The domestic tourism market is projected to reach USD 957.05 billion by 2033, expanding at a CAGR of 3.01% from 2025 to 2033. Growing disposable income, increasing urbanization, and a widening middle class in emerging economies drive market growth. Additionally, government initiatives to promote domestic tourism and enhance infrastructure contribute to market expansion. Key trends shaping the market include the rise of experiential travel, personalized experiences, and sustainable tourism. Technological advancements, such as online booking platforms and social media, are also transforming the tourism landscape. However, factors such as economic downturns, political instability, and concerns over health and safety can restrain market growth. The market is segmented by purpose, budget, mode of travel, and accommodation type. Leisure tourism dominates the market, accounting for the largest share. The mid-budget segment is expected to witness significant growth due to increasing affordability and accessibility, while air travel is the preferred mode of transport for domestic tourists. Recent developments include: , The domestic tourism market is projected to reach USD 1250.0 billion by 2032, exhibiting a CAGR of 3.01% during the forecast period (2024-2032). The growth of the market is attributed to factors such as rising disposable income, increasing urbanization, and growing popularity of short-haul travel., Emerging markets, such as China and India, are expected to drive the growth of the domestic tourism market in the coming years. Recent news developments in the domestic tourism market include: In July 2023, the World Travel Tourism Council (WTTC) reported that domestic tourism spending in the Asia-Pacific region is expected to grow by 10.2% in 2023. In August 2023, the United Nations World Tourism Organization (UNWTO) released a report stating that domestic tourism is expected to account for over 70% of tourism in 2023. In September 2023, the International Air Transport Association (IATA) announced that air passenger traffic is expected to grow by 4.6% in 2023, driven by strong demand for domestic travel., Domestic Tourism Market Segmentation Insights, Domestic Tourism Market Purpose Outlook. Key drivers for this market are: Growth in Shorthaul Travel Increasing Disposable Income Domestic Tourism Incentives Emphasis on Wellness and Nature Technological Advancements. Potential restraints include: Government initiatives Rising disposable income Improved infrastructure Growing middle class Increased awareness about domestic destinations.

Abstract This paper aims to highlight the context that made possible the formation of a view that assigns to tourism the ability to reduce poverty, widely used by major multilateral international development agencies (World Bank, ILO, UNWTO, UN-UNDP). To this end, this research sought answers in understanding economic development through two main analytical lines of thought: the neoliberal current and its counterpoint, the "critical" current of development. Using the main features of both perspectives, we attempted to discuss the contribution of each line of thought to understand positive and negative aspects of the current that associates tourism with the ability to fight poverty. At the same time, it was briefly presented how each agency understands poverty, its causes, and the role of tourism in reducing it. The objective of the research was therefore to confer critical content on the subject and raise discussions in a current scenario of great relevance to the epistemological and empirical field of tourism.

China was the country with the highest outbound tourism expenditure worldwide in 2023, with Chinese travelers spending ***** billion U.S. dollars on outbound trips that year. While this figure represented a sharp annual increase, it remained below the outbound travel expenditure recorded in 2019, the year before the onset of the COVID-19 pandemic. Meanwhile, the United States and Germany followed in the ranking in 2023. Has global tourism recovered from the impact of COVID-19? In 2023, the number of international tourist arrivals worldwide totaled *** billion, growing significantly over the previous year but not catching up yet with the peak in arrivals from 2019. That said, international tourism receipts worldwide exceeded pre-pandemic levels in 2023, peaking at *** trillion U.S. dollars.

What are the most popular regions for inbound tourism worldwide? Both before and after the impact of the pandemic, Europe was the global region with the highest number of international tourist arrivals. In 2023, the number of inbound arrivals in Europe surpassed *** million. Comparatively, Asia and the Pacific, which recorded the second-highest figure that year, reported around *** million inbound tourist arrivals.

