The Global Women's Activewear Market is Market Segmented by Product Type (Topwear, Bottomwear, Outerwear, and Accessories), Activity (Running and Cycling, Gym and Fitness, and More), Category (Mass, and Premium), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The worldwide women's performance sports apparel and swimwear market was valued at approximately ***** billion U.S. dollars in 2024. This market was forecast to increase by over ** billion dollars by 2029, reaching a value of almost *** billion U.S. dollars.

The size of the Women's Activewear Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.72% during the forecast period. Recent developments include: Aug 2022: Fashion retailer H&M launched a new activewear line worldwide called H&M Move on and claimed that it would showcase a more accessible vision of sport by reframing it as a movement. H&M claimed that its Move line offers a wide range of affordable apparel, and the first drop, 'Move Essentials,' included functional tops, lightweight jackets, tights, and bras, alongside items specifically designed to train and run, as well as outerwear and a yoga mat., May 2022: Zara, the main chain of Spanish fashion giant Inditex, strengthened its position in the growing and highly resilient sportswear sector with the launch of its first sports collection for women. The launched collection is targeted at outdoor activities, designed especially for the practice of high-impact outdoor sports such as cycling or climbing., May 2021: Trophy Fitness Clothing launched its ladies' gym wear collection and announced that customers could pick a set of ladies' activewear in various colors, including yellow scrunch bum leggings, khaki green shorts, and racerback bras.. Key drivers for this market are: Increase in Sports Participation, Trend of Athleisure. Potential restraints include: Availability of Fake and Counterfeit Products. Notable trends are: Growing Influence of Athleisure and Healthy Lifestyle Trends.

Women’s Activewear Market size was valued at USD 21.27 Billion in 2024 and is projected to reach USD 95.32 Billion by 2032, growing at a CAGR of 21% from 2026 to 2032.Global Women’s Activewear Market DriversGrowing Health and Fitness Awareness: The global shift towards prioritizing holistic well-being is a fundamental driver for women’s activewear. As more women incorporate physical activities like yoga, Pilates, running, and high-intensity interval training (HIIT) into their daily routines, the demand for specialized, performance-enhancing apparel escalates. Rising Popularity of Athleisure Trend: The ubiquitous athleisure trend has fundamentally transformed the activewear market, blurring the lines between gym wear and everyday fashion. Consumers now seek versatile clothing that transitions seamlessly from a workout to casual social settings, whether running errands or working from home.

The global women’s activewear market size reached approximately USD 193.87 Billion in 2024. The market is assessed to grow at a CAGR of 6.00% between 2025 and 2034 to attain a value of around USD 347.19 Billion by 2034.

Discover the booming women's activewear market! Our comprehensive analysis reveals key trends, growth drivers, and top players in this $80 billion industry (2025 est.). Explore market size projections, regional breakdowns, and future opportunities in this dynamic sector.

Discover the booming women's activewear market! Our analysis reveals a $150 billion market in 2025, projected to reach $250 billion by 2033, driven by athleisure trends and online retail growth. Explore key players, regional insights, and future trends shaping this dynamic industry.

Snapshot img

Women Activewear Market Size 2025-2029

The women activewear market size is forecast to increase by USD 80 million at a CAGR of 5.7% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing initiatives towards women's fitness by both government bodies and corporations. This trend is further fueled by the rising demand for customized activewear, catering to the unique needs and preferences of women. However, the market faces challenges, including the unpredictability of raw material prices, which can significantly impact the profitability of activewear manufacturers. As such, companies must adopt strategic sourcing and pricing strategies to mitigate these price fluctuations and maintain competitiveness. Additionally, staying abreast of the latest fashion trends and consumer preferences is crucial to remain competitive in this dynamic market. To capitalize on opportunities and navigate challenges effectively, companies should focus on innovation, sustainability, and customer engagement. By offering customized, high-quality activewear at competitive prices, while ensuring ethical sourcing and timely delivery, businesses can differentiate themselves and build a loyal customer base.

What will be the Size of the Women Activewear Market during the forecast period?

