The Vegan Cosmetics Market Report is Segmented by Product Type (Facial Cosmetics, Eye Cosmetic Products and Lip and Nail Make Up Products), Category (Premium Products and Mass Products), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

This statistic shows the projected market value of vegan cosmetics worldwide from 2018 to 2025. The global vegan cosmetics market is projected to grow 6.3 percent a year to reach to 20.8 billion U.S. dollars by 2025.

Vegan Beauty Cosmetics Market Outlook

The global vegan beauty cosmetics market size was valued at approximately USD 16.3 billion in 2023 and is expected to reach around USD 30.6 billion by 2032, showcasing a compound annual growth rate (CAGR) of 7.5% over the forecast period. The robust growth of this market is primarily driven by an increasing consumer shift towards cruelty-free and sustainable beauty products. As awareness grows about the ethical and environmental impacts of traditional cosmetics, a significant portion of consumers is gravitating towards vegan alternatives that are both environmentally friendly and ethically produced. This surge in demand is further bolstered by advancements in vegan formulations and the expanding range of products available to meet consumer needs.

A key growth factor propelling the vegan beauty cosmetics market is the rising global consciousness about sustainability and animal welfare. Consumers today are more informed and conscientious, demanding transparency and ethical practices from brands. The beauty industry is reacting to this shift by offering vegan products that not only eschew animal testing but also use plant-based and sustainable ingredients. Moreover, the rise of social media and digital platforms has significantly amplified consumer awareness and advocacy for vegan beauty products. Influencers and brands leverage these platforms to educate consumers on the benefits of vegan cosmetics, thus accelerating market growth.

Another significant driver of market expansion is the increasing availability and variety of vegan beauty products. Major beauty brands and startups alike are investing in research and development to innovate vegan formulations that perform as well as, if not better than, their traditional counterparts. This includes creating textures, colors, and formulations that appeal to a wide range of consumers. The broadening product lines, which now include skincare, haircare, makeup, and fragrances, cater to diverse consumer preferences and needs, thus expanding the customer base. Additionally, strategic marketing and clear labeling are making it easier for consumers to identify and choose vegan products, enhancing market penetration.

The health benefits associated with vegan beauty cosmetics also significantly contribute to the market's growth. As these products are formulated without harsh chemicals and synthetic additives, they are often perceived as safer and healthier alternatives. This perception is particularly appealing in the skincare and haircare segments, where consumers are increasingly looking for products that cater to sensitive skin and scalp conditions. The trend towards clean and green beauty is not just a preference, but a lifestyle choice for many, aligning with broader wellness trends and further driving demand for vegan beauty products.

The rise of Halal Cosmetics is another noteworthy trend in the beauty industry, complementing the growth of vegan beauty products. Halal cosmetics adhere to Islamic law, ensuring that the products are free from ingredients derived from animals that are not slaughtered according to halal practices, as well as alcohol and other prohibited substances. This segment is gaining traction among Muslim consumers who seek products that align with their religious beliefs and ethical values. The demand for halal cosmetics is not limited to Muslim-majority countries; it is expanding globally as awareness of halal standards increases. Brands are responding by developing halal-certified products that cater to a diverse consumer base, enhancing the inclusivity and ethical appeal of their offerings.

From a regional perspective, North America and Europe are currently the largest markets for vegan beauty cosmetics, driven by high consumer awareness and disposable income levels. However, the Asia Pacific region is anticipated to exhibit the highest growth during the forecast period, with a rising middle-class population and increasing awareness about sustainable and ethical products. The demand in Latin America and the Middle East & Africa is also expected to rise steadily, as global beauty trends permeate these regions and local players emerge to cater to the growing vegan beauty movement. With governments and organizations promoting sustainability, these regions are poised to witness significant market growth.