In 2024, global international tourism receipts amounted to roughly *** billion U.S. dollars. This figure, the highest reported to date, represented a **** percent increase over the previous year. What is the most visited global region by inbound tourists? While global inbound tourism receipts exceeded by far pre-pandemic levels in 2024, the number of international tourist arrivals worldwide equaled the figure reported in 2019. Overall, both before and after the impact of COVID-19, Europe was the most visited global region by international travelers, with over *** million inbound tourist arrivals in 2024. What are the most visited countries by inbound travelers? With Europe being the most popular global region among international travelers, it comes as no surprise that two European destinations topped the ranking of countries with the highest number of inbound tourist arrivals worldwide. Overall, France reported the most inbound tourist arrivals in 2023, followed by Spain, the United States, and Italy.

(UNCLASSIFIED) Since the end of its 14-year civil war in 2003, Liberia has made significant progress in developing its tourism industry. The U.S. has been an instrumental partner in this regard, contributing as much as US $1 billion in bilateral assistance to the Liberian government for reconstruction purposes. Given the extent of structural and societal damage incurred during the war-era, Liberia’s most visited tourist attractions are now mostly ecological, including 350 miles of Atlantic beaches, the Sapo National Park (comprised of a sprawling tropical rainforest), and various rivers, islands, and mountains across the country. In late 2011, Liberia was granted full membership status by the United Nations World Tourism Organization, which guaranteed the country international assistance in policy drafting and development of its tourism industry. In late-2010, Delta Airlines responded to increased demand for air transport to the country by becoming the first American carrier to fly to Liberia in twenty years. In 2012, the Emerging Business Lab published a tourist map of Monrovia with directions to the city’s historic highlights, hotels, and restaurants. The map is now available online and has expanded since its first issue to include amenities such as cafes and Wi-Fi hotspots. Exact statistics on the impact of Ebola on Liberia’s tourism sector are unavailable. The U.S. Department of State issued a press release in August 2014 ordering the departure of family members of Embassy employees in Monrovia. Though the Embassy has retained its staff and additional personnel have been deployed to assist Liberian authorities, all other U.S. citizens are warned to defer any non-essential travel to the country. Given burgeoning travel restrictions and the ongoing inability of Liberian and international authorities to contain the virus, regression in Liberia’s tourism industry is likely.Attribute Table Field DescriptionsISO3 - International Organization for Standardization 3-digit country code ADM0_NAME - Administration level zero identification / name ADM1_NAME - Administration level one identification / name ADM2_NAME - Administration level two identification / name NAME - Name of tourist attraction TYPE - Classification in the geodatabase CITY - City location available SPA_ACC - Spatial accuracy of site location (1 – high, 2 – medium, 3 – low) COMMENTS - Comments or notes regarding the tourist attraction SOURCE_DT - Source one creation date SOURCE - Source one SOURCE2_DT - Source two creation date SOURCE2 - Source two CollectionThe feature class was generated utilizing data from OpenStreetMap, Wikimapia, GeoNames and other sources. OpenStreetMap is a free worldwide map, created by crowd-sourcing. Wikimapia is open-content mapping focused on gathering all geographical objects in the world. Consistent naming conventions for geographic locations were attempted but name variants may exist, which can include historical or less widespread interpretations.The data included herein have not been derived from a registered survey and should be considered approximate unless otherwise defined. While rigorous steps have been taken to ensure the quality of each dataset, DigitalGlobe is not responsible for the accuracy and completeness of data compiled from outside sources.Metadata information was collected primarily from travel blogs and news media articles.Sources (HGIS)DigitalGlobe, “DigitalGlobe Imagery Archive.” Accessed October 01, 2014. GeoNames, “Liberia.” September 23, 2014. Accessed October 01, 2014. http://www.geonames.org.Google, September 2014. Accessed October 01, 2014. www.google.com.OpenStreetMap, “Liberia.” September 2014. Accessed October 01, 2014. http://www.openstreetmap.org.Wikimapia, “Liberia.” September 2014. Accessed October 01, 2014. http://wikimapia.org.Sources (Metadata)“Country Report: Travel and Tourism in Liberia.” Euromonitor International. December 01, 2012. Accessed October 02, 2014. http://www.euromonitor.com.Hirsch, Afua. “Monrovia tourist guide taps into Liberian capital’s growing potential: New map aims to show off city more renowned for war and strife, pointing way to historic sites and cocktail bars.” The Guardian. October 17, 2012. Accessed October 02, 2014. http://www.theguardian.com.“Sector Profile: Liberia - Principle Economic Sectors of Liberia.” Focus: Africa. January 01, 2010. Accessed October 02, 2014. http://focusafrica.gov.in.“Travel security advisories – Flight bans and closures.” International SOS. October 01, 2014. Accessed October 02, 2014. https://www.internationalsos.com.“Travel and Tourism – Liberia.” World Travel Market. May 01, 2010. Accessed October 02, 2014. http://www.wtmlondon.com.

