There are currently over 1.5 billion active users on TikTok worldwide.

TikTok has 136 million monthly active users in the US alone.

Teenagers make up the largest group of active users on TikTok.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

In September 2021, social video app TikTok reported *** billion monthly active users worldwide, representing a ** percent growth compared to the previously reported figure of *** million MAU in July 2020. TikTok is one of the biggest social networks worldwide.

TikTok has a significantly larger female user base globally.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

In March 2023, social video app TikTok reported *** million monthly active users in the United States, representing a ** percent growth compared to the previously reported figure of 100 million MAU in August 2020. The latest MAU figure, which was released by the company ahead of its CEO being questioned by the U.S. Congress at the end of March 2023, showcases the popularity increase experienced by TikTok in the United States in the last years.

In 2020, TikTok brought in $33.4 billion in revenue.

TikTok, a social video app that has been a hit with young people, had over *** million active users in the month of January 2022 in the United Kingdom. Between 2020 and the beginning of 2022, monthly TikTok usage in the UK has experienced a constantly growing trend, with a peak of *** million monthly active users in October 2021 across iOS and Android devices combined.

As of 2020, TikTok counted an estimated **** million monthly active users in the United States. Indonesia had the second largest user base during this period, with over ** million monthly active users. Russia and Japan followed, with **** million and **** million monthly active users, respectively.

The average adult TikTok user in America spends 33 minutes per day on the app.

Introduction

TikTok Shopping Statistics: Since 2024, TikTok has become established as a key name in the e-commerce world with its cutting-edge TikTok Shop. This platform has, in essence, reversed the shopping experience: shoppers use TikTok to discover products and then purchase them. There has been a tremendous growth phase in TikTok's shopping ecosystem after the great increase witnessed in sales, user interaction, and merchant participation in 2024.

This article looks into TikTok shopping statistics and trends in 2024.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

Introduction

TikTok vs Instagram Reels Statistics: In 2024, TikTok and Instagram Reels firmly dominated the short‑form video landscape through impressive user reach and engagement. As of April 2024, TikTok had amassed approximately 1.582 billion monthly active users, while Instagram reported around 2.00 billion monthly users (who all engage with Reels). TikTok users watched an average of 78 videos per day in 2023, rising to 92 per day by 2025. Engagement rates also revealed platform differences: Instagram Reels averaged about 1.48 percent in 2024, significantly higher than Instagram’s photo (0.70 percent) and carousel (0.99 percent) formats.

TikTok’s engagement for accounts with 100,000–500,000 followers reached 9.74 percent, compared to Reels’ 6.59 percent, and for accounts with over 10 million followers, the figures were 10.52 percent on TikTok and 8.77 percent on Reels. These metrics highlight TikTok’s broader audience and higher engagement potential, while Reels remain a highly competitive format within Instagram’s vast user base.

This article digs into the latest TikTok vs Instagram Reels statistics on the fronts of reach, user behaviour, demographics, engagement, and monetisation. All the numbers have been duly cited from industry sources and have been presented simply and well for easy readability.

According to a study of iOS users in the United States, ** percent of the responding audiences were active users of the ******* app in January 2023. ********* and ******** also registered high levels of engagement, with ** percent and ** percent of U.S. users active on the platforms, respectively. TikTok, which amassed almost ** average weekly hours per user, recorded an active audience reach of ** percent among participants in the examined period.

TikTok is developing into a key platform for news, advertising, politics, online shopping, and entertainment in Germany, with over 20 million monthly users. Especially among young people, TikTok plays an increasing role in their information environment. We provide a human-coded dataset of over 4,000 TikTok videos from German-speaking news outlets from 2023. The coding includes descriptive variables of the videos (e.g., visual style, text overlays, and audio presence) and theory-derived concepts from the journalism sciences (e.g., news values).

This dataset consists of every second video published in 2023 by major news outlets active on TikTok from Germany, Austria, and Switzerland. The data collection was facilitated with the official TikTok API in January 2024. The manual coding took place between September 2024 and December 2024. For a detailed description of the data collection, validation, annotation and descriptive analysis, please refer to [Forthcoming dataset paper publication].