Product Type Analysis

The vegan skincare segment is a significant contributor to the overall vegan beauty cosmetics market. As consumers

Vegan beauty products market is expected to reach a powerful growth of USD 15.45 Billion by 2020, driven by a projected CAGR of 5.52%

The market is projected to grow from USD 18.8 billion in 2025 to USD 37.2 billion by 2035, reflecting a CAGR of 6.9% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 18.8 billion
Industry Value (2035F)	USD 37.2 billion
CAGR (2025 to 2035)	6.9%

Vegan Cosmetics Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	35.60

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	27.40

Country	Germany
Population (millions)	83.2
Estimated Per Capita Spending (USD)	32.50

Country	France
Population (millions)	65.6
Estimated Per Capita Spending (USD)	30.80

Country	Japan
Population (millions)	123.9
Estimated Per Capita Spending (USD)	28.90

Country	Australia
Population (millions)	26.4
Estimated Per Capita Spending (USD)	33.20

Vegan Cosmetics Market - Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	7.8%

Country	CAGR (2025 to 2035)
United Kingdom	7.2%

Country	CAGR (2025 to 2035)
Germany	6.9%

Country	CAGR (2025 to 2035)
India	8.3%

Country	CAGR (2025 to 2035)
China	8.7%

Competition Outlook: Vegan Cosmetics Market

Company Name	Estimated Market Share (%), 2024
Lush	16-20%
Cover FX	10-14%
Pacifica	8-12%
E.L.F. Cosmetics	6-10%
Other Companies (combined)	45-55%

The global vegan cosmetics market was valued at USD 14.98 Bn in 2021 and is expected to exhibit a CAGR of 6.1% during the forecast period 2022-2030.

Growing environmental awareness, and increasing producers of vegan cosmetics products are the major factor that drives the demand for the global market. In addition, rising R&D investment for advanced products, and stringent regulatory regulations linked with animal testing fuel the demand for the target market. Furthermore, developments in the cosmetic industry and emerging new markets will provide opportunities for the target market. However, lack of awareness about the benefits of vegan cosmetics in developing countries will hamper global market growth

Vegan cosmetics are made up of chemical compounds obtained from natural or synthetic sources that do not contain any components obtained from animals. Animal-derived ingredients include gelatin, lanolin, collagen, albumen, carmine, honey, beeswax, lanolin, collagen, and honey. Vegan cosmetics are used for personal care, skincare, and hair care and are used to cleanse or protect the body or hair. Vegan cosmetics are used to improve someone's appearance by minimizing flaws, emphasizing natural features, bringing out the glow of the face, or altogether changing the appearance.

Global Vegan Beauty Cosmetics is segmented by Application (Skincare, Makeup), Type (Cosmetics, Beauty) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Vegan Makeup Market Outlook

The global vegan makeup market size was valued at approximately USD 4.2 billion in 2023 and is expected to reach a staggering USD 9.8 billion by 2032, growing at a robust CAGR of 9.6% during the forecast period. The vegan makeup market is experiencing unprecedented growth, driven by a confluence of factors such as increasing awareness of ethical consumerism, a growing number of vegans worldwide, and the rising demand for cruelty-free and environmentally sustainable products. As consumers become more conscious of the impact of their purchasing decisions on the environment and animal welfare, the demand for vegan makeup products is anticipated to maintain a steady upward trajectory.

One of the pivotal growth factors influencing the vegan makeup market is the rising awareness and advocacy surrounding animal welfare and environmental sustainability. Consumers are increasingly seeking products that align with their ethical values, and vegan makeup, free from animal-derived ingredients and associated with cruelty-free testing practices, is becoming an ideal choice for many. Additionally, the growing awareness campaigns by animal rights organizations and increased information dissemination through social media channels have accelerated the shift of consumers towards vegan beauty products. This trend is particularly significant among millennials and Gen Z, who are more inclined to support brands that promote sustainability and ethical practices.

Another significant driver is the advancement in cosmetic formulation technologies that allow for high-quality vegan products. Traditionally, vegan products were often criticized for their lack of performance compared to conventional counterparts. However, with continuous innovation and research in plant-based ingredients and synthetic alternatives, vegan makeup now offers comparable, if not superior, quality and performance. This has led to greater consumer adoption, as individuals are no longer required to compromise on efficacy or quality when opting for cruelty-free and vegan options, thus fueling market growth.