Hotel and Other Travel Accommodation Market Outlook

The global hotel and other travel accommodation market size was valued at approximately USD 1.6 trillion in 2023 and is projected to reach USD 2.4 trillion by 2032, growing at a compound annual growth rate (CAGR) of 4.7% during the forecast period. The growth of this market is being driven by various factors, including the increasing number of international travelers, rising disposable incomes, and technological advancements that facilitate easier booking processes. The resurgence of travel post-pandemic and people's growing inclination towards exploring new destinations have also played significant roles in boosting the market size. As travel restrictions continue to ease and consumer confidence is restored, the demand for accommodations ranging from luxury resorts to budget motels is expected to surge.

One of the primary growth drivers for this market is the robust increase in international tourism, which has been steadily climbing year over year. The United Nations World Tourism Organization (UNWTO) projects a continuous rise in international tourist arrivals, attributed to the opening of new travel routes and the increasing affordability of air travel. Furthermore, with the rise of middle-class populations in emerging economies, more individuals have the financial means and desire to travel, leading to a higher demand for diverse accommodation options. This inclination is further bolstered by social media platforms that inspire users to explore different cultures and sites, often through travel influencers who showcase destinations and stays worldwide.

Another significant factor contributing to the market's growth is the adoption of technology across the hospitality sector, which has transformed the way accommodations are booked and managed. The proliferation of online travel agencies (OTAs) and mobile applications has made it significantly easier for consumers to compare prices, book stays, and access customer reviews. These platforms not only provide convenience but also enhance competition, pushing accommodation providers to offer better services and value-added packages to attract customers. Moreover, advancements in artificial intelligence and data analytics are enabling providers to offer personalized experiences and optimize pricing strategies, further driving market expansion.

The evolving preferences of travelers, particularly among millennials and Gen Z, are also shaping the accommodation market landscape. There is a growing trend towards experiential travel, where tourists seek stays that offer unique and authentic experiences rather than just a place to sleep. This has led to an increase in demand for boutique hotels, eco-friendly resorts, and vacation rentals that offer a more personalized touch. Such preferences are encouraging traditional hotels to innovate and diversify their offerings to cater to these new expectations, thus bolstering market growth. Additionally, the emphasis on sustainability and eco-tourism is prompting accommodations to adopt green practices, which appeal to environmentally conscious travelers.

In the realm of hospitality, effective communication is paramount, and Hotel Email systems have become indispensable tools for maintaining seamless interactions with guests. These systems not only facilitate reservation confirmations and itinerary updates but also enable personalized marketing strategies that enhance guest experiences. By leveraging email communication, hotels can offer tailored promotions and gather valuable feedback, fostering stronger relationships with their clientele. As the industry continues to evolve, the integration of automated email solutions is proving to be a critical component in delivering efficient and responsive service, ultimately contributing to higher guest satisfaction and loyalty.

From a regional perspective, Asia Pacific is anticipated to witness the highest growth in the hotel and travel accommodation market during the forecast period. This surge is largely due to the rapid economic development in countries such as China and India, which is fostering an uptick in both domestic and international travel. Furthermore, efforts to improve transportation infrastructure and government initiatives to promote tourism are expected to drive market growth in this region. Similarly, North America and Europe remain significant markets owing to their established tourism industries and high traveler expenditure.

Type Analysis

Withi

The global adventure tourism market size reached USD 476.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,824 Billion by 2033, exhibiting a growth rate (CAGR) of 16.1% during 2025-2033. Surging popularity of authentic and individualized travel experiences is significantly propelling the market demand. According to the UN Tourism, a projected 285 million travellers toured internationally in Q1 2024, a growth of 20% over Q1 2023. The Middle East witnessed a robust relative growth, with international arrivals exceeding over 36% of pre-pandemic levels.

