Website Builders Market was valued at USD 1.97 Billion in 2023 and is expected to reach USD 3.58 Billion in 2031, growing at a CAGR of 7.73% over the forecast period of 2024 to 2031.

Key Market Drivers Increasing adoption of e-commerce platforms by small and medium enterprises (SMEs): The rise of e-commerce has driven many SMEs to establish an online presence, boosting the demand for website builders. According to the U.S. Small Business Administration (SBA), as of 2023, 71% of small businesses had a website, up from 64% in 2021. This growth indicates a strong trend towards digital adoption among SMEs, fueling the Website Builders Market. Growing demand for mobile-responsive websites: With the increasing use of smartphones for internet browsing, there's a rising need for mobile-responsive websites. In 2023, 85% of Americans owned a smartphone, up from 81% in 2021. This trend has led to a surge in demand for website builders that offer mobile-responsive templates and designs. Shift towards no-code/low-code development platforms: The popularity of no-code and low-code development platforms has significantly contributed to the growth of the Website Builders Market.

As of 2024, WordPress.org is the leading website builder in the world, accounting for over ** percent of global market share. Wix and Squarespace ranked as the second and third most popular website building platforms, each of which accounted for ** and *** percent respectively of market share. Website builders Website building tools such as Wix and Squarespace allow for users to construct and manage customizable websites without the need for advanced coding knowledge. These platforms often include customizable design templates and offer extensions for e-commerce and mailing lists. Although Wix has the biggest worldwide market share, Weebly and Squarespace rank as the most popular platforms in the United States. As the functionality offered by these platforms increases, so too does the market’s overall revenue figure. Between 2012 and 2017 website builder revenue increased from around ****billion U.S. dollars to over *** billion dollars. As overall web traffic and global internet access continue to rise, it has become increasingly important for businesses to have an online site for sales, marketing, and general contact information. These website building tools allow businesses of all sizes to maintain an online presence without having to spend huge sums of money on web design or coding.

Global Website Builder Tools Market Share size and share are expected to exceed USD 39.02 billion by 2032, with a compound annual growth rate (CAGR) of 27.5% during the forecast period.

The statistic illustrates the total sales of the website builders market worldwide in 2012 and 2017. In 2017, global website builders sales amounted to over *** billion U.S. dollars.

Website Builders Market Outlook 2032

The global website builders market size was USD 1.84 Billion in 2023 and is likely to reach USD 3.33 Billion by 2032, expanding at a CAGR of 7.73% during 2024–2032. The market growth is attributed to the high demand for digital presence across the globe.



Increasing demand for digital presence is expected to drive the website builders market. Businesses of all sizes recognize the importance of having an online presence, they are turning to website builders to create professional, functional, and aesthetically pleasing websites. These platforms offer a range of templates, customization options, and integrated features, making it easier for businesses to establish and manage their online presence. The rise in the number of small and medium-sized enterprises (SMEs) and the growing trend of digitalization are key factors propelling the market.

Impact of Artificial Intelligence (AI) in Website Builders Market

The use of artificial intelligence is likely to provide substantial propulsion to the website builders market. AI-powered platforms analyze user behavior and preferences, generating website designs that engage visitors and drive conversions effectively. AI suggests design elements and layouts based on the industry or purpose of the site, saving users time and effort. Additionally, AI automates tasks such as SEO optimization and content generation, making it easier for businesses to maintain and update their sites. This integration of AI into website creation tools improves their functionality andmakes them more appealing to businesses, thereby driving the market.

Website Builders Market Dynamics

Major Drivers

The website builder tool market leads to an approximate CAGR of 28% in the global market, during the forecast period and projects revenue valued at US$ 3754.2 million in 2023, and is expected to cross US$ 44322.2 million by 2033.

Attributes	Details
Website Builder Tool Market Size (2023)	US$ 3,754.2 million
Website Builder Tool Market Size (2033)	US$ 44,322.2 million
Website Builder Tool Market CAGR	28%

