During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

Detailed Active users (daily) metrics and analytics for Viction, including historical data and trends.

TikTok has 136 million monthly active users in the US alone.

There are currently over 1.5 billion active users on TikTok worldwide.

As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

Detailed Active users (daily) metrics and analytics for Ink, including historical data and trends.

Detailed Active users (daily) metrics and analytics for Solana, including historical data and trends.

Detailed Active users (daily) metrics and analytics for Polygon, including historical data and trends.

Meta's family of apps continues to dominate the global social media landscape, with 3.43 billion daily active users across its core products in the first quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with 362 million users, followed by the United States with 169 million and Brazil with 134 million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 394 million daily active users on Android devices between October 2023 and October 2024, with iOS users adding another 175 million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated three billion unique active users worldwide in June 2024.

Detailed Active users (daily) metrics and analytics for pump.fun, including historical data and trends.

Detailed Active users (daily) metrics and analytics for Celo, including historical data and trends.

In January 2019, photo sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018. Stories is a feature of the app allowing users post photo and video sequences that disappear 24 hours after being posted. Instagram usage Instagram has over one billion monthly active users and is one of the most popular social networks worldwide. The app allows users to edit and share photos with other users, either publicly or with pre-approved followers. In 2018, the number of Instagram users in the United States was almost 105 million users, with U.S. Instagram audiences set to grow to 131 million users by 2022. As of April 2019, it was found that the United States, Brazil and India had the largest Instagram audiences with the United States heading the ranking by a wide margin. Users between the ages of 25 and 34 years constituted the biggest demographic group, followed by users aged 18 to 24 years. Overall, over two thirds of global Instagram audiences were aged 34 and younger. Advertising and marketing on Instagram Due to the visual nature of the platform, Instagram is a perfect opportunity for brands and retailers to display their products in a flattering way. Many celebrities and influencers generate a sizable income by posting ads in the form of sponsored posts on Instagram. In 2018, there were approximately 3.7 million sponsored influencer posts on the platform. The most popular content type of Instagram posts by influencers worldwide were photos – videos accounted for just 13.56 percent of influencer posts.

Represents Boston Public Library on Mayor’s dashboard: measures how many people use the library daily based on card usage. For each card number, usage is unique on the day: multiple uses of same card on a given day are represented once

We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

You might be surprised how much Truth Social is worth based on its small number of users.

Detailed Active users (daily) metrics and analytics for Tron, including historical data and trends.

The number of daily active users of Microsoft Teams has stayed the same in the past year, around *** million. Due to the impact of the coronavirus (COVID-19) outbreak and the growing practices of social distancing and working from home, Microsoft has seen dramatic increases in the daily use of their communication and collaboration platform within a short period of time. Microsoft Teams is part of Microsoft 365, a set of collaboration apps and services launched in *********. Increased data consumption from “staying at home”    The average daily in-home data usage in the United States has increased significantly during the coronavirus (COVID-19) outbreak in **********. Compared to the same amount of days in **********, the daily average in-home data usage increased by a total of *** gigabytes in **********, a roughly ** percent increase. Data consumption from the usage of gaming consoles and smartphones increased the most, although the increases can be observed across nearly all device categories. Social media platforms and video and conference all platforms are the technology services that are used the most during the outbreak in the U.S.

How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.

Teenagers make up the largest group of active users on TikTok.