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on type, activity, age group, and sales channel.

According to Cognitive Market Research, the global MICE Market size will be XX million by 2030, whereas its compound annual growth rate (CAGR) will be XX% from 2024 to 2031.

North America held the largest share of the global MICE market around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Europe accounted for a share of over XX% of the global market size of USD XX million.
Asia Pacific held a market share of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
The Latin American market is around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Middle East and Africa held the major market of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.

Market Dynamics of the MICE Market

Key Drivers of the MICE Market

An increase in the travel and tourism sector is expected to boost market growth

The growth in tourist arrivals, combined with the rise in business trips globally, has driven the market.

• For Instance; On May 09, 2023 - The United Nations World Tourism Organization (UNWTO) reported that over 235 million tourists visited foreign countries in the first quarter of 2023, exceeding double the amount from the same time in 2022.

https://www.unwto.org/news/tourism-on-track-for-full-recovery-as-new-data-shows-strong-start-to-2023#:~:text=New%20Data%20from%20UNWTO%3A%20What%20We've%20Learned&text=Overall%2C%20international%20arrivals%20reached%2080,continued%20to%20show%20its%20resilience.

Moreover, enhancements in infrastructure, changes in lifestyle, improved booking processes for travel and accommodations, and other factors will also contribute to the growth of the MICE industry. In addition, the global increase in tourism promotion by both governments and individuals on social media platforms has contributed to the growth in tourists worldwide. Factors such as the growth of infrastructure, rise in business travel, simplified booking processes, and other elements are driving the market's expansion.

Growing business globalization is fueling the market expansion

The desire to organize international meetings, conferences, and exhibitions globally is being driven by firms expanding their activities across national lines. This is driving the growth of the MICE market.

• For Instance: On Sept 01, 2020 – According to a survey published by Standard Chartered Bank, companies based in Europe and America are giving priority to their home regions of North America (74%) and Europe (84%) as a means of driving growth. However, Asia Pacific (55%), is still a target market for their worldwide expansion initiatives. Additionally, South America (38%), the Middle East (32%), and Africa (17%) pique their curiosity.

https://www.sc.com/us/standard-chartered-research-reveals-companies-in-europe-and-americas-identify-asia-pacific-as-priority-market-for-international-expansion/#:~:text=NEW%20YORK%2C%20September%201%2C%202020,target%20for%20their%20international%20expansion

• For Instance: On Mar 19, 2024 – ACV Auctions, a $481 million digital automotive marketplace for automobile dealers and business partners, with its technology development centre located in Chennai, has expanded into the Indian market. It began functioning with 15 employees and intends to hire 100 by the end of the year.

https://www.thehindubusinessline.com/companies/american-digital-automotive-marketplace-acv-auctions-enters-indian-market-with-chennai-tech-centre/article67968115.ece

The meeting, incentives, conferences, and exhibitions (MICE) industry is greatly influenced by the globalization trend as it raises the demand for venues where professionals, industry experts, and business executives from all over the world can interact, exchange ideas, and discover new prospects.

Restraint of the MICE Market

Global political unrest will limit the expansion of the market

Potential political, military, economic, and social hazards that have an immediate effec...

The wine tourism market is forecast to expand significantly from USD 108.3 billion in 2025 to USD 358.6 billion by 2035. A CAGR of 12.7% is expected during this period.

Analysing Top Countries Driving Growth in the Wine Tourism Market

According to Cognitive Market Research, the global Commercial Aircraft Airframe Materials market will be USD 3845.2 million in 2023 and expand at a compound annual growth rate (CAGR) of 7.90% from 2023 to 2030.

The demand for Commercial Aircraft Airframe Materials is rising due to electric and hybrid-electric aircraft development.
Demand for aluminum alloys remains higher in the Commercial Aircraft Airframe Materials market.
The narrow-body aircraft category held the highest Commercial Aircraft Airframe Materials market revenue share in 2023.
North American Commercial Aircraft Airframe Materials will continue to lead, whereas the European Commercial Aircraft Airframe Materials market will experience the most substantial growth until 2030.

Increase in Fleet Size in a New Camera to Provide Viable Market Output.