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 28% from 2023 to 2033
Website Builder Tool Market Size (2023)	US$ 3,754.2 million
Website Builder Tool Market Size (2033)	US$ 44,322.2 million
Base year for estimation	2022
Historical data	2018 to 2022
Forecast period	2023 to 2033
Quantitative units	Revenue in USD million and CAGR from 2023 to 2033
Report Coverage	Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered	Type Application Region
Regions Covered	North America Latin America Western Europe Eastern Europe South Asia & Pacific East Asia Middle East & Africa
Country scope	United States Canada Brazil Mexico Germany United Kingdom France Spain Italy Poland Russia Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC Countries South Africa Israel
Key companies profiled	Wix.com Inc. Automattic Inc. Open Source Matters Inc. Weebly, Inc. Webs Duda and Doodlebit LLC Yola Inc. IM CREATOR SQUARESPACE Sitey JIMDO GmBH WebStarts GoDaddy Mono Solutions Shopify Ecwid, Wordpress.Com Basekit Unbounce Instapage Webflow The Endurance International Group Inc. Square Inc. WOW Slider SITE123, Simbla Inc. Sitey bluehost Inc. IM Creator Ltd. Homestead Technologies Inc. Zoho Corporation Pvt. Ltd.
Customization & Pricing	Available upon Request

Website Builders Market is Segmented by Builder Type (PC Website Builders and Mobile Website Builders), Deployment (cloud and On-Premises), End User (Individuals and Businesses), Pricing Tier (Freemium, Subscription (Less Than USD (15 / Month)), and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the global Website Builder market size will be USD 3951.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 28.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1185.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 908.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 197.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 79.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.3% from 2024 to 2031.
The PC Website Builders category is the fastest-growing segment of the Website Builder industry

Market Dynamics of Website Builder Market

Key Drivers for Website Builder Market

Rising Demand for Online Presence to Boost Market Growth: Small and medium-sized enterprises (SMEs) and entrepreneurs are increasingly recognizing the need for a digital presence to expand their reach, boost credibility, and drive sales. According to Curate Labs, by 2024, approximately 2 billion websites exist online, including 1.13 billion on the World Wide Web. Each day, around 252,000 new websites are created, with about 10,500 launched every hour. Globally, over 28% of businesses engage in online activities, and as of 2023, 71% of businesses have a website. Additionally, 43% of small businesses plan to enhance their website's performance, reflecting the growing importance of digital engagement. GoDaddy's Data Observatory India 2023 reveals that 55% of small businesses in India were established in the last five years, and 62% of them use websites, e-commerce platforms, or online stores as their primary sales channels. Website builders offer these businesses affordable, easy-to-use solutions for creating professional websites without requiring technical skills. This demand is expected to grow as more businesses, especially in developing regions, adopt digital transformation strategies

Increasing Mobile Internet Usage to Drive Market Growth: As more consumers access the internet through mobile devices, the demand for mobile-responsive websites continues to rise. In 2020, 90% of people in high-income countries were internet users, which increased to 93% by 2023, nearing universal access. In contrast, only 27% of the population in low-income countries uses the internet, up from 24% in 2022. This 66-percentage-point gap highlights the stark digital divide between high-income and low-income regions. Despite this, internet usage in low-income countries has grown by 44.1% since 2020, with a 14.3% increase in the past year alone. Website builders have adapted by offering mobile-first templates and optimization tools, ensuring that websites perform seamlessly across devices—an essential feature for attracting a diverse and growing user base.

Key Restraint Factor for the Website Builder Market

Limited Customization and Scalability Will Limit Market Growth: Many website builders offer pre-designed templates that limit the customization options for users. Businesses that need highly tailored or unique website designs might find the available options insufficient. This limitation could push users toward hiring professional web developers or using more customizable platforms like WordPress or custom-built sites. Some website builders offer basic SEO tools, but they may lack advanced options for optimizing websites for search engines. Users looking to perform in-depth on-page SEO (such as schema markup, custom metadata, or advanced page load speed optimizations) might find the limitations frustrating, especially for websites where search engine ranking is critical for traffic generation. Most website builders rely on shared hosting, meaning multiple websites are hosted on the same server. This increases the risk of vulnerabilities or breaches affecting multiple websites. B...

The statistic shows the market leaders in the website builders industry in the United States, as of 2018. At that time, Weebly held ***** percent of the website builders market, making it the leading company in the United States.

PC Website Builders Market Outlook

In 2023, the global PC website builders market size is estimated at USD 2.5 billion and is projected to reach USD 5.3 billion by 2032, growing at a CAGR of approximately 7.8% during the forecast period. This significant growth can be attributed to the increasing demand for user-friendly website development tools that cater to both technical and non-technical users. With the rise of digital transformation across various industries, the need for businesses to establish an online presence has become paramount. The ease of use and accessibility offered by PC website builders have made them an attractive option for many businesses and individuals looking to create professional websites without the need for extensive coding knowledge.

