The global event industry was worth approximately 890 billion U.S. dollars in 2020. By 2028, this value could grow to more than two trillion U.S. dollars, according to a forecast published in early 2022.

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Events Industry Market Size 2025-2029

The events industry market size is forecast to increase by USD 1067.1 billion at a CAGR of 13.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of corporate events and the growing popularity of events in various sectors, including education and training. This trend is expected to continue as organizations recognize the value of face-to-face interactions for building relationships and fostering collaboration. However, the emergence of open-source virtual events solutions poses a threat to traditional event organizers, as these platforms offer cost-effective and convenient alternatives for hosting events. To capitalize on market opportunities and navigate challenges effectively, companies in the Events Industry must focus on delivering unique and engaging experiences, leveraging technology to enhance attendee engagement, and providing flexible event formats to cater to diverse audience needs. By staying abreast of the latest trends and adapting to the evolving landscape, organizations can differentiate themselves and thrive in this dynamic market.

What will be the Size of the Events Industry Market during the forecast period?

Request Free SampleThe market in the United States is a vibrant and dynamic sector, encompassing a diverse range of activities from corporate events and seminars to sports, celebrations of achievements, fundraising initiatives, and community causes. The market's size is significant, with numerous transactions taking place at exhibitions, conferences, and trade shows each year. The industry's growth is driven by various factors, including the increasing importance of face-to-face business interactions, the rise of online booking platforms, and the growing popularity of entertainment elements such as art performances, music performances, and phone calls to engage and support community causes. The events industry's purpose extends beyond business objectives, as public gatherings serve as valuable platforms for networking, learning, and promoting social causes. The market's direction is towards increased customization, innovation, and sustainability, ensuring continued business profitability and growth.

How is this Events Industry Industry segmented?

The events industry industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeCorporate events and seminarMusic concertFestivalSportsOthersSourceSponsorshipTicket saleOthersRevenue TypeTicket SaleSponsorshipFood and BeverageAdvertisingMerchandise SalesMembership FeesParticipation FeesMedia and Licensing RevenueOthersTicket SaleSponsorshipFood and BeverageAdvertisingMerchandise SalesMembership FeesParticipation FeesMedia and Licensing RevenueOthersAge GroupBelow 20 Years21 to 40 YearsAbove 40 YearsBelow 20 Years21 to 40 YearsAbove 40 YearsEvent LocationTier 1 CitiesTier 2 CitiesTier 3 CitiesTier 1 CitiesTier 2 CitiesTier 3 CitiesGeographyEuropeFranceGermanySpainUKNorth AmericaUSCanadaAPACChinaIndiaJapanMiddle East and AfricaSouth AmericaBrazil

By Type Insights

The corporate events and seminar segment is estimated to witness significant growth during the forecast period.The corporate events and seminars segment of the market is experiencing significant growth due to the complete digitization of core event management processes and the increasing number of events such as product launches, conferences, seminars, company outings, dinners, and team-building activities. These events cater to various end-users, including private organizations and businesses, corporations, trading associations, educational institutions, and political parties. By outsourcing event management, organizations can improve operational efficiency and reduce operating costs by nearly 30%. The services offered in the events industry encompass conducting research, designing and choosing venues, hotel reservations, transportation arrangements, food and entertainment planning, site visits, and final event execution. The adoption of customer-centricity is a key trend, with platforms providing real-time communication tools for networking and engagement. Entertainment expenses include ticket sales for performing artists, concerts, trade shows, sports, and festivals. Event organization also involves sponsorships, fundraising initiatives, and promotions through various channels such as emails, phone calls, social media, and mobile apps. The events industry is undergoing a digital evolution, with emerging technologies such as virtual and hybrid events, desktop apps, and video conferences becoming increasingly popular. This transformation offers opportunities for cost-effective solutions and innovative experiences for diverse audiences. The industry als

The United States conferences, concert, and event market size reached around USD 423.60 Billion in 2024. The market is projected to grow at a CAGR of 4.80% between 2025 and 2034 to reach nearly USD 676.97 Billion by 2034.

