The global men’s underwear market is estimated to be valued at US$ 38.96 billion in 2023. The market is expected to surpass US$ 65.3 billion at a CAGR of 5.3% during the forecast period.

Attribute	Details
Expected Market Value (2023)	US$ 38.96 billion
Anticipated Forecast Value (2033)	5.3%
Projected Growth Rate (2023 to 2033)	US$ 65.3 billion

Scope of Report:

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ million for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa (MEA).
Key Countries Covered	The United States, Canada, Germany, the United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Türkiye, Northern Africa, and South Africa.
Key Segments Covered	Material Type, Category, Size, Age Group, Price Range, Sales Channel, and Region.
Key Companies Profiled	Hanesbrands Inc. Philips-Van Heusen Corporation Ralph Lauren Corporation Jockey International Inc. American Eagle Outfitters Inc Iconix Brand Group Inc. J.C. Penney Corporation Inc. Under Armour, Inc. RibbedTee Company Ramblers Far, Inc. Levi Strauss & Co. Perry Ellis International Inc. Naked Brand Group Inc.
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

In 2024, the underwear market in the UK was estimated to be worth about *** billion U.S. dollars, which was forecast to rise to almost *** billion by 2027. The main driver in the market has been revenue generated through sales of women's underwear.  Manufacture and trade of underwear   The United Kingdom is a manufacturer of underwear, although sales figures from undergarments are ailing. Since 2008, more than half of sales from the manufacture of underwear in the UK collapsed. As far as the trade of underwear is concerned, a considerable amount of underwear is imported from overseas markets. In 2022, the value of underwear for men and boys imported from non-EU markets, for instance, was worth almost *** million pounds, which was over 100 million more than those dispatched from the EU.  Women’s underwear   The same goes for women’s underwear. Overall, the import value of women’s undergarments for various categories was considerably greater than that for men. All categories of women’s intimate apparel included, the UK imported over *** million British pounds worth of underwear in 2022, with bras being the highest valued item of all.

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Men Underwear Market Size 2025-2029

The men underwear market size is forecast to increase by USD 13.00 billion, at a CAGR of 5.7% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing consciousness towards health and wellness and hygiene. Consumers are becoming more mindful of the importance of wearing comfortable and hygienic undergarments, leading to a surge in demand for high-quality men's underwear and intimate apparel. Market companies are responding to this trend by investing heavily in research and development and launching innovative products. However, the market faces challenges related to purchasing behavior. Men often purchase underwear based on price and availability rather than quality, leading to a fragmented market and intense competition.
This makes it essential for market players to differentiate themselves by offering superior comfort, durability, and unique features to attract and retain customers. Companies that can effectively address this challenge by focusing on customer education and building brand loyalty will be well-positioned to capitalize on the growing demand for premium men's underwear.

What will be the Size of the Men Underwear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by dynamic market forces and consumer preferences. Fabric blends, such as moisture-wicking and antimicrobial treatments, are increasingly popular in performance underwear, catering to active lifestyles. Seamless construction and relaxed fits ensure comfort, while athletic wear and casual styles dominate retail channels. Quality control measures, including ethical sourcing and sizing charts, are essential for maintaining customer loyalty. New product development, including compression underwear and specialty stores, cater to diverse consumer needs. Online retail channels offer convenience, while supply chain optimization and digital printing enable quick turnaround times for new designs.

Consumer preferences for comfort stretch, odor control, and various waistband types continue to shape market trends. The ongoing unfolding of these patterns reflects the continuous nature of market activities in the men underwear sector.

How is this Men Underwear Industry segmented?

The men underwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Boxer brief
  Briefs
  Trunks
  Boxers
  Others


Material

  Cotton
  Polyester
  Modal
  Nylon
  Others


Distribution Channel

  Offline
  Online


Age Group

  26-35 year
  36-45 year
  15-25 year
  Above 45


Geography

  North America

    US
    Canada
    Mexico


  Europe

    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The boxer brief segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, with boxer briefs emerging as a popular choice among consumers. This style, which combines the features of boxers and briefs, offers men a comfortable, supportive, and stylish alternative. The preference for boxer briefs over traditional boxers or briefs is driven by the increasing importance of comfort and breathability in men underwear. Department stores and specialty retailers are key retail channels for men underwear, catering to both everyday wear and performance-focused options. Moisture-wicking fabrics and seamless construction are popular features in performance underwear, while ethical sourcing and fabric blends are becoming increasingly important to consumers.

