In the most recent financial year, X (formerly Twitter) invested 167.1 million U.S. dollars in advertising, up from 56.1 million U.S. dollars in the previous year. Overall, 2021 saw the most that the social networking company has spent on advertising expenditure. In 2021, X/Twitter's worldwide revenue amounted to over five billion U.S. dollars.

It was calculated that the total advertising expenditure in North America in 2021 amounted to about ***** billion U.S. dollars. However, the spending increased by nearly ** percent that year, after decreasing by just above *** percent in the previous year due to the impact of the coronavirus. Advertising spending in the United States The United States is the largest advertising market in the world, with ad spending amounting to *** billion U.S. dollars in 2020. Looking at breakdowns of expenditures by medium, in 2021 and 2025, approximately *** billion U.S. dollars were directed towards internet ads in 2021, which is estimated to increase even further in 2025. This was followed by over ** billion U.S. dollars spent on ads on TV in 2021 and is expected to increase by roughly ** billion in 2025. Advertising spending in Canada The advertising market in Canada is also following the global growth trend. Media spending in Canada has been steadily growing since 2012, reaching **** billion U.S. dollars in net ad spend in 2019. Unsurprisingly, in 2020, when the global advertising market was affected by the outbreak of the coronavirus pandemic, the Canadian market also suffered. That year ad spend in the country fell to ** billion U.S. dollars. Nonetheless, once the industry returns to normal, data on specific media expenditures in Canada suggest that the rise of the digital channels is evident in the country, as the advertising dollars are being directed towards the internet, while traditional media such as magazines and newspapers will be seeing less and less investments in the near future.

In 2021, television was the medium in which advertisers spent most of their budget in the United States. Over ** billion U.S. dollars went to TV ads that year. The Internet came next, with advertisers spending roughly **** billion U.S. dollars in the medium.

Digital ads dominated China's media ad market with a total spending of around *** billion U.S. dollars in 2021. The current driving force from mobile was expected to increase by more than ** percent by 2025 while print ads would slowly contract.

Internet advertising was projected to be the medium with the largest share of advertising revenue in the United States in 2022, with ** percent. Newspapers and magazines were projected to account for roughly *** and *** percent, respectively. Advertising spending in the United States – additional information The U.S. is the largest advertising market worldwide. In 2021, advertising spending in the U.S. amounted to *** billion U.S. dollars. Second-ranked China spent roughly ** billion U.S. dollars in advertising that year, a significantly smaller share in comparison to the U.S.Television remains the leading traditional medium in the U.S. About ** billion U.S. dollars were invested in television advertising in the U.S. in 2021. In 2022, TV was expected to account for ** percent of all advertising revenue in the country. Up until recently TV was the main medium overall, however, digital has seen unprecedented growth in the last few years and took the lead ahead of television. Digital advertising spending in the U.S. is estimated to increase from about *** billion U.S. dollars in 2021 to just over *** billion by 2026. Digital search is one of the main formats of digital advertising in the U.S., accounting for roughly ** percent of the U.S. ad expenditure in 2021. Another key trend is the rise of mobile platforms in the advertising industry in the U.S. Mobile investments are projected to increase in the coming years while desktop will see declines at the same time.

The leading global market in terms of advertising spending is, and has been so far, the United States. The country invested roughly *** billion U.S. dollars in promotional activities in 2021. This figure is more than ***** times higher than that of its closest competitor, China, which spent about ** billion dollars that year. Japan was third in line for the crown, with advertising expenditures amounting to nearly ** billion dollars. In Europe, the UK and Germany are leading the pack and, in Latin America, Brazil is the frontrunner. A closer look at the ad market in the United States    Television was the largest medium based on spending share in 2018, accounting for ** percent of total ad expenditures in the country. However, its strong position is being challenged by digital media. Already in 2021, internet ad spend surpassed TV spending in the country. This may be in response to trends in general consumption of advertising in the U.S., where more than **** of surveyed adults admit to not paying attention to commercials. Digital media, in contrast to TV, offers the opportunity for better targeting and personalization of ads. The only exception to this rule is addressable TV, which combines the best of both worlds. Addressable TV advertising is constantly growing and seems to be the future solution to diminishing TV investments.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

In 2021, spending on digital advertising to children stood at *** billion U.S. dollars worldwide. North America was the largest market, accounting for ** percent of the total spending or **** billion U.S. dollars. Europe followed with ** percent or *** million dollars.

In 2021, global social media advertising spending stood at around *** billion U.S. dollars. The source projected that this figure would more than double and exceed an all-time high of *** billion by 2028. Where to advertise in a sea of social media platforms? While there are many regional differences when it comes to social media usage and accessibility, some platforms reign supreme among users and advertisers alike. As of 2022, Facebook, YouTube, and Instagram were the most popular social networks worldwide. Thanks to their massive audiences, these Meta-owned properties also ranked among the leading social media platforms for marketers. What makes advertising via these channels so appealing is not only the prospect of boosting brand awareness and generating leads but also the possibility to strengthen brands’ relationships with consumers via direct communication. Spotlight on influencer marketing In addition to posting photos and videos on their social media accounts and interacting with followers, companies can also enlist the help of content creators to drive visibility and potentially unlock new audiences. Over the past few years, the global influencer marketing market value has expanded rapidly and is now sized at an estimated **** billion U.S. dollars. Instagram remains the primary playground for this creator-driven form of online marketing, though apps like TikTok are also becoming more appealing to brands from around the world.