The market size of the arts, entertainment, and recreation industry in the United States grew by *** percent in 2023 over the previous year, amounting to nearly *** billion U.S. dollars. As forecast, this figure was expected to exceed *** billion U.S. dollars in 2024.

Over the past five years, rising disposable income and a temporary spike in the marriage rate didn’t do much to support demand for event planners, as most consumers and businesses lost their footing following a period of economic volatility. When social distancing guidelines eased, party and event planners experienced a moderate surge as clients who postponed their events during the pandemic were eager to celebrate. This temporary advancement was not enough for party planners to significantly recover, with revenue rising at a CAGR of just 0.1% over the past five years. Revenue will total $6.8 billion in 2024, when it will contract 0.8%. Many businesses shifted to remote work and as office rental vacancies remained high, party and event planners saw less business from corporate clients. Inflationary pressures and falling consumer confidence disincentivized businesses from seeking party and event planners’ services, encouraging them to focus on essential purchases and cutting discretionary spending. Despite facing headwinds, party and event planners enjoyed mild profit growth because of the surge in marriages in 2021 and 2022, as pent-up demand following the lifting of social distancing measures spurred renewed demand.Over the next five years, party and event planners will undergo modest growth. Rising disposable income and higher corporate profit than the current period will support party planners. Still, a plummeting marriage rate and a preference for DIY will continue to limit revenue and profit growth. Barriers to entry will remain low as virtual event planning services remain popular, allowing new planners to enter and intensify internal competition. Industry revenue is expected to expand at a CAGR of 0.7% to $7.1 billion through the end of 2029.

The concert and event promotion industry has recently experienced remarkable shifts and growth driven by technological innovations and changing consumer behaviors. With labor shortages plaguing the industry, promoters have had to adapt, often relying on inexperienced employees, sometimes leading to safety concerns at events. Despite these challenges, the industry's overall performance has been strong. Digital ticketing platforms and social media have provided new avenues for reaching audiences and expanding market reach, while post-pandemic conditions have reignited public interest in live events. This resurgence in live entertainment has resulted in unprecedented ticket sales and full venues. Revenue ultimately grew at a CAGR of 4.2% over the years to 2024, including 2.6% that year, totaling $56.0 billion. Rising ticket prices, driven by inflation and high demand, have presented challenges, yet fans continue to prioritize unique experiences over cost considerations. Demand for live entertainment remains robust, bolstering audience attendance and profit reminiscent of pre-pandemic conditions. Iconic events like Coachella have seen attendance figures soar, while artists capitalized on the renewed enthusiasm through diverse lineups and compelling marketing tactics designed to entice fans back to venues. Over the next few years, total revenue will expand at a CAGR of 2.7%, reaching $64.0 billion in 2029. Continued demand for live event experiences and new investment in alternative consumption options will drive industry revenue growth moving forward. As tech-savvy generations increasingly embrace culture and creation and continue to advance the live event space, growth will follow. Sustainability will take center stage, with eco-conscious consumers driving demand for more environmentally friendly practices at events. Musical tourism and gig-tripping will be more prevalent as fans travel to see their favorite artists and will provide opportunities for collaborations with airlines and hotels, ensuring concertgoing remains accessible.

United States event management software market size is projected to exhibit a growth rate (CAGR) of 4.71% during 2025-2033. The rising demand for efficient event planning solutions, the shift towards virtual and hybrid events, integration of advanced technologies, globalization of businesses, surging emphasis on attendee engagement, escalating data security concerns, and ongoing innovation by software providers are some of the factors bolstering the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component type, deployment type, organization size, and end use sector.

