According to Cognitive Market Research, the global Whey protein market size was USD 5569.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2227.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1670.76 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1280.92 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 278.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 111.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
The concentrates held the highest Whey protein market revenue share in 2024.

Market Dynamics of Whey protein Market

Key Drivers for Whey protein Market

Advancements in protein processing to increase the demand globally

Advancements in protein processing have significantly boosted global demand for whey protein. Innovations such as advanced filtration techniques, including microfiltration and ultrafiltration, enhance the purity and quality of whey protein, producing higher protein content with fewer impurities. Improvements in hydrolysis technology create more digestible and bioavailable whey protein hydrolysates, catering to individuals with specific dietary needs. Additionally, the development of novel processing methods that preserve the functional and nutritional properties of whey protein drives consumer preference. These technological strides not only ensure superior product quality but also expand application versatility, fueling increased global adoption and market growth.

Growing fitness and health awareness to propel market growth

Growing fitness and health awareness is a major driver of market growth for whey protein. As more individuals prioritize health and wellness, there is increased demand for supplements that support muscle recovery, enhance performance, and aid in weight management. Fitness enthusiasts and athletes are turning to whey protein for its high-quality protein content and beneficial amino acid profile. This shift towards healthier lifestyles and preventive health measures is prompting greater consumption of whey protein products. Furthermore, increased awareness about the benefits of protein in maintaining overall health and achieving fitness goals is propelling the global market for whey protein.

Restraint Factor for the Whey protein Market

High cost of premium products to limit the sales

The high cost of premium whey protein products can significantly limit sales, particularly in price-sensitive markets. Premium whey protein isolates and hydrolysates, while offering superior purity and effectiveness, come at a higher price point compared to concentrates and lower-grade options. This elevated cost can deter budget-conscious consumers and limit product accessibility. In regions with lower disposable incomes, the price disparity between premium and economy options can restrict market penetration and growth. Consequently, the high cost of premium products creates a barrier for widespread adoption, potentially hindering overall sales and limiting the market reach of high-end whey protein offerings.

Key Trends in the Whey Protein Market

Rising Demand for Clean-Label and Functional Whey Products Consumers are increasingly opting for whey protein that is free from artificial additives, preservatives, and sweeteners. There's growing interest in grass-fed, organic, and non-GMO whey, often fortified with probiotics, digestive enzymes, and collagen to enhance absorption and offer specific health benefits such as gut support and joint care.

Personalized Nutrition and Innovative Product Formats Whey protein is no longer just a post-workout supplement—it's being tailored to individual needs based on age, activity level, and health goals. Brands are launching convenient formats like ready-to-drink (RTD)...

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Whey Protein Market Size 2024-2028

The whey protein market size is valued to increase USD 5.53 billion, at a CAGR of 8.09% from 2023 to 2028. Increasing product launches will drive the whey protein market.

Major Market Trends & Insights

North America dominated the market and accounted for a 48% growth during the forecast period.
By Product - Whey protein concentrates segment was valued at USD 4.22 billion in 2022
By Application - Food and beverages segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 77.15 million
Market Future Opportunities: USD 5525.80 million
CAGR : 8.09%
North America: Largest market in 2022

Market Summary

The market encompasses the production, distribution, and consumption of whey protein and related products. This dynamic market is driven by several key factors, including the increasing adoption of whey protein in various applications, particularly in sports nutrition and clinical nutrition. According to recent reports, the use of whey protein in clinical nutrition is projected to grow at an impressive rate, with a significant market share attributed to this application. Furthermore, the rising popularity of plant-based proteins and increasing product launches pose both challenges and opportunities for the market.
The market's continuous evolution is shaped by technological advancements, regulatory frameworks, and regional trends. For instance, Europe holds a substantial market share in The market, with North America following closely. This market is an essential component of the broader protein industry, reflecting the growing demand for high-protein foods and supplements.

What will be the Size of the Whey Protein Market during the forecast period?

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How is the Whey Protein Market Segmented and what are the key trends of market segmentation?

The whey protein industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Whey protein concentrates
  Whey protein hydrolysates
  Whey protein isolates


Application

  Food and beverages
  Nutritional supplements
  Personal care
  Animal feed and pet food


Distribution Channel

  Online Retail
  Supermarkets and Hypermarkets
  Pharmacies
  Specialty Stores


Form

  Powder
  Liquid
  Bars


Geography

  North America

    US


  Europe

    France
    Germany
    UK


  APAC

    China


  Rest of World (ROW)

By Product Insights

The whey protein concentrates segment is estimated to witness significant growth during the forecast period.