The rising trends in health consciousness and the reduction of skin sensitivities and allergies have also bolstered the demand for vegan makeup products. Many consumers perceive vegan products as safer and healthier due to their formulations being free from harsh chemicals and animal derivatives, which can trigger allergies or sensitivities. This perception is particularly pronounced in regions with high incidences of skin sensitivities and among consumers who are increasingly vigilant about the ingredients in their personal care products. As more individuals seek out clean beauty alternatives, the vegan makeup segment is set to expand further.

Regionally, North America currently holds a significant share of the vegan makeup market, attributed to the high concentration of vegan and environmentally conscious consumers in the region. However, the Asia Pacific is anticipated to witness the fastest growth during the forecast period, driven by the increasing disposable incomes, rapid urbanization, and a growing awareness of ethical consumerism. The European market also shows substantial promise, benefiting from stringent regulations on animal testing and a strong cultural inclination towards sustainable products. Each of these regions presents unique opportunities and challenges that are shaping the growth dynamics of the vegan makeup market globally.

Product Type Analysis

The vegan makeup market is segmented based on product type into foundation, lip products, eye products, face products, and others. Within these segments, foundation holds a significant market share, driven by the increasing demand for products that offer natural finish and coverage without the use of animal-derived ingredients. Vegan foundations are increasingly incorporating ingredients such as plant-based oils and minerals, catering to a variety of skin tones and types, which has broadened their appeal to a diverse consumer base. The continuous innovation in product formulation to enhance texture, longevity, and coverage has also been pivotal in driving the growth of this segment.

Lip products constitute another major segment in the vegan makeup market, with a growing number of brands launching new and innovative vegan lipsticks, glosses, and balms. The demand for vegan lip products is driven by consumers seeking vibrant, long-lasting colors crafted from natural pigments. Moreover, the inclusion of nourishing ingredients like shea butter and plant oils in these products provides additional skincare benefits, which is a signif

The vegan makeup market, valued at $13,480 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 7.3% from 2025 to 2033. This surge is driven by several key factors. Increasing consumer awareness of animal welfare and the ethical implications of conventional cosmetics fuels demand for cruelty-free and vegan alternatives. The rising popularity of sustainable and eco-conscious lifestyles further reinforces this trend. Furthermore, advancements in vegan formulations have significantly improved product quality and performance, eliminating previous concerns about texture, pigmentation, and longevity. This has broadened the appeal of vegan makeup beyond niche markets, attracting a wider range of consumers, including those seeking high-performance cosmetics with a clear ethical stance. Major players like L'Oréal, Estée Lauder, and smaller, specialized brands like KVD Vegan Beauty and Elate Beauty are actively competing in this expanding market, fueling innovation and product diversification. The market segmentation is likely diverse, encompassing various product categories like foundation, lipstick, eyeshadow, and skincare, each with its own growth trajectory. Regional variations in consumer preferences and regulatory frameworks will also influence market dynamics, with North America and Europe expected to be leading regions. The projected growth trajectory suggests the vegan makeup market will continue its upward trend throughout the forecast period. This expansion will likely be driven by continued improvements in product formulation and marketing strategies that effectively communicate the benefits of vegan cosmetics. The rise of online retail and social media marketing further facilitates market expansion by reaching a wider consumer base. However, challenges remain, such as managing supply chain complexities and ensuring consistent product quality across a variety of brands and price points. Competition will likely intensify as more companies enter the market, requiring established brands to continuously innovate and adapt to changing consumer preferences. The market's future hinges on its ability to maintain its commitment to ethical sourcing, sustainability, and delivering high-quality products that compete effectively with conventional makeup options.

Global Vegan Cosmetics Market market size valued at US$ 18.70 Billion in 2023, set to reach US$ 33.52 Billion by 2032 at a CAGR of 6.7% from 2024 to 2032.

