals who are busy with work. Key players such as Kellogg's Arabia and Nestlé Middle East dominate the market with wide-ranging product offerings and strong distribution systems. The market landscape is greatly influenced by the increasing demand for health-conscious snacks like gluten-free, preservative-free, and non-GMO options. Despite facing obstacles like unpredictable raw material costs and the requirement for creative marketing tactics, the market's promising future is bolstered by continuous product advancements and promotions within stores. This path emphasizes the crucial importance of sweet biscuits in the Middle East and Africa's food sector and their opportunity for continued market expansion. Recent developments include: In April 2022, Flemish biscuit maker Lotus invested US$11m and commenced construction of its third factory in South Africa. Lotus has expanded its production capacity from 1,800 tonnes to about 3,100 tonnes., In March 2022, Yıldız Holding's expanded its operations, launching the products of the leading Turkish confectionery maker's biscuit brand Ülker in the United Arab Emirates., In February 2022, Edita extends its footprint in the filled biscuits segment by launching its latest biscuit product Onrio Mini LAVA. The new product is sold under Edita's Onrio brand at a price of EGP 3 per pack.. Key drivers for this market are: Increasing Demand for Supplement Nutrition, Growing Casein Application in Processed Food Products. Potential restraints include: Competition from Vegan/Plant-based Protein Powders. Notable trends are: Increasing Inclination towards On-The-Go Snacking.

The Middle East and Africa sweet biscuits market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.30% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes across the region, particularly in urban centers of Saudi Arabia and the UAE, are driving increased consumer spending on convenient and indulgent food items like biscuits. The growing popularity of Westernized diets and evolving consumer preferences towards diverse flavors and healthier options (e.g., whole-grain biscuits) are also contributing to market growth. Furthermore, the burgeoning online retail sector provides convenient access to a wider range of biscuit brands, expanding market reach and fueling sales. The market is segmented by type (plain, cookies, sandwich, filled, chocolate-coated, and other sweet biscuits), distribution channel (supermarkets, convenience stores, specialty stores, online retail, and others), and geography (Saudi Arabia, UAE, South Africa, and the Rest of Middle East & Africa). While the precise market share of each segment requires further granular data, it is reasonable to assume that supermarkets and hypermarkets currently dominate the distribution channel, followed by convenience stores. Plain and chocolate-coated biscuits are likely to represent significant portions of the product type segment, reflecting common consumer preferences. However, certain challenges hinder market growth. Fluctuations in raw material prices (e.g., sugar, wheat) can impact profitability for manufacturers. Intense competition among established players like Britannia Industries, Mondelez, and ITC, alongside regional brands, necessitates continuous innovation and marketing efforts. Health concerns related to high sugar content in many biscuits also present a restraint, prompting some manufacturers to focus on healthier alternatives to maintain market share. To capitalize on growth opportunities, companies are likely to focus on product diversification, expanding their online presence, and exploring strategic partnerships to penetrate new markets within the region. Geographical expansion within the MEA region, especially in countries with developing economies, offers significant potential for growth. This requires adapting product offerings to local tastes and preferences, while maintaining competitive pricing. Recent developments include: In April 2022, Flemish biscuit maker Lotus invested US$11m and commenced construction of its third factory in South Africa. Lotus has expanded its production capacity from 1,800 tonnes to about 3,100 tonnes., In March 2022, Yıldız Holding's expanded its operations, launching the products of the leading Turkish confectionery maker's biscuit brand Ülker in the United Arab Emirates., In February 2022, Edita extends its footprint in the filled biscuits segment by launching its latest biscuit product Onrio Mini LAVA. The new product is sold under Edita's Onrio brand at a price of EGP 3 per pack.. Notable trends are: Increasing Inclination towards On-The-Go Snacking.