The growth factors of the PC website builders market are primarily driven by the increasing digitalization efforts across different sectors. As businesses shift towards a more digital-centric approach, the demand for online platforms and digital tools has surged. This is particularly true for small and medium enterprises (SMEs), which are leveraging website builders to create cost-effective online presences. Additionally, the simplification of web design processes through drag-and-drop functionalities and customizable templates has democratized website creation, enabling individuals and businesses without technical expertise to develop professional-grade websites. This democratization has opened the market to a broader user base, contributing to its robust growth.

Another significant growth factor is the rising trend of e-commerce and online retail, which has driven the demand for customizable and scalable website solutions. As consumers increasingly prefer online shopping, businesses are compelled to enhance their digital storefronts to stay competitive. PC website builders provide an efficient way for companies to establish and maintain dynamic e-commerce platforms without the need for extensive IT infrastructure. Furthermore, the integration of advanced features such as analytics, SEO tools, and mobile responsiveness within these website builders enhances their appeal, supporting businesses in optimizing their online presence and improving customer engagement.

The adaptability and innovation within the website builder platforms themselves have also contributed to market growth. Continuous advancements in technology, such as AI-driven design tools and automated website optimization features, have enhanced the functionality and user experience of website builders. These innovations not only reduce the time and effort required to create a website but also improve the overall quality and performance of the final product. As a result, more businesses, including large enterprises, are turning to website builders to meet their digital needs, further expanding the market.

Regionally, North America is expected to hold a significant share of the market, driven by the high adoption rate of digital technologies and the presence of key industry players. The Asia Pacific region is anticipated to witness the fastest growth, fueled by the rapid digitalization of economies like China and India, increasing internet penetration, and the growing number of small businesses seeking to establish an online presence. Europe also presents substantial growth opportunities, supported by the ongoing digital transformation initiatives across various industries.

Platform Type Analysis

The platform type segment in the PC website builders market is predominantly categorized into drag-and-drop builders, template-based builders, and code-based builders. Drag-and-drop builders are immensely popular due to their intuitive interfaces, offering users the ability to create complex website layouts with minimal effort. This accessibility has been a significant factor in their widespread adoption among individuals and small businesses lacking technical expertise. These builders typically come with a range of pre-designed elements that can be customized to match a brand's identity, which enhances their appeal to users seeking quick and easy website solutions. This segment is expected to continue its dominance as more businesses and individuals prioritize convenience and efficiency in website development.

Template-based builders are another crucial segment, offering users a variety of design templates to jumpstart the website creation process. These builders provide a structured approach to website design, allowing users to select templates that fit their specific needs, whether for personal blogs, business websites, or e-commerce platforms.

Website Builders Market is expected to surpass the value of USD 3.3 Billion by 2032, expanding at a CAGR of xx.x% during the forecast period.

No Code Website Builder Tools Market size was valued at USD 1.97 Billion in 2023 and is estimated to reach USD 3.58 Billion by 2031, growing at a CAGR of 7.73 % from 2024 to 2031.

Global No Code Website Builder Tools Market Drivers

Growing Interest in Do-It-Yourself Website Creation: The demand for user-friendly, no-code platforms has increased as more companies and individuals want to build websites themselves rather than hiring professionals. These tools remove the technical obstacles typically connected with web building and enable consumers to create expert websites using drag-and-drop features and templates.

Economicalness: By removing the need to hire qualified developers, no-code website builders drastically lower the cost of web development, making it more accessible to startups, small enterprises, and individual entrepreneurs. A wide spectrum of consumers, including huge corporations and solopreneurs, find this cost appealing.

Global Website Builder Market is anticipated to experience remarkable expansion, with a projected Compound Annual Growth Rate (CAGR) of 10.43% from 2025 to 2033. According to the market analysis, the market size is forecasted to reach USD 20.50 Billion by the end of 2033, up from USD 8.40 Billion in 2024.

