At the beginning of 2025, approximately 50.2 percent of YouTube users in the United States were women. By comparison, men made up around 49.8 percent of the platform's user base. From video-hosting to social media YouTube has come a long way from its early 2000s launch as a video-hosting site. As of today, thanks to its social features and the possibility to interact directly with content creators, YouTube is one of the most popular social media platforms worldwide. At the beginning of 2022, the platform counted almost 2.6 billion global users, making it second only to Facebook. A large part of YouTube’s audience is located in the United States, with the country being the second largest market for the popular video platform. In the United States, approximately eight in 10 social media users access YouTube for videos, renting movies and TV shows, live streaming sessions, as well as short-form videos. Video content creators and YouTubers With its proper introduction in English dictionaries around 2016, the term YouTuber has increasingly acquired professional recognition in the media industry. In 2020, it was estimated that YouTube facilitated or supported the creation of 394 thousand jobs in the United States, contributing to the country’s gross domestic product a whopping 20.5 billion U.S. dollars. Despite only a small fraction of content creators on the platform acquiring notoriety and fame, 78 percent of U.S. creators agreed that YouTube had a positive impact on their professional goals. In 2022, the company announced further plans to help creators monetize their efforts on the platform, including a possible marketplace for video NFTs, after iconic YouTube videos like “Charlie Bit my Finger,” and “Nyan Cat” have already been sold for hundreds of thousands of dollars.

As of February 2025, approximately ** percent of YouTube users were male. By comparison, female users on the popular social video platform were approximately ** percent of the total. In the last examined period, the ******************** and ****** were among the country with the highest YouTube penetration worldwide.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

80% of parents say that their children under the age of 11 watch YouTube regularly.

According to a survey conducted in Japan from October to December 2020, ** percent of male respondents aged 16 to 29 years old used YouTube for more than **** hours per day. The combined share of men in this age group who indicated that they watched YouTube for *** hours or more amounted to ** percent, which was considerably higher than the share among older generations.

YouTube was created in 2005, with the first video – Me at the Zoo - being uploaded on 23 April 2005. Since then, 1.3 billion people have set up YouTube accounts. In 2018, people watch nearly 5 billion videos each day. People upload 300 hours of video to the site every minute.

According to 2016 research undertaken by Pexeso, music only accounts for 4.3% of YouTube’s content. Yet it makes 11% of the views. Clearly, an awful lot of people watch a comparatively small number of music videos. It should be no surprise, therefore, that the most watched videos of all time on YouTube are predominantly music videos.

On August 13, BTS became the most-viewed artist in YouTube history, accumulating over 26.7 billion views across all their official channels. This count includes all music videos and dance practice videos.

Justin Bieber and Ed Sheeran now hold the records for second and third-highest views, with over 26 billion views each.

Currently, BTS’s most viewed videos are their music videos for “**Boy With Luv**,” “**Dynamite**,” and “**DNA**,” which all have over 1.4 billion views.

Headers of the Dataset Total = Total views (in millions) across all official channels Avg = Current daily average of all videos combined 100M = Number of videos with more than 100 million views

YouTube boasts an average of 23.7 hours per month spent by users.

Online video sharing services such as YouTube were more popular among Belgian men than among women in 2021. Overall, more than 60 percent of the male respondents indicated that they used online video services like YouTube, while women reporting to do the same were 55 percent.

In 2021, the YouTube user base in the United Kingdom was composed of approximately ** percent male users. By comparison, women represented around ** percent of the popular online video platform's audience in the examined year.

YouTube gets an average of 14.3 billion total worldwide visits every month.

Introduction

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The data id collected using YouTube Data Tools from BBC YouTube channel. It shows information about all videos from this channel, starting with 2007.

Data collection

Using YouTube Data Tools one can access the metadata for YouTube channels, videos, comments, upvotes.