Whey protein, a high-value byproduct of cheese production, is derived from milk through the process of fractionation. This essential protein source is rich in essential amino acids, making it a popular choice for various industries, including food and beverage, pharmaceuticals, and sports nutrition. Whey protein oxidation is a critical concern in the market, as it affects protein solubility and nutritional value. To mitigate this issue, advanced techniques such as electrophoresis, chromatography, and mass spectrometry analysis are employed for protein quantification and peptide sequencing. Cross-flow filtration and ultrafiltration are common processes used for whey protein fractionation, yielding whey protein isolate and permeate.

Isolates contain over 90% protein, while concentrates have a lower protein content of around 80%. Branched-chain amino acids, particularly leucine, are crucial components of whey protein, contributing to muscle protein synthesis and net protein utilization. Food safety regulations and quality control testing are essential in the market, ensuring the production of safe and high-quality protein products. Protein hydrolysate, a pre-digested protein form, is gaining popularity due to its enhanced digestibility and bioavailability. The amino acid profile and biological value protein of whey protein make it a superior dietary supplement, with applications in muscle gain formulations, sports beverages, and health foods.

Market growth is driven by the increasing demand for nutritional supplements and the emphasis on maintaining a healthy lifestyle. According to recent studies, the market for whey protein is expected to grow by 15% in the next year, with a further 12% expansion anticipated over the next five years. The market is continuously evolving, with ongoing research focusing on improving protein structure, enhancing protein digestibility, and developing new applications for this versatile protein source.

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The Whey protein concentrates segment was valued at USD 4.22 billion in 2018 and showed a gradual increase during the fore

Whey Protein Products Market size is set to expand from $ 6.62 Billion in 2023 to $ 15.98 Billion by 2032, with CAGR of around 10.29% from 2024 to 2032.

Whey Protein Products Market size was valued at USD 18.01 Billion in 2024 and is projected to reach USD 44.84 Billion by 2031, growing at a CAGR of 12.08% from 2024 to 2031.

Global Whey Protein Products Market Drivers

The market drivers for the Whey Protein Products Market can be influenced by various factors. These may include:

Growing Health Consciousness: One of the main factors driving the market's expansion is rising consumer knowledge of the health advantages of whey protein, which include immune system support, weight management, and muscle growth.

Growing Need for Sports Nutrition: Whey protein products are in high demand as more people participate in sports and fitness activities. Athletes and fitness enthusiasts utilize them as dietary supplements to aid in muscle building and recovery.

Growth in the Infant Formula Industry: Whey protein is a vital component of infant formula, and the market for whey protein products is being driven by the rising demand for newborn formula.

Growth of the Food and Beverage sector: Whey protein is being utilized as an ingredient in a variety of items, such as drinks, snacks, and dairy products, to improve their nutritional value. The food and beverage sector is growing significantly.

Rise in Disposable Income: As emerging nations' levels of disposable income rise, more money is being spent on wellness and health items, such as whey protein supplements.

Technological Developments in Production Methods: Whey protein is now more widely available due to the development of more economical and efficient production methods brought about by technological advancements.

Growing Vegan Population: The need for plant-based protein substitutes is being driven by the growing number of vegans and vegetarians, which may have an effect on the whey protein industry.

Expansion of Distribution Channels: The market has grown as a result of consumers having easier access to whey protein products thanks to the development of distribution channels including online retailing.

whey protein Market Outlook

According to our latest research, the global whey protein market size reached USD 13.1 billion in 2024, demonstrating robust expansion driven by rising health consciousness and the surging demand for protein-rich products. The market is projected to grow at a CAGR of 8.2% from 2025 to 2033, reaching a forecasted market size of USD 26.3 billion by 2033. This strong growth trajectory is supported by the proliferation of fitness and wellness trends, burgeoning interest in functional foods, and the increasing incorporation of whey protein across diverse end-use industries.

The primary growth factor fueling the whey protein market is the escalating consumer preference for high-protein diets, particularly among health-conscious individuals and athletes. As consumers become more aware of the benefits of protein in muscle building, weight management, and overall wellness, demand for whey protein supplements continues to surge. The market is further bolstered by the expanding sports nutrition sector, where whey protein is a critical ingredient in protein bars, shakes, and recovery beverages. Additionally, the aging global population is increasingly turning to whey protein to maintain muscle mass and support metabolic health, further contributing to market growth.