Cookies (Sweet Biscuits) (Bakery & Cereals) Market in United Arab Emirates – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Cookies (Sweet Biscuits) market in United Arab Emirates. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Cookies (Sweet Biscuits) and its variants American Cookies, Artisanal Cookies, Assortments, Butter-Based Cookies, Chocolate Cookies, Cream Filled, Egg-Based, Other Cookies, Plain Cookies & Wafer Biscuits. Read More

The UAE healthy snack market, while lacking precise figures for individual segments, exhibits strong growth potential mirroring global trends. The overall market's Compound Annual Growth Rate (CAGR) of 4.52% from 2019-2024 suggests a substantial expansion, likely driven by increasing health consciousness among UAE consumers, rising disposable incomes, and a growing awareness of the link between diet and well-being. The market segmentation reveals a diverse landscape, with cereal bars (particularly granola and muesli varieties), energy bars, and other snack bars catering to various preferences. Distribution channels are equally varied, encompassing supermarkets, convenience stores, specialty health food stores, and rapidly expanding online retail platforms. Major players like Kellogg's, General Mills, and Nestlé compete alongside regional and smaller brands, indicating a dynamic market with opportunities for both established and emerging players. The high concentration of expatriates in the UAE, many with established health-conscious dietary habits, further fuels demand for healthy snack options. Growth is expected to be particularly strong in the online retail segment, driven by increasing smartphone penetration and the convenience of home delivery. However, potential restraints could include price sensitivity among certain consumer segments and the ongoing challenge of balancing healthy options with appealing taste and price points. The sustained focus on promoting healthy lifestyles by the UAE government also presents a favorable environment for market expansion. The forecast period (2025-2033) is expected to witness continued growth, albeit potentially at a slightly moderated pace compared to the historical period. This moderation could be attributed to market saturation to some extent, especially in established segments, and potential price pressures. However, innovation in product offerings (e.g., organic, vegan, gluten-free snack bars) and strategic partnerships with fitness centers and wellness brands could drive growth. The regional breakdown, while not specified for the UAE, indicates a robust market in the Middle East & Africa region overall, suggesting positive prospects for the UAE specifically. The dominance of international players suggests a significant market size, implying substantial investment and competitive activity within the sector. Recent developments include: April 2023: Atkins announced the launch of its new bar flavors. Atkins' new bar product launch includes Atkins Endulge Almond Craze Bar, Atkins Chocolate Caramel Pretzel Snack Bar, and Atkins Crunchalicious Bar., February 2023: Nature Foodtech, a Brazilian company, announced the launch of its innovative product, "Date Bar with Collagen" at Gulfood, the biggest food and beverage show in the Middle East, Dubai. The company claims that the dates used in the bars are imported from the United Arab Emirates, from the brand Al Foah. Further, the product is made available in three flavors, including semi-sweet chocolate, cookies and cream, and strawberry., January 2023: Grenade and Oreo announced the launch of their co-branded protein bar. The company asserts that the newly developed product contains 21 g of protein and only 1 g of sugar. It has been made available for purchase on Grenade's website., December 2022: Snickers, which is part of Mars, Inc., announced the launch of its Snickers Hi Protein bars, a brand-new performance nutrition bar. The company claims that the product features the same satisfying chocolate, caramel, and peanut ingredients identical to Snickers, but this new product is packed with 20 g of protein, offering the nutritional profile that consumers expect., April 2022: Quest announced the launch of mini versions of its flagship protein bars. The product offering under this category includes new flavors such as chocolate chip cookie dough and cookies & cream flavors. Further, Quest protein bar products are made available through online retail channels in UAE., October 2021: TNF, a New Zealand-based snack bar company, launched its fruit bar in the United Arab Emirates. The fruit bar contains 100% fresh pulp instead of concentrate. TNF Fruit Bars are vegan and vegetarian, gluten-free, dairy-free, and nut-free, and contain no preservatives, additives, or colorants. TNF Fruit Bars are available in three variants: strawberry, apricot, and raspberry., August 2021: Emirates Snack Foods (ESF) and Hershey have formed a partnership to expand Hershey's portfolio and develop products to expand the snacking market in the region.. Notable trends are: Surge in Popularity of Snack Bars as Meal Replacement.

UAE bakery product market size is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period. i.e., 2026 to 2032.