Price sensitivity is a key factor in the market, with consumers seeking value for money. Compression underwear and athletic fit styles are popular among men who engage in regular exercise or sports activities. New product development, such as mesh panels and antimicrobial treatment, adds value to the market. Consumer preferences for different waistband types, leg openings, and fly styles vary, with some men preferring a relaxed fit and others opting for a slim fit. Quality control and odor control are essential considerations for both retailers and consumers. Online retail is a growing retail channel, offering convenience and a wide range of options for consumers.

Brick-and-mortar stores continue to play a significant role in the market, allowing consumers to try on and feel the fabric before making a purchase. Innovations in technology, such as dye sublimation and digital printing, are driving product differentiation and enhancing the overall shopping experienc

The revenue is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Bras towards the end of the forecast period. The value amounting to *** billion U.S. dollars stands out significantly from the average changes, which are estimated at **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the world and a comparison of the revenue in Indonesia.The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, the global Underwear market size will be USD 79514.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 31805.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 23854.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 18288.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.00% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 3975.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1590.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Women held the highest Underwear market revenue share in 2024.

Market Dynamics of Underwear Market

Key Drivers for Underwear Market

Rising Disposable Income to Increase the Demand Globally

Rising disposable incomes lead to extra patron spending on top-rate and branded underwear. As people earn extra, they are trying to find higher quality, comfort, and emblem recognition for their purchases. This trend is especially obtrusive within the underclothes marketplace, wherein consumers are willing to pay a premium for merchandise that provides advanced materials, progressive designs, and better consolation. Brand loyalty also plays a large position, as higher-earnings consumers often pick well-known manufacturers that align with their lifestyle and standing. Additionally, increased earnings allow for greater frequent purchases and exploration of recent styles, further driving the call for top-rate and branded underwear. This shift reflects broader client conduct, where higher earnings translate into a choice for first-class over amount.

Growing Awareness of Personal Hygiene to Propel Market Growth

Growing recognition of personal hygiene is notably using demand for snug, breathable, and antimicrobial undies. As human beings turn out to be extra health-conscious, they prioritize merchandise that helps cleanliness and well-being. Underwear that offers breathability enables freshness for the day, while antimicrobial properties prevent the boom of microorganisms, reducing the threat of infections and odors. This fashion is especially prominent in activewear and everyday essentials, wherein purchasers seek undies that combine hygiene with consolation. The accelerated awareness of personal hygiene also influences buying decisions, with purchasers favoring brands that emphasize these functions. As a result, the market is seeing an upward thrust in modern undie designs that cater to those evolving preferences, reflecting a broader shift in the direction of health-centered merchandise.

Restraint Factor for the Underwear Market

Economic Downturns to Limit the Sales

During financial downturns, client spending on non-critical objects like underwear regularly declines as humans prioritize basic wishes and savings. Recessions commonly result in decreased disposable profits, main consumers to scale back on discretionary purchases. In the undies market, this indicates a shift far from premium or branded products towards more affordable alternatives or delaying purchases altogether. Brands may additionally reply with the aid of imparting reductions or specializing in price-pushed merchandise to retain clients. Additionally, customers can also opt for multipurpose or long lasting items that offer lengthy-time period use, similarly reducing the frequency of purchases. Overall, economic recessions compel customers to be more price range-conscious, impacting calls for non-vital objects like underclothes and reshaping marketplace dynamics briefly.

Trend Factors Influencing the Underwear Market

The Shift Towards Comfort, Inclusivity, and Sustainability is Transforming Consumer Preferences

Contemporary consumers are progressively leaning towards underwear that provides superior comfort, inclusive sizing, and environmentally friendly materials, mo...

Underwear Market Outlook

The global underwear market size was valued at approximately USD 90 billion in 2023 and is projected to reach around USD 140 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of approximately 5%. This growth is driven by changing lifestyle preferences, increasing disposable incomes, and the rising awareness of the importance of hygiene and personal care. As consumers become more health-conscious and fashion-forward, they are investing more in comfortable and stylish undergarments, which is propelling the growth of the underwear market globally.

One significant growth factor for the underwear market is the increasing urbanization and westernization of emerging economies. As more individuals relocate to urban areas, their lifestyle preferences shift towards more comfortable and branded underwear. This urban migration leads to a surge in demand for various types of underwear, from basic essentials to luxury items. Additionally, the increasing influence of Western fashion trends in these regions further fuels the market's expansion, as consumers seek to emulate global styles and standards.

Another crucial factor driving the market's growth is the increasing emphasis on sustainability and eco-friendly products. Consumers are becoming more environmentally conscious, and this is reflected in their purchasing decisions. Brands that offer sustainable and eco-friendly underwear options are gaining popularity. Materials like organic cotton, bamboo, and recycled fabrics are increasingly preferred by consumers, which not only benefits the environment but also enhances the brand image and customer loyalty. This trend is expected to continue, providing a significant boost to market growth.