Another significant driver is the innovation in food and beverage formulations, which has led to the introduction of a wide array of whey protein-enriched products. Manufacturers are leveraging advanced processing technologies to improve the taste, texture, and solubility of whey protein, making it more appealing for mainstream consumers. The integration of whey protein into functional foods, such as yogurts, snack bars, and fortified beverages, is expanding its reach beyond traditional sports nutrition. Moreover, the rising adoption of clean label and natural ingredients has prompted manufacturers to focus on minimally processed, high-quality whey protein offerings, enhancing consumer trust and market penetration.

The growing awareness of the nutritional benefits of whey protein in infant formula and medical nutrition is also propelling market growth. Whey proteinÂ’s superior amino acid profile and digestibility make it an ideal choice for infant nutrition, supporting optimal growth and development. In the medical sector, whey protein is increasingly utilized for patients requiring specialized nutrition, such as those recovering from surgery or suffering from malnutrition. This diversification of applications not only broadens the market base but also ensures steady demand across multiple demographics and industries.

Whey Peptide Hydrolysates are gaining attention in the whey protein market due to their enhanced digestibility and bioavailability. These hydrolysates are created through enzymatic hydrolysis, breaking down whey proteins into smaller peptides. This process not only improves absorption rates but also reduces potential allergenicity, making them suitable for sensitive individuals. The demand for Whey Peptide Hydrolysates is particularly strong in the medical nutrition and sports sectors, where rapid protein uptake is crucial. As research continues to highlight their benefits, these hydrolysates are expected to see increased incorporation into specialized nutritional products, catering to both performance-focused athletes and individuals with specific dietary needs.

Regionally, North America holds the largest share of the whey protein market, driven by high consumer awareness, established sports nutrition culture, and the presence of leading manufacturers. However, the Asia Pacific region is witnessing the fastest growth, attributed to rising disposable incomes, urbanization, and increasing health consciousness among younger populations. Europe remains a significant market due to its strong dairy industry and regulatory support for functional foods. Emerging markets in Latin America and the Middle East & Africa are also showing promising growth potential as awareness of protein supplementation spreads and retail infrastructure improves.

The global whey protein products market is projected to reach USD 18.5 billion by 2033, growing at a compound annual growth rate (CAGR) of 7.2% from 2025 to 2033.

Whey Protein Market size was valued at USD 6.5 Billion in 2023 and is projected to reach USD 19.2 Billion by 2030. with 9% CAGR Growth.

The India Whey Protein Market size was valued at USD 92.03 Million in 2023 and is projected to reach USD XXX Million by 2032, exhibiting a CAGR of 5.56 % during the forecast periods. Whey proteins in India are an exploding market because of heightened health awareness and the demand for protein supplements. The economy presents itself as a provider of whey protein products such as concentrates, isolates, and hydrolysates, which bring value, being high in protein content and highly digestible. Its major applications are in sports nutrition, dietary supplements, and functional foods. The market enjoys the presence of developed processing technologies and segmentations on the basis of product type. This impact supports trends on fitness and helps to improve dietary intake. The major benefits obtained are tremendous protein sources, versatility, and a growing consumer base. With a focus on innovation and health benefits, it enhances the competitive position in the market in the nutrition sector in India. Recent developments include: May 2022: Perfect Day Foods, a California-based food technology startup making whey and casein proteins using precision fermentation, expanded its footprint in animal-free products by investing both in India. The company launched a new Enterprise Biology Hub in Salt Lake City and also announced its plans to expand in India with a liquidation buy-off of Mumbai-based Sterling Biotech, acquiring two manufacturing plants in Gujarat and another in Tamil Nadu., August 2022: New Zealand dairy giant Fonterra and bioscience company Royal DSM, have launched a precision fermentation startup to create sustainable dairy proteins, including whey proteins., June 2022: NZMP, Fonterra's global ingredients and solutions brand, announced the launch of Pro-OptimaTM, a Grade A functional Whey Protein Concentrate (fWPC) including significant casein content, with Tillamook County Creamery Association (TCCA) and Three Mile Canyon Farms in a joint venture called Columbia River Technologies (CRT).. Key drivers for this market are: Surge in Participation of Sports Activities, Functional and Processing Bnefits of Whey Protein. Potential restraints include: High Manufacturing Costs and Fluctuations in Raw Material Prices. Notable trends are: Surge in Participation of Sports and Physical Activities.

