Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

There are more male LinkedIn users than females – although it is pretty balanced.

The measurement is percent of OUSD students (in Grades 10, 11, and 12) by race/ethnicity who are not enrolled in a Linked Learning Pathway. According to OUSD, Linked Learning is a successful approach to education based on the idea that students work harder and dream bigger if their education is relevant to them. These pathways, also known as college and career pathways, are a set of high school courses and work-based learning experiences such as internships that link academic learning to real world careers and college majors.

There are over 875 million registered users on LinkedIn in 2024.

52 million people use LinkedIn every week to search for new jobs.

80% of parents say that their children under the age of 11 watch YouTube regularly.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

The most significant cohorts of users on Instagram are aged 18 – 24.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

The average Twitter user spends 5.1 hours per month on the platform.

These are the key social media statistics that you need to know.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Which countries spent the most and least time on social media?

YouTube boasts an average of 23.7 hours per month spent by users.

There are over 2 billion registered users on Instagram in 2025.

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.