The rise of e-commerce and digital marketing is also playing a pivotal role in the growth of the underwear market. Online platforms offer a wide range of products, easy comparison, customer reviews, and home delivery services, making it convenient for consumers to purchase underwear. Additionally, targeted digital marketing campaigns and social media influencers are influencing consumer choices, leading to increased online sales. This shift towards online shopping is expected to drive market growth further, especially in regions with high internet penetration.

The intimate wear segment is witnessing a remarkable transformation as consumers increasingly prioritize comfort, style, and functionality. This category, encompassing a range of products from bras and panties to sleepwear and loungewear, is benefiting from the growing trend of self-care and wellness. As individuals seek to enhance their personal comfort and confidence, intimate wear has become an essential part of their wardrobe. Brands are responding by offering diverse collections that cater to different body types and preferences, with a strong emphasis on inclusivity and body positivity. The integration of advanced fabrics and innovative designs is further elevating the appeal of intimate wear, making it a dynamic and fast-growing segment within the underwear market.

Regionally, the Asia Pacific region is expected to witness the highest growth rate in the underwear market during the forecast period. This growth can be attributed to the large population base, increasing disposable incomes, and rapid urbanization in countries such as China and India. Additionally, the growing awareness of personal hygiene and the increasing influence of Western fashion trends are driving the demand for diverse and high-quality underwear products in this region. Conversely, North America and Europe will continue to be significant markets due to high consumer spending power and the presence of numerous established brands.

Product Type Analysis

The underwear market encompasses various product types, including briefs, boxers, panties, thongs, and others. Briefs remain a popular choice among both men and women due to their comfort and support. They are particularly favored for daily wear and sports activities, providing a snug fit that ensures ease of movement. The continuous innovation in design and materials has further enhanced the appeal of briefs, making them a staple in the underwear market. Moreover, the availability of briefs in various styles, colors, and patterns caters to a wide range of consumer preferences.

Boxers, on the other hand, are preferred by those who seek a more relaxed fit. They are particularly popular among men for their breathab

The Global Underwear Market Report is Segmented by Product Type (Briefs, Boxers, Panties and Thongs), End-User (Women, Men, Children), Fabric Material (Cotton, Synthetic, Others), Distribution Channel (Online Retail Stores, Supermarkets/Hypermarkets, Specialty Stores, Others), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The Global Men's Underwear Market Report is Segmented by Product Type (Boxers, Briefs, Trunks, Others), Fabric Type (Cotton, Synthetic, Others), Price Range (Mass, Premium), Distribution Channel (Online Retail Stores, Supermarkets/Hypermarkets, Specialty Stores, Others), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

U.S. Men's Underwear Market estimated to grow at a CAGR of 6.4% .

Women’s Underwear Market size was valued at USD 34.74 Billion in 2023 and is projected to reach USD 49.49 Billion by 2031, growing at a CAGR of 5% during the forecasted period 2024 to 2031. Global Women’s Underwear Market Drivers The market drivers for the Women’s Underwear Market can be influenced by various factors. These may include:

• Changing Fashion Trends: The increasing focus on fashion and style has led to a diverse range of designs, colors, and materials in women's underwear, driving consumer interest and demand. • Rising Awareness of Personal Hygiene: Growing awareness about personal hygiene and comfort has led women to invest in high-quality underwear that offers better fit, breathability, and support.

Men?s Underwear Market valuation is estimated to reach US$ 41.25 0 Bn in 2025 and is anticipated to grow to US$ 61.61 0 Bn by 2032 with steady CAGR of 5.9%.

Underwear market size was USD 78.20 Billion in 2021 and is expected to register a revenue CAGR of 7.4% during the forecast period. Increasing disposable income, growing urbanization, and rising purchasing power are major factors driving the underwear market revenue growth.

• The global industry was valued at US$ 46.7 Bn in 2023
• It is expected to grow at a CAGR of 6.4% from 2024 to 2034 and reach US$ 92.3 Bn by the end of 2034

Seamless Underwear Market Overview

Attribute	Detail
Market Drivers	Increase in Demand for Athleisure Fashion Preference for Skin-friendly Fabrics