Snapshot img

Organic Whey Protein Market Size 2024-2028

The organic whey protein market size is forecast to increase by USD 392.7 billion at a CAGR of 7% between 2023 and 2028.

The market is experiencing significant growth due to various factors. One key driver is the increasing demand from cancer patients undergoing radiation therapy and chemotherapy, who seek natural sources of protein to aid in their recovery. Additionally, the market is witnessing a trend towards the use of organic whey protein in skincare and hair care products as functional ingredients. In the food and beverage industry, packaged foods and dietary supplements are incorporating organic whey protein concentrate and isolate as healthier alternatives. The growing preference for plant-based diets is also fueling the demand for vegan protein powders. Furthermore, the convenience of online sales through e-commerce channels is making organic whey protein more accessible to consumers. These factors are expected to continue driving market growth In the coming years.

What will be the Size of the Organic Whey Protein Market During the Forecast Period?

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Organic whey protein is a high-value food ingredient derived from the process of making cheese. Its nutritional benefits have made it a popular choice among consumers seeking to maintain a healthy lifestyle and support their fitness goals. This market outlook provides an analysis of the current trends and insights driving the demand for organic whey protein. Protein supplements have gained significant traction in various sectors, including fitness clubs and food and beverages. Organic whey protein, as a high-protein food ingredient, is increasingly being used in the production of dietary supplements, functional foods, and sports nutrition products. Natural products with a well-balanced amino acid profile and clean label certifications are gaining popularity in protein shakes, as they offer essential nutrients with low fat content, promoting performance enhancement and supporting healthier lifestyles.
The growing health consciousness among consumers is fueling the demand for organic whey protein as a key ingredient in these applications. Organic whey protein offers several health benefits, such as antibacterial and antihypertensive properties, making it an ideal choice for consumers looking for immunity-boosting products. Additionally, its high nutritional value, including a high biological value, makes it a popular choice for those following protein-rich diets. The increasing prevalence of lactose intolerance has led to the demand for low-lactose and lactose-free organic whey protein products. This trend is particularly prominent in the e-commerce sector, where consumers can easily access a wide range of organic whey protein options from various brands. Organic whey protein is also finding applications in industries beyond food and beverages. It is being used as a functional food ingredient in cosmetics and dairy ingredients, providing additional benefits to consumers.

How is this Organic Whey Protein Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Nutraceutical
  Food and beverages


Geography

  North America

    Canada
    US


  Europe

    Germany
    France


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Application Insights

The nutraceutical segment is estimated to witness significant growth during the forecast period. Nutraceuticals, which encompass food or food components with additional health benefits, have gained popularity in the US due to their ability to aid in disease treatment and prevention, all while minimizing side effects. These nutraceuticals fall under the jurisdiction of the US Food and Drug Administration (FDA) as dietary supplements. The increasing distrust towards conventional medicines and the emergence of food trends, such as poke bowls and nootropics, have fueled the demand for nutraceuticals. One such nutraceutical is organic whey protein, derived from milk and accounting for approximately 20% of its total protein content. It is renowned for its rich supply of branched and essential amino acids, functional peptides, antioxidants, and immunoglobulins.
Organic whey protein is widely used in various applications, including cancer patient care during radiation therapy and chemotherapy, as well as in the production of skincare and hair care products. Furthermore, it is incorporated into functional ingredients for packaged food, dietary supplements, and food and beverages. Whey protein concentrate and isolate are popular forms of organic whey protein, with the former

Access Market Research Intellect's Whey Protein Products Market Report for insights on a market worth USD 10.5 billion in 2024, expanding to USD 16.8 billion by 2033, driven by a CAGR of 6.5%.Learn about growth opportunities, disruptive technologies, and leading market participants.

The United Kingdom Whey Protein Market is Segmented by Form (Concentrates, Hydrolyzed, and Isolates) and by End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, and Supplements). The Report Offers the Market Size in Value Terms in USD and Volume in Tons for all the Abovementioned Segments.

Discover the booming whey protein products market! This comprehensive analysis reveals key trends, drivers, and restraints impacting growth from 2019-2033, including regional breakdowns, major players, and application segments. Learn about the surging demand in sports nutrition, food & beverage, and pharmaceutical sectors.

The global whey protein (powder and concentrate) market size reached USD 5.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.41% during 2025-2033. The increasing health and fitness consciousness among the masses, the escalating demand for sports nutrition and bodybuilding products, and the emerging technological advancements in manufacturing technologies are some of the major factors propelling the whey protein market.

IMARC Group provides an analysis of the key trends in each segment of the global whey protein market report, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on type and application.