The Global Website Builder market size to cross USD 20.5 Billion by 2033. [https://edison.va

The website builder market, valued at $2074.2 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 6.7% from 2025 to 2033. This growth is fueled by several key drivers. The increasing demand for online presence among small and medium-sized businesses (SMBs) and individual entrepreneurs is a major catalyst. The rise of e-commerce and the need for businesses to establish a digital storefront are significantly contributing to market expansion. Furthermore, the user-friendly interfaces and affordable pricing models offered by website builders are attracting a broader user base, including those with limited technical expertise. Ease of use, coupled with features like built-in SEO tools, mobile responsiveness, and e-commerce integration, are key differentiators driving market adoption. While competition is intense among established players like Wix, Squarespace, and GoDaddy, the market remains fragmented, with opportunities for both established and emerging players to innovate and capture market share. The continued development of artificial intelligence (AI)-powered website design tools and enhanced customization options are expected to further stimulate market growth in the coming years. The market's growth, however, is not without challenges. Increased competition, particularly among the numerous smaller players, can lead to price wars and pressure on profit margins. The emergence of advanced website building platforms with sophisticated features could pose a challenge to simpler, more basic website builders. Furthermore, the market's success is partially tied to economic conditions, with downturns potentially impacting spending on website development. The continued evolution of web technologies and the need for website builders to adapt quickly to new standards and security protocols represent another key consideration. Nonetheless, the overall outlook for the website builder market remains positive, with continuous innovation and expanding market demand projected to drive significant growth over the forecast period.

The global website builder platform market is experiencing robust growth, driven by the increasing demand for online presence across diverse sectors. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching an estimated market value of $45 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising adoption of e-commerce and digital marketing strategies necessitates user-friendly website creation tools. Small and medium-sized businesses (SMBs) are particularly driving this demand, seeking cost-effective and efficient solutions to establish an online presence. Secondly, the ongoing development of intuitive drag-and-drop interfaces and advanced features like AI-powered website design assistants is broadening accessibility and attracting a wider user base. Finally, the increasing availability of mobile-first website building platforms is catering to the growing mobile internet usage globally. However, market growth is tempered by factors such as the increasing competition among established players and the emergence of new entrants, along with the potential for security vulnerabilities and the need for ongoing maintenance and technical support. The market segmentation reveals significant opportunities across various application areas. The business website segment holds the largest market share, reflecting the aforementioned SMB demand, followed by personal and educational website segments. Within platform types, PC-based website builders currently dominate, though mobile website builders are witnessing rapid growth, reflecting the mobile-first approach gaining traction. Geographic analysis shows North America and Europe as leading regions, driven by high internet penetration and a mature digital economy. However, significant growth potential exists in emerging markets within Asia-Pacific and the Middle East & Africa, driven by expanding internet access and increasing digital literacy. Key players like Wix, Squarespace, and GoDaddy maintain strong market positions due to their established brand recognition and comprehensive feature sets. However, the market landscape is competitive, with continuous innovation and strategic partnerships shaping future market dynamics.

Explore Market Research Intellect's Website Builders Market Report, valued at USD 5.4 billion in 2024, with a projected market growth to USD 12.5 billion by 2033, and a CAGR of 10.5% from 2026 to 2033.

The PC website builder market, valued at $1682.4 million in 2025, is poised for significant growth. While the exact Compound Annual Growth Rate (CAGR) isn't provided, considering the market's inherent dynamism driven by increasing digitalization and the simplification of website creation tools, a conservative estimate of 10% CAGR for the forecast period (2025-2033) seems plausible. This would place the market size at approximately $3,600 million by 2033. Key drivers fueling this growth include the rising need for online presence among small and medium-sized enterprises (SMEs), the increasing accessibility of user-friendly drag-and-drop interfaces, and the growing demand for cost-effective website solutions. Trends such as the integration of AI-powered website design tools and the increasing adoption of cloud-based solutions are further accelerating market expansion. However, challenges remain, including competition from established players and the emergence of open-source website building platforms, which could constrain growth to some extent. The market is segmented by deployment (on-premises vs. cloud) and user type (personal, small, medium, and large enterprises), reflecting the varied needs and capabilities across user groups. North America and Europe currently hold a significant market share, driven by higher digital literacy and adoption rates, but growth in Asia Pacific and other developing regions is anticipated as internet penetration expands. The competitive landscape is fiercely contested, with players like Weebly, Squarespace, Wix, and GoDaddy dominating the market. The success of these platforms depends on their ability to constantly innovate, integrate advanced features, and cater to the ever-evolving needs of their users. Future growth will likely be driven by improvements in user experience, the integration of advanced functionalities like e-commerce and SEO optimization, and expansion into new geographic markets. The market's robustness hinges on its ability to adapt to emerging technologies like artificial intelligence and machine learning, enabling even more streamlined website creation and maintenance processes for users of all technical skill levels. Understanding these market dynamics is crucial for both existing and prospective players in the highly competitive PC website builder market.