Global Vegan Cosmetics market size is expected to reach $27.54 billion by 2029 at 9.0%, the rising popularity of veganism fuels growth in the vegan cosmetics market

In 2022, the vegan cosmetics market in South Korea was valued at around *** billion South Korean won, up from around *** billion in 2013. It was expected to increase in value to reach approximately ************ won by 2025.

Vegan Cosmetics Market size is estimated to be valued at USD 71.51 Bn in 2025 and is expected to expand at a CAGR of 6.3%, reaching USD 109.75 Bn by 2032.

Vegan Cosmetics Market Outlook

According to our latest research, the global vegan cosmetics market size reached USD 18.8 billion in 2024, reflecting robust consumer demand and evolving ethical preferences. The market is witnessing a compelling growth trajectory, recording a CAGR of 6.9% from 2025 to 2033. By the end of 2033, the vegan cosmetics market is forecasted to attain a value of USD 36.6 billion. This remarkable expansion is primarily driven by increasing consumer awareness regarding animal welfare, the harmful effects of synthetic chemicals, and a growing preference for sustainable and cruelty-free beauty products.

One of the principal growth drivers for the vegan cosmetics market is the rising consumer consciousness about the environmental and ethical implications of traditional beauty products. A significant segment of the global population, especially millennials and Generation Z, is actively seeking products that align with their values, including sustainability, cruelty-free practices, and clean labeling. This shift in consumer preference is further fueled by widespread social media campaigns and influencer endorsements that highlight the benefits of vegan cosmetics. As a result, major brands are increasingly reformulating their product lines to exclude animal-derived ingredients and harmful chemicals, thereby catering to this expanding customer base.

Another key factor contributing to the growth of the vegan cosmetics market is the increasing prevalence of skin allergies and sensitivities associated with synthetic and animal-based ingredients. Consumers are becoming more discerning about the ingredients in their personal care products, leading to a surge in demand for natural, plant-based alternatives. This trend is particularly evident in developed markets, where regulatory bodies and consumer watchdog organizations are advocating for greater transparency in labeling and ingredient sourcing. The adoption of vegan cosmetics is also being propelled by the growing trend of holistic wellness, wherein consumers are seeking products that not only enhance their appearance but also promote overall well-being.

Technological advancements and innovation in product formulation are further accelerating the growth of the vegan cosmetics market. Companies are investing heavily in research and development to create high-performance vegan alternatives that rival or surpass their conventional counterparts. The integration of advanced botanical extracts, organic ingredients, and sustainable packaging solutions is enhancing product efficacy and appeal. Furthermore, the proliferation of e-commerce platforms and direct-to-consumer channels is making vegan cosmetics more accessible to a global audience, thus broadening the market’s reach and driving sales growth across various regions.

From a regional perspective, North America and Europe continue to dominate the vegan cosmetics market, accounting for a substantial share of global revenue. These regions benefit from high consumer awareness, stringent regulatory standards, and a strong presence of leading vegan cosmetic brands. Meanwhile, the Asia Pacific region is emerging as a high-growth market, driven by rising disposable incomes, urbanization, and increasing adoption of Western beauty trends. Latin America and the Middle East & Africa are also witnessing gradual growth, supported by changing lifestyles and a growing emphasis on ethical consumerism. The interplay of these regional dynamics is shaping the global landscape of the vegan cosmetics industry.

Product Type Analysis

The product type segment within the vegan cosmetics market encompasses skin care, hair care, makeup, fragrances, and others. Among these, skin care products represent the largest share, driven by heightened consumer awareness about the importance of natural and cruelty-free ingredients in daily skin routines. The demand for vegan skin care is particularly robust in developed markets, where consumers are increasingly scrutinizing product labels for animal-derived components and harmful