Global Events Industry market size is expected to reach $1930.26 billion by 2029 at 9.4%, segmented as by music concerts, live music performances, virtual concerts, music festivals, album launch events, tour concerts

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Corporate Entertainment Market Size 2025-2029

The corporate entertainment market size is forecast to increase by USD 53.9 billion, at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing preference for interactive videos and crowd-streaming events. Interactive videos, which allow viewers to engage with the content in real-time, are gaining traction as a popular form of professional development and corporate entertainment. This trend is expected to continue as companies seek innovative ways to engage their employees and customers. Simultaneously, the rise of crowd-streaming, where large audiences can watch and interact with events in real-time, is transforming the corporate entertainment landscape. This trend is particularly prominent in the tech industry, where major companies use crowd-streaming to showcase new product launches and engage with their global customer base.
However, the market faces challenges as well. The fluctuation in demand from corporates, due to economic uncertainty and shifting priorities, poses a significant obstacle. Companies must navigate these challenges by offering distance learning, flexible and cost-effective solutions to meet the evolving needs of their clients. Additionally, the increasing competition in the market necessitates continuous innovation and differentiation to maintain a competitive edge. Companies that can effectively capitalize on these trends while addressing these challenges will be well-positioned to succeed in the market. Live streaming services and virtual reality production expand reach and engagement, while event risk management mitigates potential hazards.

What will be the Size of the Corporate Entertainment Market during the forecast period?

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In the dynamic market, experiential marketing agencies play a pivotal role in creating unforgettable events. Event analysis and evaluation are crucial components of their service offerings, ensuring event success measurement through various metrics. Augmented reality development and event storytelling captivate audiences, enhancing brand experiences. Event legal compliance, event security protocols, and event budget planning are essential elements of a well-executed event.
Event feedback systems and accessibility considerations foster continuous improvement. Event risk assessment, sustainability consulting, diversity and inclusion, and cost control are key trends shaping the industry. Event permits, technology integration, and licensing are integral parts of the planning process. Event insurance and compliance ensure peace of mind for organizers. Data-driven event planning and event content creation are the future, driving innovation and engagement.

How is this Corporate Entertainment Industry segmented?

The corporate entertainment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Conventions
  Retreats
  Office parties
  Others


Application

  25-55 years
  Under 25 years
  Over 55 years


End-user

  IT and telecom
  BFSI
  Healthcare
  Retail
  Manufacturing


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The conventions segment is estimated to witness significant growth during the forecast period. Corporate entertainment events continue to evolve, offering various functions for businesses. These events serve as platforms for motivating and training sales teams, showcasing new products, and fostering industry connections. Keynote speakers, product demonstrations, and entertainment are common elements. Conventions also provide opportunities for professionals to network, learn about industry trends, and discuss common challenges through panel discussions, workshops, and interactive experiences. Moreover, these events can be used for corporate communications, such as updating shareholders with financial results and discussing future visions. They can generate excitement and media attention for new product launches, featuring product demonstrations, celebrity appearances, and entertainment.

Catering services ensure attendees are well-fed, while registration systems facilitate seamless entry. Brand partnerships and experiential marketing strategies enhance the event experience, while event production companies handle logistics and execution. Social media marketing and content marketing extend the reach of these events. Event technology, including event apps, event management software, and interactive games, streamlines processes and engages attendees. Sustainability practices and corpor

The global revenue in the 'Music Events' segment of the eservices market was forecast to continuously increase between 2024 and 2028 by in total 3 billion U.S. dollars (+8.74 percent). After the eighth consecutive increasing year, the indicator is estimated to reach 37.2 billion U.S. dollars and therefore a new peak in 2028. Find more information concerning the United Kingdom and Germany. The Statista Market Insights cover a broad range of additional markets.

The U.S. Virtual Corporate Events Market size was evaluated at $11 billion in 2023 and is slated to hit $57 billion by the end of 2032 with a CAGR of nearly 25%.