​The UAE bakery products market is experiencing significant growth, driven by several key factors. Rising health consciousness among consumers has led to increased demand for healthier options like whole grain, gluten-free, and organic baked goods. This trend is further supported by the growing prevalence of lifestyle-related diseases, prompting manufacturers to innovate with products such as sprouted grain bread and ancient grain varieties. Additionally, the country's economic prosperity and high disposable incomes have fueled consumer willingness to spend on premium and gourmet bakery items. The UAE's diverse expatriate population has also broadened consumer preferences, boosting demand for a variety of specialty breads, including Indian naan and Lebanese pita. Furthermore, the expansion of modern retail channels, such as supermarkets and hypermarkets, has enhanced product accessibility, while the burgeoning tourism industry has amplified the need for diverse bakery offerings to cater to international tastes. Collectively, these factors contribute to the robust expansion of the UAE's bakery products market.

After three years of growth, overseas purchases of sweet biscuits decreased by -25.5% to 26K tons in 2023.

The UAE healthy snack market, while lacking precise figures for individual years, exhibits strong growth potential driven by increasing health consciousness among consumers, rising disposable incomes, and a burgeoning fitness culture. The market's expansion is fueled by the increasing demand for convenient, nutritious alternatives to traditional unhealthy snacks. Key product segments within this market include cereal bars (granola, muesli, and others), energy bars, and other snack bars catering to diverse dietary preferences and lifestyles. Distribution channels are diversified, encompassing supermarkets, convenience stores, specialty health food stores, and rapidly growing online retail platforms. Major players like Kellogg's, General Mills, and Nestlé are competing alongside smaller, specialized brands focusing on organic and natural ingredients. The 4.52% CAGR (Compound Annual Growth Rate) observed globally suggests a similar, if not higher, growth rate within the UAE, considering its affluent population and focus on wellness. The market's segmentation provides opportunities for both large multinational corporations and smaller, niche brands to establish a strong foothold. Challenges may include maintaining competitive pricing and navigating changing consumer preferences, particularly in relation to ingredient sourcing and sustainability concerns. Further research into specific UAE consumer trends and regulatory environments is crucial for a more precise market analysis.
The projected market size of the UAE healthy snack market is expected to witness significant expansion in the coming years, mirroring global trends. The strong presence of international brands and the rising prevalence of health-conscious consumers create favorable conditions for sustained growth. The ongoing diversification of product offerings, catering to various dietary needs and preferences, is a crucial driver of expansion. Furthermore, the increasing accessibility of healthy snacks through diverse distribution channels, including online retail, significantly contributes to market growth. The UAE government's initiatives promoting healthy lifestyles and the country's strong focus on the tourism and hospitality sector further propel the market’s positive trajectory. Competitive pricing strategies and the adoption of sustainable practices will be critical for brands seeking long-term success in this dynamic market. Recent developments include: April 2023: Atkins announced the launch of its new bar flavors. Atkins' new bar product launch includes Atkins Endulge Almond Craze Bar, Atkins Chocolate Caramel Pretzel Snack Bar, and Atkins Crunchalicious Bar., February 2023: Nature Foodtech, a Brazilian company, announced the launch of its innovative product, "Date Bar with Collagen" at Gulfood, the biggest food and beverage show in the Middle East, Dubai. The company claims that the dates used in the bars are imported from the United Arab Emirates, from the brand Al Foah. Further, the product is made available in three flavors, including semi-sweet chocolate, cookies and cream, and strawberry., January 2023: Grenade and Oreo announced the launch of their co-branded protein bar. The company asserts that the newly developed product contains 21 g of protein and only 1 g of sugar. It has been made available for purchase on Grenade's website., December 2022: Snickers, which is part of Mars, Inc., announced the launch of its Snickers Hi Protein bars, a brand-new performance nutrition bar. The company claims that the product features the same satisfying chocolate, caramel, and peanut ingredients identical to Snickers, but this new product is packed with 20 g of protein, offering the nutritional profile that consumers expect., April 2022: Quest announced the launch of mini versions of its flagship protein bars. The product offering under this category includes new flavors such as chocolate chip cookie dough and cookies & cream flavors. Further, Quest protein bar products are made available through online retail channels in UAE., October 2021: TNF, a New Zealand-based snack bar company, launched its fruit bar in the United Arab Emirates. The fruit bar contains 100% fresh pulp instead of concentrate. TNF Fruit Bars are vegan and vegetarian, gluten-free, dairy-free, and nut-free, and contain no preservatives, additives, or colorants. TNF Fruit Bars are available in three variants: strawberry, apricot, and raspberry., August 2021: Emirates Snack Foods (ESF) and Hershey have formed a partnership to expand Hershey's portfolio and develop products to expand the snacking market in the region.. Notable trends are: Surge in Popularity of Snack Bars as Meal Replacement.