The vegan beauty market is experiencing robust growth, driven by increasing consumer awareness of animal welfare, environmental concerns, and the perceived health benefits of plant-based ingredients. The market's expansion is fueled by a rising demand for cruelty-free and sustainable products, aligning with broader societal shifts towards ethical consumption. This trend is particularly pronounced among younger demographics, who are increasingly vocal about their values and actively seek brands that reflect them. Major players like L'Oreal, P&G, and Unilever are actively investing in and expanding their vegan product lines, recognizing the significant market opportunity. This increased competition is further driving innovation and affordability, making vegan beauty products accessible to a wider consumer base. While precise market sizing is dependent on detailed data, the considerable presence of established players and the strong growth drivers suggest a substantial market valued in the billions, experiencing a CAGR in the high single digits to low double digits. The market is segmented by product type (e.g., skincare, makeup, haircare), price point, and distribution channels (online vs. brick-and-mortar), providing numerous opportunities for specialization and targeted marketing strategies. Further market growth hinges on the continued success of brands in effectively communicating the benefits of vegan beauty products, including their superior quality and ethical sourcing. Challenges remain, such as overcoming consumer perceptions of higher pricing and ensuring consistent quality and efficacy across product ranges. Geographical expansion, particularly in emerging markets with growing consumer purchasing power, represents a significant area of future growth. The success of smaller, niche vegan beauty brands demonstrates the potential for differentiation and specialization within the market. Continued innovation in ingredient sourcing, product formulation, and sustainable packaging will be crucial in sustaining the market's upward trajectory. Overall, the vegan beauty market presents a promising investment opportunity with considerable potential for future expansion and diversification.

Global Vegan Beauty Cosmetics Market to grow from US$ 16.32 Billion in 2023 to US$ 28.4 Billion by 2032, at a CAGR of 6.35%.

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Vegan Cosmetics Market Size 2024-2028

The vegan cosmetics market size is estimated to increase by USD 6.52 billion and grow at a CAGR of 6.78% between 2023 and 2028. The market is experiencing significant growth, driven by increasing consumer preference for cruelty-free and ethically produced beauty products. This trend is reflected in the strategic acquisitions and investments made by major players in the industry. However, the market also faces challenges, including the potential negative impact on humans and animals from the use of certain synthetic ingredients commonly found in vegan cosmetics. As consumers become more conscious of the ingredients in their beauty products, companies are under pressure to ensure transparency and haircare safety. Instead, they opt for plant-based alternatives such as organic oils and extracts, which offer benefits like vitamins, minerals, and antioxidants for healthier skin and body care. The market is expected to continue growing as more consumers make the switch to vegan cosmetics, driven by ethical and environmental concerns.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

By Distribution Channel

The vegan cosmetics market share growth by the offline segment will be significant during the forecast period. The offline distribution channel segment comprises speciality stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and others (department stores, salons and spas, and drugstores).

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The offline segment showed a gradual increase in the market share of USD 10.64 billion in 2018 and continued to grow until 2022. Offline shopping formats are highly capable of building trust in the consumers regarding the product by offering product demonstrations. A delay in receiving the shipment by a consumer is a major setback for online companies. For most fast-moving consumer goods (FMCG) and cosmetics, consumers prefer offline shopping formats. Major retailers are setting up new stores in the local and regional markets. Colors and aesthetics, being the major attributes of cosmetics, are difficult to demonstrate through online sales channels. Cosmetics companies prefer opening brand outlets in major urban areas and offering free samples to potential customers. Consumers tend to purchase new cosmetics at retail stores. Thereafter, if the products are found to be highly satisfactory, they are bought online to avail themselves of promotional discounts. These factors have led to the dominance of the offline sales channel segment in the global vegan cosmetics market. Hence, such factors are fuelling the growth of this segment during the forecast period.

Key Regions

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Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The UK, Germany, France, and Russia are the leading cosmetics markets in Europe. The UK leads in terms of cruelty-free cosmetics sales in the European market. Cruelty-free cosmetics product launches have doubled in the past year, whereas the vegan population has increased by four times in the country over the last four years. Along with the preference for cruelty-free, significantly higher per capita expenditure on cosmetics (compared to the European average) has driven the demand for vegan cosmetics in the country.