The increasing fleet size provides growth in the Commercial Aircraft Airframe Materials market. As airlines expand their fleets to meet rising global travel demands, there is a parallel demand for lightweight and durable materials to enhance fuel efficiency and overall performance. Advanced materials, such as composite materials (carbon fiber-reinforced polymers), aluminum alloys, and titanium, are increasingly favored for their ability to reduce weight, improve fuel efficiency, and enhance the structural integrity of aircraft. This trend addresses environmental concerns and aligns with the aviation industry's focus on cost-effectiveness and sustainability, driving the adoption of innovative airframe materials in the market.

For instance, according to Boeing, a US-based aerospace company's commercial market report for 2021-2040, the global commercial fleet is expected to cross 49,000 airplanes by 2040.

Source-boeing.mediaroom.com/2021-09-14-Boeing-forecasts-9-trillion-aerospace-market-opportunities-in-commercial,-defense-and-services-over-next-decade

Increase in Tourism Sector to Propel Market Growth

The rise in the tourism sector has significantly impacted the Commercial Aircraft Airframe Materials market. Airlines expand their fleets to meet the growing flight demand as more people engage in air travel for leisure and business. This surge in aircraft production necessitates advanced and lightweight materials for airframes to enhance fuel efficiency and overall performance. Manufacturers are increasingly investing in innovative materials, such as composite materials and alloys, to reduce aircraft weight, improve fuel economy, and enhance durability. Consequently, the rise in tourism directly contributes to the demand for cutting-edge airframe materials, propelling growth in the commercial aircraft materials market.

For instance, in January 2023, according to the United Nations World Tourism Organization (UNWTO), a Spain-based specialized agency of the United Nations, over 900 million tourists traveled internationally in 2022, more than in 2021.

Source-www.unwto.org/news/tourism-on-track-for-full-recovery-as-new-data-shows-strong-start-to-2023

Market Dynamics of the Commercial Aircraft Airframe Materials Market

High Cost of Materials to Restrict Market Growth

The high cost of materials is hindering the growth of the market. Advanced materials, such as titanium and carbon composites, renowned for their lightweight and durable properties, come with a substantial price tag. The intricate manufacturing processes involved in these materials further contribute to their elevated costs. It poses a challenge for aircraft manufacturers and operators, impacting overall project budgets and potentially increasing the final cost of air travel. Striking a balance between performance requirements and cost-effectiveness becomes crucial for industry players navigating this restraint to develop efficient and economical commercial aircraft.

Impact of COVID-19 on the Commercial Aircraft Airframe Materials market

The COVID-19 pandemic affected the Commercial Aircraft Airframe Materials market significantly. With a sharp decline in air travel demand, aircraft production and deliveries were heavily impacted, affecting the demand for airframe materials. Supply chain disruptions and production delays further intensified the challenges for manufacturers. The reduced cash flow and financial strain on airlines led to deferred or canceled orders, impacting the overall market. However, as the aviation industry gradually recovers with easing travel restrictions, the mar...

Esta tabla contiene información sobre indicadores clave turísticos. El turismo contribuye a la economía neerlandesa (contribución al empleo, producto interior bruto y valor añadido). El turismo no es una industria en sí misma, sino que abarca una amplia gama de productos y servicios. Las cifras son coherentes con el marco conceptual de las cuentas nacionales y pueden compararse con los indicadores macroeconómicos existentes, como el producto interior bruto, el valor añadido total y el número total de puestos de trabajo en los Países Bajos. Las cuentas turísticas ofrecen una visión macroeconómica integrada de la importancia del turismo para la economía.

Datos disponibles en: 2005 a 2012

Situación de las cifras: Las cifras de esta tabla son definitivas. Las cifras correspondientes a los años 2011 y 2012 tienen un estatuto provisional. Debido a que esta tabla se suspende, las cifras ya no se actualizarán.

Cambios a partir del 5 de septiembre de 2014: Ninguno, esta tabla está descontinuada.

¿Cuándo se publicarán nuevas cifras?

Ya no es aplicable.

Este cuadro se sustituye por turismo de mesa. contribución a la economía neerlandesa, indicadores clave. Véase el apartado 3.