Regional Analysis

Attribute	Detail
Leading Region	North America

Global Seamless Underwear Market Snapshot

Attribute	Detail
Market Size in 2023	US$ 46.7 Bn
Market Forecast (Value) in 2034	US$ 92.3 Bn
Growth Rate (CAGR)	6.4%
Forecast Period	2024-2034
Historical Data Available for	2020-2022
Quantitative Units	US$ Bn for Value and Million Units for Volume
Market Analysis	It includes segment analysis as well as regional level analysis. Moreover, qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis.
Competition Landscape	Market share analysis by company (2023) Company profiles section includes overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials
Format	Electronic (PDF) + Excel
Market Segmentation	Product Type Briefs Thongs Bikinis Material Nylon Polyester Modal Cotton Others (Elastane, etc.) Consumer Group Women Men Distribution Channel Online e-Commerce Websites Company-owned Websites Offline Hypermarket/Supermarket Speciality Stores Other Retail Stores
Regions Covered	North America Europe Asia Pacific Middle East & Africa South America
Countries Covered	U.S. Canada Germany U.K. France Italy Spain The Netherlands China India Japan Australia South Korea Saudi Arabia UAE Kuwait South Africa Nigeria Brazil Argentina
Companies Profiled	Reebok International Limited Hanesbrands Inc. Wealurre Group Chantelle Adidas AG Emprella
Customization Scope	Available Upon Request
Pricing	Available Upon Request

Global Mens Underwear market size 2025 was XX Million. Mens Underwear Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Europe Underwear market USD 23854.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. Rising consumer preference for sustainable and eco-friendly materials is expected to aid the sales to USD 38701.8 million by 2031

Check out Market Research Intellect's Mens Underwear Market Report, valued at USD 45.12 billion in 2024, with a projected growth to USD 63.42 billion by 2033 at a CAGR of 4.5% (2026-2033).

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Underwear, which has the highest value of *** billion U.S. dollars. Find further statistics on other topics such as a comparison of the average volume per capita in Switzerland and a comparison of the average volume per capita in Hong Kong.The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, the global Ladies underwear market size will be USD 103658.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41463.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 31097.5 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23841.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5182.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2073.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The Lounge Wear category is the fastest growing segment of the Ladies underwear industry

Market Dynamics of Ladies underwear Market

Key Drivers for Ladies underwear Market

Increasing Awareness of Personal Hygiene and Health to Boost Market Growth

The increasing emphasis on personal hygiene and health has significantly boosted the demand for premium-quality underwear. Women are increasingly choosing comfortable and breathable fabrics that reduce the risk of skin irritations and infections. Additionally, the rise in active lifestyles is driving the need for functional underwear equipped with features such as moisture-wicking, odor resistance, and antibacterial properties. This trend fosters market growth by encouraging innovation and premiumization in product offerings. Brands are responding to these demands by developing advanced fabric technologies and performance-driven designs, attracting health-conscious consumers. The focus on functionality, combined with health benefits, appeals to a broad demographic, from fitness enthusiasts to everyday users, thus expanding the market base and driving consistent sales growth. Moreover, the willingness of consumers to invest in higher-quality products for long-term comfort and hygiene underpins the demand for such specialized offerings, further propelling the market forward.

Changing Fashion Trends to Drive Market Growth

Underwear has evolved beyond its traditional role as a functional garment and is now embraced as a key element of fashion. There is a growing preference for stylish options, including lace details, seamless designs, and vibrant, trendy colors. Additionally, the influence of the athleisure trend has expanded into the underwear segment, with women increasingly opting for sporty yet chic designs that align with their active and dynamic lifestyles. This shift in perception positions underwear as both a fashion and lifestyle product, driving consumer interest and increasing purchase frequency. The demand for fashionable and multifunctional designs encourages brands to innovate with materials, patterns, and aesthetics, catering to diverse tastes. The fusion of style and functionality, particularly in athleisure-inspired underwear, broadens market appeal by attracting both fashion-forward consumers and those seeking versatile products. This dual-purpose appeal not only diversifies market offerings but also boosts revenue as consumers are willing to pay a premium for products that blend comfort, style, and performance.

Restraint Factor for the Ladies underwear Market

Fluctuating Raw Material Costs Will Limit Market Growth

The cost of raw materials like cotton, silk, and synthetic fibers can be volatile due to factors such as supply chain disruptions, geopolitical tensions, and climate conditions. Rising raw material costs can lead to higher production expenses, making it challenging for manufacturers to maintain affordability without compromising quality. In certain regions, cultural and religious norms may restrict the marketing and availability of lingerie, limiting the market's growth potential. In some cultures, discussing or purchasing intimate apparel openly is still considered taboo, reducing demand in conservative markets. The lack of standardized sizing in the industry lead...

Global Men’s Underwear Market has valued at USD35.7 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 7.8% through 2028.

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Market Size
Forecast Market Size
CAGR
Fastest Growing Segment
Largest Market
Key Players

North America Underwear market size will be USD 31805.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 52601.7 Million by 2031. This growth is mainly attributed to the region's Increasing demand for comfort and functionality in everyday wear.