One of the key requirements for obtaining vegan certification is that cosmetics should not be tested on animals. Europe bans the testing of cosmetics on animals. Thus, various cruelty-free cosmetics have been launched in the region. These cosmetics that comply with regulations and the presence of a large vegan population are likely to rapidly drive the regional cruelty-free cosmetics market during the forecast period. People for the Ethical Treatment of Animals (PETA) and the European Vegetarian Union (EVU) are two of the prominent organizations operating in Europe that award cruelty-free or vegan certificates to cosmetics and other consumer products. All these factors will drive the regional market during the forecast period.

Market Dynamics and Customer Landscape

The Market is experiencing rapid growth, driven by increasing consumer awareness and demand for cruelty-free products. As people become more conscious of animal welfare, they seek alternatives to traditional cosmetics containing animal-derived ingredients like milk, fat, and beeswax. Instead, they opt for plant-based alternatives such as organic oils and extracts, which offer benefits like vitamins, minerals, and antioxidants for healthier skin and body care. This shift is evide

United States Vegan Cosmetic Market was valued at USD 3.95 Billion in 2024 and is anticipated to grow USD 5.78 Billion by 2030 with a CAGR of 6.55%.

Pages	70
Market Size	2024: USD 3.95 Billion
Forecast Market Size	2030: USD 5.78 Billion
CAGR	2025-2030: 6.55%
Fastest Growing Segment	Online
Largest Market	West
Key Players	1. Coty Inc. 2. Billy Jealousy 3. Beauty Without Cruelty 4. Gabriel Cosmetics Inc. 5. Pacifica Beauty LLC. 6. Nature's Brands, Inc. 7. Cosmetics Inc. 8. Cosmax Usa Corporation 9. Emma Jean Cosmetics Inc. 10. Yves Rocher Amérique du Nord Inc

Global Vegan Cosmetics Market was valued at USD 18.55 Billion in 2024 and is expected to grow to USD 27.35 Billion by 2030 with a CAGR of 6.68%.

Pages	188
Market Size	2024: USD 18.55 Billion
Forecast Market Size	2030: USD 27.35 Billion
CAGR	2025-2030: 6.68%
Fastest Growing Segment	Online
Largest Market	Europe
Key Players	1. MuLondon 2. Loreal SA 3. Beauty Without Cruelty 4. Levlad Inc (Nature's Gat) 5. MO MI BEAUTY 6. e.l.f. Beauty, Inc. 7. Cottage Holdco B.V. (COTY Company) 8. Gabriel Cosmetics Inc. 9. Groupe Rocher 10. Pacifica Beauty

The global vegan beauty market is experiencing robust growth, driven by increasing consumer awareness of animal welfare, sustainability concerns, and the perceived health benefits of natural and organic ingredients. The market, estimated at $15 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching an estimated $45 billion by 2033. This significant expansion is fueled by several key factors. The rising popularity of vegan lifestyles extends beyond diet to encompass personal care choices, creating a large and expanding consumer base. Furthermore, the growing demand for cruelty-free and ethically sourced products resonates with a socially conscious consumer demographic. The market's segmentation reflects this trend, with strong growth in hair care, skincare, and makeup segments, particularly within the women's application category. The increasing availability of vegan beauty products across various retail channels, including online marketplaces and specialized stores, further contributes to market expansion. However, challenges remain. Maintaining consistent product quality and affordability while using ethically sourced, plant-based ingredients can present manufacturing complexities and cost pressures. Moreover, ensuring transparency and traceability throughout the supply chain is crucial for maintaining consumer trust and building brand loyalty within this increasingly competitive market. Key players such as L'Oreal, Unilever, and smaller niche brands are investing heavily in research and development, focusing on innovative formulations and sustainable packaging to address these challenges and capture a larger share of this lucrative and expanding market. The regional breakdown reveals strong growth across North America and Europe, but emerging markets in Asia-Pacific are demonstrating particularly high growth potential, driven by rising disposable incomes and increased awareness of veganism and ethical consumption.