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Event Management As A Service Market Size 2024-2028

The event management as a service market size is forecast to increase by USD 576.5 million at a CAGR of 12.1% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing demand for convenient online registration and digital payment. This trend is particularly prominent in North America, where technology adoption is high and event organizers seek to streamline the event planning process. 
Another emerging trend is the use of iBeacons and event management software, enabling personalized experiences and real-time communication with attendees. However, the market also faces challenges, such as the threat from open-source event management software, which can offer cost-effective alternatives to commercial solutions. To remain competitive, market players must focus on providing value-added services and innovative features to differentiate themselves.

What will be the Size of the Event Management As A Service Market During the Forecast Period?

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The market continues to evolve, driven by shifting customer preferences and corporate spending trends. Sustainability initiatives and regulatory compliance are increasingly influencing event planning, with organizations seeking to minimize environmental impact and adhere to regulations. Emerging markets and economic downturns present both opportunities and challenges, requiring event managers to be agile and adaptable. 
Digital tools, such as event management software, cloud-based platforms, mobile applications, and specialized tools, are transforming the industry. These solutions enable event organizers to streamline processes, improve productivity, and enhance the overall experience for attendees. The complexity of events and the importance of informed choices have led to the adoption of data-handling attributes, including blockchain technology, to ensure secure and transparent event management.
Regulatory restrictions and seasonality also impact the market, necessitating flexible event strategies and effective communication. As the market continues to grow, opinions and behaviors of event organizers and attendees will shape its future direction. Staying informed about the latest trends and technologies will be crucial for making informed choices and delivering successful future events.

How is this Event Management As A Service Industry segmented and which is the largest segment?

The event management as a service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Corporate
  PO and NGO
  Individuals


Type

  Pre-event services
  Onsite services
  Post-event services


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  Middle East and Africa



  South America

By End-user Insights

The corporate segment is estimated to witness significant growth during the forecast period.

The event management industry is experiencing significant growth due to the digitalization of core processes, shifting customer preferences, and the increasing number of events such as product launches, conferences, seminars, company outings, dinners, and team-building activities. End-users, including private organizations, businesses, corporations, trading associations, educational institutions, and political parties, are turning to event management as a service to streamline event logistics and enhance operational efficiency, resulting in cost savings of up to 30%. These services enable organizations to handle all aspects of event planning, from research and venue selection to transportation, catering, and entertainment arrangements. With the rise of event management software, digital tools, cloud-based platforms, and mobile applications, event managers can offer specialized tools and complex event strategies to deliver personalized experiences and real-time interaction.

Additionally, sustainability initiatives, regulatory compliance, economic downturns, seasonality, security issues, and environmental factors are influencing the market's growth. The future of event management lies in automation of tasks, email notifications, feedback collection, and real-time feedback mechanisms, as well as data-handling attributes, AI-powered chatbots, and intelligent virtual assistants to enhance the overall experience for attendees. Small businesses and organizations with tight budgets benefit from the low maintenance costs and subscription charges, while cloud service providers offer virtual storage, backup-restore facilities, and virtual server facilities to ensure seamless service delivery. New features, such as gamification, networking games, and social m

According to Cognitive Market Research, the global corporate entertainment market will be USD 815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 21.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 326.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 244.56 million.
Asia Pacific held a market of around 23% of the global revenue with a market size of USD 187.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.2% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 40.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 16.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.9% from 2024 to 2031.
The sales in the live music segment are set to rise. For a good reason, live music is a popular choice for corporate entertainment. It can create a positive and memorable experience for guests, employees, or clients.

Market Dynamics of Corporate Entertainment Market

Key Drivers of Corporate Entertainment Market

Increasing Acceptance Of Interactive Videos to Increase the Demand Globally

One of the main drivers of expanding the corporate entertainment market is the increasing popularity of interactive videos. Professional growth is facilitated via interactive videos. These movies demonstrate skill development programs that make remote learning easier. Interactive films are a popular way for organizers of company conferences and annual meetings to share information with employees worldwide. These videos also aid in employees' comprehension of the company's future growth.