Price for Sweet Biscuit, Waffle and Wafer in the United Arab Emirates - 2021. Find the latest marketing data on the IndexBox platform.

The Market Report Covers GCC Bakery Products Manufacturers and is Segmented by ingredient type (Sweeteners, Leavening Agent, Baking Enzymes, Color and flavors, Emulsifiers, Preservatives, and Others), By Application (Bread, Cake, and Pastry, Roll and Pie, Cookie and Biscuit and Others) and By Geography (Saudi Arabia, UAE, Kuwait, Oman, Qatar, and Bahrain)

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Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion at a CAGR of 8.5% between 2024 and 2029.

The digital advertising spending market is experiencing significant growth due to several key trends. One major factor driving market expansion is the increasing shift in consumer behavior toward online shopping. Moreover, the convenience of accessing digital marketing software through mobile devices has become a major game-changer, enabling businesses to reach their audience more efficiently. This trend is fueled by the convenience and accessibility of digital platforms, which allow consumers to make purchases from anywhere at any time. Another trend shaping the market is the expansion of voice search optimization and voice-activated advertising.
Additionally, the widespread digitalization and digital transformation of various industries necessitate the implementation of effective digital marketing strategies. However, the market also faces challenges, including concerns about ad fraud and brand safety in digital advertising. Ad fraud, which involves the use of bots to inflate ad impressions or clicks, can lead to wasted advertising budgets and ineffective campaigns. Brand safety, which refers to the placement of ads in appropriate contexts and avoiding inappropriate or offensive content, is a major concern for advertisers, who want to protect their brand reputation.

What will be the Size of the Digital Marketing Spending Market During the Forecast Period?

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In today's digital age, consumers are increasingly relying on websites, apps, mobile devices, social media, search engines, and various services to fulfill their needs and desires. This shift towards digital platforms has significantly impacted marketing strategies, leading to the rise of digital marketing. Consumers now engage with brands through multiple channels, creating a complex customer journey. Marketing specialists must adapt to this new reality by providing personalized and engaging content across various devices, including computers, smartphones, and tablets. Online video, display ads, and digital signage have become essential components of digital marketing strategies. Consumers are bombarded with an overwhelming amount of content choices, making it crucial for brands to stand out.



Social media platforms offer unique opportunities for brands to connect with their audience, build relationships, and influence consumer behavior. Influencer marketing has emerged as a powerful tool, with influencers leveraging their large followings to promote products and services. Search engines continue to play a crucial role in driving traffic to websites, making search engine optimization (SEO) a must-have strategy for businesses. Third party websites and ebooks also provide valuable opportunities for brands to reach their target audience and establish thought leadership. The market has grown significantly, with consumers using device like computer, phone, and tablet to shop online, send text message, watch videos, and make purchases through third-party websites. As technology continues to evolve, marketing strategies must adapt to keep up. Brands that successfully navigate this digital landscape will be well-positioned to engage with their audience, build brand loyalty, and drive growth.

How is the Digital Marketing Spending Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.ApplicationMobile devicesDesktopsTypeSearch adsDisplay adsSocial mediaE-mail marketingOthersIndustriesRetailE-CommerceHealthcareFinancial ServicesTravel and HospitalityGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Application Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

Several countries are investing heavily in their managed IT infrastructure and continuously adopting new technologies to embrace AI technology mainly in small and medium enterprises (SMEs), the BFSI industry Mobile devices, particularly smartphones, are increasingly preferred due to their portability and higher penetration in digital advertising. Cross-device advertising's popularity is a significant factor driving this shift. Leading companies are heavily investing in digital marketing and employing non-cookie-based tracking methods for more effective mobile-specific data utilization, beyond third-party cookie data.

Further, this approach ensures higher brand awareness, trust, and engagement through various digital marketing channels, including w