References

• YouTube Data Tools, https://tools.digitalmethods.net/

Inspiration

Use this amazing dataset to analyze the impact of these videos, by looking to view, like, dislike, favorite, comments. Try to understand from description of the video if some subjects have larger impact. Factor-in the ”age” of each video, with this amazing dataset collecting video metadata starting from 2007.

As of 2020, WhatsApp was the most popular social media site among both men (77 percent) and women (91 percent). The second most popular social media site among men was YouTube (69 percent). Among women, the second most popular social media was Facebook (83 percent).

According to a survey conducted in Japan in December 2024, more than ** percent of male respondents aged 12 to 19 years old used YouTube to listen to music. The share was lower among respondents of older age groups.

Alan Walker had the most viewed videos on YouTube in Norway in January 2025. The Norwegian DJ and record producer had well around ** billion views. What is more, he also came first in the ranking by number of subscribers, with over ** million subscribers in January 2025. The animation channel thelovelyhorrorshow ranked second and was viewed roughly *** billion times. The other well-known Norwegian musician Kygo, came third in the ranking of most video views, with roughly **** billion views. Of what age are most YouTube users?   A study conducted in the fourth quarter of 2023 investigated the share of Norwegian YouTube users, by age group and gender. The platform was most popular among the youngest representatives, aged between 18 and 29 years. ** percent of the men and ** percent of the women of that age group used YouTube that year. YouTube in the Nordic countries    Norway was second, among the other Nordic countries, regarding daily use of YouTube in 2017. In fact, ** percent of the Norwegians interviewed that year used the platform daily, while the Finnish who used it, were ** percent. Sweden and Denmark were respectively third and fourth in the ranking.

According to a survey conducted in Japan in December 2024, more than **** percent of male respondents aged 12 to 19 years old used YouTube Shorts to listen to music. The share was lower among older age groups.

In 2023, men aged between 25 and 34 years represented the largest demographic on YouTube, with over 21 percent of the platform's user base being viewers in this age group. Women in the same age group accounted for approximately 11 percent of the platform's audience in France, while approximately 17 percent of YouTube viewers were women aged between 18 and 24 years. Overall, the platform's audience was composed by more male than female viewers, as 57 percent of men were reported using YouTube in France in 2023.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

According to a survey conducted in Japan from October to December 2020, ** percent of male respondents aged between 16 to 29 years old used YouTube almost every day. The share was considerably lower among older age groups.

As of the fourth quarter of 2023, among Norwegian online users aged 18 to 29 years, ** percent of men and ** percent of women were using YouTube. The platform was less popular among the older generations and only ** percent of the women aged 60 years or older used the platform. As of July 2024, Norwegian DJ Alan Walker hosted reportedly had the most popular YouTube channel for users in the country, with almost **** million subscribers. YouTube usage in the Nordics With its mix of user-generated content, professional videos, and on-demand selection, YouTube is undoubtedly one of the most popular digital video platforms for Nordic users. As of 2020, ** percent of YouTube users in Denmark stated that they were using the platform weekly, while the figure rose to ** percent of respondents in the case of Finnish users. In Sweden, users engaging with the popular video platform at least once per week were ** percent of the surveyed YouTube viewers. Digital video usage in the Nordics At the end of 2020, Netflix was the most popular video streaming and download service in Norway, with ** percent of respondents reporting to use the subscription streaming platform, while Norwegian public broadcasting online service NRK ranked second with ** percent of respondents stating their preference for the platform. In 2020, Finland audiences appeared to prefer online TV services like Yle Areena over SVoD services like Netflix, with ** percent of respondents reporting to use the first, and ** percent respondents reporting to use the latter. Additionally, with the global outbreak of COVID-19 pandemic, the popularity of social video platform TikTok grew. During the pandemic, ** percent of the Norwegian digital population, as well as ***** percent of the Finnish digital population reported using TikTok.

According to a survey of internet users in the United Kingdom (UK) conducted between October and November 2032, ** percent of male respondents reported watching content on YouTube. In comparison, women reporting to do the same were ** percent.