Global Ecommerce Website Builders is segmented by Application (Online Retail, E-commerce Businesses, Small Business Websites, Online Stores, Selling Products and Services Online), Type (Template-Based Website Builders, Drag-and-Drop Website Builders, Custom Website Builders, Mobile-First Website Builders, Headless Commerce Platforms) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Ecommerce Website Builders Market Outlook

The global ecommerce website builders market size was valued at approximately USD 8.5 billion in 2023 and is projected to reach around USD 18.3 billion by 2032, growing at a CAGR of 8.9% during the forecast period. This significant growth can be attributed to the rising adoption of digital commerce platforms, a surge in the number of online businesses, and the increasing demand for user-friendly website builder solutions.

A primary growth factor for the ecommerce website builders market is the exponential rise in online retail activities. The shift from brick-and-mortar stores to online shopping platforms has led to a burgeoning demand for easy-to-use and efficient website builders. Businesses, especially small and medium enterprises (SMEs), are increasingly recognizing the importance of having an online presence to reach a broader customer base and enhance their sales. The simplicity and cost-effectiveness of ecommerce website builders make them an attractive option for businesses that lack the technical expertise to develop and manage a website independently.

Another significant driver is the rapid advancement in technology, particularly in cloud computing and software-as-a-service (SaaS) models. These technologies have revolutionized the way ecommerce websites are built and maintained. The SaaS model, in particular, offers a scalable and flexible solution that can be tailored to meet the specific needs of different businesses. This has led to increased adoption of SaaS-based ecommerce website builders, which offer a wide range of features such as customizable templates, secure payment gateways, and integrated marketing tools.

The increasing importance of mobile commerce is also influencing the growth of the ecommerce website builders market. With the rise in smartphone usage and mobile internet penetration, businesses are prioritizing the development of mobile-optimized websites. Ecommerce website builders are evolving to provide responsive design options that ensure seamless user experiences across various devices. This trend is expected to continue, driving the demand for advanced website builder solutions that can cater to the needs of mobile-first consumers.

Regionally, North America remains a dominant player in the ecommerce website builders market due to its well-established digital infrastructure and high adoption rates of online shopping. The presence of major technology companies and a tech-savvy consumer base further bolsters this region's market share. However, Asia Pacific is poised for the fastest growth, driven by the rapid digital transformation, increasing internet penetration, and a large number of SMEs seeking to establish an online presence. Emerging economies like China, India, and Southeast Asian countries are key contributors to this regional growth.

In this evolving landscape, the introduction of Ai Website Builder tools is revolutionizing how businesses approach ecommerce website creation. These AI-driven platforms offer unparalleled ease of use by automating many of the complex processes involved in website development. For instance, AI can assist in generating customized design templates, optimizing website layouts for user engagement, and even providing real-time analytics to improve site performance. This technology empowers businesses, particularly those with limited technical expertise, to create professional and efficient websites with minimal effort. As AI continues to advance, its integration into website builders is expected to further streamline the development process, making it more accessible and efficient for users across various industries.

Platform Type Analysis

The platform type segment of the ecommerce website builders market is categorized into SaaS and on-premises solutions. SaaS-based platforms dominate this segment due to their ease of use, low initial costs, and scalability. These platforms allow businesses to access website building tools over the internet, without the need for extensive hardware or software installations. This model is particularly beneficial for SMEs that have limited IT resources and prefer a subscription-based pricing model. The flexibility and continual updates offered by SaaS-based solutions make them an appealing choice for businesses aiming to stay competitive in the dynamic ecommerce landscape.

On-premises solutions, while less popular than their SaaS counterparts, still hold a signif

The global Website Builders market is projected to reach a valuation of USD 2074.2 million by 2033, expanding at a CAGR of 6.7% during the forecast period. The growth of the market is attributed to the increasing adoption of website builders by businesses of all sizes, the rising demand for online presence, and the growing popularity of e-commerce. The market is segmented into application, type, and region. Based on application, the market is divided into personal website, school or college websites, business website, and others. The business website segment holds the largest market share due to the increasing number of businesses establishing an online presence. Based on type, the market is categorized into PC website builders and mobile website builders. The PC website builders segment dominates the market due to the wider range of features and functionalities offered. Regionally, the market is segmented into North America, South America, Europe, Middle East & Africa, and Asia Pacific. North America is the largest regional market, followed by Europe. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to the increasing adoption of website builders by small and medium-sized businesses.