Interactive videos are highly sought after because they give consumers much freedom. Well-known websites that provide interactive learning options are Coursera and edX. When combined with corporate marketing and advertising, interactive videos are becoming increasingly popular in the corporate entertainment sector. Consequently, these factors impact the market's growth during the projection period.

Growing Interest in Online Activities to Propel Market Growth

The emergence of virtual reality (VR) is a product of technological progress. This is a relatively new trend in the entertainment industry, mostly seen in digital gaming. To collect money for their projects, manufacturers have turned to crowdsourcing techniques. This will enhance awareness among prospective clients and present numerous chances for smaller vendors to thrive in the fiercely competitive industry. The expansion of the corporate entertainment sector has been largely attributed to ongoing technological advancements. How people consume entertainment content has changed dramatically due to advancements in high-definition screens, virtual reality, augmented reality, and streaming platforms, among other areas. These developments created new chances for content producers and distributors and enhanced users' visual and auditory experience.

Restraint Factors Of Corporate Entertainment Market

Insecurity Regarding Return on Investment to Limit the Sales

A significant obstacle to expanding the worldwide corporate entertainment business is the lack of clarity regarding return on investment. Corporate events are becoming increasingly important to businesses to entertain staff members and boost productivity and income, despite these events demanding a large upfront cost. The organizing firms determine the budgets in terms of platforms and technologies. Before planning the event, the businesses must evaluate the service provider, determine whether the event's objectives align with those of the workforce, and ascertain which services are handling the event's organization. Before planning an event, businesses should evaluate the service provider, confirm that the event's objectives align with the workforce, and inspect the suppliers' offerings. The return on investment (ROI) is hard to determine since businesses view corporate entertainment events as a cost center. As a result, throughout the forecast peri...

The United States live music market, a vibrant and dynamic sector, is experiencing robust growth, projected to reach a market size of $14.37 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 8.56% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing disposable income of millennials and Gen Z, coupled with their strong preference for live experiences over passive entertainment, significantly boosts demand. Technological advancements, such as improved streaming and ticketing platforms, enhance accessibility and convenience for both artists and audiences. The diversification of event formats, encompassing everything from intimate concerts to large-scale festivals, caters to a wide range of preferences and demographics. Furthermore, strategic sponsorships and effective merchandising strategies contribute significantly to the overall market revenue streams, further driving growth. However, challenges remain. Economic downturns can impact consumer spending, potentially affecting ticket sales. The industry also faces competition from other entertainment options and the ongoing need to manage rising operational costs. The market segmentation, spanning diverse applications (concerts, festivals, corporate events, weddings), age groups (children, teenagers, adults, seniors), and venue sizes, offers considerable opportunities for targeted marketing and growth strategies. Major players like Live Nation Entertainment, AEG Presents, and Ticketmaster dominate the landscape, yet smaller independent promoters and venues continue to play a vital role in shaping the industry's dynamism. The significant growth trajectory projected for the US live music market presents substantial investment opportunities. The continued expansion of the market is expected to be driven by technological innovation in areas such as virtual reality concert experiences and enhanced fan engagement strategies, including personalized marketing and interactive event elements. The integration of data analytics and audience insights will play a crucial role in improving event management and catering to the ever-evolving demands of music fans. Furthermore, a focus on sustainability and responsible event management will become increasingly important, attracting environmentally conscious consumers and enhancing the overall brand reputation of the industry. This focus on sustainability, coupled with continued technological advancement and audience engagement, positions the US live music market for continued strong performance in the coming years. This in-depth report provides a comprehensive analysis of the booming United States live music market, covering the period from 2019 to 2033. With a base year of 2025 and an estimated market value exceeding X Billion USD (replace X with appropriate value based on your research), this report offers invaluable insights for investors, industry professionals, and anyone interested in the vibrant world of live entertainment. The report leverages data from the historical period (2019-2024), the study period (2019-2033), and forecasts the market's trajectory until 2033. Keywords: Live music market, US live music, concert industry, music festivals, ticket sales, live music revenue, music sponsorship, music merchandising, AEG Presents, Live Nation Entertainment, Ticketmaster, Sony Music Entertainment, Warner Music Group, concert venues, music industry trends, live music market size, live music market analysis, music industry growth Recent developments include: February 2024: The Black Music Action Coalition (BMAC) and Live Nation announced the launch of a music business intensive course and paid internship program for Summer 2024. Aimed at aspiring music professionals nationwide, it includes a week-long Los Angeles course, keynote talks, and opportunities for internships and apprenticeships with Live Nation to foster industry access and equity.July 2023: Sony Corporation, a subsidiary of Sony Music Entertainment, a leading advocate of creative freedom, unveiled its latest brand platform and campaign, "For The Music," highlighting its top-notch audio offerings and services.. Key drivers for this market are: Growing Consumer Preference for Live Music Events and Experiences, Diverse Range of Events, Including Concerts, Festivals, and Special Performances. Potential restraints include: Growing Consumer Preference for Live Music Events and Experiences, Diverse Range of Events, Including Concerts, Festivals, and Special Performances. Notable trends are: The Live Music Ticket Sales Type is Thriving in the US Market.