In 2023, connected TV (CTV) advertising spending in the United States was expected to grow by **** percent, to reach an expenditure of ***** billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

It is projected that digital advertising expenditures in the United States will increase by nearly ** percent between 2025 and 2029. In that five years period U.S. digital ad spend will grow from *** to *** billion dollars. These figures will represent roughly ** percent of global digital ad spending, which is expected to reach some *** billion U.S. dollars in 2027, up from the *** billion recorded in 2021. Mobile advertising in the U.S. With mobile growing in strength, sources predict that it will account for the lion’s share of total digital spending in the United States. In 2023, roughly *** billion U.S. dollars is forecast to be spent on mobile ads in the country. Sometime in early 2017 a clear change was seen in allocation of marketing dollars, when U.S. industry professionals started increasing the share of their budgets devoted to mobile marketing. Since then, a growing focus on this medium is evident. While mobile advertising is becoming more popular, marketers still have some concerns with its execution, mainly when it comes to data quality and sourcing, as well as measurement issues. All in all, those who decided to spend on mobile have been shifting away from display ads and towards video advertising since early 2018.

The source forecast that, in 2024, advertising revenues in Mexico will reach approximately ****** billion Mexican pesos, up from less than *** billion pesos a year earlier – an annual growth of about ** percent. Brands and where to find them in Mexico The Mexican market is home to multiple domestic and foreign brands. As of late 2023, Bimbo – a multinational food manufacturer – and Modelo – the brewery behind beer labels such as Corona – ranked among the most reputable brands in Mexico, followed Google. When offline, the Mexican consumer will most likely come across companies' names on TV and out-of-home (OOH) displays. Those were the traditional ad media with the highest reach in the North American country as of September 2023. A place and a purpose for Mexican online ads While TV sets and billboards dominate offline consumers' attention, video portals (such as YouTube) and social media were Mexico's leading digital ad touchpoints as of September 2023. Video streaming services rounded up the top three. Mexican internet users know what they expect from commercials and displays within those environments. According to the same study, almost half of consumers in Mexico did not mind online ads if they received free content in return. Furthermore, only ** percent of respondents reported using ad blockers while browsing the internet.

Digital ad spending in China was projected to reach around *** billion U.S. dollars by 2026, over half of which would come from e-commerce and social advertising. Digital advertising would very likely maintain a major share of the total media ad revenue in the coming few years.

Advertising expenditure in Russia was measured at *** billion Russian rubles in 2023, marking an increase by around ** percent compared to the previous year. By 2024, it was expected to reach over *** trillion Russian rubles. What is the largest ad segment in Russia? Internet advertising had the largest budget in Russia compared to other media, followed by TV and out-of-home (OOH) ads. The online segment marked a steady increase over the past decade. In 2009, it accounted for less than ** percent of the total ad expenditure in the country. Digital advertising was predicted to a further expansion in Russia. COVID-19 impact on the Russian advertising industry In the view of the crisis caused by the COVID-19 pandemic, the market was forecast to decline by ** percent in 2020. In the first three months of that year, the internet showed the highest ad spend growth compared to other channels, measured at ** percent. The television ad budget saw a positive change for the first time since 2018. Over the same period, as more people watched TV during the lockdown.

In 2024, advertising spending in Austria amounted to **** billion euros. The value experienced a two percent growth compared to the **** billion euros recorded a year earlier.

In 2024, digital advertising spending in Sweden increased by over ** percent. Digital media accounted for ** percent of total advertising spending in the Nordic country.

In 2021, Mondelez invested nearly *** million U.S. dollars in advertising the United States. TV ads made up about ** percent of Mondelez's total ad spend, while expenses on digital advertisements stood at around **** million. Mondelez stood among the top ten U.S. food and beverage advertisers that year.

In 2025, advertising and marketing spending worldwide will reach an estimated **** trillion U.S. dollars, up from almost **** trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) amounted to approximately *** trillion dollars in 2024, setting it as the world's 14th largest economy that year.

Based on 2021 data on U.S., UK, and EU companies, the retail industry invested ***** million U.S. dollars in paid search advertising, roughly ** percent less than in the previous year. The automotive industry spent ***** million on paid search ads in 2021, reducing its annual expenditure by a similar share as the retail industry.

In 2021, insurance industry ads made up **** percent of the paid search advertising spending of the analyzed U.S., UK, and EU companies. Automotive industry accounted of *** percent of the expenditure.