According to the UN World Tourism Organization, the total number of overnight tourists to Qatar amounted to approximately **** million. 2020 and 2021 were marked a significant decrease from in visitors, falling below *** million during the period beginning in 2008. This was due to a disruption in global tourism caused by the coronavirus outbreak since early 2020. Amid the pandemic In the face of the COVID-19 pandemic, Qatar first introduced its first travel ban early March 2020, within two weeks of the first confirmed coronavirus case in the country. Further intervention measures, such as social distancing, mandatory lockdowns, and border closures, while imperative in suppressing the spread of COVID-19, put a strain on Qatar’s travel and tourism industry and curbed its economic contribution to the country’s GDP in 2020. That year, Qatar recorded the lowest number of international tourist arrivals among the Middle Eastern countries, yet still managed to contribute a decent GDP share to the tourism sector in the Middle East and North Africa (MENA) region. Tourism on the recovery As Qatar has reopened its borders for fully vaccinated travelers, the country’s tourism industry enjoys a brighter outlook and a projected steady growth for the next few years. As Qatar becomes the first Middle Eastern country to host the FIFA World Cup tournament in 2022, the entire country has been gearing up for this once-every-four-years event. With major infrastructure projects completed and underway, including stadiums, hotels, and attractions, Qatar expects to welcome more than *** million visitors during the tournament in November and December 2022.

According to UNWTO data, annual expenditure in inbound tourism accounted for approximately *** percent of Trinidad and Tobago's gross domestic product (GDP) in 2019. Meanwhile, outbound tourism was equivalent to around *** percent of the country's GDP that same year. During the past decade, the highest GDP share of inbound tourism expenditure reached *** percent in 2012 and 2015.

In 2022, the number of Gulf guests that booked into five-star hotels in Qatar was about ***** thousand. The class of hotels is categorized by stars; based on this, a hotel with five stars is categorized as a luxury hotel. MENA tourism trends In 2018, the United Nations World Tourism Organization stated that tourism in the Middle East and North Africa (MENA) region almost exceeded six percent of the total worldwide tourist arrivals. Moreover, the MENA’s total value of tourism in 2018 was ** billion U.S dollars. The most popular online travel company among MENA region tourists in 2018 was booking.com. Tourism in the MENA region ranges from business, leisure, health, and wellness, to religious, cultural, and shopping tourism. Morocco was the leading country in wellness tourism in 2015 with about *** million visitors. The MENA economies are highly dependent on the income from the tourism industry as they have also begun to diversify their oil-based economies with a focus on tourism. The number of tourism arrivals in the MENA region in 2018 exceeded ** million, of which **** million were received in the United Arab Emirates (UAE). However, due to the COVID-19 pandemic, the whole MENA region and the world suffered severe losses in the tourism industry. Qatar tourism trends In 2011, tourism arrivals in the Gulf Cooperation Council (GCC) countries were expected to surpass **** million tourists by 2020. Tourism had a contribution of **** billion Qatari riyals to the country’s gross domestic product in 2018. Most tourists visiting Qatar spend nights in five-star luxury hotels. The average daily rate of hotels in the Doha center in Qatar was about ** U.S. dollars during 2020. Doha is the capital and the city with the highest population in Qatar. It has many touristic attractions including the famous Souq Waqif or Waqif market which is an old walkway enclosed by restored buildings that highlight the country’s heritage. The highest number of tourists who visited Qatar in the first quarter of 2019 came from Europe.

The number of bookings recorded by Booking Holdings grew by ** percent in 2024 over the previous year. Over the period considered, room nights represented the company's leading business segment, peaking at over *** billion in 2024. That year, bookings of airline tickets reported the highest year-on-year growth, with a ** percent annual increase. How much does Booking Holdings earn? With the increase in total bookings, Booking Holdings' revenue also grew in 2024 over the previous year, peaking at almost ** billion U.S. dollars. Ultimately, Booking Holdings' net income amounted to almost *** billion U.S. dollars in 2024, the highest figure reported by the company to date. What are the most visited travel websites worldwide? In 2025, booking.com, the website of Booking Holdings's flagship brand, was the most visited travel and tourism website worldwide. Tripadvisor.com, the web page of Tripadvisor, Inc.'s leading brand, and airbnb.com followed in the ranking.