The global event management market is projected to grow US$2.82 Tn by 2031, with a CAGR of 11.4%, driven by AI adoption, especially in North America

This statistic shows the revenue of the industry “arts, entertainment, and recreation“ in the U.S. by segment from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of arts, entertainment, and recreation in the U.S. will amount to approximately 313,7 billion U.S. Dollars by 2024.

The Trade Show and Conference Planning has weathered turbulent conditions as clients in nearly all sectors, including corporations, government agencies and nonprofit organizations, were affected by the volatility induced by the COVID-19 pandemic. Typically, demand for trade shows and conferences is influenced by economic conditions, domestic business activity, consumer spending and tourism trends. However, the fallout from the pandemic resulted in the most significant single-year contraction in industry history, interrupting revenue growth. Following the downturn, a return to growth in the broader economy has bolstered in-person events as business activity picked up. While economic conditions have normalized, overall industry revenue is expected to decline at a CAGR of 1.2% to $22.7 billion over five years to 2024. Most events were postponed or outright canceled at the start of the COVID-19 outbreak. The pandemic negatively impacted operations across the board, reducing business expenditure and tourism, hitting the industry hard as event attendance plummeted. However, the industry has rebounded as the pandemic waned, with the ability to resume regular events coinciding with a rapid economic recovery. Following a more than 40.0% contraction in revenue in 2020, industrywide sales jumped almost 50.0% in 2022 alone. Clients have primarily returned to regular business activities since the continuation of economic growth has better enabled them to spend on industry events. In 2024, growth will remain positive, with revenue forecast to rise 1.3% alongside profit as the pandemic enters the rearview mirror. The industry will continue to grow modestly as the number of trade shows and events grows in line with broad economic expansion. Corporate profit and advertising expenditure are both forecast to climb, as many domestic businesses will allocate funds toward trade shows, conferences and exhibitions. Consumers too will be better positioned to spend at events as per capita disposable income grows, aiding attendance rates at shows and events. As a result, revenue is expected to rise at a CAGR of 2.9% to $26.2 billion over the five years to 2029.

The United States Live Music Market Report is Segmented by Application (Concerts, Festivals, Theater, Corporate Events, and Weddings), Revenue (Tickets, Sponsorship, and Merchandising), Age Group (Children, Teenagers, Adults, and Seniors), and Venue Size (Small, Medium, and Large). The Report Offers Market Sizes and Forecasts in Terms of Value (USD) for all the Above Segments.