The report covers Chinese Whey Protein Powder Manufacturers and the market is segmented by Form (Concentrates, Hydrolyzed, and Isolates), End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, and Supplements). The market size and forecasts for China's whey protein market are provided in terms of value (USD) for all the above segments.

Snapshot img { margin: 10px !important; } The whey protein market in the US has the potential to grow by USD 829.71 million during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 7.28%.

This whey protein market in US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (whey protein concentrates, whey protein hydrolysates, and whey protein isolates) and application (food and beverages, nutritional supplements, personal care, and animal feed and pet food). The whey protein market in US report also offers information on several market vendors, including Agri Mark, Agropur cooperative, AMCO Proteins, Dairy Farmers of America Inc., Erie Foods International Inc., Grande Cheese Co., Hilmar Cheese Co. Inc., Omega Protein Corp., Optimum Nutrition Inc., and Weider Global Nutrition LLC among others.

What will the Whey Protein Market Size in US be in 2021?

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Whey Protein Market in the US: Key Drivers and Trends

The increasing product launches is notably driving the whey protein market growth in the US, although factors such as the increasing popularity of plant-based proteins may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the whey protein market in the US get your FREE report sample now.

      One of the growth drivers of the whey protein market in the US is the increasing number of product launches by vendors.
      Successful new product launches will help in increasing the revenue flow and market share of vendors.
      Arla Foods amba (Arla Foods) launched a new whey protein ingredient for ready-to-drink (RTD) sports beverages. In addition, Arla Foods launched its new hydrolyzed whey protein under the brand name Lacprodan HYDRO.Clear. 






      The increasing awareness about the health benefits of whey protein among consumers will help in the growth of the whey protein market in the US during 2021-2025.
      As people are becoming highly health-conscious, their emphasis on healthy and balanced diets, physical exercise, and active lifestyles has increased. 
      The focus on an active and healthy lifestyle has increased the demand for whey protein products that offer the multiple health benefits of whey, in addition to being just a source of protein.
      Benefits of whey protein such as helping with weight management and improved muscle growth will drive the whey protein market growth during 2021-2025.

This whey protein market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Whey Protein Market Vendors In the US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Agri Mark
Agropur cooperative
AMCO Proteins
Dairy Farmers of America Inc.
Erie Foods International Inc.
Grande Cheese Co.
Hilmar Cheese Co. Inc.
Omega Protein Corp.
Optimum Nutrition Inc.
Weider Global Nutrition LLC

The whey protein market in the US is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the whey protein market in US forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

What are the Revenue-generating Product Segments in the Whey Protein Market in US?

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The whey protein market in the US share growth by the whey protein concentrates segment will be significant during the forecast period. The increasing launch of new products containing whey protein concentrates and growing investments by vendors operating in the market will support the growth of the whey protein concentrate segment during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the whey protein market size in the US.

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What are the Key Factors Covered in this

Global Whey Protein Products market size 2021 was recorded $12791.7 Million whereas by the end of 2025 it will reach $20185.6 Million. According to the author, by 2033 Whey Protein Products market size will become $50265.1. Whey Protein Products market will be growing at a CAGR of 12.08% during 2025 to 2033.

Whey Protein Market size was valued at USD 11.79 Billion in 2024 and is projected to reach USD 22.63 Billion By 2032, growing at a CAGR of 8.9% during the forecast period 2026 to 2032. Key Market Drivers:Increasing Health Consciousness: Demand is being driven by growing awareness of the health benefits of whey protein, such as muscle growth, weight management and overall wellness.Rising Fitness Trends: As the global fitness industry grows, more athletes and fitness lovers are embracing whey protein supplements to boost their workout regimens.Growing Vegan Population: The demand for plant-based protein alternatives such as soy and pea protein are driving innovation in the whey protein industry to meet vegan needs.Expanding Applications: Whey protein is finding new applications outside of traditional sports nutrition, such as infant formula, therapeutic nutrition and functional foods, expanding its market appeal.

The Whey Protein Market report segments the industry into Form (Concentrates, Hydrolyzed, Isolates), End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Get five years of historical data alongside five-year market forecasts.

North American market for whey protein products will grow from $7.3 billion in 2018 to $10.2 billion by 2023 with a compound annual growth rate of 6.8% for the period of 2018-2023.

Global whey protein market worth at $7.89 Billion in 2024, is expected to surpass $20.94 Billion by 2034, with a CAGR of 10.3% from 2025 to 2034.