Request Free SampleThe women's activewear market continues to evolve, driven by consumer preferences for versatile and functional apparel. Stretchable fabrics, size inclusivity, and athletic footwear remain key trends. Reflective details and yoga pants cater to the active lifestyle, while cross-training shoes and compression wear offer built-in support. Sustainable activewear, including recycled fabrics and eco-friendly materials, is gaining traction. Functional pockets, adjustable straps, and seamless construction enhance the user experience. Performance shoes, gym wear, and lifestyle wear incorporate wicking technology and UV protection. Casual activewear, sports bras, and maternity activewear cater to diverse consumer needs. Petite activewear and plus-size activewear ensure inclusivity. The market's dynamism extends to the integration of compression technology and sustainable practices, shaping the future of the industry.

How is this Women Activewear Industry segmented?

The women activewear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOnlineSupermarkets and hypermarketsSpecialty storesOthersProduct TypeTops and T-shirtsBottom wearInnerwear and swimwearOuterwearOthersPrice RangeMassMidPremiumTypePolyesterSpandexCottonPolypropyleneOthersGeographyNorth AmericaUSMexicoEuropeFranceGermanyItalyUKMiddle East and AfricaUAEAPACAustraliaChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Distribution Channel Insights

The online segment is estimated to witness significant growth during the forecast period.The market is experiencing significant growth due to the increasing popularity of performance wear, fitness apparel, and athletic footwear. Body positivity and size inclusivity are driving trends in the industry, leading to an expanded range of options in workout clothes, including adjustable straps, functional pockets, and seamless construction. Yoga pants, running shorts, and gym wear continue to be staples, with new innovations in performance fabrics, compression technology, and breathable materials. Sustainability is a key concern, with an increasing demand for eco-friendly materials, recycled fabrics, and sustainable activewear. The market is also witnessing the rise of casual activewear, sports bras, and cross-training shoes. Reflective details and UV protection are also important features for many consumers. Online sales are surging, with Amazon.Com and eBay Inc. Among the major players in the e-commerce space. The market's evolution reflects the growing active lifestyle of women, with a focus on comfort, functionality, and self-expression.

Request Free Sample

The Online segment was valued at USD 69.00 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Request Free Sample

The global market for women activewear is experiencing notable growth, with North America holding a substantial share in 2024. This region's expansion is attributed to the increasing preference for a fit and healthy lifestyle among consumers, particularly among millennials. The well-established fitness industry and high prevalence of health issues like obesity and diabetes further fuel the adoption o

Access Market Research Intellect's Women Activewear Market Report for insights on a market worth USD 184 billion in 2024, expanding to USD 265 billion by 2033, driven by a CAGR of 4.8%.Learn about growth opportunities, disruptive technologies, and leading market participants.

USD 44.93 Billion in 2024; projected USD 85.16 Billion by 2033; CAGR 7.29%.

Discover the booming women's activewear market! Our analysis reveals a $150 billion market in 2025, projected to grow at a 7% CAGR through 2033. Learn about key trends, leading brands (Nike, Adidas, Lululemon), and regional market shares. Get insights to capitalize on this lucrative sector.

The women's activewear market, valued at $236.51 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033. This expansion is fueled by several key drivers. The rising popularity of fitness and wellness activities among women globally is a significant factor, driving demand for comfortable and high-performance apparel. Furthermore, increasing disposable incomes, particularly in emerging economies, are contributing to higher spending on athletic and leisure clothing. The market is witnessing significant trends toward sustainable and ethically sourced materials, reflecting growing consumer consciousness. Technological advancements in fabric technology, leading to improved moisture-wicking, breathability, and durability, are also shaping market growth. While the market faces certain restraints such as price sensitivity in some regions and potential supply chain disruptions, the overall outlook remains positive. The market segmentation reveals a dynamic landscape, with online distribution channels rapidly gaining traction alongside established offline retail networks. Product segmentation indicates strong demand across all categories – bottom wear, top wear, outerwear, innerwear and swimwear, and others – highlighting the diverse needs of the target audience. Competitive rivalry is intense, with established international brands and emerging players vying for market share through various strategies including brand building, product innovation, and strategic partnerships. The regional breakdown reveals significant variations in market penetration and growth potential. North America and Europe currently hold substantial market shares, benefiting from higher per capita incomes and established fitness cultures. However, the Asia-Pacific region exhibits high growth potential, driven by expanding middle classes and increasing participation in sports and fitness activities. South America and the Middle East and Africa also present opportunities for future expansion, albeit with varying degrees of market maturity. The leading companies, including Adidas, Nike, Under Armour, and others, are strategically focusing on product innovation, targeted marketing, and expanding their online presence to maintain their competitive edge. Understanding these market dynamics, growth drivers, and competitive strategies is crucial for stakeholders to navigate this evolving and lucrative market successfully.

Explore the booming women's activewear market trends, drivers, and forecast from 2025-2033. Discover insights on athleisure, sustainability, and regional growth for this dynamic apparel sector.

USD 7.73 Billion in 2024; projected USD 15.14 Billion by 2033; CAGR 7.71%.

Market Research Intellect's Womens Activewear Market Report highlights a valuation of USD 200 billion in 2024 and anticipates growth to USD 300 billion by 2033, with a CAGR of 5.0% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

The market size of women's innerwear and activewear in India amounted to about *** billion Indian rupees in the financial year 2021. This was likely to increase to about *** billion rupees in the financial year 2025.

According to Cognitive Market Research, the global Activewear market size will be USD 412142.5 million in 2025. It will expand at a compound annual growth rate (CAGR) of 9.50% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 164857.00 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 123642.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 94792.78 million in 2025 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2025 to 2033.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 20607.13 million in 2025 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2025 to 2033.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 8242.85 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2025 to 2033.
The women category led the Activewear Market.

Market Dynamics of Activewear Market

Key Drivers for Activewear Market

Increasing attention to health and fitness to accelerate market growth: The increasing emphasis on health and fitness is substantially propelling the activewear market. A growing number of individuals are participating in physical activities such as gym workouts, yoga, and various sports. Social media, wearable fitness technology, and wellness initiatives are amplifying this trend. Consumers now favor clothing that merges functionality, comfort, and performance for everyday use.

For instance, several developed markets are achieving new benchmarks in fitness engagement. Countries such as the U.S., U.K., Spain, and Switzerland have all reported record-high penetration rates and fitness facility memberships.

(Source:https://www.healthandfitness.org/improve-your-club/industry-news/global-health-and-fitness-industry-poised-for-further-expansion/ )

Tech-driven fabrics are fueling market growth: Innovative fabrics that provide moisture-wicking, elasticity, and temperature control are boosting product attractiveness. Companies like Nike and Under Armour are introducing smart apparel designed to enhance athletic performance and recovery. As consumers pursue high-performance gear that also offers comfort and durability, advancements in fabric technology and wearables continue to stimulate demand for activewear.

For instance,

Nike has been a pioneer in using technology to improve their athletic apparel. The Nike Adapt BB represents a groundbreaking release because this automatic shoe technology responds dynamically to changes in the player's foot during basketball activities.
The HOVR cushioning system from Under Armour functions as an advanced system that absorbs shocks while using energy returns to ease each athlete's foot movements. The company lets their smart shoe technology link to mobile devices for training performance tracking as they advance their intelligent sports gear development.

(source:https://www.sportsvenue-technology.com/articles/the-brands-that-are-changing-the-game#:~:text=The%20Nike%20Adapt%20BB%20represents,player's%20foot%20during%20basketball%20activities. )

Key Restraint for the Activewear Market

High Cost of Premium Activewear Will Limit Market Growth:

The elevated price of premium activewear restricts market accessibility, particularly in regions sensitive to pricing. While it positions activewear as a symbol of lifestyle, numerous consumers opt for more affordable alternatives. To bridge this gap, leading brands are now introducing budget-friendly collections. Nevertheless, price remains a significant barrier to the widespread adoption of activewear in the mass market.

Key Trends in Activewear Market

Boom in Athleisure category presents opportunity for growth in market: The rise of athleisure, which merges activewear with casual clothing, is on the rise. Consumers are seeking versatile outfits suitable for workouts, errands, and social gatherings. Driven by hybrid work and wellness trends, stylish, multifunctional designs have become mainstream. The demand from Gen Z for a blend of fashion and function is encouraging brands to merge the bound...

The global activewear market size was USD 345.47 billion in 2024 & is projected to grow from USD 367.85 billion in 2025 to USD 566.01 billion by 2033.
Report Scope:

Activewear Market Size, Share, Forecast, & Trends Analysis by End User (Men, Women, Kids), Sales Channel (In-store, Online), Material (Natural, Synthetic), and Geography - Global Forecast to 2032

Discover the booming women's activewear market! This comprehensive analysis reveals a $250 billion market in 2025, projected to grow at an 8% CAGR through 2033. Explore key trends, leading brands, and regional insights shaping this dynamic industry.